Motum Simulation

What Motum Simulation does

Motum Simulation is an Australian motion-simulation hardware and software company headquartered in Southbank, Melbourne. Founded by automotive and racing engineer Steve Hoinville (company history records 2016; firmographics record 2012 - the more recent and specific company-history source is used here), the firm has grown a small team (1-10 employees) around a single core technology: the True Motion® Neutral Balance System, a globally patented six degrees-of-freedom (6DOF) motion platform registered in 14 countries including Australia, the UK, the EU, New Zealand, the United States, China and Singapore. The company's second pillar is MOTUM World, a proprietary synthetic training environment with AI-controlled vehicles, configurable environments and a built-in analytics module called MotDAS; together these constitute a platform-and-modules architecture that is targeted at enterprise and government training workloads rather than entertainment.

Commercially, Motum operates a hybrid revenue model spanning custom-priced enterprise hardware sales, software licensing of MOTUM World, corporate activation services at events, and a direct-to-consumer experience sold out of the Melbourne HQ at $75-$200 per session, with consumer-grade products (Motum Chassis, the Mostert Edition) extending down-market. Customers are spread across motorsport (Walkinshaw Andretti United, V8 Supercars), defence (Australian Defence Force), emergency services (South Australian Ambulance Service), mining (Alkane Resources), port services (QUBE Ports, which reported a 37% incident reduction in its first 18 months using Motum technology), and corporate brand partnerships (Red Bull, Carsales, Coles, Mobil). The stated competitive wedge is F1-grade 6DOF motion fidelity at a fraction of the $25M+/year cost of an F1 team simulator, delivered via single-phase power and 20-30-minute setup without permanent infrastructure.

Go-to-market combines enterprise field sales with an international distributor network (Drivelab in New Zealand, Development Engineering Enterprise, Hybrid Racing Simulations for SIMUCUBE in ANZ), a dedicated US channel built around Momentum Management International since 2019, trade-show presence at PRI and I/ITSEC, and event-driven brand activations. The company is privately held, founder-controlled, with no disclosed external funding rounds in the source material.

Name

Motum Simulation

Legal name

Motum Simulation

Website

https://motumsimulation.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Motum Simulation is a Melbourne-based motion-simulation company that builds globally patented 6DOF True Motion® hardware and the MOTUM World synthetic training software, serving motorsport teams, defence forces, mining, port, and emergency-services operators with enterprise training simulators.

Ownership category

akta.pro rank

Product category

Motion Simulation Hardware and Software

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Custom Computer Programming Services (541511), Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)

akta.pro secondary industries

Defense Software, Mission Applications & Open Architecture (MOSA) Systems (IMABAOAM), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Motion simulation technology
• Driver training systems
• 6DOF motion platforms
• Motorsport simulation hardware
• Synthetic training environments

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. True Motion Simulator Hardware Sales: Sale of proprietary 6DOF motion simulation platforms including True Motion base systems, cockpit modules, and control components. Targets motorsport teams, defence, emergency services, mining, and corporate clients globally.
2. MOTUM World Software Licensing: Licensing of synthetic training environment software (MOTUM World) with configurable environments, AI traffic systems, and analytics tools. Delivered as standalone software or integrated with hardware.
3. Corporate Activations & Events: Deployment and operation of branded simulators at corporate events, trade shows, and brand activations. Provides experiential marketing drawcard with capacity to attract and entertain thousands of attendees.
4. Driver Experience Sessions: Direct-to-consumer driving experience sessions at Melbourne HQ. Casual sessions from 30 minutes to 2 hours, used by racing enthusiasts and corporate groups.
5. Motum Chassis Consumer Products: Sale of Motum Chassis home racing simulator rigs. Motion-ready chassis for home users, with optional Simucube direct drive steering integration.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Motum Simulation designs, manufactures, and sells proprietary 6 Degrees of Freedom (6DOF) motion simulators with a patented Neutral Balance System architecture, paired with its MOTUM World synthetic training environment software and MotDAS analytics tools. The company delivers hardware-software integrated solutions for driver training, vehicle development, and corporate experiential events across motorsport, defence, mining, port services, and emergency services sectors. It also operates a consumer driving experience business at its Melbourne HQ and sells the Motum Chassis home racing rig direct to consumers.

Product overview

Motum Simulation offers a unified platform-plus-modules architecture combining proprietary 6DoF True Motion® hardware simulators with MOTUM World synthetic training software. The core offering includes True Motion® Simulators (6DoF motion hardware with global patents) paired with MOTUM World software (synthetic environment with AI-controlled assets and MotDAS analytics). Additional products include the Motum Chassis (motion-ready home racer's rig), Mostert Edition (limited premium simulator), and specialized training services for Corporate Activations, Private Sessions, and industry verticals including Port Services, Mining, Emergency Services, Heavy Vehicle, Learner Driver, and Motor Racing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• True Motion®: Proprietary 6 Degrees of Freedom (6DOF) motion simulation technology with patented Neutral Balance System, the industry gold standard for authentic motion cues
• MOTUM World
• Motum Chassis
• Motum GT/V8 Steering Wheel

