The Merchant

What The Merchant does

The Merchant Company is a privately held U.S. payment processing services provider headquartered in Mandeville, Louisiana, founded circa 2013 and operating as a subsidiary of TMC Company. The company serves small and medium-sized businesses across all 50 states with a horizontally positioned merchant services portfolio that includes debit and credit card processing, mobile payments, gift and loyalty card processing, ACH acceptance, POS terminals (standalone, wireless, and mobile), and payment gateway services. Its most differentiated offering is TMC SNAP, a proprietary cloud-based recurring billing software that supports split billing, recurring, and one-time payments through card, EFT, and PayPal, with automated client balance notifications and a secure client-side portal.

The business model is built on three revenue streams: transaction processing fees (wholesale merchant processing rates on card volume), agent/ISO residuals (15% paid day-one to partners), and product/equipment sales (50% commission on products, 85% on reprogram). Pricing is transaction-based and pay-as-you-go with no monthly minimums, no annual fees, and no early termination fees. GTM runs through two parallel channels — a direct field sales force of senior account executives who customize payment plans for merchants, and an Agent/ISO partner program with aggressive residuals and bonuses. The company claims 24/7/365 support, 24-hour next-day funding, and one of the largest chargeback and fraud prevention departments in the industry.

The Merchant is a small organization (11-50 employees) with no disclosed funding, no institutional investors, and no public revenue figures. Its competitive stance leans heavily on rate guarantees, free equipment, and partner channel economics rather than technology differentiation, with TMC SNAP being the principal proprietary asset and the only meaningful product-level moat.

Name

The Merchant

Legal name

The Merchant Company

Website

https://themerchant-co.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Merchant Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant Acquiring & Processing Platforms (BPAMAFAB)

akta.pro secondary industries

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

Keywords

• Payment processing services
• Merchant account solutions
• Credit card processing
• POS terminal solutions
• Recurring billing software

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Transaction Processing Fees: Revenue generated from processing debit and credit card payments for merchants. The company offers wholesale payment processing rates and claims to provide the lowest rates in the industry.
2. Agent/ISO Residuals: Partners receive 15% residual income starting day one on merchant accounts they activate. Residuals paid by end of month following activation.
3. Product and Equipment Sales: 50% commission on product sales, 85% reprogram commission for agents/ISOs. Equipment program for merchants with guarantee against deformations and upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Merchant Company provides electronic payment processing services to merchants across the United States, including debit and credit card processing, POS terminal solutions, mobile card acceptance, payment gateway services, ACH acceptance, and gift and loyalty card processing. Its proprietary TMC SNAP cloud-based software enables automated recurring, split, and one-time billing through card, EFT, and PayPal. Services are bundled with free equipment, free gateway/merchant account setup, dedicated relationship management, and 24-hour next-day funding.

Product overview

The Merchant Company is a payment processing services provider offering a comprehensive suite of merchant solutions. The core product portfolio includes TMC SNAP (cloud-based recurring billing software), POS terminal solutions (standalone desktop, wireless, and mobile), payment gateway services, and merchant account services. Add-on capabilities include gift and loyalty card processing, chargeback and fraud prevention services, and ACH payment acceptance. The company operates through a partner/agent program (ISO) model serving merchants across all 50 states in the United States.

Differentiator

Problem solved

Functional benefit

Brands

• TMC SNAP: Cloud-based recurring billing software solution enabling automatic recurring billing through card payments, EFT, and PayPal with split billing and client-side payment portal capabilities.

Products and services

• TMC SNAP Cloud-based recurring billing software that enables businesses to automate payment schedules, process split billing, recurring and one-time payments through card, EFT, and PayPal, with automated client balance notifications and secure client-side portal updates. Designed for merchants with recurring or subscription billing needs.
• POS Terminal Solutions Point-of-sale terminal offerings including standalone desktop terminals, wireless terminals, and mobile card payment solutions, providing full-scale point-of-sale solutions for merchants.
• Payment Gateway Free payment gateway setup included with merchant services, enabling online transaction processing for merchants.
• Merchant Account Services Complete merchant account services with dedicated relationship managers, technical support specialists, online chargeback management, robust reporting portal, and 24-hour next-day funding.
• Mobile Payment Solutions Mobile payment options including a free mobile swiper, enabling businesses to accept card payments on-the-go via smartphones or tablets.
• Agent/ISO Partner Program Partner program for Agents and ISOs (Independent Sales Organizations) that enables them to sell merchant services in exchange for residual income (15% starting day one), activation commissions, product and equipment sales commissions, and reprogram commissions. Includes a custom CRM, automated weekly payroll portal, dedicated sales/tech/relationship managers, and free equipment program.

Quantifiable outcome

• Next-day funding available 24/7
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• TMC SNAPcoreTechnology or IntegrationProprietary cloud-based recurring billing software developed by The Merchant Company. Enables businesses to establish automatic payment schedules, supports split billing and multiple payment methods including card, EFT and PayPal.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Clover (Fiserv): Clover, owned by Fiserv, provides SMB POS hardware and payment processing at scale. Comparable to TMC's POS terminal lineup (desktop, wireless, mobile) and merchant acquiring, with a much larger product and software ecosystem.
• Global Payments: Global Payments is a major global merchant acquiring and payments technology provider. Comparable as a large-scale SMB and enterprise processing competitor to TMC's core merchant services offering.
• PayPal: PayPal is a broad digital payments incumbent covering online checkout, POS (Zettle), and recurring billing. Comparable to TMC's payment gateway, mobile acceptance, and TMC SNAP's PayPal integration.
• Stripe: Stripe is a global payments platform serving SMBs through enterprise, with developer-first APIs and a broad product portfolio. Comparable to TMC's online payment gateway and TMC SNAP recurring billing, though at vastly larger scale and scope.
• Fiserv: Fiserv is a large incumbent merchant acquirer and fintech platform (Clover, Carat). Comparable to TMC as a broad SMB acquiring competitor with established bank sponsorship and compliance infrastructure.

Direct peers

• Dharma Merchant Services: Dharma is an SMB-focused independent sales organization (ISO) offering merchant accounts and payment processing with transparent interchange-plus pricing — directly comparable to TMC's ISO channel model and SMB acquiring pitch.
• Block (Square): Square is the dominant SMB-focused payment processor and POS provider in the US, offering card acceptance, mobile swipers, POS hardware, and software add-ons — directly overlapping with TMC's core merchant acquiring and POS terminal offerings.
• Helcim: Helcim is a SMB-focused merchant services provider offering wholesale-style interchange-plus pricing, POS solutions, and online payments — a near-direct comparable to TMC's lowest-rate, no-monthly-minimum positioning.
• Toast: Toast is a vertical SaaS + payments platform focused on restaurants, combining POS hardware with integrated payments. Comparable to TMC's SMB payments + software approach (TMC SNAP as a vertical billing tool), though Toast is much larger and category-deep.
• Payment Depot: Payment Depot is a SMB merchant services provider using a membership/wholesale pricing model with no contracts — directly comparable to TMC's month-to-month, no-ETF, lowest-rates positioning and agent/ISO-style sales motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/The-Merchant-Company/247985148653709
• LinkedInlinkedin.com/company/the-merchant-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Merchant