NGPA

What NGPA does

NGPA (legal entity GFA, SIREN 479989188) is a French media-data tech group serving the agricultural, viticultural, green spaces, and bakery-pastry sectors. Founded in 2010 as a corporate vehicle consolidating a portfolio that includes La France Agricole (established 1945), the group operates 16 specialized B2B media brands spanning print, digital, video, and events, with editorial heritage of more than 80 years. NGPA is a wholly-owned subsidiary of ISAGRI, the leading farm management software company in France, which provides distribution synergy and customer-base integration. The group employs 303 people across its Saint-Ouen-sur-Seine headquarters and Beauvais operations center.

The product portfolio spans four layers: (1) subscription media (La France Agricole, Terre-net, Web-agri, Matériel Agricole, Vitisphere, La Vigne, Matériel et Paysage, etc.); (2) a B2B SVOD video platform (Agriflix) with 300+ videos and 40,000+ newsletter subscribers; (3) AI and coaching services, notably LexAgro, a generative AI legal and management assistant for farmers launched November 2025, and Charlie mon coach agri, an AI-driven video coaching platform; and (4) large-scale field events including INNOVAGRI (45,000+ visitors at the 2025 Outarville edition), Dionysud (viticulture trade show in Béziers), and Les Grandes Occasions (used agricultural equipment marketplace), supplemented by advertising regie NGPA Solutions and job platforms Vitijob and Jobagri.

Monetization runs across subscription fees for media and SVOD, advertising and communication solutions through NGPA Solutions, event exhibitor and sponsor fees (transaction-based), AI service subscriptions, and recruitment marketplace revenue. Distribution combines direct B2B sales for advertising and event partnerships with self-serve digital acquisition for SVOD, AI, and job platforms. Recent strategic activity has focused on AI productization, geographic event expansion (notably Hauts-de-France), data/digital revenue restructuring (October 2023 leadership overhaul), and consolidation of vertical digital platforms, with a stated aspiration to become a decision-support platform combining media, events, studies, data, and AI by 2027.

Name

NGPA

Legal name

GFA

Website

https://ngpa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

NGPA is a French media-data tech group serving agricultural, viticultural, green spaces, and bakery-pastry professionals via 16 B2B media brands, the Agriflix SVOD platform, the LexAgro generative AI legal assistant, large-scale field events including INNOVAGRI and Dionysud, and advertising services through NGPA Solutions.

Ownership category

akta.pro rank

Product category

Agricultural Media and Information Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

Keywords

• Agricultural media services
• Professional trade publishing
• Agricultural field events
• B2B digital advertising
• Agricultural information services

Headquarters

HQ city

Beauvais

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Media subscriptions: Subscription-based access to professional agricultural, viticultural, green spaces, and bakery-pastry media content across 16 brands including La France Agricole, Terre-net, Web-agri, Matériel Agricole, La Vigne, Vitisphere, Matériel et Paysage, and others. Includes digital and print offerings.
2. Events and exhibitions: Revenue from organizing and hosting major agricultural field events including INNOVAGRI (Outarville, Hauts-de-France, Occitanie editions), Dionysud (viticulture trade show in Béziers), Les Grandes Occasions (used agricultural equipment marketplace), IA Tech Day, and other professional events. Revenue derived from exhibitor fees, sponsorships, and attendance.
3. Digital advertising and regie: NGPA Solutions serves as the group's advertising regie, selling digital advertising inventory across all group media brands and digital platforms. Offers innovative advertising solutions and targeted B2B marketing reach to agricultural, viticultural, and green spaces equipment suppliers and service providers.
4. Agriflix SVOD platform: Subscription-based B2B video-on-demand platform (SVOD) targeting agricultural professionals. Generates recurring revenue from premium video content, targeting young agricultural professionals. With over 300 videos and 40,000 newsletter subscribers, identified as a key growth driver.
5. AI-powered services (LexAgro): AI-as-a-service offering via LexAgro, providing legal and management answers to agricultural professionals. Subscription or usage-based model for accessing AI-generated legal and regulatory guidance tailored to the agricultural sector.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Groupe NGPA is a French media-data tech group that publishes 16 specialized B2B media brands serving agricultural, viticultural, green spaces, and bakery-pastry professionals across print, digital, video, and event channels. Its portfolio combines professional media subscriptions (La France Agricole, Terre-net, Vitisphere, Matériel Agricole, Web-agri, etc.), large-scale field demonstration events (Innov-Agri, Dionysud, Les Grandes Occasions), the Agriflix B2B SVOD video platform, the LexAgro generative-AI legal/management assistant, agricultural job platforms (Jobagri, Vitijob), the NGPA Solutions advertising regie, and Éditions France Agricole book publishing.

Product overview

NGPA is a media data tech group serving the agricultural, viticultural, green spaces, and bakery-pâtisserie sectors with 16 media brands. The portfolio includes core media brands (La France Agricole, Terre-net, Web-agri, Matériel Agricole, Vitisphere), digital platforms (Agriflix SVOD, LexAgro AI assistant, Jobagri), events (Innov-Agri field demonstrations, Dionysud viticulture show, Les Grandes Occasions equipment events), publishing (Editions France Agricole), and advertising services (NGPA Solutions). The group aims to become a decision-support platform combining media, services, events, studies, data, and AI by 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Agriflix: First B2B video streaming platform (SVOD) dedicated to the agricultural sector, offering over 300 videos and 40,000 newsletter subscribers.
• LexAgro
• INNOVAGRI
• Dionysud
• Charlie mon coach agri

