Gyroscope International

Name

Gyroscope International

Legal name

Gyroscope International Limited

Website

https://gyroscopeinternational.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Transformation Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDABABAI

Sales Management & Coaching (Frontline Leadership)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Sales transformation consulting
• Sales training services
• AI sales coaching
• Digital learning platforms
• Sales performance consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sales Transformation Consulting: Gyroscope International generates revenue through sales transformation consulting engagements, delivering hybrid programmes that combine strategic advisory, digital learning, AI-enabled coaching, and personal development for international sales organisations.
2. Skeells Platform Licensing: Skeells, part of Gyroscope International, provides a structured coaching system delivered as software with embedded training and coaching services. Revenue likely derives from platform licensing combined with implementation and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gyroscope International delivers hybrid sales transformation consultancy for international sales organisations, combining strategic advisory, AI-powered coaching (via its Skeells platform), digital learning (Sales Performance Platform), and senior-led facilitation. Programmes cover value-led selling, strategic account growth, core selling skills, and coaching-for-success, with delivery across multiple geographies and industries including financial services, health & life sciences, manufacturing, and medical devices. The Skeells product automates the field coaching upskilling loop — observation, micro-training prescription, AI practice, and manager validation — and integrates with CRM systems.

Product overview

Gyroscope International operates as an international sales transformation consultancy offering a unified portfolio anchored by its AI-powered coaching platform, Skeells. The portfolio comprises two integrated products: Skeells (encompassing Skeells Trainer — an AI role-play and coaching conversation tool — and Skeells Coach — a structured field observation and prescription system) and the Sales Performance Platform, a digital learning delivery system. These are deployed within Gyroscope's Hybrid Sales Transformation methodology, which combines AI-enabled coaching, digital learning, and expert personal development to drive measurable sales behavior change. Additional service modules include the Sales Gym (time-efficient, manager-embedded skills workshops) and Hybrid Learning for Hybrid Selling (a blended delivery model). The entire portfolio is unified around the Skeells upskilling loop — observe, prescribe, practice via AI, and validate — with the Sales Performance Platform serving as the content backbone for digital learning and micro-training.

Differentiator

Problem solved

Functional benefit

Brands

• Skeells: AI-powered sales coaching and training platform/system developed by Gyroscope International for field observation, skill development, and performance tracking.

Products and services

• Skeells (Trainer & Coach) AI-powered sales coaching platform that structures the full upskilling loop: managers observe field practices via customisable observation grids, prescribe targeted micro-training and AI role-play sessions through Skeells Trainer, and validate progress through Skeells Coach. Integrates with CRM systems to link coaching data to sales opportunities and performance dashboards. Target users: enterprise sales organisations and sales enablement leaders deploying structured coaching at scale.
• Sales Performance Platform Digital learning platform delivering micro-learning, directed learning paths, gamification, quizzes, simulations, and automated feedback. Serves as the asynchronous content foundation for Skeells, enabling salespeople to acquire knowledge and skills alongside AI coaching sessions. For: enterprise sales organisations seeking scalable digital learning content.
• Hybrid Sales Transformation Flagship consultancy methodology combining digital learning, AI-enabled coaching, and expert-led personal development to deliver measurable behaviour change and commercial results across international sales organisations. For: senior commercial leaders in multinational enterprises seeking an end-to-end sales transformation partner.
• Sales Gym Time-efficient learning methodology involving highly practical, manager-embedded skills development workshops focused on immediate field implementation. Delivered to sales teams across multiple countries, including medical devices and animal health sectors. For: sales managers and teams seeking accelerated practical skill development.
• Hybrid Learning for Hybrid Selling Blended delivery approach combining the best new technologies, digital learning, in-person workshops, and AI coaching to replace standalone e-learning or traditional training-only models. For: forward-looking enterprises moving beyond legacy training formats.

Quantifiable outcome

• +17% increase in sales performance for regularly coached salespeople
• +5 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Richardson Sales Performance: Global sales training and consulting firm focused on consultative and value-selling methodologies for enterprise sales teams — directly comparable to Gyroscope's sales transformation consulting practice.
• Allego: Sales learning and enablement platform with content, readiness, and coaching capabilities — directly comparable as a digital + coaching platform competing for the same enterprise L&D budget.
• Mindtickle: Sales readiness SaaS platform combining digital learning, role-play practice, and coaching — directly comparable to Skeells and the Sales Performance Platform on AI-enabled coaching and learning.
• ValueSelling Associates: Sales training consultancy built around a value-selling methodology, offering workshops, coaching, and global rollout — directly comparable as a methodology-led sales transformation peer.
• Wilson Learning Worldwide: Long-established international sales and leadership training consultancy with a global delivery footprint and methodology-led programmes — directly comparable on sales training, global delivery, and measurement focus.
• AchieveUnite (formerly Sales Performance International): Sales transformation consultancy known for value-selling and consultative selling methodologies with global delivery — directly comparable to Gyroscope's transformation programmes and methodology-led approach.
• RAIN Group: Sales training and consulting firm emphasizing sales performance, negotiation, and consultative selling — directly comparable on methodology-driven enterprise sales training engagements.
• Integrity Solutions: Sales training and coaching consultancy focused on consultative selling and customer-led growth — directly comparable as a smaller, methodology-led sales training peer.

Emerging players

• Gong: Revenue intelligence and sales coaching platform using AI to analyze sales conversations and recommend coaching actions — comparable to the AI coaching ambition of Skeells, though primarily conversation analytics rather than role-play.

Broad incumbents

• Korn Ferry (Sales Transformation): Global organizational consulting firm whose sales transformation practice competes for the same enterprise sales transformation engagements — a much larger, broader incumbent in the same buyer conversations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyroscope International