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MAKOM

Full company profile

uuid002v8o8

Namestring
MAKOM
Legal namestring
MAKOM GmbH
Websiteurl
makom-net.de
Company typeenum
Private
Founded yearint
1990
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersFreiburg, Germany
HQ citystring
Freiburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
advertising agency services, marketing communications, corporate design, video production, brand communication
Industry1 code
1Search Engine Marketing (SEM) / Paid Search (PPC)
CodeBPAFACAAPrimaryYes
NAICS code3 codes
  • Advertising Agencies541810
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
SIC code3 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
  • Services-Motion Picture & Video Tape Production7812
Product category
Advertising Agency Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising Agency Services
TypeProfessional Services
Description

Full-service advertising agency providing marketing consultation, creative design, and advertising production services to B2B clients. Revenue generated through project-based work, design fees, and media commissions.

makom-net.de
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MAKOM is a full-service advertising agency (Werbeagentur) delivering marketing communication services including marketing consulting, advertising planning, corporate design (logo and brand identity), video/multimedia production, print advertising (posters, catalogs, annual reports, customer newspapers), web and social media services, trade show and exhibition concepts, and corporate presentations. Services are delivered across both offline and online channels to B2B enterprise clients in Germany.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MAKOM is a full-service advertising agency (Werbeagentur) based in Freiburg, Germany, offering a comprehensive suite of marketing communication services. The agency provides strategic communication concepts, corporate design (logo/brand identity), video and multimedia production, print advertising (ads, posters, catalogs, annual reports, customer newspapers), web/digital services, trade show concepts, and company presentations. Services span both offline and online channels including print, web, and social media platforms. The company operates as a traditional service-based agency rather than a software or SaaS product company.

Product and service8 records
1Marketing Communications Services
CategoryMarketing and advertising services
Description

Full-service advertising agency offering marketing consulting, advertising planning, design, media brokering, and production of advertising materials across offline and online channels, targeting B2B enterprise clients in Germany.

2Corporate Design
CategoryBrand and design services
Description

Logo and corporate identity design services including brand development and visual identity systems for enterprise clients.

3Video/Multimedia Production
CategoryMedia production services
Description

Video production and multimedia content creation services for advertising and corporate communications.

4Print Advertising
CategoryPrint production services
Description

Design and production of print materials including advertisements, posters, catalogs, annual reports, and customer newspapers.

5Digital/Web Services
CategoryDigital marketing services
Description

Web design and digital advertising services covering website development and social media marketing.

6Trade Show/Exhibition Concepts
CategoryEvent and exhibition marketing services
Description

Concept development and design for trade shows and exhibition presentations.

7Communication Strategy
CategoryMarketing consulting services
Description

Strategic communication concept development and marketing planning services.

8Company Presentations
CategoryCorporate communications services
Description

Corporate presentation design and production services.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1DDB Germany
TypeBroad incumbent
Description

German arm of global DDB network, offering full-service advertising as part of a multinational portfolio. Comparable in offering to MAKOM but operates at significant scale with the backing of a global network.

2Scholz & Friends
TypeDirect peer
Description

Hamburg-based full-service creative agency serving major German and international brands across advertising, design, and digital. Most directly comparable in terms of integrated service mix and Mittelstand-to-enterprise client mix.

3Heimat
TypeDirect peer
Description

Independent German creative agency with offices in Berlin and Hamburg. Comparable in integrated service offering and creative-led positioning toward German enterprise brands.

4Jung von Matt
TypeDirect peer
Description

Independent Hamburg-based full-service creative agency with strong German Mittelstand and enterprise brand portfolio. Directly comparable to MAKOM in offering integrated strategy, creative, and production services, though significantly larger in scale.

5Kolberg Lehmbruck (now Kolle Rebbe)
TypeDirect peer
Description

Hamburg-based integrated creative agency with experience in corporate communications, branding, and content. Comparable in offering mix and similar orientation toward German enterprise and Mittelstand clients.

6TBWA\Germany
TypeBroad incumbent
Description

German operations of global TBWA network providing integrated advertising across strategy, creative, and digital. Comparable in core service set to MAKOM but anchored within a global holding structure.

7Zum goldenen Hirschen
TypeDirect peer
Description

Berlin-based mid-sized independent creative agency offering integrated brand communication. Comparable in size and integrated service model to MAKOM, with a similar Mittelstand and corporate brand client base.

8Grabarz & Partner
TypeDirect peer
Description

Hamburg-based creative agency focused on integrated advertising and brand work for major German brands. Comparable in offering and B2B enterprise orientation, though at a larger scale than MAKOM.

9thjnk
TypeDirect peer
Description

Hamburg-based independent agency offering strategy, brand, and integrated creative services. Comparable in offering mix and German B2B brand focus.

10Serviceplan Group
TypeDirect peer
Description

Europe's largest independent agency group headquartered in Munich. Operates a comparable full-service model spanning strategy, creative, digital, and media; vastly larger in headcount and cross-border reach but directly comparable in offering to MAKOM.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers24 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MAKOM

Advertising Agency Servicesmakom-net.de

MAKOM firmographics

Firmographics
Name
MAKOM
Legal name
MAKOM GmbH
Website
https://makom-net.de
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

MAKOM industry classification

Industry
Product category
Advertising Agency Services
NAICS
Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

  • Advertising agency services
  • Marketing communications
  • Corporate design
  • Video production
  • Brand communication

Where MAKOM is headquartered

Location

Headquarters

HQ city
Freiburg
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

MAKOM business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Advertising Agency Services: Full-service advertising agency providing marketing consultation, creative design, and advertising production services to B2B clients. Revenue generated through project-based work, design fees, and media commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

MAKOM product offering

Product offering

Core offering

MAKOM is a full-service advertising agency (Werbeagentur) delivering marketing communication services including marketing consulting, advertising planning, corporate design (logo and brand identity), video/multimedia production, print advertising (posters, catalogs, annual reports, customer newspapers), web and social media services, trade show and exhibition concepts, and corporate presentations. Services are delivered across both offline and online channels to B2B enterprise clients in Germany.

Product overview

MAKOM is a full-service advertising agency (Werbeagentur) based in Freiburg, Germany, offering a comprehensive suite of marketing communication services. The agency provides strategic communication concepts, corporate design (logo/brand identity), video and multimedia production, print advertising (ads, posters, catalogs, annual reports, customer newspapers), web/digital services, trade show concepts, and company presentations. Services span both offline and online channels including print, web, and social media platforms. The company operates as a traditional service-based agency rather than a software or SaaS product company.

Differentiator

Problem solved

Functional benefit

Products and services

  • Marketing Communications Services Full-service advertising agency offering marketing consulting, advertising planning, design, media brokering, and production of advertising materials across offline and online channels, targeting B2B enterprise clients in Germany.
  • Corporate Design Logo and corporate identity design services including brand development and visual identity systems for enterprise clients.
  • Video/Multimedia Production Video production and multimedia content creation services for advertising and corporate communications.
  • Print Advertising Design and production of print materials including advertisements, posters, catalogs, annual reports, and customer newspapers.
  • Digital/Web Services Web design and digital advertising services covering website development and social media marketing.
  • Trade Show/Exhibition Concepts Concept development and design for trade shows and exhibition presentations.
  • Communication Strategy Strategic communication concept development and marketing planning services.
  • Company Presentations Corporate presentation design and production services.

Companies that use MAKOM

Customer profile

Named customers24 records

Segments1 record

Ideal customer profiles1 record

MAKOM technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MAKOM partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

MAKOM competitors and assessment

Company assessment

Broad incumbents

  • DDB Germany: German arm of global DDB network, offering full-service advertising as part of a multinational portfolio. Comparable in offering to MAKOM but operates at significant scale with the backing of a global network.
  • TBWA\Germany: German operations of global TBWA network providing integrated advertising across strategy, creative, and digital. Comparable in core service set to MAKOM but anchored within a global holding structure.

Direct peers

  • Scholz & Friends: Hamburg-based full-service creative agency serving major German and international brands across advertising, design, and digital. Most directly comparable in terms of integrated service mix and Mittelstand-to-enterprise client mix.
  • Heimat: Independent German creative agency with offices in Berlin and Hamburg. Comparable in integrated service offering and creative-led positioning toward German enterprise brands.
  • Jung von Matt: Independent Hamburg-based full-service creative agency with strong German Mittelstand and enterprise brand portfolio. Directly comparable to MAKOM in offering integrated strategy, creative, and production services, though significantly larger in scale.
  • Kolberg Lehmbruck (now Kolle Rebbe): Hamburg-based integrated creative agency with experience in corporate communications, branding, and content. Comparable in offering mix and similar orientation toward German enterprise and Mittelstand clients.
  • Zum goldenen Hirschen: Berlin-based mid-sized independent creative agency offering integrated brand communication. Comparable in size and integrated service model to MAKOM, with a similar Mittelstand and corporate brand client base.
  • Grabarz & Partner: Hamburg-based creative agency focused on integrated advertising and brand work for major German brands. Comparable in offering and B2B enterprise orientation, though at a larger scale than MAKOM.
  • thjnk: Hamburg-based independent agency offering strategy, brand, and integrated creative services. Comparable in offering mix and German B2B brand focus.
  • Serviceplan Group: Europe's largest independent agency group headquartered in Munich. Operates a comparable full-service model spanning strategy, creative, digital, and media; vastly larger in headcount and cross-border reach but directly comparable in offering to MAKOM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

MAKOM social profiles

Digital presence

MAKOM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MAKOM leadership team

Management profile

Number of profiles

Profiles4 records

MAKOM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MAKOM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKOM

What does MAKOM do?

MAKOM is a full-service advertising agency (Werbeagentur) delivering marketing communication services including marketing consulting, advertising planning, corporate design (logo and brand identity), video/multimedia production, print advertising (posters, catalogs, annual reports, customer newspapers), web and social media services, trade show and exhibition concepts, and corporate presentations. Services are delivered across both offline and online channels to B2B enterprise clients in Germany.

Is MAKOM a public or private company?

MAKOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MAKOM founded?

MAKOM was founded in 1990. It employs 1 to 10 people.

Where is MAKOM based?

MAKOM is headquartered in Freiburg, Germany, in the Europe region.

How does MAKOM make money?

One revenue line is on record: advertising Agency Services.

Who are MAKOM's main competitors?

Broad incumbents on record are DDB Germany and TBWA\Germany. Direct peers are Scholz & Friends, Heimat, Jung von Matt, Kolberg Lehmbruck (now Kolle Rebbe), Zum goldenen Hirschen, Grabarz & Partner, thjnk and Serviceplan Group.

Does MAKOM have an API?

No public API is recorded for MAKOM.

What industry is MAKOM in?

MAKOM's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.

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