National Hispanic Organization of Real Estate Associates

What National Hispanic Organization of Real Estate Associates does

NHORA (National Hispanic Organization of Real Estate Associates) is a 501(c)(6) nonprofit professional membership association founded in 2012 and headquartered in Sacramento, California, serving Hispanic real estate practitioners across the United States. The organization operates through 20+ active chapters spanning California, Idaho, Florida, Arizona, Nevada, Texas, and Washington, with eight additional chapters publicly listed as "Coming Soon" in Orlando, Miami, Phoenix, Las Vegas, Houston, Seattle, Santa Rosa, and Ventura. Its member base exceeds 4,600 on LinkedIn, and it is supported by a roster of major financial and real estate industry sponsors including Bank of America, Wells Fargo, Citi Bank, JPMorgan Chase, U.S. Bank, Compass, and Keller Williams Realty.

NHORA's product and program surface is anchored by individual membership, a chapter network, an annual National Conference (with the 2026 edition scheduled at Hayes Mansion in San Jose), and the Road to Homeownership consumer-education program. It also operates a 501(c)(3) NHORA Foundation that administers an Agent for Change scholarship (targeting $150,000 in disbursements) and a Downpayment Assistance Fund, plus a charitable scholarship fund. Operational technology is built on ClubExpress, a third-party SaaS membership management platform that handles member records, event registration, and chapter administration.

The business model is a hybrid nonprofit revenue stack: individual membership dues, multi-tier corporate sponsorship (Bronze $500 through Legacy Partner $25,000+, plus Community, Impact, and Supporting Partner tiers), national conference registration and exhibitor revenue, and charitable donations to the Foundation. The organization employs 51–100 people and is led by a board/officer team including a Past President (Luis Moran, JD), Compliance (Gema Smith), Secretary (Tanya Price), Treasurer (Silvia Perez), Road to Homeownership Chair (Lupe Silva), and a Data Protection Officer (Jerman P Martinez).

Name

National Hispanic Organization of Real Estate Associates

Legal name

National Hispanic Organization of Real Estate Association

Website

https://nhora.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

NHORA is a 501(c)(6) nonprofit professional association founded in 2012 and headquartered in Sacramento, California, serving Hispanic real estate practitioners across 20+ U.S. chapters via membership, an annual national conference, and homeownership-focused scholarship and downpayment assistance programs.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Fees: Annual membership dues across multiple chapter affiliations including Legacy Partner, chapter-specific memberships, and affiliate memberships
2. Conference and Event Revenue: Registration fees for national conferences ($99-$199) and regional chapter events
3. Corporate Sponsorships: Chapter and national-level sponsorship packages ranging from Bronze ($500-$1,500) to Platinum ($5,000-$7,500) tiers with various benefits including memberships, booth displays, email blasts, and event recognition
4. Scholarship Donations: Chapter-specific scholarship fund donations supporting education for members and community

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NHORA is a nonprofit professional membership association that provides Hispanic real estate professionals with chapter-based networking, professional development events, and an annual National Conference. It supplements member services with homeownership education programs (Road to Homeownership seminars), scholarships (Agent for Change), and a Downpayment Assistance Fund administered through the NHORA Foundation. Revenue is generated through annual membership dues, conference registrations, tiered corporate sponsorships, and donations.

Product overview

NHORA is a professional membership association for Hispanic real estate professionals, offering a centralized membership program with access to local chapters across multiple states. The organization's core offerings include membership benefits, an annual national conference, Road to Homeownership educational programs, scholarship funds including the Agent for Change scholarship, and various sponsorship tiers at national and chapter levels. The NHORA Foundation provides additional homeownership support through downpayment assistance programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Agent for Change scholarship program supporting education for members and community
• +1 more outcomes

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CompasscoreGTM or Marketing PartnerCompass provides marketing support and sponsorship for NHORA through partnership packages, flipbook marketing materials, and conference sponsorships. The real estate platform collaborates on national partnership initiatives.
• First American Home WarrantycoreGTM or Marketing PartnerFirst American Home Warranty sponsors NHORA chapters as part of their community outreach, with Lizbeth Saucedo serving as Area Manager representing the company through the Agents For Change program.
• Guild MortgageminorGTM or Marketing PartnerGuild Mortgage operates through NHORA Los Banos with Tanya Price as Loan Officer, participating in chapter events and community programs including Bunco for Backpacks donation initiative.
• Old Republic Home ProtectionminorGTM or Marketing PartnerOld Republic Home Protection sponsors NHORA Coachella Valley Chapter through Valerie R. Acevez as Senior Account Executive and Sponsorship Director.
• Franklin Loan CenterminorGTM or Marketing PartnerFranklin Loan Center sponsored by Manuel 'Manny' Higuera, President of NHORA Coachella Valley Chapter and Mortgage Banker with the company.
• Keller Williams RealtyminorGTM or Marketing PartnerKeller Williams agents serve in leadership positions across multiple NHORA chapters including Coachella Valley (Mercedes French), East Bay (Victor Reyes), and Greater Sacramento (Marisol Tovar).
• NHORA FoundationcoreStrategic or Co-development PartnerNHORA Foundation operates as the charitable arm of the organization, managing the Agent for Change scholarship program supporting education for members and community. The Foundation partners with chapters for scholarship donations and community initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Compass: Large U.S. residential real estate brokerage and an active NHORA national partnership sponsor. Adjacent ecosystem participant — not a membership association but a channel partner and potential competitor for agent mind-share.
• League of United Latin American Citizens (LULAC): Oldest and one of the largest Hispanic civil rights organizations in the U.S., with a council-based local structure analogous to NHORA's chapter model. Not real-estate-specific but shares demographic mission and grassroots chapter mechanics.
• UnidosUS: Large national Hispanic civil rights and community advocacy organization. Thematically aligned on Hispanic economic empowerment and homeownership advocacy; comparable nonprofit association infrastructure.

Broad incumbents

• National Association of REALTORS (NAR): Largest U.S. real estate trade association serving all Realtors regardless of ethnicity. Overlaps with NHORA's agent-membership model but operates at massive scale across all demographics and offers overlapping education and advocacy.
• National Association of Home Builders (NAHB): Major trade association on the supply side of the housing ecosystem. Adjacent to NHORA's homeownership mission and shares association-style sponsorship, chapter, and event revenue mechanics.

Direct peers

• National Association of Hispanic Real Estate Professionals (NAHREP): The flagship national association for Hispanic real estate professionals, offering certification, advocacy, events, and chapter structure directly analogous to NHORA. Closest functional peer — both target Hispanic agents/brokers and compete for the same sponsorship and membership pool.
• National Association of Real Estate Brokers (NAREB): Long-standing minority-focused real estate trade association (founded 1947) with a similar professional development, advocacy, and homeownership-promotion mission. Directly comparable demographic-segmentation and chapter-based membership model.
• Asian Real Estate Association of America (AREAA): Demographically-targeted real estate professional association for Asian American agents and lenders with a national chapter network and corporate sponsorship structure. Highly comparable operating model — same playbook, different ethnic segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nhoraorg
• YouTubeyoutube.com/user/NHORAORG
• Facebookfacebook.com/nhora.org
• LinkedInlinkedin.com/company/clubexpress

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Hispanic Organization of Real Estate Associates