Andares
Andares GmbH is a B2B-only marketing and communications agency in Upper Austria, delivering branding, digital design, web development (WordPress/WooCommerce), and business consulting primarily to SMEs and startups. The firm operates with ~5–8 employees from the Granitlab Coworking Space in Sankt Martin im Mühlkreis.
- Company typePrivate
- Founded2021
- HeadquartersOsterreicher, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Andares does
Andares GmbH is a private, B2B-only marketing and communications agency headquartered at the Granitlab Coworking Space in Sankt Martin im Mühlkreis, Upper Austria, serving small and mid-sized enterprises, startups, and selectively larger firms across Austria (and with limited reach via a remote team member in Greenville, South Carolina). The agency operates three service pillars — Branding und Design (corporate identity, advertising, graphic and campaign work), Digital Design (WordPress/WooCommerce web development, UX/UI, SEO/SEM, content strategy, webshops, newsletters), and Unternehmensberatung (strategic brand building, positioning, and marketing consulting) — and delivers them as an outsourced, fractional marketing function to clients that lack in-house marketing teams.
The business model is professional services, fee-for-project, with quote-based engagements and no public price list. Pricing is project-based; multi-year contracts are common, annual projects or annual budgets at or above €5,000 trigger interim (advance) invoicing, and a VPI-linked annual price adjustment takes effect each May 1. The agency also acts as an intermediary for WKOÖ-administered consulting grants (ERFOLGPLUS, DIGITAL STARTER), enabling SME clients to access subsidized marketing consulting through a partnership with grant consultant Maria Thorwartl. Acquisition is sales-led and relationship-driven, drawing on referrals, Granitlab coworking cross-referrals, regional events, organic/SEO content marketing, and grant programs as acquisition levers. The firm is founder/management-owned by Managing Director Andreas Höllinger and Co-Founder/Creative Director Sebastian Sammer, with a compact, specialized team (~5–8 employees) covering creative, photography, full-stack development, and online marketing/SEO.
The customer portfolio spans hospitality (Hotel Guglwald), regional banking (Sparkasse Mühlviertel-West 150-year anniversary), organic food and beverage (Bio-Hofbäckerei Mauracher webshop), manufacturing (PIENO Haustüren), construction (Kumpfmüller Bau, multi-year 'Baurekord' campaign), micronutrients (Biogena — Austria's quality market leader in micronutrients with 220+ products), education/e-learning (ENOVA's e-did LMS), and natural stone (compenture). The agency was originally constituted as Andares OG, relocated to Granitlab in October 2019, and converted to Andares GmbH on 1 February 2021. No external funding, acquisitions, patents, or awards are disclosed.
Andares firmographics
Firmographics- Name
- Andares
- Legal name
- Andares GmbH
- Website
- https://andares.at
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Andares GmbH is a B2B-only marketing and communications agency in Upper Austria, delivering branding, digital design, web development (WordPress/WooCommerce), and business consulting primarily to SMEs and startups. The firm operates with ~5–8 employees from the Granitlab Coworking Space in Sankt Martin im Mühlkreis.
- Ownership category
- akta.pro rank
Andares industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Andares is headquartered
LocationHeadquarters
- HQ city
- Osterreicher
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Andares business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Services & Consulting: Fee-for-service agency model. Services rendered include branding, digital design, web development, corporate consulting, photography, and marketing campaign execution. Annual projects threshold (€5,000+) triggers interim/advance billing. VPI-based price adjustment annually on May 1st.
- Website & Webshop Development: Project-based fees for website design, programming, and e-commerce implementation (e.g., WooCommerce webshop for Bio-Hofbäckerei Mauracher).
- Förderung (Grant-Subsidized Consulting): Andares acts as an intermediary and service provider for grant-subsidized consulting programs (ERFOLGPLUS, DIGITAL STARTER), where clients receive up to 75% subsidy on consulting fees (max €750), making Andares services more affordable for SMEs. The company handles the full application process through partner Maria Thorwartl.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting and creative services for SMEs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Andares product offering
Product offeringCore offering
Andares is a B2B marketing and communications agency that provides branding and design, digital design (including web design, UX/UI, content management systems, webshops, SEO and online marketing), and strategic business consulting (corporate consulting for brand building, positioning, and communication concepts). The agency delivers full-service creative output—from strategy through design, photography, video, web development and ongoing digital marketing campaigns—for SMEs, startups, and mid-market companies primarily in Upper Austria.
Product overview
Andares Marketing und Kommunikation is a full-service marketing and communication agency that operates as a service-based business rather than a software product company. The company offers three core service areas: Branding und Design (encompassing advertising, marketing concepts, branding, graphic design, PR, and social media), Digital Design (including web design, UX/UI, content management systems, web shops, SEO, and online marketing), and Unternehmensberatung (strategic business consulting for brand building, positioning, and communication concepts). Projects include website development for clients like PIENO Haustüren, Hotel Guglwald, Bio-Hofbäckerei Mauracher, Biogena, and e—did E-Learning platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding und Design Design services including above-the-line and below-the-line advertising measures, comprehensive marketing concepts, campaign concepts, branding, graphic design, homepage design, text and programming, promotional items, advertising technology, public relations, social media strategies, and direct mailings. Targeted at business clients needing brand identity and creative output.
