GO Salary
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
GO Salary firmographics
Firmographics- Name
- GO Salary
- Legal name
- GO Salary
- Website
- https://gosalary.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GO Salary industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
- akta.pro secondary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where GO Salary is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GO Salary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Salary Packaging Fees: GO Salary charges fees to employees for salary packaging administration. The fees are described as very reasonable compared to the income tax saved. The fee structure can be arranged so that employees pay a small fee, making it cost-neutral for employers.
- Meal Entertainment Cards: Specialist cards for meal entertainment and holiday accommodation expenses with separate $2,650 limit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Employee-funded fee model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GO Salary product offering
Product offeringCore offering
GO Salary provides salary packaging administration services for employees of Australian not-for-profit employers, enabling them to maximise tax-free benefits on general expenses up to $15,900 annually and an additional $2,650 for meal entertainment and holiday accommodation. The company operates a proprietary interactive platform modelled on online banking that allows members to manage their salary packages 24/7 via phone, tablet, or desktop, supported by the GO Care service model featuring dedicated personal Care Managers. The offering includes novated car leasing, meal entertainment and expense cards, payroll integration, and in-house ATO tax expertise.
Product overview
GO Salary offers a single integrated salary packaging platform for Australian not-for-profit employees. The core product is the GO Salary Platform, an interactive online banking-style experience enabling employees to manage their salary packages 24/7. The GO Care sub-brand represents the company's service approach with dedicated Care Managers. Additional modules include Tax Savings Calculator for planning, Novated Car Leasing for vehicle benefits, Expense Cards for meal entertainment and holiday accommodation, and a Payroll Management System for employer payroll teams. All components are unified within the single platform accessed via desktop, tablet, or phone.
Differentiator
Problem solved
Functional benefit
Brands
- GO Care: The company's unique, caring salary packaging service with personal Care Manager approach for not-for-profit employees.
Products and services
- GO Salary Platform Australia's only fully interactive salary packaging experience for not-for-profit employees, modelled on online banking. Provides 24/7 full access to salary packages via phone, tablet, or desktop, with online reporting updated daily, secure data upload per pay run, offline payment capability, and customisable pay file formats for employer payroll integration.
- GO Care Personal salary packaging service offering in which every employee ('Member') and payroll team is assigned a dedicated personal Care Manager, with no call centre. Includes 24/7 help from the 'Ask Amy' chatbot alongside human support, proactive management of edge cases such as Centrelink, HELP debts, and company cars, and flexible communication modes.
- Novated Car Leasing Salary packaging solution for vehicle leasing, allowing not-for-profit employees to package car lease payments through their pre-tax income.
- Meal Entertainment and Expense Cards Specialist cards for managing meal entertainment and holiday accommodation expenses, allowing employees to track and use their $2,650 meal entertainment and holiday accommodation limit. Cards are provided through a partnership with Beyond Bank, a 100% customer-owned institution.
Quantifiable outcome
- Employees can save up to $15,900 on general expenses tax-free per FBT year
- +1 more outcomes
Companies that use GO Salary
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
GO Salary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GO Salary partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beyond BankminorBeyond Bank is GO Salary's card provider for expense and meal entertainment cards. Beyond Bank is 100% customer owned and returns value to local communities, aligning with GO Salary's community values approach.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GO Salary competitors and assessment
Company assessmentDirect peers
- Maxxia: Major Australian salary packaging, novated leasing, and fleet management provider serving NFP, public sector, and corporate employers. Directly competes with GO Salary in the NFP salary packaging segment with a comparable offering model.
- Smartgroup Corporation: ASX-listed (ASX:SIQ) Australian salary packaging and employee benefits provider. GO Salary explicitly positions itself as a boutique alternative to Smartgroup, and Director Tony Vitacca previously led operations at Smartgroup's Advantage Salary Packaging division.
- Paywise: Australian salary packaging and novated leasing provider serving not-for-profit and corporate employers. Comparable platform-based salary packaging offering with similar FBT-exemption-driven value proposition.
- Smartsalary: Australian salary packaging provider designed for NFP and public-benefit employers. Offers a similar online platform experience and comparable fee structure to GO Salary.
- Salary Packaging Plus: Australia-based salary packaging specialist focused on the NFP and health sectors. Comparable offering across salary packaging, meal entertainment, and novated leasing for FBT-exempt employees.
- RemServ: Australian salary packaging, novated leasing, and employee benefits provider targeting NFP and corporate clients. Offers a closely comparable product set (salary packaging, meal entertainment, expense cards) to GO Salary.
- ACCESS Pay: Australian salary packaging and employee benefits administrator, with a strong presence in the NFP and public health sectors. Direct competitor for medium-to-large NFP employer clients of GO Salary.
Broad incumbents
- Benefitfocus: US-based large-scale employee benefits administration and benefits technology platform. While broader in scope and geographic footprint, it overlaps with GO Salary in benefits administration and payroll-integrated employee benefit experiences.
- Paylocity: US-listed cloud-based payroll, HR, and employee benefits platform. While a broader workforce management suite, it competes for the same payroll-adjacent, benefits-administration wallet share that GO Salary targets within NFP employers.
- PlanSource: US-based benefits administration and employee benefits marketplace platform serving employers and benefits brokers. Comparable in role as a technology-enabled employee benefits administration intermediary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GO Salary social profiles
Digital presenceGO Salary financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO Salary leadership team
Management profileNumber of profiles
Profiles3 records
GO Salary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO Salary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO Salary
What does GO Salary do?
GO Salary provides salary packaging administration services for employees of Australian not-for-profit employers, enabling them to maximise tax-free benefits on general expenses up to $15,900 annually and an additional $2,650 for meal entertainment and holiday accommodation. The company operates a proprietary interactive platform modelled on online banking that allows members to manage their salary packages 24/7 via phone, tablet, or desktop, supported by the GO Care service model featuring dedicated personal Care Managers. The offering includes novated car leasing, meal entertainment and expense cards, payroll integration, and in-house ATO tax expertise.
Is GO Salary a public or private company?
GO Salary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO Salary founded?
GO Salary was founded in 2018. It employs 11 to 50 people.
Where is GO Salary based?
GO Salary is headquartered in Melbourne, Australia, in the Oceania region.
How does GO Salary make money?
Two revenue lines are on record. Salary Packaging Fees are the primary driver. The others are meal Entertainment Cards.
Who are GO Salary's main competitors?
Direct peers on record are Maxxia, Smartgroup Corporation, Paywise, Smartsalary, Salary Packaging Plus, RemServ and ACCESS Pay. Broad incumbents are Benefitfocus, Paylocity and PlanSource.
Does GO Salary have an API?
No public API is recorded for GO Salary.
What industry is GO Salary in?
GO Salary's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAIAH, Expense Management & Reimbursements Administration, with a secondary code of FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance. Its NAICS code is 541214 and its SIC code is 7363.