Mileage Communications

What Mileage Communications does

Mileage Communications is a Singapore-headquartered marketing communications and public relations consultancy founded in 1992 by Chairman Yap Boh Tiong. The firm delivers a full-service portfolio spanning corporate PR, crisis management, media training, digital and social media marketing, influencer marketing, event management, IPO and investor relations, community relations, ESG communications, corporate video production, and strategic consulting. Services are delivered through 15 offices across 9 Asia-Pacific countries (Singapore, Cambodia, India, Indonesia, Malaysia, Myanmar, South Korea, Thailand, and Vietnam), supplemented by memberships in MTI Network (shipping-industry PR) and Public Relations Global Network (50+ independent agencies).

The firm's go-to-market is sales-led and senior-consultant-driven, with client relationships anchored by Chairman Yap Boh Tiong, Executive Director Patsy Phay, and Director Wy-Lene Yap. Mileage has handled over 100 crisis management engagements and trained more than 1,000 senior executives in media handling, and has executed IPO communications for listings including streetTRACKS Gold Shares, AEM-Evertech Holdings, and several SGX-catalist companies. Notable enterprise engagements include PayNow (1 million registrations within 5 months of launch, $4 million PR value), Marriott International (SARS-era communications in Asia), the Association of Banks in Singapore and Monetary Authority of Singapore (financial-crisis exercises), Stena Bulk, Sirtex Medical, Jet Airways, and Elixir Medical.

The business model is professional services: project-based engagements, retainers, training programs, and consultancy agreements priced per engagement scope. Customer segments are organized vertically across consumer/lifestyle, corporate finance/investor relations, healthcare/biotech/pharmaceutical, infocomm/technology, shipping/maritime, sports, education, and hospitality/travel. The firm is privately held, has 11-50 employees, and discloses no revenue figures.

Name

Mileage Communications

Legal name

Mileage Communications

Website

https://mileage.com.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mileage Communications is a Singapore-headquartered marketing communications and public relations consultancy founded in 1992, serving enterprise clients across 9 Asia-Pacific countries through services including corporate PR, crisis management, media training, IPO/investor relations, and digital marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Communications Consultancy Services: Professional PR and marketing communications services delivered through project-based engagements, retainers, and consultancy agreements with corporate clients across multiple sectors.
2. Training Services: Media handling and crisis management training programs for senior executives, delivered as half-day or full-day courses.
3. Event Management Services: Event planning and execution services for product launches, groundbreaking ceremonies, and plant openings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mileage Communications is a full-service marketing communications consultancy that designs and executes integrated PR, corporate communications, digital marketing, social media, influencer marketing, event management, IPO/investor relations, crisis management and media training programmes for corporate clients. Services are delivered by senior consultants through 15 offices across 9 Asia-Pacific countries and supported by memberships in the MTI Network and PRGN for cross-border reach.

Product overview

Mileage Communications is a full-service marketing communications consultancy offering a unified portfolio of 14 core services. The company provides integrated communications solutions combining campaigns, digital marketing, social media marketing, corporate PR, crisis management, and event management. Service offerings span sector specializations in Consumer/Lifestyle, Infocomm/Technology, Healthcare/Biotech/Pharmaceutical, Hospitality/Travel, and ESG. The company also offers specialized influencer marketing capabilities and media training programs. Services are delivered through the company's own offices across 9 countries and 15 cities in Asia-Pacific, supplemented by memberships in global networks MTI Network (shipping-focused) and Public Relations Global Network (PRGN).

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Management End-to-end crisis response for corporate and individual clients, including handling of over 100 issues and crises such as hotel bombings, ship sinkings, food poisoning incidents, financial scandals and infrastructure collapses. Delivered by senior consultants across Asia-Pacific.
• Media Training Half-day or full-day media handling and crisis management training programmes with role-play scenarios for senior management executives. Over 1,000 executives have been trained.
• Corporate PR Management of communication and reputation for corporate clients with stakeholders including employees, customers, investors, suppliers and the public.
• Media Relations Secures earned publicity in print and broadcast media through news releases, interviews, feature articles, thought pieces and speaking engagements for clients.
• Digital Marketing Promotes brands through internet, email, social media, web-based advertising and multimedia messaging, encompassing content marketing, SEO, SEM and social media marketing.
• Social Media Marketing Uses social media platforms and websites to promote clients' products and services across industries including medical devices and sustainable technology.
• Influencer Marketing Develops and executes influencer marketing campaigns across multiple platforms, leveraging Key Opinion Leader (KOL) relationships to amplify brand presence.
• Event Management Plans and executes product launches, groundbreaking ceremonies and plant openings with professional logistics delivery.
• IPO/Investor Relations Publicises companies in pre-IPO, listing and post-IPO phases through stakeholder engagement activities; covers IPO launches and ongoing investor relations programmes for public listed companies.
• Strategic Consulting Senior advisory engagements drawing on extensive industry experience and deep domain knowledge to help clients make high-level communications and marketing decisions.
• Marketing Communications Integrated communications programmes combining advertising, public relations, digital media and government relations to inform stakeholders about products, services or initiatives.
• ESG Communications Specialised communications services focused on Environmental, Social and Governance topics for clients.
• Editorial Services Writing services for client newsletters, corporate brochures, annual reports and speeches.

Quantifiable outcome

• 173 clients served from 1992 to 2024
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MTI NetworkcoreStrategic or Co-development PartnerGlobal network of PR agencies dedicated to the shipping industry. Mileage is a member of this network, gaining access to specialized maritime communications expertise and regional coverage for shipping industry clients.
• Public Relations Global Network (PRGN)coreStrategic or Co-development PartnerInternational organisation of more than 50 leading independent, owner-operated public relations agencies working together to serve clients' needs with local knowledge and global reach. Mileage leverages this network for international client engagements and referrals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR and communications giant with large Asia-Pacific presence; competes with Mileage on regional corporate, healthcare, and technology mandates, but operates as a broad incumbent rather than a homegrown regional specialist.
• Weber Shandwick: Global communications agency offering corporate, healthcare, technology, and crisis PR; overlaps directly with Mileage's multi-sector positioning and Asia-Pacific client base.
• FleishmanHillard: International PR firm with strong healthcare, corporate, and crisis communications practices; comparable service portfolio to Mileage's crisis, IR, and corporate PR offerings across Asia-Pacific.
• Ketchum (Omnicom PR Group): Global PR agency with consumer, corporate, and crisis practices; competes for similar Asia-based corporate and consumer mandates as Mileage.
• Hill+Knowlton: Long-established global PR firm with deep Asia presence; comparable in crisis, public affairs, and corporate communications services that form core Mileage offerings.
• Ogilvy PR: Integrated marketing and PR network with substantial Southeast Asia operations; competes with Mileage on integrated marketing communications, influencer marketing, and consumer/lifestyle mandates.
• Havas PR (Havas Red / Havas Creative): Global communications group with consumer, healthcare, and corporate PR capabilities across Asia; overlaps with Mileage's consumer/lifestyle, healthcare, and corporate segments.
• BCW (Burson Cohn & Wolfe): Global PR and public affairs agency with strong healthcare, corporate, and crisis capabilities across Asia; comparable in offering set and target enterprise clients.

Direct peers

• SPRG (Singapore Press Holdings' PR arm spinoff / Strategic Public Relations Group): Singapore-headquartered regional PR consultancy with similar homegrown positioning, multi-sector (financial, healthcare, technology) practice, and Asia-Pacific footprint; the closest like-for-like competitor to Mileage.
• Ruder Finn: Independent global PR firm with strong Asia presence and healthcare/technology focus; closely comparable to Mileage in offering integrated communications, healthcare PR, and tech sector work in Asia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mileagecommunications
• LinkedInlinkedin.com/company/mileage-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mileage Communications