Products and services

• Agriflix First B2B subscription video-on-demand (SVOD) platform dedicated to the agricultural sector, offering professional video content targeted at agricultural professionals, particularly young farmers.
• LexAgro Generative-AI assistant providing legal and management answers to agricultural professionals on topics including exploitation status, CAP subsidies, disputes, transmission, and regulatory monitoring.
• La France Agricole Flagship agricultural media brand (established 1945) providing news, analysis, and information to farming professionals via print and digital channels.
• Terre-net Digital agricultural web portal providing news, market data, and digital tools for farmers, including the Agrivision subscription offer with the Charlie mon coach agri coaching platform.
• Vitisphere / La Vigne Leading online media platform for the wine and viticulture industry, providing market data, regulatory news, and editorial coverage of the wine sector.
• Web-agri / L'Éleveur laitier Professional agricultural media focused on dairy farming, livestock news, and broader agricultural web content for French farming professionals.
• Matériel Agricole Digital platform dedicated to agricultural machinery, providing news, equipment reviews, and a marketplace for farm equipment information.
• Matériel et Paysage / Le Lien Horticole Professional media brand for the landscape, horticulture, and grounds-maintenance sectors, with a unified digital platform serving horticulture, nursery, landscaping, and equipment distributor professionals.
• La Toque Professional media brand dedicated to the bakery and pastry sector, including publications and sector events coverage aimed at bakers, pastry chefs, and bakery-pastry artisans.
• Innov-Agri (INNOVAGRI) Major open-field agricultural demonstration and innovation show held across French regions (Outarville, Hauts-de-France, Occitanie), featuring live machinery demonstrations across 60-130 hectares, thematic pavilions, and digital content integration.
• Dionysud Leading annual viticulture trade show held in Béziers (Occitanie) since 1992, bringing together wine industry professionals for networking, demonstrations, and innovation.
• Les Grandes Occasions Event combining on-site meetings and digital tools for used agricultural equipment sales, organized by La France Agricole, targeting farmers in regional catchment areas with hundreds of used machines.
• NGPA Solutions (Advertising Regie) Group advertising regie providing innovative B2B communication solutions for brands seeking targeted reach across all NGPA media brands and digital platforms serving agricultural, viticultural, and green spaces professionals.
• Vitijob Job board dedicated to the wine and viticulture sector with self-serve employer job posting and candidate search, hosting 235,000 candidates, 14,000 companies, and 10,000 annual job postings.
• Jobagri Self-serve agricultural job platform targeting youth and career changers, promoting the diversity of agricultural professions to candidates and employers.
• Éditions France Agricole Book publishing division producing agricultural, wine, and culinary professional and reference books for the sectors served by the group, including the 'Campagne & Cie' collection.
• Wine4Trade Wine marketplace serving the wine and viticulture industry, supporting commercial transactions within the sector.
• IA Tech Day New event focused on AI applications in agriculture, organized by NGPA's expert editorial teams to showcase AI innovations for the agricultural sector.

Quantifiable outcome

• 45,000+ visitors attracted to Innov-Agri Outarville 2025 with 215 exhibitors and 150 demonstration spaces
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• ISAGRIcoreOthersISAGRI is the #1 software company for agriculture in France. NGPA is a subsidiary of ISAGRI, which provides the group with integration into the agricultural software ecosystem, shared customer base, and corporate backing. This parent-subsidiary relationship is central to NGPA's strategy and market positioning.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groupe Réussir: French agricultural B2B media group publishing trade titles for crop farmers, livestock producers, and the wine sector. Directly comparable to NGPA across content, events, and digital services in the same French agricultural verticals.
• Meister Media Worldwide: US-based B2B media company focused on specialty agriculture (horticulture, crop production, custom application) with print, digital, and event products. Closest US analog to NGPA's vertical-media-plus-events model.
• Farm Journal Media: Large US agricultural B2B media company operating flagship titles (Farm Journal, Top Producer, Dairy Herd Management) alongside events, data, and broadcast properties. Comparable as a multi-brand agricultural media and events group serving professional farmers and advertisers.
• Agri-Pulse Communications: US agricultural policy and agribusiness media company producing newsletters, digital content, and events. Comparable as a specialist B2B agricultural media business monetizing professional subscribers and event audiences.
• Watt Global Media: US B2B media company covering poultry, feed, and animal agriculture with magazines, digital platforms, and conferences. Comparable as a niche vertical B2B media + events operator in animal/agricultural production.

Broad incumbents

• Informa plc: Global B2B media, events, and information services group with a sizable agriculture portfolio (acquired Penton Agriculture) and large events franchise. Comparable as a much larger incumbent operating across multiple verticals including agriculture.
• Reworld Media: French multi-vertical B2C and B2B media group operating specialist titles, digital platforms, and events. Comparable as a French specialty-media operator that has executed multi-brand digital transformations at scale.
• Penton Agriculture (Informa Connect): Agricultural division of Informa operating legacy Penton agricultural brands (Successful Farming, Farm Industry News). Comparable as a B2B agricultural media and events portfolio within a larger B2B group.
• Questex: US B2B media and events company operating vertical information brands across multiple industries including hospitality and technology. Comparable as a multi-vertical B2B media and events operator focused on professional communities.

Regional players

• Comexposium: Major French-headquartered B2B trade show and event organizer with agricultural, viticultural, and food-sector exhibitions (e.g., Vinitech, Sommet de l'Élevage). Comparable for the events-business overlap (INNOVAGRI, Dionysud, SITEVI co-located events).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-ngpa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGPA