Maxoll

What Maxoll does

Maxoll S.R.L. is a Romanian industrial packaging company founded in 1995 and headquartered in Odorheiu Secuiesc, Harghita County, operating as MAXOLL S.R.L. (fiscal code RO7015378, registration J19/77/1995). The company manufactures and distributes a comprehensive portfolio of industrial packaging materials — including standard and pre-stretched stretch film, heat-shrink film, agricultural stretch film (TRIOWRAP), polyethylene bags, adhesive tapes, steel/PP/PET/PES strapping bands, cardboard tubes, corner protectors, cardboard drums, and air cushion systems (AEOLOS, ANEMOI, HYBRID) — alongside packaging machinery such as horizontal and vertical stretch wrappers, box-sealing and box-forming machines (Robotape, SOCO Pack), heat-shrink packaging lines, battery-powered strapping tools (Strapex with Bosch battery), modular conveyor systems (SOCO SYSTEM, with 2,500+ available modules), pallet transport equipment, and waste compactors. Maxoll holds Platinum Distributor Partner status with tesa (Beiersdorf), giving it distribution rights for tesa's full adhesive tape range in Romania, and also distributes Vibac BOPP/VGREEN tapes.

The business operates a direct, sales-led go-to-market model through 8 branch offices across Romania — Bucharest/Mogoșoaia, Arad, Brașov, Brăila, Cluj-Napoca, Constanța, Sibiu, and the Odorheiu Secuiesc headquarters — covering nearly the entire national territory with field sales, free technical consulting, professional installation, and ongoing maintenance services. Revenue is generated primarily through one-time sales of consumables and equipment, supplemented by professional services for installation and maintenance, plus usage-based rental options for air cushion systems. Maxoll reports a team of 29 specialists, 5,286 clients served, and 572 products in its portfolio, with end markets spanning industrial manufacturing, logistics, agriculture, food, pharmaceutical, automotive, and electronics. Sustainability is a stated focus, evidenced by FSC-certified paper tapes, PIR/PCR air cushions with up to 96% recycled content, tesa's bio-based and recycled PET tape lines, and a Waste Prevention and Reduction Program implemented in 2024.

Name

Maxoll

Legal name

MAXOLL S.R.L.

Website

https://maxoll.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxoll S.R.L. is a Romanian industrial packaging company founded in 1995 that manufactures and distributes packaging materials (stretch film, adhesive tapes, strapping, air cushions) and packaging machinery through 8 branch offices, serving industrial, logistics, agricultural, and manufacturing clients across Romania as a tesa Platinum Distributor.

Ownership category

akta.pro rank

Product category

Industrial Packaging Materials and Machinery

NAICS

Packaging Machinery Manufacturing (333993), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Plastics, Foil & Coated Paper Bags (2673)

akta.pro industry

PRIMARYIMAHAOAD

Wrapping & Bundling Equipment (Shrink/Stretch)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

SECONDARYIMALABAJ

Industrial & Heavy-Duty Flexible Packaging (Construction, Chemicals, Liners)

Industrials, Manufacturing & Construction/Packaging & Containers/Flexible Packaging (Films, Pouches, Laminates)

SECONDARYIMAMAHAA

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Industrial packaging materials
• Packaging machinery
• Stretch film manufacturing
• Adhesive tape distribution
• Industrial conveyor systems

Headquarters

HQ city

Odorheiu Secuiesc

HQ country

Romania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Materials Manufacturing and Sales: Manufacturing and selling industrial packaging materials including stretch film, pre-stretched stretch film, shrink film, adhesive tape, strapping materials, cardboard tubes, corner protectors, and polyethylene bags. Products sold through direct sales force and 8 branch offices across Romania.
2. Packaging Machinery Sales: Sales of packaging equipment including stretch wrapping machines (horizontal, vertical, special), box sealing machines, box formers, strapping devices, pallet transport equipment, and waste compactors. Also includes SOCO SYSTEM modular conveyor systems.
3. Technical Services: Installation, technical assistance, and maintenance services for purchased equipment. Free consulting provided for solution identification.
4. Equipment Rental/Usage-based Model: Air cushion systems available in flexible usage models including rental arrangements and costs adapted to volume used, reducing initial investment requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maxoll manufactures and sells industrial packaging materials and machinery for collective industrial packaging. The product range includes stretch films, heat-shrink films, agricultural films, adhesive tapes, strapping bands, air cushion systems, cardboard packaging aids, polyethylene bags, and packaging machinery such as box sealers, box formers, stretch wrappers, heat-shrink wrappers, strapping tools, pallet transport, waste compactors, and modular conveyor systems. The company also distributes tesa and Vibac branded tapes as a Platinum Distributor Partner.

