Gutscheinbuch

What Gutscheinbuch does

Gutscheinbuch is a Worms, Germany-based private company founded in 2002 that markets physical 2für1 (buy-one-get-one-free) voucher books across Germany. Its flagship products are the Schlemmerblock, covering dining and gastronomy offers, and the Freizeitblock, covering leisure activities such as cinema, theater, indoor playgrounds, thermal baths, amusement parks, and swimming pools. Each book holds vouchers valid for up to 20 months across 250+ German regions, with a stated total face value of several hundred euros per copy. The company also distributes customizable Geschenkgutscheine (gift vouchers) across multiple designs and a matching Geschenktasche gift bag, and bundles each physical book with at least EUR 30 of credit for its Mobile-Gutscheine.de companion app.

The underlying technology is a web-based e-commerce platform (gutscheinbuch.de) with a mobile app (Mobile-Gutscheine.de) extension; no proprietary technology, patents, or APIs are disclosed. The merchant ecosystem spans major chains such as McDonalds, Subway, Pizza Hut, Legoland, Movie Park, and Kinopolis alongside regional restaurants, cafés, wellness providers, and online brands including Ankerkraut, Beurer, Eismann, Jacques' Wein-Depot, and NIVOCASE. Gutscheinbuch curates annual award programming via the Schlemmerblock-Award, recognizing top restaurant partners based on customer votes.

The revenue model is predominantly one-time physical product sales (voucher books priced via an annual "new edition" release cycle, with a 50% first-order discount) supplemented by gift voucher purchases and B2B contracts covering corporate cooperations ("Kooperationen") and employee benefits ("Mitarbeiterbenefits"). Distribution combines direct e-commerce, physical retail outlets ("Verkaufsstellen"), and B2B direct sales; marketing is driven through content marketing (Schlemmerblog), SEO across regional pages, email, and social media partnerships. With 11-50 employees and no disclosed funding or financial figures, Gutscheinbuch operates as a small specialist operator in the German local-deals and corporate-gifting niche.

Name

Gutscheinbuch

Legal name

Gutscheinbuch

Website

https://gutscheinbuch.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gutscheinbuch is a German firm founded in 2002 that sells physical 2-for-1 voucher books — Schlemmerblock for dining and Freizeitblock for leisure — across 250+ German regions, plus gift vouchers and a Mobile-Gutscheine.de app, serving individual consumers and corporate partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Worms

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Physical voucher book sales: One-time purchase of physical voucher books featuring 2für1 (buy one, get one free) offers valid for up to 20 months

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gutscheinbuch produces and sells physical voucher books under the Schlemmerblock (gastronomy/dining) and Freizeitblock (leisure/recreation) brands, each containing 2für1 (buy one, get one free) coupons for restaurants, fast food, cafés, cinemas, wellness, and entertainment venues across 250+ regions in Germany. Each book is valid for up to 20 months, includes at least €30 credit for the companion Mobile-Gutscheine.de app, and is offered alongside customizable gift vouchers and gift bags for the consumer and B2B corporate gift market.

Product overview

Gutscheinbuch operates as a voucher book platform offering two core products: the Schlemmerblock for dining/gastronomy savings and the Freizeitblock for leisure/recreation savings. Both products provide 2-for-1 vouchers across 250+ German regions, valid for up to 20 months, with a total value of several hundred euros. The offering is complemented by gift vouchers with customizable designs, gift bags, and a free mobile app (Mobile-Gutscheine.de) with included credit. The company also provides exclusive online benefits with partner brands such as Ankerkraut, beurer, eismann, and Jacques' Wein-Depot.

Differentiator

Problem solved

Functional benefit

Brands

• Schlemmerblock: 2für1 Gutscheinbuch featuring dining and culinary offers
• Freizeitblock

