VOCM

What VOCM does

VOCM is a regional radio broadcaster and digital news media company headquartered at 391 Kenmount Road in St. John's, Newfoundland and Labrador, Canada, operating under Stingray Radio Inc. as part of the Stingray Radio network. It runs a provincial network of stations including the flagship 590 AM in St. John's plus affiliates CFCB Corner Brook (570 AM), CKGA Gander (650 AM), CFSX Stephenville (870 AM), CKCM Grand Falls-Windsor (620 AM), Clarenville (710 AM), and CHCM-FM Marystown (88.3 FM). Its core offering combines traditional AM news/talk programming (Your VOCM Mornings, VOCM Open Line, VOCM at NOON, The Tim Powers Show, Evenings with Greg Smith) with weekend entertainment formats (The Cabin Party, Irish Newfoundland Show, VOCM Sound Check) and niche verticals (health/wellness, financial advice, religious content).

The technical platform is conventional radio broadcasting extended by web streaming through RadioPlayer and LeanStream, mobile applications for iOS and Android, podcast distribution via the Stingray Podcast Network, and a content management layer operated on Socast infrastructure. VOCM's editorial content is distributed through VOCM.com and social channels (Facebook, Twitter/X, YouTube, SoundCloud), with interactive features such as Question of the Day and School Information alerts driving audience engagement.

Revenue is generated almost entirely through advertising: traditional radio spot sales plus digital advertising sold through Stingray Media Solutions, which bundles programmatic advertising, Google Ad Search, Connected TV, website builds, and social media marketing services. The customer base is two-sided — NL residents as the audience and local/regional businesses as advertisers — with no public pricing. The company is privately held, with no public ticker, no disclosed funding rounds, and no recorded M&A or leadership changes in the available data.

Name

VOCM

Legal name

Stingray Radio Inc.

Website

https://vocm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VOCM is a Newfoundland and Labrador radio broadcaster and digital news outlet operating a provincial network of AM/FM stations, a news website, mobile apps, and podcasts under Stingray Radio Inc., serving NL audiences with local news, talk, and community programming while selling advertising to local and regional businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Media Representatives (54184), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

Keywords

• AM radio broadcasting
• Local news media
• Community radio programming
• Radio advertising sales
• Regional talk shows

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Radio Advertising: Traditional radio advertising sales through Stingray Media Solutions, including programmatic advertising, Google Ad Search, Connected TV, website builds, and social media marketing services for local and regional advertisers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VOCM operates as a regional AM radio broadcaster on 590 AM, delivering local news, weather, traffic, sports, and community programming across Newfoundland and Labrador through a network of affiliate stations. It complements its over-the-air broadcast with a digital ecosystem spanning VOCM.com, iOS/Android mobile apps, web streaming, and podcast distribution via the Stingray Podcast Network. Revenue is generated primarily through advertising sales facilitated by Stingray Media Solutions, offering programmatic, search, Connected TV, and social media marketing services to local and regional businesses.

Product overview

VOCM is Newfoundland and Labrador's leading local radio broadcaster and news media company, operating as part of the Stingray Radio network. The company offers a unified media platform combining traditional AM radio broadcasting (590 AM with network affiliates across the province) with a comprehensive digital presence through VOCM.com and a mobile news application. The core product portfolio centers on real-time local news delivery and community engagement through diverse programming including morning shows (Your VOCM Mornings, VOCM Open Line), midday news (VOCM at NOON), drive-time shows (The Tim Powers Show, Afternoons with Claudette Barnes, Evenings with Greg Smith), and weekend entertainment (VOCM Cabin Party, Irish Newfoundland Show, VOCM Sound Check). The digital ecosystem extends through Stingray Media Solutions for advertising services, with integrated features like Question of the Day, Weekly Flyers, School Information, and Events & Concerts listings. The VOCM Network comprises regional stations in Corner Brook, Gander, Stephenville, Grand Falls-Windsor, and Marystown, enabling provincial reach while maintaining local community focus.

Differentiator

Problem solved

Functional benefit

Brands

• VOCM Cabin Party: Weekend country music show hosted by Brian O'Connell featuring six full hours of Country Classics
• VOCM Mornings
• VOCM Open Line
• VOCM at NOON
• The Cabin Party
• Irish Newfoundland Show
• VOCM Sound Check
• Your Money - The Financial Show
• The WAHL Show
• The Old Old Story

Products and services

• VOCM Radio (590 AM)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Stingray RadiocoreChannel Partner/ Reseller/ DistributorStingray Radio is the parent company and operator of VOCM. Stingray is a leading global music, media and technology company and Canada's premier radio broadcaster. VOCM operates under the Stingray Radio network which provides programmatic advertising, digital marketing services, and content syndication support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Newstalk 1010 (CFRB, Toronto): Major-market Canadian news/talk AM station with local news, weather, traffic, and call-in programming; directly comparable format and GTM, though operating in the larger Toronto market.
• 680 CJOB (Winnipeg): Long-running Canadian AM news/talk radio station with strong local news and community programming; comparable in format, daypart structure, and AM distribution model to VOCM's 590 AM.
• News 95.7 (Halifax): Atlantic Canadian news/talk radio station in Halifax; directly comparable in format, target audience (local news consumers), and advertising GTM, though it serves Nova Scotia rather than Newfoundland and Labrador.
• 630 CHED (Edmonton): Canadian AM news/talk radio station operated by Corus/Global; comparable in format, talk-show driven programming, and traditional radio advertising sales model.

Direct peers

• Newcap Radio: Operates multiple commercial AM/FM radio stations across Canadian provinces, including Atlantic Canada; directly comparable as a regional commercial radio network selling local advertising through multi-station clusters.

Broad incumbents

• CBC Radio One (Newfoundland and Labrador): National public broadcaster with a strong NL local presence covering similar news, talk, weather, and community content; competes for NL talk-radio audiences and government/PSA ad-equivalent inventory.
• Rogers Media (Radio division): Major Canadian broadcaster with multiple news/talk radio stations (e.g., 680 News, CityNews) under a national media portfolio; comparable multi-station radio model with similar sales-led advertising GTM.
• Corus Entertainment (Radio): Owns and operates multiple Canadian radio stations including news-talk properties and podcasts; comparable diversified radio broadcaster with national ad-sales reach and digital distribution.
• Bell Media Radio (iHeartRadio Canada): Bell Media operates commercial radio stations across Canada including news/talk formats, with integrated digital streaming via iHeartRadio; comparable scale, format mix, and digital extension model.

Others

• Stingray Digital (parent-level comparables): Parent company Stingray operates music and media-tech platforms (Stingray Music, Karaoke, advertising solutions); adjacent digital media and ad-tech peer providing the programmatic/CTV capabilities VOCM resells to local advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vocmnews
• YouTubeyoutube.com/user/VOCMNEWS
• Facebookfacebook.com/590VOCM
• LinkedInlinkedin.com/company/vocm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOCM