Georgia Power Valdosta Federal Credit Union

What Georgia Power Valdosta Federal Credit Union does

Georgia Power Valdosta Federal Credit Union is a federally chartered, member-owned cooperative credit union headquartered in Valdosta, Georgia, operating from a single branch at 1707 Dow Street. Founded in March 1958 and granted a federal charter at inception, the institution was originally established to serve Georgia Power Company employees and their families across the southern tier of Georgia. In 1995 the credit union converted from a single sponsored occupationally bonded charter to a multiple employee group charter, expanding its field of membership to more than 50 employer groups including City of Hahira, Lowndes County, SAM'S Club, Morgan Stanley Smith Barney, J-M Manufacturing, and Valdosta Toyota, among others. Membership eligibility extends to employees, retirees, and immediate family members of these participating organizations, with accounts federally insured up to $250,000 by the NCUA.

The credit union offers a full suite of consumer financial products organized around three pillars: deposit accounts (regular share savings, money market, share certificates, checking, traditional and Roth IRAs, and Coverdell Education Savings Accounts), consumer lending (new and used auto loans, home equity lines of credit, personal loans, share-secured loans, recreational vehicle loans, and land loans), and member services (e-statements, direct deposit/payroll deduction, identity theft resources, and ATM access). Loan APRs range from 4.00% on land loans to 18.50% on certain used auto loans, while deposit APYs span 0.20% on regular savings to 1.25% on 24-month share certificates at the highest balance tier. Add-on protection products include Guaranteed Auto Protection Plus and Mechanical Breakdown Insurance distributed through Route 66 Warranty, and Payment Protection Credit Life and Credit Disability Insurance offered through CUNA Mutual Group.

The technology platform centers on a Personal Banker home banking service for 24-hour online account access, native iOS and Android mobile applications (built on the mTeller platform), and VISA debit card acceptance across the CULIANCE, STAR, and CIRRUS ATM networks for nationwide cash access. Loan applications and wire transfer forms are processed through Formstack, and the public website is built on Squarespace with Omnicommander providing analytics intelligence. Revenue is generated primarily through interest income on the consumer loan portfolio, net interest spread between deposit and loan rates, ancillary account and service fees (including a $3/month paper statement fee effective August 1, 2024), and commission/royalty income from partner-distributed credit protection and vehicle service products. The credit union employs 1-10 staff, including CEO Kim Cowart and VP/Loan Officer Paige Masters, and operates under a Board of Directors chaired by Lloyd Green with additional members Teena Nichols, Derrick Cox, Kenneth Carter, Jaym Densing, Terry Parsons, and Brian Watkins, alongside a Supervisory Committee including Derrick Cox and Michael Clanton.

Name

Georgia Power Valdosta Federal Credit Union

Legal name

Georgia Power Valdosta Federal Credit Union

Website

https://gpvfcu.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia Power Valdosta Federal Credit Union is a federally chartered, member-owned credit union in Valdosta, GA, founded 1958, serving Georgia Power Company employees and over 50 participating employer groups across southern Georgia with deposit, lending, and insurance products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035), Functions Related To Depository Banking, Nec (6099)

akta.pro industry

PRIMARYFSABAEAA

Community Credit Unions (Retail/Consumer Focus)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

Keywords

• Retail banking services
• Consumer lending
• Member-owned credit union
• Deposit accounts
• Share certificates

Headquarters

HQ city

Valdosta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income on Loans: The primary revenue stream comes from interest charged on various loan products including auto loans, personal loans, home equity loans, and recreational vehicle loans. Rates range from 4.00% APR on land loans to 18.50% APR on certain used auto loans.
2. Account and Service Fees: Fees collected for various services including wire transfers, paper statements ($3.00/month as of August 1, 2024), and other ancillary banking services.
3. Deposit Interest Spreads: Revenue generated from the spread between interest paid on member deposits (0.20%-0.40% APY on savings) and interest earned on loans extended to members.
4. Credit Protection Insurance Products: Payment Protection Credit Life and Credit Disability Insurance offered through CUNA Mutual Group, providing credit protection products to members with loan obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Georgia Power Valdosta FCU is a federally chartered, member-owned credit union that provides retail banking products and consumer loans to employees, retirees, and immediate family members of over 50 participating employer groups in southern Georgia. Core offerings include deposit products (regular share savings, share certificates, money market, checking, IRAs, Coverdell ESAs), consumer loans (auto, home equity, personal, share-secured, recreational vehicle, land), and supporting member services such as mobile and online banking, ATM network access, direct deposit, e-statements, and credit insurance through partner providers.

Product overview

Georgia Power Valdosta Federal Credit Union is a single-sponsor federally chartered credit union that offers a comprehensive suite of financial products organized around three core pillars: deposit accounts (savings, checking, money market, IRAs), lending (auto, home equity, personal loans), and member services (ATM/debit, e-statements, mobile banking). The core lending and deposit products are supplemented by insurance offerings including Guaranteed Auto Protection (GAP) and Mechanical Breakdown Insurance through Route 66 Warranty, as well as Payment Protection credit insurance via CUNA Mutual Group. Online and mobile access is enabled through Personal Banker home banking service and native iOS/Android apps, while loan applications and wire transfers are processed through Formstack integration. The credit union serves its field of membership through a network of ATM alliances (CULIANCE, STAR, CIRRUS) and an auto shopping partnership with GrooveCar.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans Financing for new and used cars and trucks with competitive, credit-based interest rates. Terms range 36-84 months with thresholds from $15,000-$25,000+. APRs range 6.50%-18.50% depending on term, vehicle age, and creditworthiness.
• Home Equity Loans Home equity line of credit that allows members to capitalize on property value for cash for home improvements, educational expenses, debt consolidation, or other purposes.
• Personal Loans Unsecured loans for debt consolidation, vacations, holiday expenses, medical emergencies, and unexpected events with rates 10.50%-18.00% APR.
• Share Secured Loans Loans secured by savings account or certificate holdings, priced 2.00% above the dividend or certificate rate, allowing members to keep earning dividends on the underlying savings.
• Regular Share Savings Accounts Primary membership share account requiring a $5 deposit plus $5 membership fee, with 0.20% APY paid on balances of $100 or greater; IRA Passbook variant at 0.30% APY.
• Share Savings Certificates Term share certificates with $1,000 minimum balance available in 6-month, 12-month, and 24-month terms with tiered fixed dividend rates from 0.35% APY (6 months) up to 1.25% APY (24 months, $100,000+).
• Checking Accounts Debit-card-enabled checking accepted nationwide wherever VISA is accepted, combining checking account convenience with debit and ATM card functionality.
• Money Market Accounts Tiered money market savings account with $2,500 minimum deposit and tiered dividend rates from 0.30% APY ($2,500-$9,999.99) to 0.40% APY ($25,000+), with 24-hour online access.
• Traditional IRAs Tax-deferred retirement savings with potential income tax deductions; $1,000 minimum to open; allows contributions up to $5,000/year for members under age 70.5.
• Roth IRAs After-tax retirement savings account with tax-free earnings growth when funds are held 5+ years and withdrawn after age 59.5 or for first-home purchase.
• Coverdell Education Savings Accounts Education savings account allowing $2,000/year after-tax contributions per child until age 18, with tax-free withdrawals for qualified education expenses.
• Direct Deposit / Payroll Deduction Automatic deposit service for payroll, Social Security, pension checks, and automatic savings/loan payment deduction from member paychecks.
• ATM Services VISA debit card enabling 24/7 nationwide access to accounts through CULIANCE, STAR, and CIRRUS ATM networks for cash withdrawals and balance inquiries.
• Recreational Vehicle Loans Financing for boats, motorcycles, tractors, campers, ATVs, and golf carts with rates from 7.00% APR (new) to 17.50% APR (used).
• Land Loans Financing for land purchases at rates as low as 4.00% APR.

Quantifiable outcome

• Interest rates as low as 4.00% APR on land loans and 6.50% APR on new auto loans
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CUNA Mutual GroupscoreGTM or Marketing PartnerJoint marketing partner providing Payment Protection Credit Life and Credit Disability Insurance products to credit union members. The credit union offers these insurance products through CUNA Mutual Group to help members protect their loan obligations.
• CULIANCEcoreTechnology or IntegrationATM network partner providing shared branching and surcharge-free ATM access for members. CULIANCE network enables members to access their accounts at credit unions participating in the shared branching network.
• STARcoreTechnology or IntegrationATM network partner providing nationwide ATM access for VISA Debit Card holders.
• CIRRUScoreTechnology or IntegrationATM network partner (Mastercard network) providing nationwide ATM access for members.
• GrooveCarminorGTM or Marketing PartnerAuto shopping center partner providing online vehicle shopping tools for credit union members seeking auto financing.
• Route 66 WarrantyminorGTM or Marketing PartnerMechanical Breakdown Protection provider offering vehicle service agreements for new and pre-owned vehicles. Plans include zero deductible, nationwide coverage, and 24/7 roadside assistance.
• CUFS (Credit Union Financial Services)minorGTM or Marketing PartnerMortgage services partner referenced for home loan products.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Georgia's Own Credit Union: Atlanta-based Georgia credit union serving a multi-county community charter with consumer banking, mortgage, and investment products. Comparable in regulatory and product structure but operates in a larger metropolitan footprint than GPVFCU.
• Peach State Federal Credit Union: Georgia-headquartered federal credit union serving multiple employer groups with consumer deposit and lending products. Operates in the same geography and member category as GPVFCU, providing a like-for-like benchmark for Georgia SEG-charter credit unions.
• Associated Credit Union of Georgia: Georgia-based SEG-chartered federal credit union serving select employee groups across metro Atlanta and the state. Comparable membership model and consumer banking focus, with a larger geographic footprint than GPVFCU.

Broad incumbents

• Georgia United Credit Union: Georgia-based community-charter credit union with a substantially larger asset base than GPVFCU, offering consumer and small-business banking. Represents the scale benchmark against which GPVFCU's growth potential is measured.
• Connexus Credit Union: Wisconsin-based federal credit union that grew from a single-SEG charter into a broad multi-state membership offering full consumer banking. Useful as a forward-looking benchmark for the trajectory a small SEG credit union could pursue through charter and geographic expansion.
• Delta Community Credit Union: Largest credit union in Georgia and one of the largest in the U.S., offering the same suite of consumer deposit, lending, and insurance products as GPVFCU. Serves as the broad-incumbent benchmark for Georgia credit union competition.
• BECU: Washington-state-based federal credit union originally chartered for Boeing employees and now operating a broad multiple-SEG charter. Illustrates the upper-bound trajectory of an employer-group credit union that successfully scaled beyond its original sponsor.

Direct peers

• Power Credit Union: Alabama-based small federal credit union serving a multiple-employer-group field of membership with a comparable product suite (auto loans, deposits, mortgages). Highly comparable operating profile: small footprint, SEG-based charter, full-service consumer banking.
• Robins Financial Credit Union: Georgia-based federally chartered credit union originally serving Robins Air Force Base employees, now expanded via multiple SEG charter across central Georgia. Closest direct comparable in terms of SEG-based federal charter, employer-group membership model, and single-state geographic footprint.
• Elements Financial Federal Credit Union: Indiana-based federally chartered credit union operating under a multiple-SEG model serving select employer groups with similar consumer deposit and lending products. Closely comparable operating and membership model to GPVFCU.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GPVFCU
• LinkedInlinkedin.com/company/georgia-power-valdosta-federal-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Power Valdosta Federal Credit Union