Products and services

• Schlemmerblock A physical voucher book offering exclusive 2-for-1 deals at dining establishments (restaurants, cafés, ice cream parlors, breakfast/brunch venues, cocktail bars, fast food chains, and themed dining) across 250+ German regions, valid for up to 20 months. Targeted at consumers who want to save on food and beverage experiences.
• Freizeitblock A physical voucher book offering exclusive 2-for-1 deals at leisure and recreation venues (cinemas, theaters, indoor playgrounds, thermal baths, amusement parks, swimming pools, beauty salons) across 250+ German regions, valid for up to 20 months. Targeted at consumers looking to save on entertainment and leisure activities.
• Geschenkgutscheine (Gift Vouchers) Customizable gift vouchers in multiple occasion-based designs (Neutral, Alles Liebe, Danke, Für Dich, Geburtstag, Ostern, Weihnachten) suitable for birthdays, anniversaries, and thanks-giving. Targeted at consumers and companies seeking ready-to-give gifts.
• B2B Kooperationen & Mitarbeiterbenefits (Corporate Cooperation and Employee Benefits) A B2B service for companies that want to provide voucher books as employee gifts, employee benefits, or use them for customer-acquisition cooperation campaigns (including the Gastroliebe action). Targeted at HR, marketing, and partnership managers at German companies.
• Partnerprogramm für Gutschein-Anbieter (Voucher Partner Program) A partnership program through which restaurants, cafés, cinemas, leisure venues, and other businesses can register as voucher partners featured in the Schlemmerblock and Freizeitblock books. Targeted at venue owners and brand partners seeking customer-acquisition channels.

Quantifiable outcome

• Total voucher value of several hundred euros per book, with ROI achieved after just a few redemptions

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• AnkerkrautminorStrategic or Co-development PartnerSpice brand partner offering exclusive online benefits for voucher book holders alongside gastronomy and leisure vouchers.
• Jacques' Wein-DepotminorStrategic or Co-development PartnerWine retail partner providing exclusive online benefits for voucher book holders.
• Movie ParkminorStrategic or Co-development PartnerTheme park offering 2für1 voucher deals for entertainment experiences.
• LegolandminorStrategic or Co-development PartnerFamily theme park offering 2für1 voucher deals.
• McDonaldsminorStrategic or Co-development PartnerFast food chain offering 2für1 voucher deals at participating locations.
• BeurerminorStrategic or Co-development PartnerHealth and wellness brand providing exclusive online benefits for voucher book holders.
• EismannminorStrategic or Co-development PartnerFrozen food supplier offering exclusive online benefits for voucher book holders.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Weekendesk: European short-break and experience deals platform active in Germany, selling curated packages of stays, dining, and activities. Comparable to Gutscheinbuch's leisure voucher concept but packaged at a higher price point and skewed toward overnight experiences.
• HotelSpecials: Dutch-headquartered deals platform focused on hotel stays and short breaks, with German supply. Comparable to Gutscheinbuch's Freizeitblock category (overnight leisure experiences) but narrower in scope and oriented toward accommodations rather than dining.

Broad incumbents

• Groupon: Global daily deals marketplace offering local dining, leisure, and wellness vouchers across Germany. Operates in the same value-proposition space (discounted local experiences) as Gutscheinbuch but with a digital-only marketplace model and far broader category coverage.
• GetYourGuide: Global online marketplace for tours, attractions, and experiences, with deep German supply. Competes with Gutscheinbuch for the same leisure-outing wallet share but operates a transactional marketplace model rather than a curated multi-merchant voucher book.
• TripAdvisor Experiences: TripAdvisor's booking arm for tours, attractions, and experiences worldwide, including significant German supply. Adjacent to Gutscheinbuch in monetizing leisure outings but at a much broader international scale and with single-merchant transactions rather than multi-merchant voucher packs.

Direct peers

• Smartbox: European experience gift box operator selling multi-voucher packs for dining, overnight stays, and activities. Highly comparable product format (physical/digital voucher book) and similar B2B gifting motion to Gutscheinbuch, albeit at pan-European scale.
• Wonderbox: French-origin experience gift box company with a presence across Europe. Comparable to Gutscheinbuch through its packaged multi-merchant voucher books for restaurants, stays, and leisure activities, with both consumer and corporate gifting channels.
• Mydays: German experience gift box and voucher company (now combined with Jochen Schweizer). Closely comparable to Gutscheinbuch in selling packaged dining, wellness, and leisure experiences as gift products to German consumers and corporate clients.
• Jochen Schweizer Group: Germany's leading experience gift and voucher company, now merged with mydays. Directly comparable to Gutscheinbuch because it packages dining, leisure, and adventure experiences into paid gift boxes and vouchers for German consumers, often with B2B corporate gifting channels.
• Sparwelt: German deals and voucher aggregator offering coupon codes, cashback, and 2-for-1 style deals from national and local merchants. Comparable to Gutscheinbuch in addressing German consumers seeking dining and leisure savings, though delivered through a digital rather than physical book format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Schlemmerblock_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gutscheinbuch