SiR MaRY
SiR MaRY is a Swiss integrated marketing agency operating two divisions — SiR MaRY Kreation (creative) and SiR MaRY MEDIA (360-degree media) — delivering brand strategy, media planning, programmatic buying, and data-driven campaign optimization for enterprise clients across the DACH region.
- Company typePrivate
- Founded2016
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SiR MaRY does
SiR MaRY is a Swiss integrated marketing agency founded in 2016 in Zürich, operating two divisions under one roof: SiR MaRY Kreation (brand strategy, content, digital/social campaigns, AI-assisted production, and brand activations) and SiR MaRY MEDIA (360-degree media strategy, planning, operations, and data intelligence across TV, digital, (D)OOH, social, print, and audio). The agency was spun out from the original SiR MaRY creative entity into a standalone media operation in January 2025, led by a Managing Director trio covering Media-Operations & Data, Planning & Consulting, and Strategy & Client. In January 2026, SiR MaRY MEDIA integrated Hutter Consult, growing the media team to over 30 specialists and consolidating media consulting capabilities within the MYTY Group parent structure.
The agency's technology stack is anchored by Salesforce Intelligence for cross-channel campaign dashboards, AI-driven forecasting and ROMI (Return on Marketing Investment) modeling, and direct integrations with major DSPs (Google DV360, XANDR, Amazon Ads) and social platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn). Its "co-creation operating model" structurally eliminates silos between media planning and media operations. The agency runs over 500 branding and performance campaigns per year for an enterprise client base that includes Samsung, Allianz, PostFinance, Sunrise, TWINT, Ovomaltine, CSS, Switzerland Tourism, BFU, and Beyer, with named offices in Zürich (headquarters), Munich, Berlin, and Düsseldorf to support direct DACH-region delivery.
SiR MaRY monetizes via professional services revenue: quote-based, project and retainer engagements for media strategy consulting, programmatic media execution, creative campaign development, and data intelligence services. Distribution is purely direct — no intermediaries or reseller channels — targeting enterprise and mid-market brand clients through pitches, referrals, and industry reputation. The agency has received multiple industry recognitions including Swiss Digital Agency of the Year (2018), DACH Newcomer of the Year (2019), and 1st place in the Swiss advertiser agency ranking in both 2023 and 2024. Revenue, ownership percentages, and cap-table details are not publicly disclosed.
SiR MaRY firmographics
Firmographics- Name
- SiR MaRY
- Legal name
- SiR MaRY AG
- Website
- https://sirmary.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SiR MaRY is a Swiss integrated marketing agency operating two divisions — SiR MaRY Kreation (creative) and SiR MaRY MEDIA (360-degree media) — delivering brand strategy, media planning, programmatic buying, and data-driven campaign optimization for enterprise clients across the DACH region.
- Ownership category
- akta.pro rank
Where SiR MaRY is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
SiR MaRY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Media Strategy & Consulting Services: Professional services revenue from media strategy consulting, campaign planning, and holistic 360-degree media solutions for TV, digital, (D)OOH, social, print, and audio.
- Media Operations & Execution: Revenue from campaign execution across digital channels including programmatic buying, paid social, paid search, and direct media buying in DACH region.
- Creative Services (Kreation): Creative campaign development, brand activation, and experiential marketing services including content production and digital campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SiR MaRY product offering
Product offeringCore offering
SiR MaRY provides integrated creative and media services to enterprise and mid-market brands. SiR MaRY Kreation delivers brand strategies, campaign concepts, content production, and digital/social campaigns. SiR MaRY MEDIA delivers 360-degree media solutions across TV, digital, (D)OOH, social, print, and audio, including media strategy, planning, programmatic and direct buying, and data-driven optimization.
Product overview
SiR MaRY is a Swiss marketing and media agency operating two divisions under one roof: SiR MaRY Kreation (creative services) and SiR MaRY MEDIA (360-degree media agency). Founded in 2016, the agency combines strategy, creativity, and technology to deliver integrated campaigns. SiR MaRY Kreation handles brand strategy, content creation, digital/social campaigns, and AI-assisted production. SiR MaRY MEDIA provides end-to-end media services including strategy, planning, operations, and data intelligence across TV, digital, (D)OOH, social, print, and audio channels. The integrated model enables seamless connection between creative excellence and media execution. The agency has won multiple awards including Swiss Digital Agency of the Year 2018 and has executed over 500 branding and performance campaigns annually for clients including Samsung, PostFinance, Sunrise, TWINT, Ovomaltine, CSS, and Switzerland Tourism.
Differentiator
Problem solved
Functional benefit
Products and services
- SiR MaRY Kreation Creative services division offering brand strategies, digital strategies, content strategies, data & research, campaign concepts, 360-degree campaigns, brand activations & experiences, digital/Social Media & Influencer campaigns, and employer branding for brands seeking integrated creative output.
- Digital Craftsman Services Always-on digital services including performance campaigns, content production, AI production, content distribution, and asset automation. Pioneered Switzerland's first NFTs for advertising, TikTok ads, and fake OOH campaigns.
- SiR MaRY MEDIA 360-degree media agency offering media strategy & consulting, media planning, media operations & execution, and technology & data intelligence across TV, digital, (D)OOH, social, print, and audio.
Quantifiable outcome
- 200M campaign contacts for TWINT POS campaign
- +7 more outcomes
Companies that use SiR MaRY
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
SiR MaRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
SiR MaRY partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Ad AlliancecorePartnership for advertising and media distribution services, enabling access to broader media networks and inventory across DACH region.
- AdmeiracoreSwiss advertising platform partnership for media buying and campaign execution across Swiss media networks.
- Amazon AdscoreTechnology partnership for programmatic advertising through Amazon DSP, enabling targeted advertising on Amazon properties and through Amazon inventory.
- Google Marketing PlatformcorePartnership for Google DV360 (Display & Video 360), enabling programmatic media buying and campaign optimization across Google inventory and partner networks.
- Meta (Facebook/Instagram)coreDirect ad buying through Meta Ads Manager for Facebook and Instagram campaigns, enabling social media advertising and audience targeting.
- TikTokcoreSocial media advertising partnership for TikTok campaigns, enabling reach to GenZ audiences and engagement-driven content.
- SalesforcecoreIntelligence platform partnership using Salesforce for cross-channel campaign dashboards, data integration, and analytics.
- XANDR (Microsoft Advertising)coreProgrammatic advertising partnership through XANDR DSP for multi-platform campaign execution and optimization.
- GoldbachcoreSwiss media partnership for out-of-home, digital out-of-home, and cross-media campaign execution.
- RingiercoreSwiss media partnership for advertising across Ringier's publishing and digital platforms.
- STROERcoreOut-of-home advertising partnership for DOOH and traditional out-of-home media placement in DACH region.
- SwissPlakatAGcoreSwiss outdoor advertising partnership for traditional poster and billboard campaigns.
- CH MediacoreSwiss media partnership for cross-channel campaign execution across CH Media's TV, radio, and digital properties.
- Hutter ConsultcoreIntegrated into SiR MaRY MEDIA in January 2026, bringing additional media expertise and strengthening the media competency within MYTY Group.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
SiR MaRY competitors and assessment
Company assessmentBroad incumbents
- GroupM: World's largest media investment group (WPP-owned), with strong DACH presence via agencies including Wavemaker, Mindshare, and EssenceMediacom. Comparable in media-buying capabilities, but operates at vastly larger scale and competes with SiR MaRY for enterprise media mandates.
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering fully integrated creative, media, digital, and tech services. Comparable in integrated model and DACH focus, but materially larger in scale and headcount.
- Publicis Groupe: Global advertising holding company with significant Swiss (Publicis Zurich) and German operations across creative, media, digital, and data. Competes for the same enterprise clients but with full-network scale, global reach, and proprietary data/tech platforms.
Direct peers
- HEIMAT: Berlin-based independent creative and media agency with full-service capabilities including content production and digital campaign execution. Directly comparable in integrated model, German market presence, and enterprise client focus.
- Jung von Matt: Independent German agency group with strong creative reputation and growing media capabilities, headquartered in Hamburg with offices across DACH and Europe. Directly comparable as an integrated creative-and-media agency operating at a similar boutique-network scale.
- TBWA\Zürich: Swiss arm of TBWA\, a global creative network with significant Zurich presence. Directly comparable as a Zurich-based agency serving enterprise Swiss clients across creative and media, though operating within a larger global holding-company structure.
- Scholz & Friends: Independent German agency group with end-to-end creative, media, and digital capabilities, headquartered in Hamburg with Berlin operations. Closely comparable business model and DACH-focused enterprise client base to SiR MaRY.
- Kolle Rebbe: Hamburg-based independent creative and digital agency with strong brand-strategy and campaign capabilities for German-speaking enterprise clients. Comparable integrated offering and mid-sized agency scale, focused on DACH.
- Wirz Group: Largest independent Swiss advertising agency, based in Zurich. Directly comparable as a domestic Swiss creative and media agency competing for the same enterprise client roster (e.g. Swiss brands in retail, finance, telco).
Regional players
- Wavemaker: GroupM-owned global media agency with strong DACH operations. Directly comparable in media planning and buying services but operates as a regional arm of a global network rather than an independent DACH-focused agency.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SiR MaRY social profiles
Digital presenceSiR MaRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiR MaRY leadership team
Management profileNumber of profiles
Profiles9 records
SiR MaRY subsidiaries and ownership
Company hierarchySubsidiaries2 records
SiR MaRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiR MaRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiR MaRY
What does SiR MaRY do?
SiR MaRY provides integrated creative and media services to enterprise and mid-market brands. SiR MaRY Kreation delivers brand strategies, campaign concepts, content production, and digital/social campaigns. SiR MaRY MEDIA delivers 360-degree media solutions across TV, digital, (D)OOH, social, print, and audio, including media strategy, planning, programmatic and direct buying, and data-driven optimization.
Is SiR MaRY a public or private company?
SiR MaRY is a private company. It is classified as corporate owned and is currently operating.
When was SiR MaRY founded?
SiR MaRY was founded in 2016. It employs 11 to 50 people.
Where is SiR MaRY based?
SiR MaRY is headquartered in Zürich, Switzerland, in the Europe region.
How does SiR MaRY make money?
Three revenue lines are on record. Media Strategy & Consulting Services are the primary driver. The others are media Operations & Execution and creative Services (Kreation).
Who are SiR MaRY's main competitors?
Broad incumbents on record are GroupM, Serviceplan Group and Publicis Groupe. Direct peers are HEIMAT, Jung von Matt, TBWA\Zürich, Scholz & Friends, Kolle Rebbe and Wirz Group. Wavemaker is listed as a regional player.
Does SiR MaRY have an API?
No public API is recorded for SiR MaRY.