What Ecoland does

Ecoland (株式会社エコランド) is a Tokyo-based reuse logistics company that collects unwanted household items — furniture, appliances, and daily goods — from consumers in the Kanto region of Japan and resells them through multiple downstream channels. Originating as an internal venture within transportation firm WinRoader in 2004, Ecoland was incorporated in December 2013 and spun off as an independent entity in October 2018. The company operates a fleet of 18 vehicles (2 four-ton trucks, 10 two-ton trucks, and 6 passenger vehicles) to pick up items from customer homes at no charge, serving both direct B2C consumers and B2B partner channels such as real estate and moving companies that refer customers during relocations.

The company's core operational system is a single-item management (単品管理) platform that individually tracks each collected item from pickup through to final sale, supporting routing decisions across domestic net auctions, specialist used-goods dealers, and overseas exports. Ecoland operates its own retail store in Phnom Penh, Cambodia (opened 2017), enabling direct-to-consumer sales in Southeast Asia where Japanese used goods command premium value. Sub-brands include the Ecoland Toy Reuse Project (in partnership with local governments and schools) and the Ecoland Fund, which routes a portion of proceeds to charitable causes. The company has accumulated 10,000+ items processed across its Kanto operations over more than a decade.

Ecoland's revenue model is asset-light on the collection side — pickup is free to the customer and the company takes possession of items at no cost, then captures margin through resale across its diversified channel network. Customers whose items successfully resell receive 10% of the sale price as cashback or may elect to donate the amount through the Ecoland Fund. The company holds industrial waste collection and transportation permits in Tokyo, Kanagawa, Saitama, and Chiba prefectures, plus general freight trucking permits, supporting ancillary logistics services. The customer mix is dominated by long-tail individual households, supplemented by corporate partner referrals, with no significant customer concentration risk.

Name

Ecoland

Legal name

株式会社エコランド

Website

https://eco-land.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecoland is a Tokyo-based reuse logistics company that collects unwanted household items from consumers in the Kanto region and resells them through domestic auctions, specialist dealers, and overseas exports to Southeast Asia, with customers receiving a 10% cashback or charitable donation option.

Ownership category

akta.pro rank

Product category

Reuse Logistics and Secondhand Goods Collection

NAICS

Waste Collection (56211), Materials Recovery Facilities (562920)

SIC

Wholesale-Misc Durable Goods (5090), Refuse Systems (4953)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ), Product Take-Back & Reverse Logistics Programs (EUAIANAA), Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Reuse collection services
• Secondhand goods resale
• Furniture appliance collection
• Waste reduction logistics
• Circular economy services

Headquarters

HQ city

Nerima

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Collection and Resale of Reusable Goods: Ecoland collects unwanted items from customers' homes using its own fleet, then resells these items through multiple channels: domestic net auctions, specialist dealer sales, and overseas exports (primarily to Southeast Asia, including a company-owned store in Cambodia opened in 2017). The company generates revenue by taking possession of items at no cost to the customer and selling them for a margin. When reuse is successful, customers receive 10% of the sale price back as cashback or can donate the amount to charitable causes via the Ecoland Fund.
2. Freight and Logistics Services: Ecoland operates general freight trucking services using its fleet of 18 vehicles. This includes collection logistics for reuse items as well as general freight operations under its trucking permits.
3. Industrial Waste Collection Services: The company holds permits for industrial waste collection and transportation across Tokyo, Kanagawa, Saitama, and Chiba prefectures, providing waste collection services as part of its broader environmental services offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ecoland provides a reuse logistics service that visits customers' homes to collect unwanted furniture, appliances, and household goods at no charge, individually tracks each item, and resells them through domestic net auctions, specialist used-goods dealers, and overseas exports primarily to Southeast Asia. Successful resales trigger a 10% cashback to the customer or an equivalent charitable donation via the Ecoland Fund. The company also runs targeted initiatives such as the Toy Reuse Project (delivering donated Japanese toys to children in Cambodia) and holds industrial-waste collection permits in Tokyo, Kanagawa, Saitama, and Chiba.

Product overview

Ecoland operates as a reuse logistics company that collects unwanted items from customers throughout the Tokyo metropolitan area and redistributes them through domestic and international channels. The core service is the エコ回収 (Eco Kaishu) collection service, which visits homes to pick up furniture, appliances, and daily goods. These items are managed individually and sold domestically via net auctions and specialized dealers, or exported overseas to Southeast Asian markets including Cambodia. Ecoland also operates specialized initiatives including the Toy Reuse Project in partnership with local governments and educational institutions, and the Ecoland Fund which donates 10% of proceeds to social causes. The company operates 18 vehicles and provides comprehensive reuse logistics services.

Differentiator

Problem solved

Functional benefit

Brands

• エコランドファンド (Ecoland Fund): A social contribution fund where 10% of sales proceeds from reuse items are donated to environmental or social contribution organizations or activities selected by customers.
• エコランドおもちゃリユースプロジェクト (Ecoland Toy Reuse Project)

Products and services

• Eco Kaishu (エコ回収) Collection Service Free pickup of unwanted furniture, appliances, and household goods from customers' homes across the Kanto region, with each item individually tracked and managed before being routed to domestic or international resale channels.
• Overseas Reuse (海外リユース) Export Channel Export of collected reusable goods to Southeast Asian markets, sold through Ecoland's own Cambodian retail store and overseas partner channels, where used Japanese products command premium value.
• Ecoland Toy Reuse Project (エコランドおもちゃリユースプロジェクト) A reuse initiative that collects unwanted toys from Japanese households through municipal collection boxes and educational-institution donations, and delivers them to children in Southeast Asia, particularly Cambodia.
• Ecoland Fund (エコランドファンド) A social-contribution mechanism embedded in the Eco Kaishu service: 10% of the resale value of successfully reused items is credited back to the original customer or donated to designated environmental/social organizations.
• Industrial Waste Collection and Transportation Permitted industrial-waste collection and transportation service available in Tokyo (1310202577), Kanagawa (1400202577), Saitama (1100202577), and Chiba (1200202577), leveraging Ecoland's existing trucking infrastructure.

Quantifiable outcome

• Over 10,000 items collected and reused over more than a decade of operation in the Kanto region
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Higashimurayama City, Tokyo (東村山市)coreStrategic or Co-development Partner · 1 April 2022Ecoland partnered with Higashimurayama City government on the Toy Reuse Project. The city installed collection boxes where citizens could donate toys, which were then shipped to Cambodia for children. The project launched in April 2022, with the first shipment delivered in July 2022. The city provides municipal reach and infrastructure while Ecoland provides logistics and international resale expertise.
• Ikubunkan Dream Gakuen (郁文館夢学園)coreStrategic or Co-development Partner · 1 January 2020Educational institution partnership where students collected toys, stationery, and other goods. Collection began in January 2020, and items were delivered to children overseas in May 2022. The school leverages the partnership for educational value while Ecoland handles logistics and delivery.
• Real Estate Companies (不動産会社)coreChannel Partner/ Reseller/ DistributorEcoland has established partnerships with real estate companies who refer customers needing furniture/appliance disposal during property handover or relocation. This partnership channel generates a significant portion of Ecoland's collection volume by capturing customers at the moment of disposal need.
• Moving Companies (引越会社)coreChannel Partner/ Reseller/ DistributorPartnerships with moving companies who refer customers disposing of unwanted items during relocation. Moving companies integrate Ecoland's collection service as part of their comprehensive moving offering, creating a referral stream for Ecoland.
• Machi-uzu Creative (株式会社まちづクリエイティブ)minorStrategic or Co-development PartnerJoint project with regional activation design company Machi-uzu Creative. The 'Circulation Club' project aims to create a society where nothing is discarded by proposing new uses for waste materials. Ecoland contributes collected materials as art materials for creative projects and regional activation initiatives.
• Driver New Deal Association (ドライバーニューディールアソシエーション)minorStrategic or Co-development PartnerGeneral incorporated association established by CEO Takashima to address truck driver working environment reform. Ecoland's representative serves as the association's chairman since 2015. The association organizes the 'Truck Driver Koshien Award' event. While not a commercial partnership, it represents Ecoland's commitment to industry-wide improvement.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Treasure Factory: Japanese reuse chain that operates physical stores and offers home pickup ('Trefuri') for large unwanted items, which are then resold through their own retail network. Most direct overlap with Ecoland's combined home pickup + multi-channel resale business.
• BuySell Technologies: Public Japanese company that purchases used items directly from households (including house-call visits) and resells them through multiple channels. Closely comparable to Ecoland's home collection and resale model, though larger in scale and more focused on category-specific purchases.
• ReValue: Japan-based reuse and resale company focused on collecting and reselling used household items. Smaller and more niche than Treasure Factory or BuySell, but operates a comparable pickup-and-resell model in the same category.

Broad incumbents

• Bookoff Corporation: Established Japanese reuse chain originally focused on books/media but now buying and reselling across broader categories including apparel, household goods, and luxury items. A broad incumbent serving adjacent reuse demand.
• Geo Holdings (2nd STREET): Operates the 2nd STREET reuse chain across Japan and internationally, buying and reselling used clothing, furniture, appliances, and household goods. A broad incumbent in the same reuse/resale category, although primarily retail-driven rather than collection-and-routing driven.
• Hard Off Corporation: Largest Japanese reuse retail chain operating multiple formats (Hard Off, Off House, Mode Off, etc.) across household goods, electronics, clothing, and books. A broad incumbent whose reuse-by-retail model overlaps with Ecoland's downstream resale activity.

Emerging players

• Renewal Workshop: US-based circular-economy company that collects unsellable returns and end-of-life apparel from brands and resells/repurposes them through multiple channels. Conceptually analogous to Ecoland's take-back and multi-channel resale model, applied to apparel.
• Mercari: Japan-founded C2C marketplace enabling peer-to-peer resale of used goods including furniture and household items. While its logistics model differs (no home pickup or owned routing), it competes for the same downstream second-hand Japanese goods demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eco_land
• Instagraminstagram.com/honda.hiromi87

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoland