Hali‘imaile General Store
Hali'imaile General Store is a single-location farm-to-table restaurant in a historic 1925 plantation building in Makawao, Upcountry Maui, serving regional Hawaiian cuisine with local Asian influences to Maui residents and visitors via dine-in, private events up to 180 guests, and special-event buffets, owned by Gather Restaurant Group.
- Company typePrivate
- Founded1988
- HeadquartersMakawao, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Hali‘imaile General Store does
Hali'imaile General Store is a single-location, full-service farm-to-table restaurant operating in a 1925 plantation-era building at 900 Hali'imaile Road in Makawao, Upcountry Maui. The restaurant was converted from a former Maui Agricultural Company plantation store to a gourmet take-out deli in 1988 by Chef Beverly Gannon and her husband Joe Gannon, and quickly evolved into a full-service dining destination. It serves regional Hawaiian cuisine that blends local produce, seafood, meats, and Asian influences with modern preparations, and it has been a recognized member of the Hawaii Regional Cuisine Movement since its founding. The restaurant operates daily for lunch (11am-2:30pm), happy hour (2:30pm-5pm), and dinner (4:30pm-8pm), and offers private and semi-private event hosting for up to 180 guests.
The product surface includes a lunch menu (appetizers, salads, sandwiches, and entrées ranging $15-$38), a dinner menu with entrées up to $51, a $14 keiki (children's) menu, a dessert menu ($8.50-$15), handcrafted cocktails and a curated wine list that earned Wine Spectator Awards of Excellence (2011-2016), and recurring special-event buffets (e.g., Mother's Day Buffet priced at $85/adult). Distribution is direct-to-consumer through the physical restaurant, OpenTable online reservations, and phone; group events are booked through an inquiry form. Marketing relies on earned media (Food Network, Wine Enthusiast, Forbes, Hawaii Magazine) and bundled visitor partnerships with Maui Pineapple Tours, Hali'imaile Distillery, and Makai Glass.
The business model is single-unit restaurant revenue: à la carte lunch and dinner service, beverage sales (including happy hour), private event catering for groups up to 180 guests, special-event buffets, and gift card sales. Pricing is unit-based (pay-as-you-go) with a 2% "Mahalo" kitchen surcharge added to bills. The restaurant is owned by Gather Restaurant Group, a private, family-owned multi-property operator that acquired it from Chef Beverly Gannon in 2022 after her retirement. There is no venture capital, institutional investor, or public market exposure; revenue is not publicly disclosed.
Hali‘imaile General Store firmographics
Firmographics- Name
- Hali‘imaile General Store
- Legal name
- Hali'imaile General Store
- Website
- https://hgsmaui.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Hali'imaile General Store is a single-location farm-to-table restaurant in a historic 1925 plantation building in Makawao, Upcountry Maui, serving regional Hawaiian cuisine with local Asian influences to Maui residents and visitors via dine-in, private events up to 180 guests, and special-event buffets, owned by Gather Restaurant Group.
- Ownership category
- akta.pro rank
Hali‘imaile General Store industry classification
Industry- Product category
- Hawaiian Regional Cuisine Restaurant Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Seafood Fast Casual (THAFABAJ)
Keywords
Where Hali‘imaile General Store is headquartered
LocationHeadquarters
- HQ city
- Makawao
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hali‘imaile General Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service restaurant revenue from lunch and dinner service, including appetizers, salads, entrees, sandwiches, and desserts. Lunch served 11am-2:30pm, Dinner 4:30pm-8pm daily.
- Beverage Sales: Revenue from handcrafted cocktails, beer, wine, and non-alcoholic beverages including Happy Hour (2:30pm-5pm).
- Special Events and Buffets: Revenue from special dining events including Mother's Day Buffet, Christmas Day Buffet, Paniolo BBQ Night, and Festive Buffet events.
- Group Dining and Private Events: Revenue from hosting private and semi-private dining events for groups up to 180 guests, including corporate dinners, rehearsal dinners, birthday parties, and celebrations.
- Gift Cards: Revenue from gift card sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu Items |
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
| Unit Pricing | Pay-as-you-go | Keiki Kids Menu |
| Unit Pricing | Pay-as-you-go | Dessert Menu |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Mother's Day Buffet (May 10, 2026) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hali‘imaile General Store product offering
Product offeringCore offering
Hali'imaile General Store is a full-service farm-to-table restaurant in Upcountry Maui offering Hawaiian regional cuisine across lunch, dinner, kids', dessert, cocktail, and wine menus, with daily dine-in service and private event hosting for up to 180 guests. The restaurant operates from a historic 1925 plantation-era building and sources produce, seafood, meats, and other products from local Hawaiian farmers, fishermen, and ranchers since 1988.
Product overview
Hali'imaile General Store is a historic upcountry Maui farm-to-table restaurant established in 1925 as a plantation store and converted to a restaurant in 1988. The restaurant operates as a single-location dining establishment offering multiple menu services including lunch, dinner, keiki (kids), dessert, handcrafted cocktails, and an extensive wine list. The company also provides group dining and private event hosting services for up to 180 guests, and hosts special seasonal events such as Mother's Day Buffet, Paniolo BBQ Night, and the Farm & Feast Experience. The restaurant is owned by Gather Restaurant Group and was originally founded and operated by Chef Beverly Gannon from 1988 until 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Hali'imaile General Store Restaurant (Dine-in Service) Full-service farm-to-table Hawaiian regional cuisine restaurant in Upcountry Maui serving lunch, dinner, kids', dessert, cocktail, and wine menus daily to Upcountry Maui locals and Maui visitors.
- Lunch Menu Lunch service served 11 am–2:30 pm daily featuring appetizers, salads, sandwiches, and entrées such as Crab Pizza, Sashimi Napoleon, Teriyaki Burger, Loco Moco, and Hawaiian Poke; appetizers $15–$28, salads $17–$24, sandwiches $19–$28, entrées $27–$38.
- Dinner Menu Dinner service served 4:30 pm–8 pm daily offering appetizers ($17–$22), salads ($17–$19), and entrées ($30–$51) including Macadamia Nut Crusted Mahi Mahi, Ribeye, Paniolo BBQ Ribs, and Korean BBQ Braised Short Ribs.
- Keiki (Kids) Menu Children's menu priced at $14.00 per meal featuring Cheeseburger, Chicken Tenders, Teriyaki Fresh Fish, and Keiki Pasta, with Ice Cream & Cookie at $4.50 and Kids Cocktails at $4–$5.
- Dessert Menu Dessert menu offerings ($8.50–$15) including Hali'imaile Pineapple Upside-Down Cake, Lilikoi Crème Brûlée, Triple Chocolate Mousse Cake, Fresh Banana Cheesecake, Roselani Vanilla Bean Ice Cream, and La Gelateria Hawaii Sorbetto.
- Handcrafted Cocktails & Beer Handcrafted cocktail menu featuring specialty drinks such as the award-winning Tai Mai (Mai Tai), Lemongrass Ginger Frost, HGS Champagne Cocktail, Maui Mule, and Baja Margarita ($19–$22); beer selection includes local Hawaiian craft beers and imported options ($7–$9).
- Wine List Curated wine selection by the glass ($13–$26) and bottle featuring sparkling wines, rosés, white wines, red wines, and unique varietals from wine regions including France, Italy, Napa Valley, New Zealand, and Argentina; multiple Wine Spectator Awards of Excellence (2011–2016).
- Group Dining & Private Events Private and semi-private event hosting for up to 180 guests, accommodating seated dinners, cocktail-style events, corporate dinners, rehearsal dinners, family gatherings, bridal showers, birthday parties, and celebrations with customized menus.
- Mother's Day Buffet Annual Mother's Day brunch buffet at Hali'imaile General Store with breakfast station, seafood bar, carving and entrée station, salad station, and desserts; upcoming event scheduled for May 10, 2026.
- Special Events (Festive Buffet, Paniolo BBQ Night, Old World Wine Dinner) Recurring themed special dining events at the restaurant including Mother's Day Buffet, Festive Buffet (e.g., Christmas Day Buffet), Paniolo BBQ Night, and Old World Wine Dinner.
- Maui Gold Pineapple Farm & Feast Experience Combined pineapple farm tour with Maui Pineapple Tours followed by dinner at Hali'imaile General Store, offering a complete upcountry Maui visitor experience.
- Hali'imaile General Store Gift Cards Gift cards redeemable at Hali'imaile General Store, sold through gather.localgiftcards.com.
Companies that use Hali‘imaile General Store
Customer profileSegments2 records
Ideal customer profiles2 records
Hali‘imaile General Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hali‘imaile General Store partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Gather Restaurant GroupcoreGather Restaurant Group acquired Hali'imaile General Store from Chef Beverly Gannon in 2022. The group operates multiple restaurants including Gather on Maui (Wailea and Ka'anapali), Gather in Jackson Hole, Gather in Omaha, and Palate Jackson Hole. They are committed to farm-to-table practices and expanding on-site hydroponic vertical farming.
- Maui Pineapple ToursminorPartner attraction offering bundled visitor experiences. Visitors can book the Maui Gold Pineapple Farm & Feast Experience combining a working pineapple farm tour with dinner at Hali'imaile General Store.
- Hali'imaile Distilling CompanyminorNearby local distillery in the upcountry neighborhood. Partner attraction for bundled visitor experiences near the restaurant.
