Walkinshaw Andretti United

What Walkinshaw Andretti United does

Walkinshaw Andretti United operates as Walkinshaw TWG Racing, a professional motorsport racing team competing in the Australian Supercars Championship. The organization fields two factory-backed Supercars — the #1 Mobil 1 Optus Racing entry driven by Chaz Mostert and the #2 Mobil 1 Truck Assist Racing entry driven by Ryan Wood — and is structured as a joint venture between Walkinshaw Racing, an Australian motorsport entity with heritage dating to 1990, and TWG Motorsports, a US-based partner. The team operates across Australia and the United States under the tagline "Two Teams. Two Countries. One Goal."

The commercial model is built on four revenue streams: corporate sponsorship (title sponsors and a broad tier of supporting partners), a subscription-style fan membership program called the Walkinshaw Army, corporate hospitality at race events, and DTC merchandise sales through an online shop. The customer base is split between corporate sponsors seeking brand visibility and hospitality experiences (enterprise B2B) and individual motorsport fans seeking engagement, content access, and community membership. Major commercial partners include Mobil 1, Optus, Truck Assist, Toyota, plus a long tail of supporting sponsors across automotive parts, insurance, equipment hire, HR software, and apparel.

Beyond race operations, the organization runs the Walkinshaw TWG Racing Foundation Academy, a talent development program intended to build a future driver pipeline, and produces multi-channel content including race reports, video/podcast, photo galleries, social wall aggregation, and newsletter distribution. No AI/ML, software platform, or technology-product capabilities are disclosed; the underlying technology is Supercar racing engineering supported by partner relationships with vehicle and parts manufacturers. The firm is privately held with no disclosed venture capital, private equity, or public market ownership.

Name

Walkinshaw Andretti United

Legal name

Walkinshaw TWG Racing

Website

https://walkinshawandrettiunited.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Walkinshaw Andretti United (operating as Walkinshaw TWG Racing) is an Australian Supercars Championship racing team that fields two factory-backed cars and earns revenue from corporate sponsorships, fan memberships, race-day hospitality, and merchandise sales.

Ownership category

akta.pro rank

Product category

Motorsport Racing

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Supercars racing team
• Motorsport sponsorship programs
• Corporate hospitality services
• Motorsport talent academy
• Racing merchandise retail

Headquarters

HQ city

Port Clinton

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Sponsorship: Primary revenue from corporate sponsorships including title sponsors, official partners, and supporters across multiple industries.
2. Membership Program: Fan membership program (Walkinshaw Army) providing exclusive access and benefits to members.
3. Hospitality: Corporate hospitality services offering premium race day experiences for clients.
4. Merchandise Sales: Online shop selling team merchandise and memorabilia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Walkinshaw Andretti United (operating as Walkinshaw TWG Racing) runs a professional Supercars Championship racing team fielding two factory-backed Supercars driven by Chaz Mostert (#1 Mobil 1 Optus Racing) and Ryan Wood (#2 Mobil 1 Truck Assist Racing). Beyond on-track competition, the organization sells corporate sponsorship packages, premium race-day hospitality experiences, fan memberships through the Walkinshaw Army program, team merchandise via an online shop, and operates the Foundation Academy talent development pathway. The team is structured as a partnership between Walkinshaw Racing (Australia) and TWG Motorsports (USA).

Product overview

Walkinshaw TWG Racing is a professional motorsport racing organization competing in the Australian Supercars Championship. The portfolio consists of the core racing team operation (with two factory-backed Supercars), the Foundation Academy talent development program, a fan membership program, hospitality/corporate entertainment services, and an e-commerce merchandise shop. The organization operates as a joint venture between Walkinshaw Racing and TWG Motorsports, competing across Australian and international circuits.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil 1 Optus Racing: Chaz Mostert's racing entry (#1) sponsored by Mobil 1 and Optus.
• Mobil 1 Truck Assist Racing
• Walkinshaw TWG Racing Foundation Academy

Products and services

• Walkinshaw TWG Racing Team

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Mobil 1majorStrategic or Co-development PartnerTitle sponsor for the #1 Supercar driven by Chaz Mostert. Primary naming rights sponsor for the Mobil 1 Optus Racing program.
• OptusmajorStrategic or Co-development PartnerCo-sponsor with Mobil 1 on the #1 Supercar program.
• Truck AssistmajorStrategic or Co-development PartnerTitle sponsor for the #2 Supercar driven by Ryan Wood. Naming rights sponsor for Truck Assist Racing.
• ToyotacoreStrategic or Co-development PartnerVehicle manufacturer partner supplying and supporting the racing program.
• Walkinshaw RacingcoreStrategic or Co-development PartnerParent racing organization with deep Australian motorsport heritage.
• TWG MotorsportscoreStrategic or Co-development PartnerUS-based motorsports partner in the Walkinshaw Andretti United collaboration.
• NGKminorOthersSpark plug and automotive parts supplier for the racing program.
• Chemical GuysminorOthersAutomotive cleaning and detailing product sponsor.
• Supercheap AutominorOthersAuto parts retailer sponsor providing parts and accessories.
• CoatesminorOthersEquipment hire and rental services sponsor.
• JB CaravansminorOthersCaravan manufacturer sponsor from the partner network.
• Ringers WesternminorOthersWestern/country apparel brand sponsor.
• NTIminorOthersInsurance company sponsor in the partner network.
• GEARWRENCHminorOthersProfessional tool brand sponsor for the racing team.
• Employment HerominorOthersHR and employment software platform sponsor.
• Walkinshaw PerformancecoreStrategic or Co-development PartnerHigh-performance vehicle engineering and modification arm of Walkinshaw.
• Kangan InstituteminorOthersVocational education and training institute partner.
• HooniganminorOthersAutomotive lifestyle and apparel brand sponsor.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Erebus Motorsport: Multi-car Supercars Championship entrant operating with a similar sponsor-led, event-driven revenue model. Direct competitor for race wins and corporate partnership dollars.
• Team 18: Australian Supercars team fielding two entries with a sponsorship, hospitality, and merchandise revenue mix closely comparable to Walkinshaw TWG Racing's operating model.
• Dick Johnson Racing: Heritage Supercars team with decades of Australian motorsport history, comparable to the Walkinshaw brand legacy. Direct competitor on the championship grid and for sponsorship inventory.
• Brad Jones Racing: Family-owned Supercars Championship team running multiple entries. Competes with Walkinshaw TWG Racing for championship points, sponsor renewals, and grid position.
• Tickford Racing: Multi-car Supercars entrant with engineering depth and a tier-1 sponsorship portfolio. Competes head-to-head with Walkinshaw TWG Racing on track and for the same corporate sponsor wallet in Australia.
• Triple Eight Race Engineering: Australia's flagship Supercars Championship team, fielding multiple factory-supported entries. Direct competitor to Walkinshaw TWG Racing in the same series with comparable sponsorship-driven business model.
• Grove Racing: Australian Supercars team with a two-car operation and corporate sponsorship focus. Closely comparable scale and commercial structure to Walkinshaw TWG Racing.

Broad incumbents

• Andretti Global: Multi-series US motorsport organization (IndyCar, Formula E, IMSA) with similar 'Andretti' branding affinity to Walkinshaw Andretti United. Comparable motorsport team business model with broader international reach.
• Team Penske: Large multi-series motorsport operation (NASCAR, IndyCar, IMSA) that competes in the broader sponsorship-driven team model. Relevant comparable for sponsor pricing, hospitality monetization, and merchandise scale.
• Chip Ganassi Racing: Established multi-series US motorsport team with diversified sponsorship and hospitality revenue. Comparable business model to a Supercars team at greater scale, useful as an aspirational incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WalkinshawTWG
• YouTubeyoutube.com/channel/UC73Vth5SvkT8
• Facebookfacebook.com/walkinshawtwgracing
• Instagraminstagram.com/walkinshawtwgracing
• LinkedInlinkedin.com/company/walkinshaw-andretti-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkinshaw Andretti United