Mostra

What Mostra does

Mostra is a London-based, independently owned specialist brand partnership agency that designs and executes cross-sector marketing campaigns for consumer-facing brands. Founded in 1999 (with one source citing 2004), the firm brokers and manages partnerships that pair rights-holders and advertisers across publishing, rail, travel, retail, financial services and hospitality. Named clients include Penguin Random House UK, Transworld Books and Quercus Books in publishing; South Western Railways, LNER and Govia Thameslink Railway in transport; Jet2holidays in travel; GAIL's Bakery and Monsoon in retail; GoHenry in financial services; and The Whisky Shop, Spabreaks, The Alexander Hotel Collection and Love Lemons in hospitality and lifestyle.

The agency's service offering spans the full campaign lifecycle: market research, campaign strategy, execution, trafficking, tracking and optimisation. Operationally it acts as an intermediary that unlocks high-traffic media surfaces (rail networks, travel operators, retail estate) for brand partners, and packages them with publisher or consumer-brand content for joint campaigns. The website is built on Squarespace and there is no public API, no productised platform, no proprietary technology stack and no disclosed AI or automation capability.

Mostra operates a B2B, sales-led professional services model targeting brand managers and marketing directors at mid-to-large UK consumer brands. Pricing is not publicly disclosed; engagements are bespoke and project-based, with no self-serve channel or published rate card. The firm is founder-led and privately held, with no external funding, no disclosed investors, no M&A activity and no headcount or revenue figures in the public record. Contact is via [email protected] and a London phone number.

Name

Mostra

Legal name

Mostra

Website

https://mostra.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Mostra is a London-based, independently owned specialist brand partnership agency that brokers and executes cross-sector marketing campaigns between consumer brands and rights-holders across publishing, rail, travel, retail, financial services and hospitality. It serves brand managers and marketing directors via bespoke, project-based professional services engagements.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Brand partnership services
• Marketing agency services
• Campaign strategy execution
• Brand collaboration agency
• Partnership marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Partnership Campaign Services: Professional services revenue generated through delivering end-to-end brand partnership campaigns for clients, including market research, campaign strategy, execution, trafficking, tracking, and optimization services. Projects are tailored per client with bespoke campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mostra is an independently owned specialist agency delivering end-to-end brand partnership services for clients across publishing, travel, retail, hospitality, and financial services. The agency provides market research, full campaign strategy and execution, trafficking, tracking, and campaign optimisation, leveraging an established 20+ year contact book of brand partners to enable clients to bypass years of relationship cultivation. Campaigns are tailored per client and include author promotions, competitions, media partnerships, and experiential activations delivered for recognisable global FMCG companies and major UK brands.

Product overview

Mostra is a service-based marketing agency, not a software product company. The company provides brand partnership services including market research, campaign strategy and execution, trafficking and tracking, and campaign optimization. They deliver seamless end-to-end marketing solutions tailored to individual client needs, working across various industry sectors including publishing, retail, media, and financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Partnership Services

Quantifiable outcome

• Promotions across millions of packs reaching even more consumers on social media channels
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Penguin Random House UKcoreStrategic or Co-development PartnerLong-standing publishing partnership for author campaigns and book promotions across Penguin and Penguin Michael Joseph imprints. Mostra has facilitated multiple campaigns including Summer Reads with Jet2holidays, Spabreaks partnerships, and individual author promotions.
• Transworld BookscoreStrategic or Co-development PartnerMulti-year partnership for media partnerships and holiday competitions. Campaigns have included South Western Railways collaborations and various author promotions, successfully reaching new audiences while building brand awareness and driving sales.
• Jet2holidayscoreStrategic or Co-development PartnerFlagship Summer Reads campaign partnership featuring major authors including Jojo Moyes, Marian Keyes, and Sophie Kinsella. Campaign expanded to include Summer Reads 2025 with additional author partnerships.
• South Western RailwayscoreStrategic or Co-development PartnerBrand partnership campaigns with publishers including South Western Railways x Lee Child campaign featuring author promotions, free extracts, and competition giveaways.
• LNERcoreStrategic or Co-development PartnerAuthor partnership campaign with Ruth Jones featuring free extracts and experiential activations at train stations.
• Govia Thameslink RailwaycoreStrategic or Co-development PartnerCollins iSpy partnership distributing books at train stations, bringing reading to commuters through the iSpy book series.
• GoHenrycoreStrategic or Co-development PartnerFinancial services brand partnership with Diary of a Wimpy Kid franchise, creating competition and promotional campaigns for the children's financial education brand.
• MonsooncoreStrategic or Co-development PartnerFashion retail partnership with Lottie Brooks author campaign, combining fashion brand with children's book character marketing.
• SpabreakscoreStrategic or Co-development PartnerTravel hospitality brand partnership with Penguin for book-related campaigns and competitions.
• The Whisky ShopcoreStrategic or Co-development PartnerHospitality retail partnership including The Whisky Shop x Peter May campaign featuring competitions and prize experiences for customers.
• GAIL's BakerycoreStrategic or Co-development PartnerAutumn Reads 2025 partnership featuring author book promotions at the artisan bakery chain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu: Global advertising group with significant UK presence (Dentsu Creative, Merkle). Broad incumbent offering partnership marketing as part of an integrated communications stack, capable of competing for Mostra's clients.
• Publicis Groupe: Global advertising holding company (Leo Burnett, Saatchi & Saatchi, Publicis Media). Broad incumbent offering partnership marketing and content activation that competes with specialist UK agencies for brand marketing budgets.
• WPP: Global advertising holding company (owner of GroupM, Ogilvy, VMLY&R, etc.). Broad incumbent offering integrated partnership, media, creative, and analytics services that can subsume brand partnership mandates at scale.
• Mother: Established London independent creative agency. Broad incumbent competing for the same brand marketing budgets with a wider service portfolio but in an adjacent creative/partnership category.

Direct peers

• JMW: London-based creative communications and partnerships agency. Closest direct peer: a UK specialist agency operating in the same publishing, retail, and travel verticals with comparable relationship-broker-driven brand partnership offerings.
• Gravity Road: London-based partnerships and influencer marketing agency. Direct peer combining brand partnerships with creator-led activations, serving FMCG and consumer brands with similar relationship-driven partnership models.
• House 337: London-based creative agency (part of Dentsu Creative). Direct peer competing for UK brand marketing budgets with an integrated creative-and-activation proposition comparable to Mostra's full-service delivery.
• Amplify: Global brand experience and partnership agency with a London presence. Direct peer offering brand partnership activation that overlaps with Mostra's end-to-end campaign execution model.
• Haygarth: UK-based brand activation and partnership agency (part of Havas Creative Network). Direct peer delivering brand partnership campaigns for consumer brands, with comparable publishing and FMCG client mix.
• Miroma Group: UK-based partnerships and brand experience agency. Direct peer operating in the same brand partnership broker category, connecting publishers, travel brands, and consumer companies via cross-promotional campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mostrauk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mostra