Monkeypod Kitchen by Merriman
Monkeypod Kitchen by Merriman is a Hawaii-based restaurant operator founded in 2009 that runs multi-unit dine-in locations serving food and beverages to general consumers. The brand, associated with chef Peter Merriman, also sells merchandise through an online shop.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
Monkeypod Kitchen by Merriman firmographics
Firmographics- Name
- Monkeypod Kitchen by Merriman
- Website
- https://monkeypodkitchen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Monkeypod Kitchen by Merriman is a Hawaii-based restaurant operator founded in 2009 that runs multi-unit dine-in locations serving food and beverages to general consumers. The brand, associated with chef Peter Merriman, also sells merchandise through an online shop.
- Ownership category
- akta.pro rank
Monkeypod Kitchen by Merriman industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Monkeypod Kitchen by Merriman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Monkeypod Kitchen by Merriman product offering
Product offeringCore offering
Monkeypod Kitchen by Merriman operates casual dining restaurants in Hawaii, serving food and beverages to guests for on-premise dine-in consumption. The brand also operates a companion merchandise shop for branded goods, and supports its locations with a marketing website, email newsletter, and active social media presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Monkeypod Kitchen Restaurant
Companies that use Monkeypod Kitchen by Merriman
Customer profileSegments1 record
Ideal customer profiles1 record
Monkeypod Kitchen by Merriman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monkeypod Kitchen by Merriman partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NAAUAOminorNAAUAO is credited as the design partner for Monkeypod Kitchen's website, responsible for the visual design and user experience of the digital platform.
- CORBIN & BROOKSminorCORBIN & BROOKS is credited as the development partner for Monkeypod Kitchen's website, responsible for technical development and implementation.
Monkeypod Kitchen by Merriman competitors and assessment
Company assessmentRegional players
- Zippy's: Iconic Hawaii-based restaurant chain serving local-style diner fare. Comparable in regional Hawaii brand strength and multi-unit footprint, though positioned at a lower price point and more local-customer-oriented than Monkeypod.
- L&L Hawaiian Barbecue: Hawaii-origin plate lunch chain with significant multi-unit footprint across the islands and the mainland. Comparable in regional Hawaii brand heritage and casual dining format, though at a more value-oriented price point.
Emerging players
- True Food Kitchen: Health-focused, seasonally driven casual restaurant chain with a similar farm-to-table, chef-anchored brand identity. Comparable in menu philosophy and full-service casual format, with a comparable demographic skew toward wellness-oriented diners.
Broad incumbents
- Seasons 52: Darden-owned casual dining chain with a fresh, seasonally rotating menu and farm-fresh positioning. Comparable in upscale-casual service model, full bar, and chef-driven seasonal menu approach.
- Roy's Restaurants: Founded by Hawaiian chef Roy Yamaguchi, Roy's is a multi-unit Hawaii Regional Cuisine chain with broader geographic reach. Closely comparable to Monkeypod Kitchen in concept, cuisine, and chef-driven brand identity, though larger and more distributed.
Direct peers
- Moku Kitchen: Peter Merriman's other casual restaurant concept (also linked to the @mokukitchen social handles). Targets a similar farm-to-table casual dining experience with shared chef identity, overlapping customer base, and equivalent operating geography.
- Hula Grill: Casual Hawaiian seafood and regional cuisine restaurant in Waikiki. Competes for the same resort-area, ocean-view diner with a similar casual full-service format and price positioning.
- Duke's Waikiki: Iconic Hawaii casual dining restaurant serving upscale American/Hawaiian cuisine in a beachfront setting. Directly competes for the same tourist and local dine-in occasions with comparable menu positioning and price point.
- Alan Wong's: Another foundational Hawaii Regional Cuisine restaurant by a renown local chef. Comparable in culinary positioning, target customer (foodie locals and tourists), and full-service dining format, though more fine-dining oriented.
- Merriman's (Maui): Peter Merriman's flagship fine-dining restaurant in Waimea and Kapalua, Maui. Operates in the same Hawaii Regional Cuisine category and shares brand identity with the same founder/chef, making it the closest direct comparable for menu, pricing, and customer profile.
Market position
Customer concentration
Monkeypod Kitchen by Merriman social profiles
Digital presenceMonkeypod Kitchen by Merriman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monkeypod Kitchen by Merriman leadership team
Management profileNumber of profiles
Monkeypod Kitchen by Merriman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monkeypod Kitchen by Merriman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monkeypod Kitchen by Merriman
What does Monkeypod Kitchen by Merriman do?
Monkeypod Kitchen by Merriman operates casual dining restaurants in Hawaii, serving food and beverages to guests for on-premise dine-in consumption. The brand also operates a companion merchandise shop for branded goods, and supports its locations with a marketing website, email newsletter, and active social media presence.
Is Monkeypod Kitchen by Merriman a public or private company?
Monkeypod Kitchen by Merriman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monkeypod Kitchen by Merriman founded?
Monkeypod Kitchen by Merriman was founded in -1. It employs 101 to 250 people.
Who are Monkeypod Kitchen by Merriman's main competitors?
Regional players on record are Zippy's and L&L Hawaiian Barbecue. True Food Kitchen is listed as an emerging player. Broad incumbents are Seasons 52 and Roy's Restaurants. Direct peers are Moku Kitchen, Hula Grill, Duke's Waikiki, Alan Wong's and Merriman's (Maui).
Does Monkeypod Kitchen by Merriman have an API?
No public API is recorded for Monkeypod Kitchen by Merriman.
What industry is Monkeypod Kitchen by Merriman in?
Monkeypod Kitchen by Merriman's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.