- Makai GlassminorNearby glassblowing studio offering group classes. Partner attraction for bundled visitor experiences near the restaurant.
- OpenTableminorThird-party reservation platform used for online table bookings and special event reservations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Hali‘imaile General Store competitors and assessment
Company assessmentDirect peers
- The Plantation House: Upcountry Maui restaurant in Kapalua offering panoramic views and contemporary Hawaiian cuisine. Comparable as an Upcountry Maui dining destination with similar scenic-ambiance positioning and farm-to-table menu philosophy.
- Mama's Fish House: Iconic upscale Maui restaurant on the North Shore serving fresh Hawaiian seafood with Polynesian-inspired preparations. Directly comparable as a destination farm-to-table fine dining venue in Maui with similar menu price points and tourist-driven traffic.
- Gather on Maui: Sister restaurant under Gather Restaurant Group with locations in Wailea and Ka'anapali. Directly comparable as a Maui farm-to-table restaurant sharing the same parent, supply chain, and operational philosophy as HGS.
- Merriman's Kapalua: Chef Peter Merriman's flagship Maui restaurant and another foundational Hawaii Regional Cuisine pioneer. Closely aligned farm-to-table philosophy, premium pricing, and Hawaii culinary movement heritage make it a near-direct peer to HGS.
- Top of Wailea (formerly Capische?): Upscale Maui restaurant with sunset views serving Italian-Hawaiian fusion cuisine. Comparable as a premium Maui destination dining experience targeting both visitors and special occasion diners.
- Lahaina Grill: Upscale Maui restaurant serving American regional cuisine with Pacific influences, also listed among Maui's top fine dining destinations. Comparable as a destination fine dining venue on Maui with similar check averages.
- Monkeypod Kitchen (Maui): Chef Roy Yamaguchi's farm-to-table Hawaiian restaurant with Maui locations. Comparable as a celebrity-chef-driven Maui farm-to-table concept sharing Hawaii Regional Cuisine heritage with HGS.
- Gannon's (Pacific View Restaurant): Chef Beverly Gannon's own second Maui restaurant (opened 2009) featuring modern Hawaiian regional cuisine. Direct sister concept under the same founder and now operating within or adjacent to the Gather Restaurant Group portfolio.
Regional players
- Old Lahaina Luau: Iconic Maui luau and special-events venue focused on traditional Hawaiian experiences. Comparable as a Maui destination events operator competing for the same tourist group/private event bookings that HGS targets through its 180-guest event service.
Broad incumbents
- Roy's Waikoloa / Roy's Hawaii restaurants: Chef Roy Yamaguchi's broader Hawaii-based restaurant group offering Hawaiian fusion cuisine across multiple locations. Comparable as a broader Hawaii regional cuisine operator with farm-to-table positioning and wider footprint than HGS.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hali‘imaile General Store social profiles
Digital presenceHali‘imaile General Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hali‘imaile General Store leadership team
Management profileNumber of profiles
Hali‘imaile General Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hali‘imaile General Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hali‘imaile General Store
What does Hali‘imaile General Store do?
Hali'imaile General Store is a full-service farm-to-table restaurant in Upcountry Maui offering Hawaiian regional cuisine across lunch, dinner, kids', dessert, cocktail, and wine menus, with daily dine-in service and private event hosting for up to 180 guests. The restaurant operates from a historic 1925 plantation-era building and sources produce, seafood, meats, and other products from local Hawaiian farmers, fishermen, and ranchers since 1988.
Is Hali‘imaile General Store a public or private company?
Hali‘imaile General Store is a private company. It is classified as corporate owned and is currently operating.
When was Hali‘imaile General Store founded?
Hali‘imaile General Store was founded in 1988.
Where is Hali‘imaile General Store based?
Hali‘imaile General Store is headquartered in Makawao, United States, in the North America region.
How does Hali‘imaile General Store make money?
Five revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are beverage Sales, special Events and Buffets, group Dining and Private Events and gift Cards.
Who are Hali‘imaile General Store's main competitors?
Direct peers on record are The Plantation House, Mama's Fish House, Gather on Maui, Merriman's Kapalua, Top of Wailea (formerly Capische?), Lahaina Grill, Monkeypod Kitchen (Maui) and Gannon's (Pacific View Restaurant). Old Lahaina Luau is listed as a regional player. Roy's Waikoloa / Roy's Hawaii restaurants is listed as a broad incumbent.
Does Hali‘imaile General Store have an API?
No public API is recorded for Hali‘imaile General Store.
What industry is Hali‘imaile General Store in?
Hali‘imaile General Store's product category is Hawaiian Regional Cuisine Restaurant Dining. Its primary akta.pro industry code is THAFABAJ, Seafood Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.