FTVLive

Trade Media & Industry Newsftvlive.com

FTVLive is a US digital media site founded in 2000 by Scott Jones that publishes daily insider news, gossip, and career coverage of the television news industry, monetized through Patreon subscriptions, advertising, newsletter sponsorship, and branded merchandise.

Company typePrivate
Founded2000
HeadquartersMiami Beach, United States
Headcount11–50
GTM typeB2C
OfferingServices

What FTVLive does

FTVLive is a privately held US digital media site founded in 2000 by former TV news executive Scott Jones and operated as FTVLive LLC out of Celebration, Florida. It publishes daily insider news, gossip, and career coverage of the US television news industry — station changes, talent moves, layoffs, scandals, and behind-the-scenes reporting — aimed at working TV news professionals (anchors, reporters, producers, news directors) and aspiring entrants to the field. The site is built on Squarespace with a companion YouTube channel, an almost-daily email newsletter, Patreon-gated premium exclusives, X and Facebook social accounts, and a small branded merchandise storefront hosted on CreatorSpring.

The editorial operation is effectively a one-person newsroom run by Scott Jones with occasional intern support; Jones personally edits and publishes content and has logged 4,869 consecutive working days as of the most recent self-reported count. The site's core differentiator is its editorial posture — 'telling it straight' about the TV news industry rather than pandering to executives — supported by a 26-year archive and a recognized brand position as 'THE TV News Insider website.'

FTVLive's business model is community-led and multi-stream but small-scale. Free content on ftvlive.com drives top-of-funnel traffic; premium stories are gated behind a Patreon subscription, advertising and sponsorship (including a newsletter sponsorship by OTA Talent, described as 'the nation's largest TV News Agency') provide direct-sponsor revenue, and branded merchandise (hats, apparel) generates a minor retail stream. The company has no external funding, no parent company, no subsidiaries, and no enterprise customers — it is a self-funded lifestyle media business reliant on Jones's continued output.

FTVLive firmographics

Firmographics

Name: FTVLive
Legal name: FTVLive LLC
Website: https://ftvlive.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: FTVLive is a US digital media site founded in 2000 by Scott Jones that publishes daily insider news, gossip, and career coverage of the television news industry, monetized through Patreon subscriptions, advertising, newsletter sponsorship, and branded merchandise.
Ownership category
akta.pro rank

FTVLive industry classification

Industry

Product category: Trade Media & Industry News
NAICS: Periodical Publishers (513120)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
akta.pro secondary industry: Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

TV news insider media
Broadcast journalism coverage
Television industry news
Newsroom trade publication
Media industry gossip

Where FTVLive is headquartered

Location

Headquarters

HQ city: Miami Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

FTVLive business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

Advertising/Sponsorships: The site generates revenue through industry sponsors who advertise on the platform. The About page mentions support from sponsors that are described as 'the best in the TV industry.'
Patreon Subscriptions: Premium content is gated behind Patreon subscription. Patrons get access to thousands of exclusive stories about TV news. The site heavily promotes Patreon throughout articles.
Merchandise Sales: FTVLive operates a shop selling merchandise including hats and other branded items under the 'FTVLive Summer Collection' and similar product lines.
Newsletter Sponsorship: The newsletter is powered by OTA Talent, described as 'the nation's largest TV News Agency.' This appears to be a sponsorship or partnership arrangement.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Patreon premium content subscription

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

FTVLive product offering

Product offering

Core offering

FTVLive operates an insider news and gossip website covering the U.S. television news industry, publishing daily stories about station changes, talent moves, layoffs, and industry scandals. The site distributes free editorial content via ftvlive.com and gates a deeper archive of exclusive stories behind a Patreon subscription, while also publishing an email newsletter, a YouTube channel, and branded merchandise.

Product overview

FTVLive operates as a single unified product—a TV news insider website that provides industry gossip and news about television broadcasting. The offering consists of the core FTVLive.com website delivering free news content alongside a Patreon-based paid 'Patrons' membership for exclusive stories. Additional offerings include an email newsletter ('Almost Daily Newsletter'), a vlog YouTube channel called 'Scottify', and a merchandise store for branded apparel.

Differentiator

Problem solved

Functional benefit

Products and services

FTVLive.com Insider News Website

Companies that use FTVLive

Customer profile

Segments2 records

Ideal customer profiles2 records

FTVLive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FTVLive partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

OTA TalentminorGTM or Marketing PartnerOTA Talent is described as the newsletter sponsor and 'the nation's largest TV News Agency. Built by journalists for journalists.' They are positioned as industry insiders with connections for career advancement services. The partnership appears to involve newsletter sponsorship and promotional integration.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

FTVLive competitors and assessment

Company assessment

Direct peers

TVNewser: TVNewser is the most direct competitor to FTVLive, covering the TV news industry with insider news, personnel moves, and station changes for the same target audience of news professionals.
NewsBlues: NewsBlues covers TV news industry jobs, layoffs, and personnel moves. FTVLive's founder Scott Jones also contributes to NewsBlues, signaling deep functional overlap and shared audience.
Cynopsis: Cynopsis is a daily newsletter covering the TV, media, and advertising industries with insider news and personnel moves — closely matching FTVLive's newsletter-driven, insider-content model.

Broad incumbents

Deadline: Deadline covers the TV industry with a focus on entertainment, programming, and business — overlapping with FTVLive on industry news but targeting Hollywood executives rather than local news professionals.
Mediaite: Mediaite is a broader media industry news site that named Scott Jones among the most important media reporters in America. It overlaps with FTVLive in TV and media industry insider coverage but serves a wider media/political audience.
Broadcasting & Cable: Broadcasting & Cable is a long-running TV broadcasting trade publication covering station operations, network deals, and industry trends — directly adjacent to FTVLive's editorial scope with greater institutional scale.
Adweek: Adweek is a major media and advertising trade publisher that covers the TV industry including broadcasters and ad-supported streaming. It serves overlapping advertisers and agencies, and represents a potential acquirer of niche TV properties like FTVLive.
Variety: Variety is a major entertainment trade publication covering TV industry business and talent — overlapping with FTVLive's editorial territory but with broader entertainment industry scope and institutional scale.

Regional players

TVTechnology: TVTechnology covers broadcast technology and operations for the TV industry — overlapping with FTVLive's audience of news directors and station staff but emphasizing technical rather than personnel coverage.

Emerging players

RadioInk: RadioInk covers the radio broadcasting industry using an insider-journalism model nearly identical to FTVLive's TV news approach, serving as a structural analog for cross-vertical media insider publishing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

FTVLive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FTVLive leadership team

Management profile

Number of profiles

Profiles2 records

FTVLive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FTVLive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTVLive

What does FTVLive do?

Is FTVLive a public or private company?

FTVLive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FTVLive founded?

FTVLive was founded in 2000. It employs 11 to 50 people.

Where is FTVLive based?

FTVLive is headquartered in Miami Beach, United States, in the North America region.

How does FTVLive make money?

Four revenue lines are on record. Advertising/Sponsorships are the primary driver. The others are patreon Subscriptions, merchandise Sales and newsletter Sponsorship.

Who are FTVLive's main competitors?

Direct peers on record are TVNewser, NewsBlues and Cynopsis. Broad incumbents are Deadline, Mediaite, Broadcasting & Cable, Adweek and Variety. TVTechnology is listed as a regional player. RadioInk is listed as an emerging player.

Does FTVLive have an API?

No public API is recorded for FTVLive.

What industry is FTVLive in?

FTVLive's product category is Trade Media & Industry News. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPACAIAF, Syndication & RSS/Feed Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.