KTTC TV

What KTTC TV does

KTTC is a local broadcast television station headquartered in Rochester, Minnesota, operating as the market-leading NBC affiliate (channel 10) in the Rochester-Austin-Mason City Nielsen designated market area, which spans southeast Minnesota, northeast Iowa, and parts of western Wisconsin. Founded in 1953 as the first television station in southern Minnesota (originally KROC-TV), KTTC now produces 32 hours of local news per week and runs a dual-network footprint through a shared services agreement operating the FOX affiliate KXLT-TV (FOX 47) on behalf of SagamoreHill Broadcasting. The station's technology stack consists of over-the-air digital VHF broadcast transmission (high definition) plus 14 multicast subchannels (CW, MeTV, Grit, True Crime, Outlaw, MeToons, Court TV, ION Mystery, Quest, Laff, North Star sports, Heroes & Icons), NextGen TV (ATSC 3.0), and a digital distribution layer comprising a website, iOS and Android mobile apps, livestreaming, video-on-demand, and interactive weather radar.

The company's business model is anchored in three revenue streams. First, local advertising sales — broadcast TV spots, digital advertising, and sponsored content — sold to a fragmented base of local and regional SMB advertisers on a quote-based, individually negotiated basis with no public rate card. Second, programming distribution revenue in the form of network compensation and retransmission/consent fees from NBC (and effectively FOX) for carrying their programming. Third, digital services revenue from streaming content, mobile applications, and a dedicated Digital Marketing service (gdmrochester.com) that offers creative and digital marketing production. KTTC is wholly owned by Gray Television, Inc. (NYSE: GTN) following Gray's January 2021 acquisition of Quincy Media; the FCC license is held by KTTC License, LLC and operations are governed by Gray Local Media, Inc. The station has 251-500 employees and serves both consumer viewers (general audience across the DMA, plus 3 million+ annual visitors to the Mayo Clinic-anchored Rochester market) and business advertisers seeking regional reach. Community engagement — including the 67-year-running Eagles Cancer Telethon (longest-running locally produced telethon in the U.S.), United Way giving campaigns, and the annual Toy Drive — functions as both a brand-building moat and a non-revenue relationship channel.

Name

KTTC TV

Legal name

KTTC License, LLC

Website

https://kttc.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

KTTC is a Rochester, Minnesota-based local NBC affiliate television station serving the Rochester-Austin-Mason City DMA across southeast Minnesota and northeast Iowa, producing 32 hours of weekly local news and operating 14 broadcast subchannels plus streaming and mobile apps. Owned by Gray Television (NYSE: GTN) since 2021, it monetizes through local advertising, network compensation, and digital marketing services.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local/Regional News Channels (MPABAIAD)

Keywords

• Local broadcast television
• News broadcasting
• Weather forecasting
• Sports programming
• Digital advertising sales

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local broadcast advertising sales including television spots, digital advertising, and sponsored content across multiple platforms and programming slots
2. Programming Distribution: Distribution of network programming (NBC, CW, Fox, MeTV, and other multicast networks) to viewers, generating network compensation and licensing fees
3. Digital Services: Digital marketing services, streaming content, mobile app offerings, and online content that complements broadcast operations

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KTTC TV is a local broadcast television station operating as the NBC affiliate (channel 10) in the Rochester-Austin-Mason City market, also operating the FOX affiliate KXLT-TV (channel 47) under a shared services agreement. The station produces 32 hours per week of local news, First Alert Weather coverage, sports programming, and community content, distributed via over-the-air broadcast, multicast subchannels, streaming, and mobile apps. Revenue is generated through local advertising sales, network compensation/licensing fees, and digital marketing services.

Product overview

KTTC TV is a local broadcast television station operating as an NBC affiliate (channel 10) in Rochester, Minnesota, with a shared services agreement for the FOX affiliate KXLT-TV (channel 47). The station operates a platform-plus-multicast architecture, with the core KTTC News producing 32 hours of local weekly broadcasts, supplemented by multiple multicast sub-channels (CW on 10.2, H&I on 10.3, CourtTV on 10.4, JusticeTV on 10.5) and the separately operated KXLT channels (MeTV, LAFF, CourtTV Mystery, Quest, GRIT). Digital products include mobile apps for news and weather, interactive weather radar, streaming/livestream services, and interactive games. The station has received Regional Upper Midwest Emmy Awards and Eric Sevareid Awards for its journalism.

Differentiator

Problem solved

Functional benefit

Products and services

• KTTC News App Mobile application for iOS and Android providing KTTC news content, push alerts, and updates to viewers in the Rochester-Austin-Mason City market.
• KTTC Weather App Mobile application for iOS and Android providing First Alert Weather alerts, forecasts, and interactive radar to users in the Rochester-Austin-Mason City market.
• KTTC Livestream Live streaming video service for watching KTTC broadcast content online via the website, allowing viewers to watch news, weather, and programming outside the over-the-air coverage area.
• Local Television and Digital Advertising Advertising airtime and digital ad inventory sold to local businesses, agencies, and organizations seeking to reach the Rochester-Austin-Mason City television market, including television spots, digital advertising, and sponsored content.
• Creative Services Creative production services offered to local advertisers and businesses to support advertising campaigns and branded content.
• Digital Marketing (GDM Rochester) Digital marketing services offered to local businesses through Gray Digital Media Rochester, complementing broadcast advertising.

Quantifiable outcome

• 32 hours of local news produced weekly
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• SagamoreHill BroadcastingcoreChannel Partner/ Reseller/ DistributorKTTC operates the market's FOX affiliate, KXLT-TV FOX 47 (owned by SagamoreHill Broadcasting), through a shared services agreement. This extends KTTC's reach into the Fox programming network and increases market coverage for both partners.
• NBC (Network Affiliate)coreChannel Partner/ Reseller/ DistributorKTTC serves as the NBC-affiliated local television station in the Rochester-Austin-Mason City market, carrying NBC network programming, news content, and entertainment.
• Mayo ClinicminorStrategic or Co-development PartnerKTTC is based in Rochester, MN (Med City), home to the world-renowned Mayo Clinic. The station covers Mayo Clinic news and the Destination Medical Center development, which attracts 3 million+ visitors annually and serves as a regional economic driver.
• Christmas AnonymousminorStrategic or Co-development PartnerKTTC conducts an annual Toy Drive for Christmas Anonymous, supporting the nonprofit's charitable mission to provide toys to families in need during the holiday season.
• United Way of Olmsted CountyminorStrategic or Co-development PartnerKTTC annually supports the United Way of Olmsted County through an employee giving campaign, encouraging station staff to contribute to the nonprofit's community programs.
• Channel One Food BankminorStrategic or Co-development PartnerKTTC partners in the Empty Bowls Fundraiser for the Channel One Food Bank, which serves 14 counties in the viewing area, supporting food security initiatives for the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest U.S. local TV station operators, comparable to Gray Television in scale and business model. Operates numerous network-affiliated and independent stations in similar mid-sized DMAs, with shared news production, SSA arrangements, and similar exposure to linear TV secular trends.
• Allen Media Broadcasting: Allen Media operates a portfolio of local TV stations (including several network-affiliated stations in mid-sized markets) and the Local Now streaming platform. Directly comparable business model: local broadcast plus digital/CTV streaming extensions.
• Nexstar Media Group: Nexstar is the largest U.S. owner of local TV stations, operating ~200 stations across the country. Highly comparable business model to KTTC's parent (Gray): network affiliation, multicast distribution, retransmission fees, and digital expansion — with similar structural exposure to linear TV decline.
• Tegna Inc. Tegna is a major U.S. local TV station group operating ~60 stations in mid- and large-sized markets. Comparable to KTTC's operating context: NBC/CBS/ABC affiliates, heavy local news investment, and digital/streaming extensions of broadcast content.
• Hubbard Broadcasting: Hubbard is a Midwestern-focused broadcast group operating local TV and radio stations, several in DMAs adjacent to or overlapping with KTTC's coverage area (Minnesota, Iowa, Wisconsin). Comparable regional operator with similar network affiliation mix.
• Gray Television (other owned stations): Gray Television is the parent company of KTTC and operates ~102 local TV stations across the U.S. Other Gray-owned local affiliates in comparable mid-sized DMAs (e.g., WKYT Lexington, WBAY Green Bay) represent the closest operational peer set — same owner, same SSA/duopoly model, same revenue mix.

Regional players

• Lockwood Broadcast Group: Lockwood operates a portfolio of network-affiliated local TV stations in smaller and mid-sized DMAs, several in the Upper Midwest and South. Comparable to KTTC in market size and revenue mix, with similar reliance on local advertising and network compensation.
• Quincy Media (legacy peer): Quincy Media was KTTC's previous owner until the 2021 Gray acquisition. Operated a Midwest-focused local TV station group with similar market mix and NBC/CBS/ABC/Fox affiliation profile, providing a clean historical comparable for station-level economics.

Direct peers

• KIMT (CBS Affiliate, Mason City IA / Rochester MN): KIMT is the CBS-affiliated local television station competing in the same Rochester-Austin-Mason City DMA. Directly competes with KTTC for local news audience, weather coverage, and advertising revenue in the overlapping market.
• KAAL (ABC Affiliate, Austin/Rochester MN): KAAL is the ABC-affiliated local television station directly competing with KTTC in the Rochester-Austin-Mason City DMA. Operates as a direct competitor for local advertising dollars, audience share, and community news coverage in the same DMA.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/KTTCTV
• Facebookfacebook.com/KTTCTV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTTC TV