- Digital Design Digital design services including web design and programming, UX/UI design, holistic content strategy, content management systems and web shops (e.g., WooCommerce), online marketing concepts, search engine optimization (SEO), and newsletter design. For SMEs and mid-market companies needing digital presence and online marketing execution.
- Unternehmensberatung (Corporate Consulting) Strategic business consulting including target-oriented brand building (name finding, logo, corporate design), strategic brand development, online and offline communication concepts, marketing consulting, positioning development, and target-group-oriented communication planning. For founders, SMEs and mid-market companies needing strategic marketing guidance.
Quantifiable outcome
- Kumpfmüller Baurekord campaign: With a Facebook ad budget of ~€320, achieved 45,500 reach and 3,500 likes in the first year (2016). Landing page baurekord.at received 3,620 visits during the campaign period.
- +2 more outcomes
Companies that use Andares
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Andares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Andares partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Maria Thorwartl (Grant Consulting Partner)coreMaria Thorwartl is a grant/funding consultant who partners with Andares to handle the full administrative process of ERFOLGPLUS and DIGITAL STARTER subsidy applications for Andares clients. She conducts free preliminary checks to determine client eligibility and manages applications from start to finish. This partnership is central to Andares' SME acquisition strategy, enabling the agency to offer subsidized consulting services that lower the barrier for price-sensitive small businesses to engage professional marketing support.
- ENOVAcoreLong-term strategic partnership with ENOVA (Engineering, Media Production, Human Resources) for over 50 years. Andares developed the brand identity, naming, logo, corporate design, and website for ENOVA's e-did E-Learning Management System. ENOVA also opened a satellite office in Granitlab, deepening the physical proximity and collaborative relationship. Andares has produced multiple projects for ENOVA including the e-did platform.
- Granitlab Coworking SpacecoreAndares is the anchor/first tenant in the Granitlab coworking space. The shared workspace creates an ecosystem of cross-referrals with other resident businesses including ENOVA, A-X (IT consulting), ERGOTHERAPIE & PFLEGE4You, NiMiCo (mobility consulting), and others. Andares leverages the Granitlab as a client acquisition channel and physical office.
- Blümke Schöppl Anwaltskanzlei (BSSK)minorLegal partnership for data protection and GDPR compliance consulting. Andares refers clients to BSSK for legal advice on website privacy compliance, particularly regarding Google Analytics alternatives and DSGVO requirements. The firm created a GDPR checklist that Andares distributes to clients.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Andares competitors and assessment
Company assessmentBroad incumbents
- Scholz & Friends: German creative agency group with strong brand/identity heritage. Overlaps with Andares' branding and corporate identity work, although typically serving enterprise clients and operating from major German cities.
- Havas Germany: Network agency offering creative, media and digital services across the DACH region. Comparable integrated creative+media offering, although at much larger scale and with significant media-buying capabilities Andares does not match.
- Publicis Groupe (Austria/DACH): Global communications group with a full-service agency, media and production portfolio. Overlaps with Andares on creative, content and digital services, but competes primarily at the upper end of the market with enterprise-grade tooling.
- Jung von Matt: Large DACH-headquartered creative agency network offering brand strategy, advertising, digital design and content. Overlaps with Andares on creative/branding services but operates across multiple offices with a much broader service portfolio and global clients.
- Serviceplan Group: Europe's largest independent, owner-managed agency group, covering digital, branding, performance and consulting. Comparable on the integrated creative + consulting mix Andares offers, but at vastly larger scale and with significant technology investments.
- Saatchi & Saatchi: Global creative network with strong brand-building heritage. Comparable on integrated creative / digital / brand strategy offering, but operating at enterprise scale across many markets rather than a regional Austrian client base.
- DDB Germany (DDB Düsseldorf): Creative network agency in the DACH region offering full-service advertising, digital and branding. Compares on full-service agency model and integrated campaign delivery, with broader geographic and category reach than Andares.
Direct peers
- Demner, Merlicek & Bergmann (DMB): Austria's most established full-service creative and communications agency (Vienna). Directly comparable to Andares as an Austrian full-service agency offering branding, advertising, digital and strategic communications, though materially larger and headquartered in Vienna rather than Upper Austria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Andares social profiles
Digital presenceAndares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andares leadership team
Management profileNumber of profiles
Profiles6 records
Andares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andares
What does Andares do?
Andares is a B2B marketing and communications agency that provides branding and design, digital design (including web design, UX/UI, content management systems, webshops, SEO and online marketing), and strategic business consulting (corporate consulting for brand building, positioning, and communication concepts). The agency delivers full-service creative output—from strategy through design, photography, video, web development and ongoing digital marketing campaigns—for SMEs, startups, and mid-market companies primarily in Upper Austria.
Is Andares a public or private company?
Andares is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andares founded?
Andares was founded in 2021. It employs 11 to 50 people.
Where is Andares based?
Andares is headquartered in Osterreicher, Austria, in the Europe region.
How does Andares make money?
Three revenue lines are on record. Professional Services & Consulting is the primary driver. The others are website & Webshop Development and Förderung (Grant-Subsidized Consulting).
Who are Andares's main competitors?
Broad incumbents on record are Scholz & Friends, Havas Germany, Publicis Groupe (Austria/DACH), Jung von Matt, Serviceplan Group, Saatchi & Saatchi and DDB Germany (DDB Düsseldorf). Demner, Merlicek & Bergmann (DMB) is listed as a direct peer.
Does Andares have an API?
No public API is recorded for Andares.
What industry is Andares in?
Andares's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.