What A Web Whiteboard does

A Web Whiteboard is not described as a discrete entity in the provided source material; the available data describes the .work top-level domain (TLD) namespace and its registry operations rather than a company by that name. The .work TLD is a generic top-level domain (gTLD) delegated to the DNS root on September 23, 2014 as part of ICANN's new gTLD program, with Sunrise Phase commencing November 5, 2014 and a Trademark Claims period running February 10 to May 11, 2015. It is sponsored by Registry Services, LLC (a GoDaddy Registry entity, which acquired Minds + Machines/MMX in 2021) and operates four root nameservers (a/b/c/d.nic.work) with DNSSEC support and a WHOIS server at whois.nic.work. Registry address is 2155 E. GoDaddy Way, Tempe AZ 85284.

Name

A Web Whiteboard

Website

https://awwapp.com

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

The .work top-level domain, a general-purpose gTLD managed by GoDaddy Registry since its 2014 delegation, offering professional-oriented namespace registration to global freelancers, recruiters, and businesses via 49+ registrars.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Operations

Pricing tiers

Distribution channels5 records

Marketing channels1 record

Core offering

A Web Whiteboard is associated with the .work top-level domain (TLD), a generic TLD designed for professionals, businesses, and organizations that want to emphasize their work, employment, or professional services. The TLD is managed by GoDaddy Registry and is distributed through 49+ registrars globally, with over 600,000 .work domains registered worldwide and registration prices starting at $1.69.

Differentiator

Problem solved

Functional benefit

Products and services

• .work Domain Extension The .work generic top-level domain (gTLD) is intended for professionals, businesses, and organizations that want to emphasize their commitment to their industry or professional services. It is available to be registered by any individual or business across the globe with no restrictions or local presence requirement. The TLD supports DNSSEC, has a minimum registration period of 1 year, and is particularly popular among freelancers, recruitment agencies, coworking spaces, and job-related websites.

Quantifiable outcome

• Over 600,000 .work domains registered globally

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GoDaddy Registry (Registry Services, LLC)coreTechnology or Integration · 1 January 2021GoDaddy Registry acquired Minds + Machines (MMX) in 2021 and became the managing registry for the .work top-level domain. The registry operates root nameservers (a.nic.work, b.nic.work, c.nic.work, d.nic.work) and provides DNSSEC support for the TLD. Registry address: 2155 E. GoDaddy Way, Tempe AZ 85284, United States. WHOIS server: whois.nic.work.
• ICANNcoreStrategic or Co-development PartnerICANN (Internet Corporation for Assigned Names and Numbers) is the sponsoring organization for the .work TLD. The domain was introduced as part of ICANN's new domains program with Sunrise Phase starting November 5, 2014. Trademark Claims period ran from February 10 to May 11, 2015. Domain delegated to DNS root zone on September 23, 2014.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Amazon Registry Services: Operates .amazon and select brand-aligned gTLDs. Comparable as a corporate-backed registry entrant leveraging a hyperscaler parent for distribution and infrastructure.
• Google Registry: Operates .app, .dev, .page, and other new gTLDs with strong parent-brand cross-promotion. Comparable as a registry competing for the same new-gTLD demand pool with greater distribution leverage.

Broad incumbents

• Public Interest Registry: Operates .org, a major gTLD with a broad registration base. Comparable as a registry operator with established renewal economics and global registrar distribution.
• Verisign: Operates .com and .net, the dominant legacy TLDs that .work competes against for new registrations. A broad incumbent in registry services with materially different scale and pricing.

Direct peers

• GoDaddy Registry: The actual operator of the .work TLD and many other new gTLDs. As the incumbent operator here, it is the closest direct peer in registry technology, policy, and distribution infrastructure.
• Afilias (now part of Identity Digital): Legacy registry operator of .info and many new gTLDs, now merged with Donuts into Identity Digital. Provides a direct peer benchmark on registry infrastructure and wholesale pricing models.
• Radix: Operates new gTLDs including .online, .store, .site, and .tech, competing head-to-head with .work for registrations in adjacent vertical categories (commerce, technology).
• Identity Digital: Operates one of the largest portfolios of new gTLDs (formerly Donuts + Afilias), directly comparable as a registry operator competing in the same new-gTLD registration market as .work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/awwapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Web Whiteboard