CFG
CFG S.p.A. is an Italian B2B wholesale distributor (Livorno, founded 1808) that supplies chemical maintenance products, electrical materials, lighting, heating, ventilation, batteries, and personal/home care items to retailers across all 20 Italian regions, distributing partner brands (CRC, Duracell, P&G, LuceQuadra) alongside its own.
- Company typePrivate
- Founded1808
- HeadquartersLivorno, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CFG does
CFG S.p.A. is an Italian wholesale distributor headquartered in Livorno, with a claimed operating history dating to 1808. The company sources, brands, and distributes chemical maintenance products, electrical materials and lighting, ventilation and heating equipment, batteries, and personal/home care products to retailers and resellers across all 20 Italian regions. Its portfolio combines proprietary brands (CFG, LuceQuadra, Fokolare) with distribution agreements for international manufacturers including CRC (industrial chemicals with NATO specifications), Duracell (batteries), Procter & Gamble (personal and home care), Caterpillar (select SKUs), and Biogents (insect control). The catalog comprises over 1,100 SKUs spanning 56+ catalog pages.
CFG operates a dual-channel model. The primary channel is a B2B distribution network organized around a dedicated trade portal at b2b.cfgspa.com, complemented by traditional reseller relationships across hardware, electrical, agricultural-supply, pharmacy, industrial-supply, nautical, office-supply, and large-retail segments. A secondary direct-to-consumer e-commerce storefront at cfgspa.com/shop/ sells select products (fans, heaters, accessories) to end users with public unit pricing and free shipping. Revenue is generated through distribution margins on partner-brand goods and unit sales of own-brand items; B2B pricing is restricted to registered trade customers. The company participates in Italian industry trade shows (MECSPE, International Hardware Fair Italy, Synergy Days) for partner engagement and lead generation. Reported headcount is 11-50 employees, the entity is privately held (no parent company or external investors disclosed), and the company holds UNI PdR 125:2022 gender-equality certification.
CFG firmographics
Firmographics- Name
- CFG
- Legal name
- CFG S.p.A.
- Website
- https://cfgspa.com
- Company type
- Private
- Founded year
- 1808
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CFG S.p.A. is an Italian B2B wholesale distributor (Livorno, founded 1808) that supplies chemical maintenance products, electrical materials, lighting, heating, ventilation, batteries, and personal/home care items to retailers across all 20 Italian regions, distributing partner brands (CRC, Duracell, P&G, LuceQuadra) alongside its own.
- Ownership category
- akta.pro rank
Where CFG is headquartered
LocationHeadquarters
- HQ city
- Livorno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CFG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Own Brands: CFG sells products under its own brands (CFG, LuceQuadra, Fokolare) including chemical maintenance products, lighting, heating, and ventilation equipment through B2B and B2C channels.
- Product Distribution - Partner Brands: CFG distributes branded products from partners including CRC (chemical products), Duracell (batteries), and P&G (personal and home care), generating revenue through distribution margins.
- E-commerce Retail Sales: Direct-to-consumer sales through cfgspa.com/shop/ for select products including fans, heaters, and accessories. Prices range from €12.90 to €450.00 with free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for individual purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CFG product offering
Product offeringCore offering
CFG S.p.A. is an Italian B2B wholesale distributor that supplies industrial chemical maintenance products (distributed under CRC brand and proprietary CFG brand), electrical materials and lighting (LuceQuadra brand), heating solutions (Fokolare/CFG brand), ventilation equipment, batteries (Duracell brand), and personal and home care products (P&G brand). The company operates a nationwide distribution network across all 20 Italian regions through resellers, a B2B trade portal, and a consumer e-commerce shop.
Product overview
CFG is an Italian B2B distributor specializing in chemical products for industrial maintenance and electrical materials/lighting solutions. The company operates through a multi-brand portfolio approach, distributing products from manufacturers including CRC (industrial chemicals), LuceQuadra (electrical and lighting), Duracell (batteries), and P&G (personal/home care). CFG's product range is organized into six main categories: chemical maintenance products (CRC sprays, lubricants, rust removers), electrical materials and lighting (LuceQuadra luminaires and fixtures), ventilation products (residential and industrial fans including Yellow Circle, Libeccio, Uragano, and Silente series), heating solutions, batteries, and consumer personal care products. The company serves business customers through both traditional distribution channels and its proprietary B2B e-commerce platform at b2b.cfgspa.com.
Differentiator
Problem solved
Functional benefit
Brands
- Fokolare: Heating products brand including electric heaters, radiators, and thermal convectors
- LuceQuadra
Products and services
- CRC Chemical Maintenance Products Distributed industrial chemical maintenance line including 5-56 multifunction oil (lubrication, corrosion protection, water elimination, cleaning), 3-36 Anticorrosion, 2-26 Electro contact cleaner, EvapoRust selective rust remover, and SmartWasher bioremediating parts washer. Targeted at hardware retailers, industrial supply companies, and professional maintenance users across Italy. Many products carry NATO stock number specifications.
- LuceQuadra Electrical Materials and Lighting Distributed range of electrical materials and lighting products including LED luminaires, work lamps, table lamps, floor lamps, germicidal lamps, solar lamps, projectors, ATEX safety torches, rechargeable flashlights, and underwater torches. Sold through electrical supply retailers and large-appliance retailers.
- CFG Ventilation Products Distributed ventilation range including DC motor ceiling fans with reversible summer/winter rotation, Yellow Circle 60 floor/wall fans, Libeccio 22 and 28 series, Uragano 100 and 82 high-capacity industrial ventilators, and Silente Wall 26 low-noise wall fans. Sold through hardware and electrical retailers and industrial supply channels.
- Fokolare Heating Solutions Distributed heating product range including infrared heaters, carbon fiber heaters (50% energy reduction vs halogen), halogen heaters, oil-filled radiators, thermal convectors, and electric heaters. Marketed for domestic, industrial, and outdoor environments with energy-saving and dust-free infrared operation.
- Duracell Batteries Distributed Duracell battery portfolio including Duracell Plus, Duracell Simply, Duracell Ultra E Optimum, plus specialty batteries for photography, electronics, watches, and industrial applications. Sold through hardware, electrical, pharmacy, office supply, and mass retail channels.
- P&G Personal and Home Care Products Distributed P&G consumer goods range covering deodorants, laundry, surface cleaning, personal hygiene, and professional cleaning products. Sold through pharmacy, mass retail, and consumer e-commerce channels.
- B2B Trade Ordering Platform Proprietary B2B e-commerce portal (b2b.cfgspa.com) that enables registered Italian trade customers to browse the catalog, view trade pricing, manage accounts, and place orders across the full CFG product range.
- Consumer E-commerce Shop Direct-to-consumer online storefront (cfgspa.com/shop/) offering individual product purchases including fans, heaters, lighting accessories, and consumables with unit pricing visible and free shipping on all orders.
Quantifiable outcome
- Infrared heating achieves over 45% energy savings compared to conventional heating systems
- +3 more outcomes
Companies that use CFG
Customer profileSegments8 records
Ideal customer profiles3 records
CFG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CFG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CRC (Industrie): CRC S.p.A. or CRC IndustriescoreCRC is a major brand partner for CFG, distributing their technical chemical products including the 5-56 multifunction oil, 3-36 Anticorrosion, 2-26 Electro, and 6-66 Marine product lines. These are professional-grade maintenance chemicals with NATO military specifications.
- DuracellcoreDuracell is a key brand partner for CFG, distributing their full range of batteries including Duracell Plus, Duracell Simply, Duracell Ultra E Optimum, plus specialty batteries for photography, electronics, watches, and industrial applications. CFG catalog shows 80 Duracell products.
- Procter & Gamble (P&G)coreP&G is a significant brand partner distributing personal care and home care products through CFG, including products in categories like deodorants, laundry, surface cleaning, personal hygiene, and professional cleaning. CFG catalog shows 87 P&G products.
- LuceQuadracoreLuceQuadra is a key brand partner specializing in lighting products and electrical materials. CFG distributes their full range including work lamps, table lamps, floor lamps, germicidal lamps, solar lamps, projectors, ATEX safety torches, rechargeable flashlights, and underwater torches. CFG catalog shows 329 LuceQuadra products.
- BiogentsminorBiogents is a specialized brand partner for CFG, distributing professional mosquito and insect control products. One Biogents product is listed in the CFG catalog.
- Caterpillar (CAT)minorCaterpillar is a brand partner for CFG, distributing selected Caterpillar-branded products. Eight CAT products are listed in the CFG catalog.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CFG competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric Italia: Italian operations of the global electrical equipment, lighting, and energy management major. Overlaps with CFG's electrical materials and lighting segments and competes for the same Italian electrical trade and industrial customer base.
- Gewiss: Established Italian manufacturer and brand of electrical products, lighting, and home automation systems with broad portfolio. Comparable as a major Italian electrical and lighting brand whose products flow through distributors like CFG and its peers.
- Beghelli: Italian manufacturer of lighting, emergency lighting, and energy-saving products with broad professional distribution in Italy. Comparable to CFG's lighting and energy-efficient product categories and shared Italian trade customer base.
- iGuzzini: Italian premium architectural lighting brand (part of Fagerhult Group) with deep presence in the Italian lighting market. Comparable to LuceQuadra (CFG's lighting brand) on Italian lighting category presence and professional customer overlap.
Direct peers
- Rexel Italia: Italian arm of the global electrical distribution group, supplying electrical materials, lighting, and energy solutions to professional customers. Directly comparable to CFG's LuceQuadra electrical materials and lighting distribution business.
- TTI Inc: Global specialist distributor of electronic components, batteries, and interconnect products serving industrial and OEM customers. Comparable to CFG's Duracell battery distribution business on category, B2B model, and broad product-portfolio distribution.
- Elettroveneta: Italian electrical distributor supplying electrical materials, lighting, and home automation products to professional installers and retailers. Comparable to CFG's electrical and lighting distribution footprint in Italy.
- Sonepar Italia: Italian subsidiary of the world's largest B2B electrical distributor, offering electrical products, lighting, and automation to installers and resellers. Overlaps with CFG's electrical materials and lighting distribution segment and shares the B2B trade customer base.
- Comoli Ferrari: Italian electrical wholesale distributor serving installers, resellers, and industrial customers with electrical materials, lighting, and automation products. Comparable to CFG on B2B electrical distribution model and Italian mid-market customer focus.
- Würth Italia: Italian subsidiary of the Würth Group, distributing industrial chemicals, tools, fasteners, and maintenance supplies via B2B channels to trades and retailers. Closely comparable to CFG in business model (B2B wholesale distribution of chemicals and industrial supplies) and customer base (Italian trade resellers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CFG social profiles
Digital presenceCFG compliance and trust
Trust signalCompliance1 record
CFG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CFG leadership team
Management profileNumber of profiles
CFG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CFG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CFG
What does CFG do?
CFG S.p.A. is an Italian B2B wholesale distributor that supplies industrial chemical maintenance products (distributed under CRC brand and proprietary CFG brand), electrical materials and lighting (LuceQuadra brand), heating solutions (Fokolare/CFG brand), ventilation equipment, batteries (Duracell brand), and personal and home care products (P&G brand). The company operates a nationwide distribution network across all 20 Italian regions through resellers, a B2B trade portal, and a consumer e-commerce shop.
Is CFG a public or private company?
CFG is a private company. It is classified as unknown and is currently operating.
When was CFG founded?
CFG was founded in 1808. It employs 11 to 50 people.
Where is CFG based?
CFG is headquartered in Livorno, Italy, in the Europe region.
How does CFG make money?
Three revenue lines are on record. Product Sales - Own Brands are the primary driver. The others are product Distribution - Partner Brands and E-commerce Retail Sales.
Who are CFG's main competitors?
Broad incumbents on record are Schneider Electric Italia, Gewiss, Beghelli and iGuzzini. Direct peers are Rexel Italia, TTI Inc, Elettroveneta, Sonepar Italia, Comoli Ferrari and Würth Italia.
Does CFG have an API?
No public API is recorded for CFG.