Products and services

• True Motion® Simulators Six Degrees of Freedom (6DOF) motion simulation hardware with patented Neutral Balance System architecture delivering authentic motion cues across all six axes. Targets enterprise clients in motorsport, defence, mining, port services, and emergency services globally.
• MOTUM World Software Bespoke synthetic training environment designed for driver education and training. Features AI-controlled vehicles, configurable environments, physics models, and integrated MotDAS analytics. Fully configurable, multi-industry software suite for safe driving and machine operation training across ports, mining, emergency services, learner driver, and motor racing sectors.
• MotDAS Analytics Software In-house results analysis and analytics software providing data acquisition, telemetry output, and 100% objective assessment capabilities for trainees. Integrated within MOTUM World platform.
• Motum Chassis Motion-ready simulator chassis for home racers featuring high-tensile aluminium space frame cockpit, TIG welded chassis, adjustable pedal box and steering box. Compatible with Motum 6DOF Motion base as an upgrade option.
• Mostert Edition Simulator Limited edition premium simulator produced in collaboration with V8 Supercars driver Chaz Mostert. Limited to 25 units featuring Walkinshaw Andretti United livery and Walkinshaw Performance build plate, based on the simulator used by Mostert for competition preparation.
• Corporate Activations & Events Service Deployment and operation of branded True Motion simulators for brand activations and corporate events. Provides experiential marketing drawcard with capacity to attract and entertain thousands of attendees. Used by brands including Red Bull at trade shows and mining sites.
• Driver Experience Sessions Casual driving experience sessions at the Melbourne HQ Driver Experience Centre offering motor racing simulation on iconic circuits. Sessions range from 30 minutes ($75) to 2 hours ($200) with access to Formula Ford, V8 Supercar, GT, LMP, Formula 1 vehicles and experienced driving coaches.
• Port Services Training Solution Specialized simulation training solution for port logistics companies, focused on Roll On/Roll Off (RoRo) vehicle operations including car carriers, heavy equipment, and articulated vehicles. Includes bespoke digital twins of port environments and operations.

Quantifiable outcome

• 37% reduction in incidents within first 18 months
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Walkinshaw Andretti UnitedflagshipStrategic or Co-development Partner · 15 September 2020V8 Supercars Championship team partnership producing limited Mostert Edition simulator (25 units). Chaz Mostert uses Motum simulator for competition preparation and Supercars eSeries. Partnership includes WAU branding, livery, and Walkinshaw Performance build plate.
• Red BullcoreGTM or Marketing Partner · 20 January 2020Red Bull uses Motum simulators as brand activation drawcard at corporate events and trade shows. Deployments at Glencore mine (Hail Creek), trade exhibitions, and brand activations. Experiential marketing partnership attracting thousands of customers to Red Bull branded areas.
• Momentum Management International (John Murphy)coreChannel Partner/ Reseller/ Distributor · 18 November 2019US market representative leading Motum's expansion into the United States. John Murphy engaged with commercial and marketing experience in motorsport industry. Targeting PRI and I/ITSEC shows for market introduction.
• Hybrid Racing Simulations / SIMUCUBEcoreTechnology or Integration · 20 October 2019Collaboration for integration of Simucube 2 Pro Direct Drive Steering systems into Motum simulators. Development of Motum GT/V8 Steering Wheel running with Simucube 2 Pros at Melbourne showroom. Joint product development for motorsport, sim racing, and defence applications.
• QUBE PortsflagshipStrategic or Co-development PartnerInternational ports logistics company using MOTUM True Motion and MOTUM World for Roll On/Roll Off driver training. QUBE operates at Australian ports of Melbourne, Adelaide, Fremantle, Darwin, Brisbane, and Port Kembla. Achieved 37% reduction in incidents in first 18 months of using MOTUM technology.
• DrivelabcoreChannel Partner/ Reseller/ DistributorNew Zealand distributor for Motum products and services. Part of international distributor network covering ANZ region.
• Development Engineering EnterpriseminorChannel Partner/ Reseller/ DistributorInternational distributor for Motum products and services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• D-BOX Technologies: Canadian motion simulation technology company providing haptic and motion systems for gaming, racing, and entertainment. Competes with Motum in motion cueing technology and partners with sim racing software platforms.
• VI-grade: Italian professional driving simulation software company serving automotive OEMs and motorsport teams. While Motum integrates with VI-grade, it also competes as part of end-to-end simulation solutions in the professional automotive space.
• Cruden: Netherlands-based professional motorsport simulator manufacturer serving F1 teams, OEMs, and automotive engineering. Competes with Motum in the professional motorsport and vehicle development simulation segment.
• Ansible Motion: UK-based driver-in-the-loop simulator manufacturer for automotive, motorsport, and academic research. Competes with Motum in professional motorsport and automotive engineering simulation.
• CXC Simulations: US-based manufacturer of high-end motion racing simulators for professional drivers and luxury home users. Directly competes with Motum's True Motion 6DOF systems in the professional and prosumer motorsport simulation market.

Emerging players

• SimXperience: US-based motion simulator manufacturer targeting the enthusiast and home racing market with 2-3 DOF systems. Competes with Motum at the lower end of the motion simulation market with more affordable but less capable systems.
• rFpro: UK-based driving simulation software company providing high-fidelity virtual environments for automotive and motorsport. Competes with Motum's MOTUM World software at the simulation environment layer.

Broad incumbents

• FAAC Incorporated: US-based simulation and training company serving defence, public safety, and driver training markets. Competes with Motum in driver training and emergency services simulation verticals with broader product portfolios.
• CAE: Global leader in aviation and defence training simulation with growing automotive and mining verticals. Broad incumbent offering full-scope simulation solutions that overlap with Motum's enterprise and defence segments at much larger scale.

Regional players

• Simworx: Australian racing simulator provider focused on the domestic motorsport and entertainment market. Direct competitor to Motum in the Australian market, particularly for consumer and corporate activation experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6F2tG4YsBuB8Rvqn8SNZ6Q
• Xx.com/motumsimulation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motum Simulation