Mase Generators
Mase Generators is a privately held Italian manufacturer founded in 1970, producing power generators, engine-driven welders, and light towers from its base in Cesena, Italy, serving industrial and construction equipment end markets.
- Company typePrivate
- Founded1970
- HeadquartersCesena, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mase Generators does
Mase Generators is an Italian industrial manufacturer founded in 1970 and headquartered in Cesena, Italy. The company produces power generators, engine-driven welders, and light towers — a focused portfolio of engine-driven equipment serving applications where portable or backup electrical power and on-site welding or illumination are required. The product mix suggests serving construction, rental, industrial, infrastructure, and possibly emergency-response end markets, though no segment-level revenue or customer disclosure was available in the input.
The firm operates as a privately held for-profit business with a headcount in the 51–100 range, positioning it as a small-to-mid-sized specialist manufacturer within the European power equipment sector. The company's website (masegenerators.com) was inaccessible during data collection due to bot verification, so detailed information on technology architecture, proprietary features, certifications, distribution network, pricing models, and customer base could not be verified. No parent company, subsidiaries, funding rounds, leadership team, or M&A activity were disclosed.
The revenue model is presumed to follow standard industrial equipment economics — unit sales of capital equipment through dealer, OEM, and possibly direct channels — but no specific pricing, channel structure, or contract terms were captured in the source data. With no disclosed financials, the company's revenue scale, growth rate, and market share relative to larger European generator OEMs (e.g., Pramac, SDMO, Atlas Copco) cannot be triangulated from the available input.
Mase Generators firmographics
Firmographics- Name
- Mase Generators
- Website
- https://masegenerators.com
- Company type
- Private
- Founded year
- 1970
- Headcount range
- 51–100 employees
- Short description
- Mase Generators is a privately held Italian manufacturer founded in 1970, producing power generators, engine-driven welders, and light towers from its base in Cesena, Italy, serving industrial and construction equipment end markets.
- Ownership category
- akta.pro rank
Mase Generators industry classification
Industry- Product category
- Power Generation Equipment
- NAICS
- Motor and Generator Manufacturing (335312)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
Keywords
Where Mase Generators is headquartered
LocationHeadquarters
- HQ city
- Cesena
- HQ country
- Italy
- HQ region
- Europe
Markets served
Mase Generators business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Mase Generators product offering
Product offeringCore offering
Mase Generators manufactures power generators, engine-driven welders, and light towers for industrial and commercial use. Founded in 1970 and headquartered in Cesena, Italy, the company produces engine-driven equipment for on-site power, welding, and portable illumination applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Generators
- Engine-Driven Welders
- Light Towers
Companies that use Mase Generators
Customer profileIdeal customer profiles1 record
Mase Generators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mase Generators competitors and assessment
Company assessmentBroad incumbents
- Cummins: Cummins is a global manufacturer of engines, generator sets, and power solutions with a broad kVA range of diesel and gas generators. It competes with Mase in commercial and industrial generator segments while also supplying engines to many generator assemblers, making it both a competitor and an upstream supplier dynamic.
- Kohler Power Systems: Kohler manufactures residential, commercial, and industrial generator sets under the Kohler Power Systems brand. Overlapping product categories, similar target customers (dealers, contractors, commercial end-users), and comparable warranty/service models make it a relevant incumbent peer for Mase.
- Caterpillar (CAT Electric Power): Caterpillar designs and manufactures diesel and gas generator sets across a wide power range through its Electric Power division. While primarily focused on larger kVA units, it competes with Mase at the upper end of the commercial/industrial segment and sets competitive benchmarks for reliability and service.
- Atlas Copco Power Solutions: Atlas Copco's Power Solutions division manufactures portable generators, light towers, and energy storage systems for construction, events, and rental applications. It directly overlaps Mase's product portfolio (generators + light towers) and shares the same target customer base of rental fleets and contractors.
- Generac Holdings: Generac is a leading global manufacturer of power generation equipment, including portable, standby, and industrial generators. While much larger and broader in scope than Mase, it competes in overlapping small-to-mid kVA generator categories and represents the dominant incumbency in standby/portable power.
- Honda Power Equipment: Honda manufactures portable inverter generators and engine-driven equipment through its Power Equipment division. While focused on smaller recreational/semi-pro units, Honda competes with Mase at the lower end of the portable generator market and represents a global consumer-brand incumbent.
Regional players
- Wacker Neuson: Wacker Neuson is a German-based manufacturer of light and compact equipment including generators and light towers for construction. While primarily known for compaction equipment, its generator/light tower lines overlap directly with Mase's portable product range and serve similar European construction and rental customers.
- Denyo (Japan): Denyo is a Japanese manufacturer of engine-driven generators, welder/generators, and compressors. Its engine-driven welder product directly competes with one of Mase's three core product lines, and its geographic focus on Asia complements Mase's European orientation without direct head-to-head overlap.
Direct peers
- Pramac: Pramac is an Italian manufacturer of generators, light towers, and material handling equipment based in Casole d'Elsa, Italy — a near-direct competitor to Mase with a very similar product portfolio (generators, light towers) and overlapping European and global distribution channels.
- MQ Power (Multiquip): MQ Power, a brand of Multiquip, manufactures portable generators, welder/generators, and light towers for construction and rental markets. Its three-product portfolio (generators + welders + light towers) closely mirrors Mase's offering, making it a strong direct peer for comparable product mix and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Mase Generators social profiles
Digital presenceMase Generators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mase Generators leadership team
Management profileNumber of profiles
Mase Generators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mase Generators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mase Generators
What does Mase Generators do?
Mase Generators manufactures power generators, engine-driven welders, and light towers for industrial and commercial use. Founded in 1970 and headquartered in Cesena, Italy, the company produces engine-driven equipment for on-site power, welding, and portable illumination applications.
When was Mase Generators founded?
Mase Generators was founded in 1970. It employs 51 to 100 people.
Where is Mase Generators based?
Mase Generators is headquartered in Cesena, Italy, in the Europe region.
Who are Mase Generators's main competitors?
Broad incumbents on record are Cummins, Kohler Power Systems, Caterpillar (CAT Electric Power), Atlas Copco Power Solutions, Generac Holdings and Honda Power Equipment. Regional players are Wacker Neuson and Denyo (Japan). Direct peers are Pramac and MQ Power (Multiquip).
Does Mase Generators have an API?
No public API is recorded for Mase Generators.
What industry is Mase Generators in?
Mase Generators's product category is Power Generation Equipment. Its primary akta.pro industry code is EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip). Its NAICS code is 335312 and its SIC code is 3621.