Infinite Pixel
- Company typePrivate
- Founded2014
- HeadquartersSoutham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Infinite Pixel firmographics
Firmographics- Name
- Infinite Pixel
- Legal name
- Infinite Pixel Ltd
- Website
- https://infinitepixel.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Infinite Pixel industry classification
Industry- Product category
- Immersive Heritage Technology
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
Keywords
Where Infinite Pixel is headquartered
LocationHeadquarters
- HQ city
- Southam
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Infinite Pixel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Project-based Heritage Experience Creation: Custom immersive experience creation for heritage institutions including VR tours, AR experiences, and spatial video content for specific venues and collections.
- Platform Services: Hosting 3D models and media with QR code generation for instant access. App distribution through App Store and Google Play for consumer experiences.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Infinite Pixel product offering
Product offeringCore offering
Infinite Pixel designs and produces immersive digital heritage experiences for museums, castles, churches, galleries, and historic estates using photogrammetry, drone cinematography, 360-degree video, spatial video, and 3D-printed physical models. The company delivers its work through three proprietary platforms (QuickShare for QR-code access to 3D models via WebXR, Go2History for GPS-triggered mobile AR, and STEPiNSiDE for Apple Vision Pro VR/MR storytelling) and a project-based service line (Live Projects) that captures and documents heritage sites on a custom basis.
Product overview
Infinite Pixel is a heritage technology company offering a portfolio of integrated immersive media products for digital preservation and educational experiences. The core offerings include QuickShare (QR-based 3D model hosting with WebXR), Go2History (GPS-enabled AR mobile app), STEPiNSiDE (Apple Vision Pro VR/MR platform), and Live Projects (custom heritage capture and documentation services). The company also co-founded RiVR for AR development. All products serve the heritage and cultural sector, enabling accessibility-first experiences for museums, historic sites, and educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- QuickShare: Platform for uploading and hosting 3D models with QR code access for instant immersive content delivery without app downloads.
- Go2History
- STEPiNSiDE
Products and services
- QuickShare WebXR-based platform that hosts 3D models and media on Infinite Pixel's servers and generates QR codes for instant browser-based access to immersive content. Users scan a QR code to view 3D heritage models with immersive audio narration and atmospheric soundscapes, with no app download required. Targeted at heritage institutions and the general public for friction-free immersive content delivery.
- Go2History GPS-enabled mobile application offering Pokemon Go-style augmented reality heritage experiences at real-world historical locations. Users travel to featured sites using a live GPS map and unlock AR scenes bringing the stories of the past to life at the exact spots where history happened. Warwick Castle is available; Kenilworth Castle and Stratford-upon-Avon are listed as coming soon. Distributed to consumers via App Store and Google Play.
- STEPiNSiDE VR/MR immersive storytelling platform for Apple Vision Pro that combines 3D models with spatial videos captured on URSA Blackmagic cameras to deliver next-generation heritage experiences including Warwick Tunnels, Inside the Well, and St Mary's Scaffolding. Positioned as the new gold standard for immersive storytelling experiences and is explicitly targeted at schools and curriculum-based learning environments.
- Live Projects Custom immersive digital heritage experience creation services for museums, castles, churches, galleries, abbeys, and historic estates. Project-based engagements employ drone cinematography, photogrammetry, 360-degree video, spatial capture, and architectural documentation to deliver accessibility-first experiences for each venue. The portfolio includes Warwick Castle, St Mary's Tower (RUSS), Lord Leycester Hospital, St Mary's Church Warwick, Market Hall Museum, Leamington Spa Art Gallery & Museum, Compton Verney, Kenilworth Abbey, and Athenaeum Warwick.
Companies that use Infinite Pixel
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Infinite Pixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Infinite Pixel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RiVRcoreRiVR provides AR development services for Infinite Pixel's museum projects. Collaboration includes Market Hall Museum project where RiVR developed AR experiences and contributed to collection documentation alongside Infinite Pixel. Co-founder Alex Harvey previously co-founded RiVR, indicating a closely connected working relationship.
Recent moves6 records
Expansion highlights5 records
Infinite Pixel competitors and assessment
Company assessmentDirect peers
- Cuseum: AR and AI platform purpose-built for museums, galleries, and cultural institutions to deliver digital guides, interactive exhibits, and immersive storytelling. Comparable B2B SaaS-plus-services model targeting the same heritage and cultural-venue buyers.
- RiVR: UK-based VR training and AR development company co-founded by Alex Harvey (who also co-founded Infinite Pixel). Closest peer: shares leadership, has collaborated on museum AR projects (e.g., Market Hall Museum), and operates in overlapping heritage/education verticals with similar photogrammetry and AR capabilities.
- Smartify: Mobile AR app that lets visitors scan artworks in museums and heritage sites to access rich multimedia content. Directly comparable consumer-side AR heritage experience model to Go2History, with a broader institutional client base across the UK and Europe.
Broad incumbents
- Sketchfab: Largest public platform for hosting and sharing 3D models, with widespread use by museums and heritage institutions. Comparable on the 'host 3D models and serve them via URL/embed' axis that QuickShare addresses, but as a general-purpose incumbent rather than heritage-specialist.
- Smithsonian 3D Digitization: The Smithsonian's open-access 3D heritage repository with thousands of photogrammetry models. Sets the bar for free, institutional-grade 3D heritage content and competes for the same institutional mindshare Infinite Pixel targets.
- Google Arts & Culture: Google's heritage digitization platform offering VR tours, ultra-high-resolution imagery, 3D scans, and AR experiences for thousands of museums and heritage sites globally. Free-to-use incumbent with an overwhelming content library that frames the demand for the type of experiences Infinite Pixel sells.
Others
- Bentley Systems (ContextCapture): Provider of photogrammetry and reality-capture software used to produce 3D heritage models. Enabling infrastructure rather than a direct competitor, but if heritage institutions internalize this tooling, they could reduce reliance on capture services like Infinite Pixel's.
- Leica Geosystems (BLK / RTC360): Provider of laser scanning and reality-capture hardware widely used for heritage documentation. Comparable technology stack at the capture layer; Infinite Pixel uses similar photogrammetry and laser scanning techniques in its production pipeline.
Emerging players
- 3D Vista: Virtual tour software provider widely used by real estate, tourism, and cultural-heritage clients for 360° immersive tours. Comparable on virtual-tour delivery to heritage and tourism end users, although lighter on photogrammetry than Infinite Pixel.
- Matterport: Leading 3D spatial capture platform used for digital twins of buildings, including heritage sites. Overlaps with Infinite Pixel's photogrammetry and 3D capture capability, although Matterport is asset- and platform-focused while Infinite Pixel is heritage-content-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Infinite Pixel social profiles
Digital presenceInfinite Pixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinite Pixel leadership team
Management profileNumber of profiles
Profiles2 records
Infinite Pixel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinite Pixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinite Pixel
What does Infinite Pixel do?
Infinite Pixel designs and produces immersive digital heritage experiences for museums, castles, churches, galleries, and historic estates using photogrammetry, drone cinematography, 360-degree video, spatial video, and 3D-printed physical models. The company delivers its work through three proprietary platforms (QuickShare for QR-code access to 3D models via WebXR, Go2History for GPS-triggered mobile AR, and STEPiNSiDE for Apple Vision Pro VR/MR storytelling) and a project-based service line (Live Projects) that captures and documents heritage sites on a custom basis.
Is Infinite Pixel a public or private company?
Infinite Pixel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infinite Pixel founded?
Infinite Pixel was founded in 2014. It employs 1 to 10 people.
Where is Infinite Pixel based?
Infinite Pixel is headquartered in Southam, United Kingdom, in the Europe region.
How does Infinite Pixel make money?
Two revenue lines are on record. Project-based Heritage Experience Creation is the primary driver. The others are platform Services.
Who are Infinite Pixel's main competitors?
Direct peers on record are Cuseum, RiVR and Smartify. Broad incumbents are Sketchfab, Smithsonian 3D Digitization and Google Arts & Culture. Others are Bentley Systems (ContextCapture) and Leica Geosystems (BLK / RTC360). Emerging players are 3D Vista and Matterport.
Does Infinite Pixel have an API?
No public API is recorded for Infinite Pixel.
What industry is Infinite Pixel in?
Infinite Pixel's product category is Immersive Heritage Technology. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAHADAI, Real-Time Environment/Asset Creation & Photogrammetry. Its NAICS code is 541430 and its SIC code is 7812.