Di Santinni

Name

Di Santinni

Legal name

PKK Calçados Ltda

Website

https://disantinni.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Barbacena

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Brick-and-mortar retail sales through 110+ physical store locations across Brazil. Customers can pay with Pix, credit card (up to 12 installments), Di Santinni store card, or purchase voucher.
2. E-commerce Sales: Online sales through disantinni.com.br with home delivery or store pickup options. Website features product catalog, size filtering, and cart functionality.
3. Franchise Fees: Revenue from franchise program where franchisees invest R$500,000 to over R$1,000,000 to open Di Santinni stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Di Santinni is a Brazilian footwear and accessories retail chain operating 110+ physical stores across Brazil and an e-commerce website (disantinni.com.br). The chain sells its own private label footwear (Di Santinni, DS by Rio, DS China) alongside third-party branded footwear and accessories, organized across women's, men's, and children's categories. Revenue is generated from store sales, online sales, franchise fees, and a proprietary store credit card (Cartão Di Santinni).

Product overview

Di Santinni is a Brazilian footwear and accessories retail chain operated by PKK Calçados Ltda, comprising more than 110 physical stores and an e-commerce platform (disantinni.com.br). The company operates a multi-brand model, selling both its own private label footwear (Di Santinni, DS by Rio, DS China) alongside third-party branded shoes and accessories. The product portfolio spans women's, men's, and children's footwear across 18+ categories including sneakers, boots, sandals, flats, formal shoes, comfort shoes, and slippers, complemented by accessories such as bags, wallets, belts, backpacks, socks, and sports accessories. The company also offers proprietary financial products (Cartão Di Santinni credit card), express in-store pickup service, and franchise opportunities. The business model combines physical retail presence across all Brazilian regions with a digital sales channel, supported by private label brands and third-party brand partnerships including Nike, Adidas, Olympikus, Fila, Vizzano, Moleca, and Havaianas.

Differentiator

Problem solved

Functional benefit

Products and services

• Di Santinni Private Label Footwear (Di Santinni, DS by Rio, DS China) The company's own private-label footwear brands (Di Santinni plus sub-brands DS by Rio and DS China) offering women's, men's, and children's shoes — including boots, sandals, ballet flats, loafers, heels, slippers, sneakers, and other styles — sold exclusively through Di Santinni stores and the e-commerce website.
• Women's Footwear Collection (Feminino) Women's footwear spanning 18 sub-categories including alpargata, anabela, boots, slippers (chinelo), comfort shoes, loafers, mules, papete, peep toe, rasteira, flats (sapatilha), formal shoes, scarpin, social, slippers, sneakers, and tamanco. Targets fashion-conscious women seeking footwear for work, casual wear, parties, and everyday activities.
• Men's Footwear Collection (Masculino) Men's footwear including boots (bota), flip-flops (chinelo), soccer cleats (chuteira), papete, sneaker-shoes (sapatênis), formal shoes (sapato), and sneakers (tênis). Targets men seeking versatile footwear for casual wear, sports, and social occasions.
• Children's Footwear Collection (Infantil - Baby, Menina, Menino) Children's footwear organized into Baby (toddlers), Menina (girls), and Menino (boys) age groups, covering boots, sandals, slippers, papete, sapatilha, formal shoes, sneakers, and sapatênis. Targets parents seeking durable, comfortable footwear for children at various developmental stages for school, casual play, and sports.
• Accessories Collection (Acessórios) Footwear accessories and lifestyle goods including balls, bags, children's bags, caps, leg warmers, women's and men's wallets, belts, underwear, sports accessories, umbrellas, lunch boxes, suitcases, women's/children's/men's socks, backpacks, wheeled children's backpacks, and toiletry bags (necessaire).
• Cartão Di Santinni Store Credit Card Di Santinni's proprietary store credit card (managed in partnership with CredSystem) offering installment payments up to 12 fixed times, with the first payment due up to 70 days after purchase. Available exclusively at Di Santinni physical stores, with application requiring in-person income verification. Targets budget-conscious Brazilian consumers preferring installment-based purchase financing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Total ExpresscoreOthersLogistics partner handling e-commerce delivery shipments to customer addresses across Brazil.
• CorreioscoreOthersNational postal service used as alternative logistics partner for e-commerce deliveries.
• CredSystemcoreChannel Partner/ Reseller/ DistributorFinancial services partner managing the Di Santinni store credit card (Cartão Di Santinni), offering customers installment payment options up to 12 fixed installments with extended first payment window.
• NikeminorOthersBrand partnership - Nike athletic footwear and apparel products sold through Di Santinni stores and e-commerce.
• AdidasminorOthersBrand partnership - Adidas athletic footwear and apparel products sold through Di Santinni stores and e-commerce.
• OlympikusminorOthersBrand partnership - Olympikus Brazilian athletic footwear sold through Di Santinni stores and e-commerce.
• MolecaminorOthersBrand partnership - Moleca women's footwear and accessories sold through Di Santinni stores and e-commerce.
• VizzanominorOthersBrand partnership - Vizzano women's footwear sold through Di Santinni stores and e-commerce.
• HavaianasminorOthersBrand partnership - Havaianas flip-flops and sandals sold through Di Santinni stores and e-commerce.
• FilaminorOthersBrand partnership - Fila athletic footwear sold through Di Santinni stores and e-commerce.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Piccadilly: Brazilian women's comfort footwear brand with proprietary retail stores. Comparable in women's footwear focus and mid-market pricing, though narrower in category scope (women's only) and brand-led rather than multi-brand retail like Di Santinni.

