Gayety

LGBTQ+ Digital Media & Lifestyle Publishinggayety.co

Gayety is a privately held digital media company operating gayety.com, an LGBTQ+-focused content publication delivering news, entertainment, lifestyle, travel, and video content to queer audiences globally. Founded in 2018 under Rainbow Media Co., it operates with 1-10 employees from West Hollywood.

Company typePrivate
Founded2018
HeadquartersWest Hollywood, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Gayety does

Gayety is a privately held digital media company operating as Rainbow Media Co. from West Hollywood, California. Founded in 2018, the company runs gayety.com, a content publication targeted at gay, bisexual, transgender, and queer men, covering LGBTQ+ news, entertainment, lifestyle, travel, and video content. The platform is organized into four primary content verticals — Entertainment (with subcategories including art, books, gaming, music, sports, theater, TV, and movies), Lifestyle (culture, dating, food, health, style), News (history, opinion, politics, science, technology), and Travel (destinations, events) — plus a gay videos section. The site distributes content globally through its owned website and maintains active presences on seven social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, YouTube, and TikTok to reach its audience at the top of the funnel.

The company operates with a lean team of 1-10 employees and does not maintain a mobile app, API, or disclosed technology integrations. Built on a WordPress content management system, the platform functions as a direct-to-consumer digital media property. Gayety does not disclose specific revenue figures, pricing models, or monetization mechanisms, though its structure is consistent with an advertising-supported editorial model. No funding rounds, acquisitions, partnerships, or leadership changes beyond founder Levi Chambers are documented in the available source data. The company operates independently without disclosed venture capital or private equity backing, and there are no records of certifications, patents, regulatory actions, or corporate structural changes.

Gayety firmographics

Firmographics

Name: Gayety
Legal name: Rainbow Media Co.
Website: https://gayety.co
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Gayety is a privately held digital media company operating gayety.com, an LGBTQ+-focused content publication delivering news, entertainment, lifestyle, travel, and video content to queer audiences globally. Founded in 2018 under Rainbow Media Co., it operates with 1-10 employees from West Hollywood.
Ownership category
akta.pro rank

Gayety industry classification

Industry

Product category: LGBTQ+ Digital Media & Lifestyle Publishing
NAICS: Periodical Publishers (513120)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Online Article & Blog Publishing Platforms (MPAJAMAF)
akta.pro secondary industry: Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

LGBTQ digital media
Queer news publishing
Gay entertainment content
LGBTQ lifestyle editorial
Gay travel guides

Where Gayety is headquartered

Location

Headquarters

HQ city: West Hollywood
HQ country: United States
HQ region: North America

Markets served

Gayety business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels8 records

Gayety product offering

Product offering

Core offering

Gayety publishes an LGBTQ+-focused digital media platform at gayety.com that delivers news, entertainment, lifestyle, travel, and gay video content to gay, bisexual, transgender, and queer men. Editorial coverage is organized into Entertainment, Lifestyle, News, Travel, and Videos verticals with subcategories such as Music, Gaming, TV, Movies, Dating, Health, Style, Politics, Science, Destinations, and Events. The platform operates as a free, ad-supported media property distributing content via its website and active social media channels.

Product overview

Gayety operates as a unified digital media platform providing LGBTQ+ news, entertainment, queer culture content, and gay videos. The platform serves as a single destination offering categorized content across Entertainment (Art, Books, Gaming, Music, Sports, Theater, TV, Movies), Lifestyle (Culture, Dating, Food, Health, Style), News (History, Opinion, Politics, Science, Technology), and Travel (Destinations, Events).

Differentiator

Problem solved

Functional benefit

Products and services

Gayety Website (gayety.com LGBTQ+ Digital Media Platform) The flagship digital media platform delivering LGBTQ+ news, entertainment, lifestyle content, and gay videos to the queer community through categorized editorial coverage across Entertainment (Art, Books, Gaming, Music, Sports, Theater, TV, Movies), Lifestyle (Culture, Dating, Food, Health, Style), News (History, Opinion, Politics, Science, Technology), and Travel (Destinations, Events) verticals, plus a dedicated Videos section. The site is free to access and supported by advertising.

Companies that use Gayety

Customer profile

Segments2 records

Ideal customer profiles1 record

Gayety technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Gayety partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights2 records

Gayety competitors and assessment

Company assessment

Broad incumbents

Logo / MTV Pride: TV network and digital property with deep LGBTQ+ content (Logo TV). Comparable audience and content adjacency, but operates at much larger scale within a major media corporation's portfolio.
HuffPost Queer Voices: LGBTQ+-focused vertical within HuffPost's broader digital media network. Comparable in coverage area and audience but operates as a section of a large general-interest publisher rather than a standalone niche brand.

Direct peers

PinkNews: High-traffic LGBTQ+ digital news outlet covering entertainment, politics, and culture. Closely comparable to Gayety in editorial structure, vertical coverage, and multi-platform social distribution strategy.
Gay Times: UK-based LGBTQ+ media brand covering entertainment, culture, and travel. Comparable to Gayety in audience, lifestyle/entertainment mix, and digital-first editorial model.
Queerty: Long-running LGBTQ+ digital media outlet covering news, entertainment, culture, and lifestyle. Directly comparable to Gayety in vertical, target audience (gay men), editorial mix, and ad-supported digital publishing model.
Instinct Magazine: LGBTQ+ lifestyle and entertainment publication covering culture, travel, and news. Comparable to Gayety in niche audience focus and breadth of lifestyle verticals.
The Advocate: Long-standing LGBTQ+ news publication covering politics, culture, and community. Directly comparable to Gayety in news-and-entertainment editorial mix and LGBTQ+ audience targeting.
Out Magazine: Established LGBTQ+ lifestyle and entertainment brand spanning print and digital. Comparable to Gayety in audience, content categories (entertainment, style, travel, culture), and advertising-supported model.
Them: Condé Nast-owned LGBTQ+ digital publication covering culture, style, and identity. Comparable to Gayety in audience and editorial mix, with materially larger editorial resources and brand backing.
Towleroad: Long-running LGBTQ+ news and culture blog. Comparable to Gayety as an independent, blog-format digital publisher covering news and entertainment for a gay-male audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Gayety financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gayety leadership team

Management profile

Number of profiles

Profiles1 record

Gayety funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gayety M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gayety

What does Gayety do?

Is Gayety a public or private company?

Gayety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Gayety founded?

Gayety was founded in 2018. It employs 1 to 10 people.

Where is Gayety based?

Gayety is headquartered in West Hollywood, United States, in the North America region.

Who are Gayety's main competitors?

Broad incumbents on record are Logo / MTV Pride and HuffPost Queer Voices. Direct peers are PinkNews, Gay Times, Queerty, Instinct Magazine, The Advocate, Out Magazine, Them and Towleroad.

Does Gayety have an API?

No public API is recorded for Gayety.

What industry is Gayety in?

Gayety's product category is LGBTQ+ Digital Media & Lifestyle Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513120 and its SIC code is 2721.