Product overview

Maxoll is a Romanian industrial packaging company founded in 1995, offering a comprehensive portfolio of packaging materials and packaging machines. The product portfolio is organized around two main pillars: (1) Consumables including stretch films (Folie Stretch, Folie Stretch Pretensionata, Folie Termocontractibila, Folie Agricola TRIOWRAP), adhesive tapes (tesa professional tapes and Vibac), strapping bands (steel, PP, PET, PES), air cushion systems (AEOLOS, ANEMOI, HYBRID), and cardboard packaging aids; and (2) Equipment including box-sealing machines, box formers (SOCO Pack), horizontal and vertical stretch wrappers, heat-shrink machines, modular conveyor systems (SOCO SYSTEM), battery-powered strapping tools (STRAPEX with Bosch battery), pallet transport, and waste compactors. Maxoll is a tesa Platinum distributor, reselling and distributing tesa's full range of double-sided tapes, masking tapes, and packaging tapes. Services include free technical consulting, professional installation, and ongoing maintenance. The company operates 8 locations across Romania and serves both national and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• StrongWrap: A proprietary sub-brand of stretch film product line marketed by Maxoll.

Products and services

• Stretch Film (Folie Stretch) Stretch film used for wrapping and securing palletized goods, providing load stability and protection during transport and storage. Targeted at industrial manufacturers and logistics operators in Romania.
• Pre-stretched Stretch Film (Folie Stretch Pretensionata) Pre-stretched stretch film offering reduced material consumption while maintaining equivalent or superior holding force compared to standard stretch film. For industrial and logistics customers seeking material efficiency.
• Heat-Shrink Film (Folie Termocontractibila) Heat-shrinkable film that conforms tightly around products when heated, used for secure packaging and bundling. Used by manufacturers requiring secure unitization.
• Agricultural Stretch Film - TRIOWRAP (Folie Agricola) Agricultural stretch film designed for bale wrapping with UV protection for 12 months and performance in extreme temperature and humidity conditions. For agricultural businesses needing hay, alfalfa, and silage wrapping.
• Polyethylene Bags (Saci Polietilena) Polyethylene bags for packaging and containment applications across industrial use cases.
• Adhesive Tape (Banda Adeziva) - tesa and Vibac branded Comprehensive adhesive tape portfolio including tesa double-sided tapes, masking tapes, packaging tapes, filament tapes, and Vibac VGREEN eco-friendly tapes. For industrial bonding, sealing, masking, fixing, and packaging applications.
• Strapping Bands (Banda de Legat) Strapping bands in steel, PP (polypropylene), PET (polyester), and PES (woven polyester) for securing and bundling products. Used with strapping machines and battery-powered tools.
• Cardboard Tubes (Tuburi de Carton) Cardboard tubes used as cores for winding tapes, films, and other roll materials. Consumable accessory for packaging operations.
• Cardboard Corner Protectors (Coltare de Carton) Cardboard corner protectors used to protect edges of products and packages during transport. FSC-certified sustainable options available.
• Cardboard Drums (Butoaie de Carton) Cardboard drums and containers for packaging and containment of various goods in industrial settings.
• StrongWrap Stretch Film Proprietary stretch film product from Maxoll offering enhanced wrapping performance for industrial packaging applications. A branded sub-line within Maxoll's stretch film portfolio.
• Air Cushion Systems - AEOLOS, ANEMOI, HYBRID On-demand air cushion packaging systems for interior product protection. AEOLOS for single-chamber gap-filling, ANEMOI for multi-chamber quilt-style protection of fragile goods, HYBRID combining volume and protection. Available with PIR (100% post-industrial recycled) and PCR (up to 96% post-consumer recycled) materials. Flexible rental/usage-based models available.
• Box-Sealing Machines (Masini de Sigilat Cutii) Box-sealing machines using adhesive tape to close and seal cardboard boxes, including Robotape brand equipment. For industrial packaging lines.
• Box-Forming Machines (Masini de Format Cutii) Box-forming machines that automatically erect and form cardboard boxes, including SOCO Pack models (ATS 2300) for high-speed box forming and bottom sealing with adhesive tape. For automated packaging lines.
• Horizontal Stretch Wrapping Machines Horizontal stretch wrapping machines that wrap products in stretch film along their length axis. For elongated or horizontally-oriented products.
• Vertical Stretch Wrapping Machines Vertical stretch wrapping machines that rotate products on a turntable while applying stretch film, used primarily for pallet wrapping. For warehouses and shipping operations.
• Specialty Packaging Machines (Masini de Ambalat Speciale) Specialty packaging machines designed for non-standard or custom packaging applications requiring tailored configurations.
• Heat-Shrink Packaging Machines Heat-shrink packaging machines that apply heat to heat-shrink film to create a tight, secure package. For bundling and unitizing products.
• PP Strapping Machines Strapping machines that apply PP (polypropylene) bands to secure products and packages. For industrial packaging lines.
• Battery-Powered Strapping Tools - STRAPEX STB Battery-powered strapping tools manufactured in Switzerland with Bosch battery technology and touchscreen interface. Available in STB71 (9-13mm), STB73 (13-16mm), and STB75 (16-19mm) variants for PP/PET strapping and metal strapping applications.
• Pallet Transport Equipment (Masini Transport Paleti) Pallet transport equipment for moving pallets within warehouses and production facilities. For intralogistics operations.
• Waste Compaction Machines (Masini Compactare Deseuri) Waste compaction machines that reduce the volume of packaging waste materials, supporting sustainability initiatives.
• SOCO SYSTEM Modular Conveyor Belt Systems Modular conveyor belt systems from SOCO SYSTEM with over 2,500 available modules for customized intralogistics solutions. Includes roller conveyors, belt conveyors, flexible conveyors, curves, vertical transport, and accumulation lines. Customizable for each production or logistics workflow.
• tesa 6500 Manual Tape Dispenser Industrial-grade manual tape dispenser with noise-reduction mechanism and ergonomic handle. Retractable blade and adjustable tension control. Compatible with tesa 60418 recycled PET tape.
• Technical Consulting Service (Servicii de Consultanta) Free technical consulting service provided by Maxoll's team of specialists to analyze customer needs and identify the optimal packaging solution for each project.
• Installation and Technical Assistance (Instalare si Asistenta Tehnica) Professional installation and certified technical support provided with every machine purchase, ensuring proper setup and operational readiness.
• Maintenance and Upkeep Service (Intretinere si Mentenanta) Ongoing maintenance and upkeep services to keep packaging equipment in optimal operating condition over the long term, supporting equipment reliability.

Quantifiable outcome

• 8 work points enabling nationwide coverage
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• tesa (Beiersdorf)coreChannel Partner/ Reseller/ DistributorMaxoll is a Platinum Distributor Partner of tesa, distributing tesa adhesive tapes and products in Romania. Tesa is a global leader in adhesive tape technology and products.
• SOCO SYSTEMcoreTechnology or IntegrationPartnership for modular conveyor belt systems in Romania. SOCO SYSTEM offers over 2,500 modules for customized intralogistics solutions including conveyors, curves, and integration with modern equipment.
• StrapexmajorTechnology or IntegrationSwiss-manufactured strapping equipment with battery-powered portable tools (STB71, STB73, STB75) for plastic strapping applications. Manufactured in Switzerland with Bosch battery technology.
• VibacmajorChannel Partner/ Reseller/ DistributorItalian manufacturer of BOPP film and VGREEN sustainable product line containing recycled materials. Distributes eco-friendly packaging tape products.
• TRIOWRAPminorChannel Partner/ Reseller/ DistributorHigh-quality agricultural film manufacturer for bale wrapping applications. Products designed for extreme conditions with UV protection for 12 months.
• SOCO PackmajorTechnology or IntegrationAutomatic box formers (ATS 2300) for high-speed box forming and bottom sealing with adhesive tape, integrated into packaging lines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storopack: German-headquartered global manufacturer of protective packaging (air pillows, paper, foam). Directly comparable to Maxoll's AEOLOS/ANEMOI air-cushion offerings and protective-packaging customer segment.
• Rajapack: Europe's largest multi-channel distributor of packaging materials, machinery, and consumables to SMB and industrial buyers. Highly comparable to Maxoll in product breadth (films, tapes, strapping, wrap machines) and consultative B2B sales motion.
• Nefab: Global industrial packaging solutions provider combining engineered packaging, materials, and logistics services. Comparable to Maxoll's industrial-packaging materials + machinery bundle, though operating at much larger scale across multiple geographies.
• Kite Packaging: UK-based distributor of industrial packaging materials, stretch film, tapes, and packaging machinery. Direct competitor to Maxoll on product mix and B2B distribution model, though primarily serving the UK market.
• Macfarlane Packaging: UK-listed distributor of protective and industrial packaging with a national branch network model. Closely mirrors Maxoll's multi-branch distribution strategy and consumables + equipment offering.
• Ranpak: Specialist in paper-based protective packaging solutions including air cushions and paper padding systems. Comparable product technology and sustainability positioning to Maxoll's air-cushion and recycled-content lines.

Broad incumbents

• Antalis: European B2B distributor of packaging and visual communication solutions, owned by Kokusai Pulp & Paper. Comparable broad-line industrial packaging portfolio but at far greater scale and geographic reach.
• Sealed Air: Global protective and food packaging manufacturer (Bubble Wrap, Instapak, Cryovac). Comparable on air-cushion and protective packaging systems like Maxoll's AEOLOS/ANEMOI/HYBRID lines, but operating globally with proprietary IP.
• Smurfit Kappa: Global paper-based packaging giant with corrugated, protective, and automated packaging lines. Overlaps with Maxoll on cardboard consumables (tubes, corner protectors) and end-of-line equipment, but at enterprise scale.
• Intertape Polymer Group: North American manufacturer of stretch film, tapes, and industrial packaging products. Comparable product portfolio to Maxoll's own-brand stretch film and tape categories, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/maxoll

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxoll