Kilian Insurance Service

What Kilian Insurance Service does

Kilian Insurance Service is an independent insurance agency headquartered at 2526 W Green Tree Rd, Glendale, Wisconsin, that has operated continuously since 1956. The firm distributes personal and commercial insurance products to individual consumers and small-to-medium businesses across Wisconsin, Illinois, Minnesota, and Ohio. As an independent agent rather than a captive agent, Kilian does not bind coverage directly; instead, it places business with multiple insurance carriers and is compensated through commissions on placed policies, with no direct fees charged to customers for quotes or service.

The product portfolio spans roughly twenty-three lines across personal and commercial categories. Personal lines include auto, homeowners, renters, condo, landlord, life, health, pet, motorcycle, classic car, boat and watercraft, RV, motorsport and ATV, flood, earthquake, and personal umbrella. Commercial offerings include Business Owners Policy, Commercial Property, General Liability, Commercial Auto, Workers' Compensation, Commercial Umbrella, and Surety Bonds. Featured carrier partners include Erie, Foremost, Travelers, Safeco, and Progressive. Distribution is consultative and direct — through phone, in-person consultations, and online quote requests — supplemented by an educational blog functioning as a top-of-funnel content-marketing channel.

Operationally the agency runs at small scale, with a reported headcount between 1 and 10 employees and no disclosed subsidiaries, parent company, or outside capital. There is no proprietary technology platform, no mobile application, no public API, and no disclosed AI/ML capability. Revenue is not publicly disclosed, the firm is privately held, and the input data shows no announced funding rounds, M&A activity, leadership transitions, or regulatory actions. The operating model is structurally a small, sales-led, relationship-driven generalist independent agency with multi-carrier breadth but no technology or data differentiation.

Name

Kilian Insurance Service

Legal name

Kilian Insurance Service

Website

https://kilianinsurance.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Kilian Insurance Service is an independent insurance agency based in Glendale, Wisconsin, distributing personal and commercial insurance through multiple carriers (Erie, Foremost, Travelers, Safeco, Progressive) to individual consumers and small/medium businesses across Wisconsin, Illinois, Minnesota, and Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for policies sold. As an independent agency, they represent multiple insurance companies and earn commission revenue when customers purchase policies through their agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kilian Insurance Service is an independent insurance agency that provides free comparative quotes and distributes personal and commercial insurance products on behalf of multiple carriers. Its offering spans auto, home, life, health, pet, and business coverages for customers in Wisconsin, Illinois, Minnesota, and Ohio, with revenue earned via carrier commissions rather than underwriting.

Product overview

Kilian Insurance Service is an independent insurance agency offering a comprehensive portfolio of insurance products. The agency operates as a single-service platform providing multiple insurance lines including personal lines (auto, homeowners, life, health, pet) and property coverage (renters, condo, landlord, flood, earthquake, umbrella), as well as commercial/business insurance products (Business Owners Policy, Commercial Property, Commercial Umbrella, General Liability, Commercial Auto, Workers' Compensation, Surety Bonds). As an independent agency established in 1956, they represent multiple insurance carriers including Safeco, Progressive, Foremost, Erie, and Travelers to provide competitive quotes to customers in Wisconsin, Illinois, Minnesota, and Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for cars, providing protection against accidents, theft, and damage; offered to individual consumers and businesses through multiple carriers including Erie, Foremost, Travelers, Safeco, and Progressive.
• Motorcycle Insurance Specialized coverage for motorcycles, protecting against accidents and theft, distributed through the agency's independent carrier panel.
• Classic Car Insurance Coverage designed for collectible and vintage automobiles, sourced through the agency's multi-carrier relationships.
• Boat & Watercraft Insurance Coverage for boats and watercraft against damage and liability, offered through the agency's carrier partners.
• Motorsport & ATV Insurance Insurance coverage for off-road vehicles and motorsport equipment, distributed via independent carrier panel.
• RV & Motorhome Insurance Coverage for recreational vehicles and motorhomes, sourced through the agency's multi-carrier representation.
• Homeowners Insurance Property insurance protecting against damage to the home structure and personal belongings, offered to homeowners in Wisconsin, Illinois, Minnesota, and Ohio through multiple carriers.
• Renters Insurance Coverage protecting personal belongings for those renting property, distributed through the agency's independent carrier panel.
• Condo Insurance Coverage for condominium owners protecting the unit and personal property, offered via the agency.
• Landlord Insurance Coverage for rental property owners protecting against tenant-related risks, sourced through the agency's carrier partners.
• Flood Insurance Coverage through the National Flood Insurance Program for flood damage, which is typically excluded from standard homeowners policies.
• Earthquake Insurance Separate coverage for earthquake damage to property, distributed through the agency's independent carrier panel.
• Personal Umbrella Insurance Additional liability coverage providing extra protection for individuals beyond standard policy limits.
• Life Insurance Coverage providing financial protection for beneficiaries upon the policyholder's death, including term, whole, and universal life options, distributed through the agency's carrier relationships.
• Health Insurance Medical coverage including EPO, HMO, POS, and PPO plans, offered to Wisconsin residents via the agency's carrier partnerships.
• Pet Insurance Coverage helping offset veterinary costs for illness or injury to pets, including accident-only, accident-and-illness, and wellness options, distributed through the agency.
• Business Owners Policy (BOP) Comprehensive coverage combining property, liability, and business interruption for small businesses, packaged and distributed through the agency's carrier panel.
• Commercial Property Insurance Coverage for commercial buildings and business equipment, offered to small and medium businesses through multiple carriers.
• General Liability Insurance Coverage protecting businesses against third-party injury and property damage claims, distributed through the agency.
• Commercial Auto Insurance Coverage for business vehicles and fleet automobiles, sourced via the agency's carrier partnerships.
• Workers' Compensation Insurance Coverage required by law protecting employees injured on the job, distributed through the agency's commercial carrier panel.
• Commercial Umbrella Insurance Additional liability coverage for businesses beyond standard commercial policy limits, offered through the agency.
• Surety Bonds Contract bonds providing financial guarantees for contractual obligations, arranged through the agency.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Erie InsurancecoreOthersFeatured insurance partner representing one of the carriers Kilian Insurance Service represents. Erie Insurance provides various insurance products offered to customers through the agency.
• ForemostcoreOthersFeatured insurance partner and carrier represented by the agency. Foremost Insurance specializes in various coverage options available to customers through the independent agency.
• TravelerscoreOthersFeatured insurance partner representing one of the major carriers represented by the agency. Travelers provides comprehensive insurance products distributed through Kilian Insurance Service.
• Safeco InsurancecoreOthersSafeco Insurance is a major carrier partner that provides auto, home, and other insurance products. The agency provides bill pay services and claims support for Safeco customers. Safeco offers identity-recovery coverage available to homeowners customers for $1/month.
• ProgressivecoreOthersProgressive Insurance is a carrier partner providing auto and other insurance products. The agency handles service and claims support for Progressive policyholders.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brown & Brown, Inc. Largest U.S. independent insurance brokerage (NYSE: BRO), operating the same multi-carrier, commission-based model at massive scale; provides the strategic benchmark and consolidator model that frames Kilian's competitive context.
• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm (NYSE: AJG) operating an independent-agency distribution model; directly comparable in commission-driven revenue model, multi-carrier carrier relationships, and risk-advisory positioning.
• M3 Insurance: Wisconsin-based independent insurance brokerage serving commercial and personal clients across the Midwest with multiple carrier partnerships; directly comparable regional competitor with similar product mix and consultative sales motion.
• Hub International: Large North American insurance brokerage operating an independent-agency, multi-carrier distribution model; comparable in personal/commercial product breadth and multi-state Midwestern footprint.
• Hruby Insurance: Wisconsin-based independent insurance agency offering personal and commercial lines across multiple carriers; one of the closest direct competitors to Kilian in the same Wisconsin/Midwestern market with a comparable multi-carrier independent agency model.
• Lockton Companies: Largest privately held independent insurance broker globally; operates an independent agency distribution model with deep commercial lines expertise, providing a strategic comparable for commercial-line expansion.
• USI Insurance Services: Mid-large independent insurance brokerage with national footprint and a multi-carrier, commission-based model covering personal and commercial lines; comparable in product breadth and consolidator positioning.
• Acrisure: PE-backed, tech-enabled insurance brokerage roll-up acquiring independent agencies nationally; operates the same multi-carrier agency model but with proprietary technology and a roll-up acquisition strategy that directly threatens or creates an exit for agencies like Kilian.

Emerging players

• SelectQuote: Online insurance comparison and distribution platform (NYSE: SLQT) competing for the same personal-line customers through a direct digital channel; represents the insurtech disintermediation risk facing traditional agencies like Kilian.

Broad incumbents

• Marsh McLennan: Global professional services firm (NYSE: MMC) with insurance brokerage as a major arm; not directly comparable in scale or independent-agency structure, but operationally relevant as a broader brokerage incumbent in the same industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kilian-insurance-service-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilian Insurance Service