Regional players

• Usaflex: Brazilian women's comfort footwear brand with retail presence in South Brazil and Mercosur countries. Comparable in women's footwear mid-market positioning and proprietary brand-retail model, though geographically more concentrated than Di Santinni.

Direct peers

• Authentic Feet: Brazilian multi-brand footwear retail chain focused on sneakers and athletic/lifestyle shoes, carrying Nike, Adidas, Vans, and similar brands. Closely comparable in store format, assortment strategy, and customer demographic to Di Santinni's athletic/family positioning.
• Arezzo&Co: Largest Brazilian footwear group operating a multi-brand retail and wholesale portfolio (Arezzo, Schutz, Anacapri, Vans Brazil). Highly comparable to Di Santinni's multi-brand footwear retail model, though at larger scale and with proprietary brand ownership.
• Netshoes (Magazine Luiza): Brazilian online sports and footwear retailer now integrated with Magazine Luiza. Comparable as a multi-brand footwear retailer competing in the same Brazilian consumer market, with a stronger digital-first distribution advantage.
• World Tennis: Brazilian multi-brand sports and casual footwear retailer with a national store network. Directly comparable in product mix (athletic and casual sneakers, multi-brand assortment) and target customer to Di Santinni's athletic and family segments.
• Centauro (Grupo SBF): Brazil's largest sporting goods specialty retailer operating more than 200 physical stores plus a strong e-commerce platform. Comparable in omnichannel footwear-led model and brand partnerships (Nike, Adidas, Olympikus) to Di Santinni's athletic tier.

Broad incumbents

• Marisa: Brazilian multi-category apparel and footwear retailer with national physical store footprint. Comparable to Di Santinni in mid-market family-oriented positioning and installment-payment-led value proposition, though with a larger and more diversified assortment.
• Lojas Renner: Brazil's largest fashion retailer operating more than 600 stores across multiple categories including footwear. Overlaps with Di Santinni in women's, men's, and children's footwear but at materially larger scale and broader category mix.
• C&A Brasil: Major global fast-fashion retailer with a substantial Brazilian store base selling footwear as part of a broader apparel assortment. Comparable in mid-market Brazilian retail positioning, installment payment offerings, and family customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clovis_calcados
• Facebookfacebook.com/lojavirtualdisantinni
• LinkedInlinkedin.com/company/di-santinni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Di Santinni