Rats-Apotheke

What Rats-Apotheke does

Rats-Apotheke is a traditional German retail pharmacy (Apotheke) operating from two physical locations in Wentorf bei Hamburg, Germany, serving local residents and the surrounding nine-community catchment (Bergedorf, Reinbek, Wohltorf, Aumühle, Kröppelshagen, Dassendorf, Börnsen, Escheburg). The business is a sole proprietorship (Mohamed Fouda e.K., registered in Lübeck) that Mohamed Fouda acquired on 1 January 2025, taking over both Rats-Apotheke (founded 1949) and Neue Apotheke im Casinopark and consolidating them as the "Wentorf-Apotheken." Customers access prescription and OTC medications, cosmetics, wound care, and animal-health products in-store; online prescription pre-ordering and OTC purchases are routed through the third-party meineapotheke.de platform linked to the pharmacy's own website, and a daily Botendienst delivery service operates Mon-Fri 16:00-19:00 with free delivery inside Wentorf.

The core technology stack is non-proprietary: standard pharmacy management software, a website built on the Yootheme template by agency eventomaxx, and the meineapotheke.de marketplace for online ordering. There is no proprietary technology, no AI/ML capability, no mobile app, and no public API. The technology surface area instead comes from service-level integrations: Usercentrics for GDPR consent, OpenStreetMap for store maps, and embedded YouTube content. Core service products beyond dispensing include Messgeräteverleih (rental of breast pumps, baby scales, blood pressure monitors, blood glucose meters, Pari Boy nebulisers), Werte-Bestimmung (€13 full blood profile or à-la-carte screenings from €0.50), Kompressionsstrumpf-Ausmessung with brands such as Belsana, Jobst, medi, and Bauerfeind, plus specialised consultations (diabetes intensive counselling, travel vaccination via CRMtravel.NET, asthma, nutrition, incontinence, infant care).

The revenue model is conventional retail pharmacy: dispensing fees and retail margins on prescription and OTC medicines, retail margins on cosmetics and medical devices, rental fees on equipment (e.g. €0.50/day breast pump, €2.50/week digital baby scale, €0.50/day blood pressure monitor), and small per-transaction fees on paid services and €3 out-of-area deliveries. A free Kundenkarte loyalty programme is used as a retention mechanism rather than a paid tier. The free Kundenkarte, the Botendienst delivery, and the meineapotheke.de online ordering layer together address switching risk in an otherwise commoditised catchment.

Name

Rats-Apotheke

Legal name

Mohamed Fouda e.K.

Website

https://rats-apotheke-wentorf.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Rats-Apotheke is a sole proprietorship operating two traditional German retail pharmacies in Wentorf bei Hamburg, dispensing prescription and OTC medicines and offering equipment rental, health screenings, compression fitting, online ordering via meineapotheke.de, and local delivery to nine surrounding communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Wentorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retail pharmacy sales: Sale of prescription and over-the-counter medications, cosmetics, healthcare products, medical devices (compression stockings, wound care supplies), and health-related merchandise across two physical pharmacy locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rats-Apotheke is a traditional retail pharmacy operating two storefronts in Wentorf, Germany, selling prescription and over-the-counter medications, cosmetics, medical devices, and healthcare products. In addition to dispensing medications, it offers health screening services (blood profiles, cholesterol, blood sugar, blood pressure, body fat), medical equipment rental (breast pumps, baby scales, blood pressure monitors, nebulizers), compression stocking fitting, specialized consultations (diabetes, travel medicine, homeopathy, nutrition), and operates a daily local delivery service covering Wentorf and nine surrounding communities.

Product overview

Rats-Apotheke operates as a traditional retail pharmacy with two locations in Wentorf, Germany (Rats-Apotheke and Neue Apotheke im Casinopark). The business offers a combination of in-pharmacy services and retail products. Services include online medication reservation via meineapotheke.de platform, a free customer loyalty card with drug interaction checking and annual tax/health documentation, medical equipment rental (breast pumps, baby scales, blood pressure monitors, blood glucose meters), health value testing (blood profile, cholesterol, blood sugar, body fat), compression stocking fitting, and daily delivery service. The product portfolio includes skincare/cosmetics (Avene, Vichy, Eucerin, Weleda), sun protection (Ladival, Cetaphil), wound management (Hansaplast, Octenisept), incontinence products (Tena), dental hygiene, compression stockings, and animal health products. The pharmacy also provides specialized consultations for diabetes, allergies, travel medicine, and nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Arzneimittelreservierung / Vorbestellung (Online Medication Reservation) Online medication reservation and pre-ordering service allowing customers to reserve medications for in-store pickup or delivery, with same-day pickup available for orders placed before 12:45 PM. Targeted at local customers seeking convenient advance ordering of prescription and OTC products.
• Kundenkarte (Customer Loyalty Card)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Müller Drogeriemarkt: German drugstore chain (~900+ stores) carrying OTC medications, cosmetics, perfumery, and health products. Overlaps with Rats-Apotheke on cosmetics, OTC, and personal care assortment though does not dispense prescriptions.
• Rossmann: Major German drugstore chain (~2,200+ stores) selling OTC medications, cosmetics, baby products, and health essentials at value price points. Overlaps with Rats-Apotheke's non-prescription assortment and competes on price in cosmetics, wound care, and personal care categories.
• dm-drogerie markt: Largest German drugstore chain with ~2,000+ stores selling OTC medications, cosmetics (including many of the same brands carried by Rats-Apotheke such as Avene, Vichy, Eucerin, Weleda), baby care, and personal care. Competes with Rats-Apotheke on the cosmetics, OTC, and sundries categories while not dispensing prescriptions.

Direct peers

• Sanicare: German mail-order pharmacy (now part of Redcare Pharmacy / DocMorris group) focused on chronic prescription patients and OTC health products. Comparable online pharmacy model competing for the same chronic-medication customers Rats-Apotheke serves through its Botendienst.
• Apodiscounter: German discount-focused mail-order pharmacy (part of DocMorris / Redcare Pharmacy) emphasizing price on prescription and OTC medications plus health essentials. Direct competitor in the regulated prescription category where price and convenience compete with Rats-Apotheke's local service and Botendienst.
• DocMorris: Leading German/European mail-order pharmacy (part of Redcare Pharmacy since 2024) selling prescription, OTC, and pharmacy-only medications plus health and personal care products online. Competes with Rats-Apotheke for chronic prescription patients in the Wentorf catchment who value convenience and price over in-person service.
• Apotheke.de: German pharmacy platform/marketplace connecting local Apotheken to online prescription and OTC ordering, similar to meineapotheke.de integration used by Rats-Apotheke. Comparable in that it provides the omnichannel digital layer that smaller German pharmacies depend on to extend reach beyond their physical catchment.
• Medpex: German online pharmacy shipping prescription, OTC, and pharmacy-only medications plus beauty and health products. Comparable to Rats-Apotheke in core product categories but operates purely online with national fulfillment, putting pressure on local prescription capture in Wentorf.
• EasyApotheke: German online pharmacy (now part of Shop Apotheke group) selling prescription, OTC, and health/beauty products with value positioning. Overlaps with Rats-Apotheke across both regulated (Rx) and unregulated (cosmetics, supplements) categories via an online channel.
• Shop Apotheke Europe: European online pharmacy retailer (Redcare Pharmacy) dispensing prescription and OTC medications plus health/beauty products directly to consumers across Germany and other EU markets. Directly comparable to Rats-Apotheke on product categories (Rx, OTC, cosmetics, health essentials) though distributed entirely online versus local physical + delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rats-Apotheke