Canadian Men's Health Foundation

What Canadian Men's Health Foundation does

The Canadian Men's Health Foundation (CMHF) is a registered national charity established in 2014 and headquartered in North Vancouver, British Columbia. The organization develops and distributes free, barrier-free digital health tools, educational content, and applied research aimed at Canadian men, with a focus on lifestyle-driven disease prevention, mental health, and fatherhood. Core product offerings include the Men's Health Check (an online risk assessment covering eight health conditions: heart attack, type 2 diabetes, prostate cancer, colorectal cancer, depression, osteoporosis, low testosterone, and erectile dysfunction), the MindFit Toolkit (mental health self-assessment and virtual counselling access delivered via a TELUS Health MyCare partnership), the Don't Change Much Podcast, and a content library organized across six health categories (Get Active, Eat Healthier, Lower Stress, Sleep Better, Drink Less, Quit Smoking). Following the October 2025 merger with Blueprint, CMHF added evidence-based mental health programs for first responders, fathers, and male leaders anchored by UBC Professor Dr. David Kuhl's research chair, expanding the platform beyond digital self-service into clinical-grade community programming.

CMHF's platform architecture is a content-and-tools-based digital health stack rather than a clinical software product. Tools are web-based self-service applications co-developed with academic partners (notably UBC) and delivered without registration friction, while the underlying research engine consists of an annual national survey of approximately 2,000-2,070 Canadian men aged 19+, conducted by Intensions Consulting since 2014. Awareness and acquisition are driven through multi-channel marketing — organic social, the Don't Change Much podcast distributed on Apple, Spotify, YouTube Music, and Castbox, email newsletters, PR coverage on CTV/CBC/Global News, and annual national campaigns including #NeverAlone, Suspenders On, and Move for Your Mental Health.

CMHF operates as a non-profit funded by individual donations (one-time, monthly recurring starting at CAD $5, and securities donations), third-party fundraising events, and corporate partners including Google, TELUS Health, BC Ministry of Health, and Health Canada. All consumer-facing services are offered at no cost to users, and the go-to-market is direct-to-consumer digital, augmented by strategic partnerships with healthcare providers, fitness organizations, provincial and federal health agencies, and clinical associations (Diabetes Canada, Dietitians of Canada, Canadian Medical Association). Revenue figures are not publicly disclosed, and the charity is governed as an independent private non-profit under registration #819747080RR0001 with no parent company or institutional investors.

Name

Canadian Men's Health Foundation

Legal name

Canadian Men's Health Foundation

Website

https://menshealthfoundation.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Canadian Men's Health Foundation is a registered national charity that develops free digital health tools, educational content, and applied research to help Canadian men prevent lifestyle-driven diseases and address mental health challenges.

Ownership category

akta.pro rank

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting men's health programming. Monthly donations start as low as $5. Includes single donations, monthly recurring donations, and tribute/in memoriam donations.
2. Fundraising Events: Third-party fundraising events and team fundraisers organized by supporters to raise money for men's health programs
3. Securities Donations: Accepts donations of mutual funds, stocks, and bonds which allow donors to avoid capital gains tax while supporting men's health

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Canadian Men's Health Foundation (CMHF) is a registered national charity that provides free digital tools, educational content, and awareness programs focused on Canadian men's physical and mental health. Its core offerings include the Men's Health Check risk assessment tool, the MindFit Toolkit mental health resource, the Don't Change Much podcast, and national awareness campaigns promoting healthy lifestyle changes. Following its October 2025 merger with Blueprint, CMHF also delivers evidence-based mental health programs for men, families, and first responders.

Product overview

Canadian Men's Health Foundation is a national charity offering a suite of digital health tools and programs focused on men's physical and mental health. The core product portfolio includes the Men's Health Check (health risk assessment tool), MindFit Toolkit (mental health resources with self-assessments and virtual counselling), and the Don't Change Much Podcast. These are complemented by public health awareness campaigns (Move for Your Mental Health, #NeverAlone), educational article content organized by health categories, and a monthly giving donor program. Following the October 2025 merger with Blueprint, CMHF expanded to include Blueprint's evidence-based mental health programs for first responders, fathers, and male leaders. The organization conducts annual research studies on men's health trends and makes findings available through its research portal.

Differentiator

Problem solved

Functional benefit

Brands

• Don't Change Much: Podcast featuring Canada's top influencers, athletes, and subject matter experts sharing their experiences for better mental and physical health.
• MindFit Toolkit
• Men's Health Check
• Move for Your Mental Health
• #NeverAlone
• Suspenders On

Products and services

• Men's Health Check A free, confidential online health risk assessment tool that evaluates health behaviours, family history, and medical history to provide a personalized risk report for eight serious men's health conditions including heart attack, type 2 diabetes, prostate cancer, colorectal cancer, depression, osteoporosis, low testosterone, and erectile dysfunction. Built for individual Canadian men.
• MindFit Toolkit A free, barrier-free digital mental health resource providing self-assessment tools, virtual counselling access through TELUS Health MyCare, and expert advice to help men manage stress, anxiety, and depression. Targets individual Canadian men.
• Don't Change Much Podcast A podcast featuring Canadian influencers, world-class athletes, and subject matter experts sharing their experiences on mental and physical health topics relevant to men. Distributed on Apple Podcasts, Spotify, YouTube Music, and Castbox.
• Blueprint Programs Evidence-based mental health programs for men, families, and communities developed by Blueprint and merged into CMHF in October 2025. Supports first responders, fathers, and male leaders with tools to build resilience, reduce stigma, and address trauma and recovery.
• Monthly Giving Program (Changemakers) Monthly donation program allowing individual donors to support men's health programming with recurring contributions starting as low as $5 per month, providing annual impact reports and tax receipts.

