Prime Time Health Advisors

What Prime Time Health Advisors does

Prime Time Health Advisors (PTHealth) is a privately held insurance brokerage headquartered in Rochester, Minnesota, with a secondary office in Spring Valley. Founded in 2018, the firm employs 1-10 staff organized into two sales teams led by Mitch Anderson and Mike Salscheider, plus supporting advisors, associate advisors, and office managers. The company serves Medicare-eligible individuals, individuals and families seeking health coverage, life insurance shoppers, and employers seeking employee benefits consulting across Minnesota and Wisconsin.

The firm's product portfolio is built on representation agreements with 11 insurance carriers (including Aetna, Blue Cross Blue Shield of Minnesota, Cigna, HealthPartners, Humana, Medica, Mutual of Omaha, National General, SilverScript, and UCare) offering 111 products. Core offerings span Medicare Parts A/B/D, Medicare Supplement plans, Medicare Advantage plans, individual and family health insurance (via MNsure marketplace), four lines of life insurance (Term, Final Expense, Universal Life, Whole Life), and employee benefits consulting for businesses. There is no proprietary technology platform; service delivery is human-led via free phone and in-person consultations, supplemented by educational website content and recurring KTTC Midwest Access TV appearances for Medicare education.

The business model is commission-based: the firm earns carrier commissions on policies sold and charges no fees to clients for advisory services. The primary go-to-market is consultative selling through direct in-person and phone-based consultations, with brand-building via local TV and Google Reviews/testimonials. The firm is an official MNsure partner, enabling state exchange enrollments. Marketing emphasizes free no-cost consultations as the bottom-of-funnel conversion mechanism. No funding rounds, institutional investors, acquisitions, or parent company relationships are disclosed.

Name

Prime Time Health Advisors

Legal name

Prime Time Health Advisors, Inc.

Website

https://pthealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Time Health Advisors is a Rochester, Minnesota-based insurance brokerage serving Medicare-eligible individuals, families, and employers across Minnesota and Wisconsin. It represents 11 carriers offering 111 products across Medicare, individual health, life insurance, and employee benefits via free consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Advisory and Sales Commissions: Prime Time Health Advisors operates as an insurance brokerage/agency, earning commissions from insurance carriers for policies sold. They represent 11 insurance organizations offering 111 products. Revenue is generated through commissions on health insurance, Medicare plans, life insurance, and employee benefits products sold to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prime Time Health Advisors is an independent health insurance brokerage that helps individuals, families, and small employers select and enroll in health, Medicare, and life insurance coverage. The firm represents 11 insurance organizations offering 111 products, providing carrier-neutral advisory across Medicare planning, individual and family health insurance, life insurance, and employee benefits.

Product overview

Prime Time Health Advisors operates as an insurance advisory firm offering a portfolio of Medicare, individual health, life insurance, and employee benefits products. The core offerings center on Medicare planning solutions including Original Medicare Parts A/B/D, Medicare Supplement Insurance Plans, and Medicare Advantage Plans. Beyond Medicare, they provide individual and family health insurance through MNsure, four types of life insurance (Term, Final Expense, Universal Life, Whole Life), and comprehensive employee benefits consulting services for businesses. All products are positioned as advisory services where the firm helps clients understand and select appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Planning Advisory and enrollment support for Medicare-eligible individuals navigating Medicare Advantage, Medicare Supplement, and prescription drug plan options across the firm's 11 carrier partners. Targeted at Medicare beneficiaries and their families in southeastern Minnesota.
• Individual & Family Health Insurance Brokerage service helping individuals and families compare and enroll in non-Medicare health insurance plans across the firm's carrier partners. Targeted at households and small-business owners in the Rochester/Spring Valley, Minnesota market.
• Life Insurance Advisory and placement service for life insurance products from the firm's carrier partners. Targeted at individuals and families seeking life coverage alongside their health insurance decisions.
• Employee Benefits Group benefits brokerage service helping small and mid-sized local employers design, quote, and service employee benefits packages through the firm's carrier partners. Targeted at small businesses in southeastern Minnesota without dedicated HR/benefits staff.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MNsurecoreChannel Partner/ Reseller/ DistributorOfficial MNsure partner. The company is authorized to help individuals enroll in health insurance through Minnesota's state health insurance marketplace. They display the MNSurePartner logo on their website and individual health insurance pages.
• AetnacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• Blue Cross Blue Shield of MinnesotacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• CignacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• HealthPartnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• HumanacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• MedicacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• SilverScriptcoreChannel Partner/ Reseller/ DistributorMedicare Part D prescription drug plan carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• UCarecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Prime Time Health Advisors. One of 11 insurance organizations offered to clients.
• KTTC Midwest AccessminorGTM or Marketing PartnerLocal television station segment where Mitch Anderson appears to provide Medicare advice and education. The company has been featured multiple times during Medicare enrollment seasons to offer free advice.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelectQuote: Public insurance brokerage that earns commissions selling Medicare Advantage, Medicare Supplement, and other senior insurance products. Directly comparable business model and target customer (Medicare-eligible seniors) as Prime Time Health Advisors.
• eHealth: Online health insurance marketplace offering Medicare, individual/family, and ancillary health plans. A direct competitor in Medicare plan distribution and advisory, with a national digital footprint versus PTHealth's local model.
• GoHealth: Medicare-focused health insurance marketplace combining a digital platform with licensed agents. Closely comparable to PTHealth in serving Medicare-eligible consumers via agent-led advisory and carrier commissions.
• HealthMarkets: Insurance agency connecting individuals, families, and small businesses with health, Medicare, life, and supplemental insurance products. Comparable multi-product, multi-carrier advisory model with similar commission-based revenue.
• Bankers Life: Insurance agency specializing in supplemental health, Medicare Supplement, life, and retirement products for Americans aged 65+. Overlapping target market (Medicare-eligible seniors) and product mix (Medicare Supplements, life insurance, annuities).

Broad incumbents

• UnitedHealthcare: Largest U.S. health insurer with significant Medicare Advantage and Medicare Supplement market share. Operates direct sales and broker channels, competing with PTHealth for the same Medicare-eligible consumers.
• Aetna: Major national health insurer offering Medicare Advantage, Medicare Supplement, and Part D plans through both direct and broker channels. Carrier partner of PTHealth that also competes for the same end customers via its own distribution.
• State Farm: Large national insurance company with a captive agent network selling multiple lines including health, life, and Medicare-related products through partnerships. A broader incumbent with overlapping product distribution.
• Humana: Major Medicare Advantage carrier that sells both directly to consumers and through agent/broker networks. As a carrier partner of PTHealth, Humana represents both a partnership and a competitive threat via direct-to-consumer channels.

Emerging players

• Medicare.com: Online Medicare plan comparison and enrollment resource that competes for the same Medicare-eligible shoppers as PTHealth. Digital-first model contrasts with PTHealth's local in-person advisory approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Time Health Advisors