What CreateHere does

CreateHere (legal name: Create Here) operates createhere.org, an editorial content platform that publishes SEO-oriented articles about experience-based gifting across Australia. The site organizes content around experience categories (adventure activities, culinary and wine tours, cultural workshops, art and craft classes) and Australian cities (Sydney, Melbourne, Queensland), targeting consumers seeking alternatives to physical gifts — primarily gift-givers, plus secondary personas such as adventure, food, and creative enthusiasts. Its underlying technology is a content management system that publishes editorial articles with embedded referral links routing readers to external experience booking platforms.

The company's business model is exclusively affiliate/referral-based: embedded links direct users to partner platforms, most prominently ClassBento (classbento.com.au), which acts as the booking and fulfillment layer. CreateHere does not sell or fulfill experiences directly and earns commissions on traffic conversion. Beyond the core experience-gifting editorial line, the site also publishes educational and professional development content (e.g., NSW Department of Education resources for Gen X learners, a Cert IV certification support guide, and a 21st-century professional development guide), though monetization mechanics for these adjacent products are not disclosed.

The company is privately held, headquartered at 90 East Haldon Road, Lockyer Valley Regional, Queensland, Australia, with a stated employee count of 11-50 and no disclosed funding, management team, or financial metrics. Revenue, ownership, and headcount trends are not publicly available, and there is no evidence of paid acquisition, enterprise customers, or geographic expansion beyond Australia.

Name

CreateHere

Legal name

Create Here

Website

https://createhere.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CreateHere operates createhere.org, an editorial platform publishing SEO-focused guides on experience-based gifting in Australia, monetizing entirely through affiliate referrals to partner experience-booking platforms such as ClassBento, with no direct commerce or fulfillment.

Ownership category

akta.pro rank

Product category

Experience Gift Content Publishing

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industry

Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Experience gift guides
• Affiliate content publishing
• Editorial gift content
• Experience recommendations
• Gift discovery platform

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The website monetizes through embedded affiliate links to experience providers such as classbento.com.au. When visitors click through to book experiences (paint and sip sessions, adventure activities, culinary tours, workshops), the company earns referral commissions. This is a revenue model based on traffic conversion and affiliate partnerships with experience booking platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CreateHere operates an editorial content platform that publishes SEO-optimized articles about experience-based gifts and activities across Australian cities, including adventure experiences, culinary tours, art workshops, and wildlife tours. The platform monetizes by embedding affiliate referral links throughout its content that direct readers to external experience booking partners such as ClassBento, earning commission when visitors book experiences through those links.

Product overview

CreateHere operates as an educational content and experience gift platform. The core product is the Experience Gift Cards service (via classbento.com.au integration), complemented by educational resources including the NSW Dept Ed Portal for Gen X learners, Level Up Edu Game for Cert IV certification preparation, and Up Your Game professional development guides. The platform serves individuals seeking educational resources and unique experience-based gift options across Australia.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClassBentocoreGTM or Marketing PartnerClassBento (classbento.com.au) is the primary affiliate partner for experience bookings. CreateHere embeds referral links throughout its content directing readers to ClassBento for booking paint and sip sessions, workshops, adventure activities, culinary experiences, and other Australian activities. This partnership is central to CreateHere's monetization strategy, with the site functioning as a content marketing and referral channel for ClassBento's experience marketplace.

Recent moves1 record

Expansion highlights3 records

Emerging players

• Atlas Obscura: Experience-discovery content platform with monetization through experiences and community-led commerce. Strongly comparable model: editorial experience curation driving commerce referrals — a scaled-up, content-led version of CreateHere's approach.

Broad incumbents

• GetYourGuide: Global tours and activities booking platform with Australian inventory. Comparable on the experience aggregation and booking side, with content marketing as a top-of-funnel acquisition channel.
• Viator (Tripadvisor Experiences): Global experiences marketplace covering tours, activities, and experiences including in Australia. Comparable on experience discovery and affiliate monetization, though at vastly larger scale.
• Groupon: Global deals marketplace including a significant experience and local activities category. Overlaps with CreateHere on experience discovery and affiliate-style commerce, but at massive scale and broader category scope.

Direct peers

• Experience Oz: Australian tour and experience marketplace offering attractions, tours, and gift experiences. Direct comparable on Australian experience discovery and gift voucher categories.
• ClassBento: Australian experience marketplace and CreateHere's primary affiliate partner. Direct comparable in the experience-gifting vertical with whom CreateHere has the closest commercial relationship; ClassBento could also be viewed as a platform partner rather than pure peer.
• Cloud 9 Living: US-based experience gift marketplace with comparable curated content marketing around experience gifting, similar affiliate/referral-friendly content hub approach.
• Tinggly: Global experience gift brand offering 'gift cards for experiences' across 100+ countries. Same core product category (experience gift cards) and gift-discovery content model as CreateHere, but with a global rather than Australia-only footprint.
• Adrenaline: Australian experience gift platform specializing in adventure activities, scenic flights, and unique experiences. Comparable audience and category coverage to CreateHere, particularly on adventure and adrenaline experiences.
• RedBalloon: Australia's largest experience gift voucher marketplace offering adventure, dining, and lifestyle experiences. Directly comparable business category and overlapping SEO keyword universe with CreateHere.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/createhere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreateHere