Intensions Consulting

Name

Intensions Consulting

Legal name

Intensions Consulting Inc.

Website

https://intensions.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Market research
• Market psychology
• Market segmentation
• Consumer behavior research
• Morphological psychology

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Market Research Consulting Services: B2B consulting engagements providing custom market research, market psychology, market segmentation, and market evaluation services to enterprise clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intensions Consulting is a B2B market research firm that delivers quantitative and qualitative research services, including market research, market psychology, market segmentation, and market evaluation. The firm applies its proprietary Intensions® Model, grounded in morphological psychology, to uncover hidden consumer motivations, behavioral segments, and brand drivers for enterprise clients across North America, Europe, and Asia-Pacific.

Product overview

Intensions Consulting offers a portfolio of market research services centered around their proprietary Intensions® Model. The core offerings include Market Research (quantitative and qualitative research), Market Psychology (morphological psychology-based qualitative analysis), Market Segmentation (factor and cluster analysis), and Market Evaluation (tracking and effectiveness measurement). Their specialized Morphological Research service applies Wilhelm Salber's morphological psychology theory through intensive interviews. All services are delivered through their team in Vancouver and Toronto, Canada, serving clients globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Quantitative and qualitative market research services using advanced statistics to understand market trends and consumer behaviour for enterprise clients.
• Market Psychology Qualitative research using morphological psychology to uncover market motivations and emotions, exploring hidden consumer feelings for brand and marketing strategy teams.
• Market Segmentation Segmentation services using factor analysis and cluster analysis to identify psychographic and behavioural target groups for enterprise marketing teams.
• Market Evaluation Evaluation services using quantitative tracking and external evaluation to measure market results and marketing effectiveness for brand managers.
• Morphological Research A specialized qualitative methodology based on Wilhelm Salber's morphological psychology theory, incorporating gestalt psychology, phenomenology, and psychoanalysis to uncover psychological tensions influencing human experience and behaviour.

Quantifiable outcome

• Among regular users of DontChangeMuch health resource, 75% improved eating habits, 70% exercised more, nearly half lost weight, 45% reduced alcohol intake
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and key.

• Canadian Men's Health FoundationcoreStrategic or Co-development PartnerOngoing research partnership conducting men's health studies including mental health, depression, anxiety, fatherhood during COVID-19, and men's health habits. Multiple joint studies conducted since at least 2020.
• University of British Columbia (UBC)coreStrategic or Co-development PartnerResearch partnership with UBC's Men's Health Research group. Joint studies published in peer-reviewed journals on men's mental health, depression literacy, suicide prevention, and health behaviors. Multiple co-authored publications with professors John Oliffe and John Ogrodniczuk.
• Nikolas BadmintonkeyStrategic or Co-development PartnerCollaboration with futurist Nikolas Badminton on Future of Life studies examining changing nature of self and society in America and Canada. Badminton serves as study co-author on research exploring future trends.
• Men's Depression & Suicide Network (Movember funded)coreStrategic or Co-development PartnerResearch partners and external evaluators for Movember-funded Men's Depression & Suicide Network, helping understand, measure and address public awareness and stigma surrounding men's depression and suicide.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and consulting firm offering custom research, segmentation, brand tracking, and consumer behaviour studies across all major industries. Comparable as a broad incumbent serving enterprise clients with overlapping service lines, though much larger and with a broader syndicated product suite.
• Kantar: Global market research and consulting giant offering brand tracking, consumer insights, segmentation, and advertising effectiveness at massive scale. Comparable as a broad incumbent that competes for the same marketing-research budget but operates with proprietary syndicated products and global panels that Intensions cannot match.
• NielsenIQ: Global measurement and data analytics company providing consumer behaviour research, market evaluation, and retail media insights. Comparable as a broad incumbent that intersects with Intensions' market-evaluation and consumer-behaviour service lines via technology-enabled platforms.

Direct peers

• Maru/Matchbox: Canadian research and insights firm providing custom research, segmentation, and brand tracking, with proprietary panels and community platforms. Comparable as a North American B2B research competitor with overlapping service offerings in segmentation and consumer behaviour.
• Leger: Canadian-headquartered market research firm offering quantitative and qualitative research, segmentation, and brand tracking across North America. Directly comparable as a full-service B2B research consultancy with similar service lines (segmentation, evaluation, consumer behaviour) and overlapping enterprise clients.
• Environics Research: Toronto-based research firm specializing in consumer and social research, segmentation, and brand strategy. Comparable as a Canadian B2B consultancy offering psychographic segmentation and qualitative insight work targeting similar enterprise and public-sector clients.

Others

• Quirk's Marketing Research Media: Industry media and resource hub for the marketing research industry. Comparable as an adjacent ecosystem participant that covers and connects research buyers with firms like Intensions; not a direct competitor but is a relevant industry connector and a venue where the firm publishes/presents work.

Regional players

• Sandbox Research: Toronto-based boutique research firm with focus on brand strategy and qualitative research. Comparable as a smaller competitor offering custom qualitative and brand-focused research, primarily serving Canadian enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/intensionsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intensions Consulting