Quantifiable outcome

• 75% of participants improved eating habits, 45% drank less alcohol, 70% increased exercise, 46% lost weight, 35% reduced stress
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Health Canada / Government of CanadacoreStrategic or Co-development Partner · 23 February 2026Government of Canada launched national conversation on men and boys' health to inform Canada's first Men and Boys' Health Strategy, with CMHF as a key stakeholder in the consultation process.
• Movember CanadacoreStrategic or Co-development PartnerNamed as independent convening stakeholder for the national men and boys' health strategy consultation. Movember Canada's 2025 study showed improved men's health could save $12.4 billion annually in Canada.
• BlueprintcoreStrategic or Co-development PartnerMerger announced October 2025 combining CMHF's national platform with Blueprint's on-the-ground programs. Blueprint, led by UBC Professor Dr. David Kuhl, delivers research-backed mental health programs for men, families, and communities including first responders.
• TELUS HealthcoreStrategic or Co-development PartnerPartnership providing virtual counselling services for men through TELUS Health MyCare platform, offering video appointments with registered counsellors.
• Province of British ColumbiacoreStrategic or Co-development PartnerBC Ministry of Health supports CMHF's Move for Your Mental Health campaign and men's health programming, providing provincial backing for initiatives.
• ParticipACTIONmajorChannel Partner/ Reseller/ DistributorPartnership supporting Move for Your Mental Health campaign to promote physical activity for mental health benefits.
• Club16 Trevor Linden FitnessmajorChannel Partner/ Reseller/ DistributorPartnership with fitness facilities to deliver workout videos and promote exercise programs for men's health.
• Intensions ConsultingcoreStrategic or Co-development PartnerAnnual research partner conducting national surveys of Canadian men for CMHF research studies on mental health, lifestyle habits, gambling, and other men's health topics.
• University of British ColumbiacoreStrategic or Co-development PartnerCo-developed Men's Health Check survey tool with UBC. Blueprint operates under Dr. David Kuhl's research chair at Vancouver Coastal Health Research Institute.
• BC GovernmentmajorStrategic or Co-development PartnerBC Ministry of Health partnership supporting mental health initiatives and early intervention programs for young people.
• Dudes ClubmajorChannel Partner/ Reseller/ DistributorPartnership with community-based men's health groups operating in BC communities for grassroots men's health outreach.
• GoogleminorGTM or Marketing PartnerCorporate partner supporting men's health initiatives.
• Canadian Medical AssociationminorStrategic or Co-development PartnerHealthcare association partner supporting men's health awareness.
• Dietitians of CanadaminorStrategic or Co-development PartnerNutrition partner providing expert content on healthy eating for men's health.
• Diabetes CanadaminorStrategic or Co-development PartnerHealthcare partner addressing diabetes prevention and management in men's health context.
• CFL AssociationminorGTM or Marketing PartnerSports league partnership promoting men's health through professional football connections.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movember Foundation: The leading global charity focused on men's health (prostate cancer, testicular cancer, mental health, suicide prevention). Directly comparable as a national-scale men's-health awareness and fundraising charity operating in the same Canadian donor pool as CMHF, with overlapping mental health and physical health program mandates.
• Jack.org: Canadian charity focused on youth mental health awareness and education. Comparable as a Canadian mental-health-focused non-profit delivering digital education, peer support, and national campaigns, with a similar direct-to-consumer, evidence-based, donor-funded model.
• Blueprint (DUDES Club / Men's Health Research): Non-profit society delivering research-backed mental health programs for men, families, and communities, including first responders. Effectively a now-merged sister organization; the most direct operational peer in research-driven men's mental health programming.
• Dudes Club: Community-based men's health groups operating in British Columbia that deliver grassroots men's health outreach. Comparable as a peer support / community engagement model for men's health that CMHF explicitly partners with and which uses group-based mental health programming.
• Man Therapy: Men's mental health public-awareness campaign offering online self-assessment tools and resources targeted at men. Highly comparable as a digital-first, stigma-reducing men's mental health resource with similar product architecture to MindFit Toolkit.

Broad incumbents

• Mental Health Commission of Canada: National Canadian organization that leads mental health policy, programs, and awareness. Comparable as a national-scale mental health umbrella body that competes for the same federal/provincial grant funding and policy influence relevant to CMHF's government strategy work.
• TELUS Health: Major Canadian provider of employer- and consumer-facing virtual health, mental health, and counselling services. Comparable as a partner/distribution channel (TELUS Health MyCare) that delivers CMHF's content and competes in adjacent virtual mental health services.
• Headspace: Global digital mental health platform offering self-guided content, meditation, and therapy. Comparable as a digital mental health product in the same consumer mindfulness/self-help category as MindFit Toolkit, but operating globally and with a commercial subscription model.

Regional players

• ParticipACTION: Canadian non-profit that promotes physical activity and sport participation. Directly comparable as a Canada-only, donor- and partnership-funded physical-activity awareness organization that CMHF explicitly partners with for the Move for Your Mental Health campaign.
• Diabetes Canada: National Canadian charity addressing diabetes prevention, management, and research. Comparable as a Canadian health charity that addresses one of the NCDs CMHF targets through its Men's Health Check tool, and which is a formal partner of CMHF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/menshealthfdn
• YouTubeyoutube.com/channel/UCC-vFwBm9s7pmRGSgqr5YRQ
• Facebookfacebook.com/menshealthfoundation
• LinkedInlinkedin.com/company/canadian-mens-health-foundation
• Instagraminstagram.com/menshealthfdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Men's Health Foundation