Nationwide Mobility

What Nationwide Mobility does

Nationwide Mobility is a UK-based private company (trading as Aquability (UK) Limited, registered in England and Wales) that designs, manufactures, and installs accessibility-focused bathing products for elderly and mobility-impaired consumers. Founded in 1992 and headquartered in Farnborough, Hampshire, the company operates a vertically integrated direct-to-consumer model: customers request a free brochure or book a free in-home design visit via a freephone number and website, trained advisors conduct consultations, and in-house trained installers complete fitting — typically in one day without re-tiling. The product portfolio comprises four walk-in bath models (Simplicity, Ultimate Shower Bath, Aquabath, Mini Marvel) and two walk-in shower modules (Easy Access, Aqua Shower), supplemented by accessories such as inflatable bath lifts and bath belts.

Core technology centres on watertight door mechanisms (guaranteed not to leak), optional powered seats capable of lifting up to 20 stone, thermostatic controls to prevent scalding, non-slip surfaces and grab rails, optional hydrotherapy spa systems with six jets, easy-clean tile-effect panels, and Aqua Clear glass coating for shower screens. The products are manufactured in the UK. All units are sold under custom quote-based pricing following the in-home consultation; a Summer Sale offers up to 20% off, and VAT exemption assistance is available for disabled customers under HMRC rules.

Revenue is generated predominantly through one-time hardware sales and installation, with a secondary managed-services stream from the optional Total Care extended warranty plan. Marketing combines SEO-optimised website content (including condition-specific blog posts on arthritis, dementia, and elderly bathing), TV advertising, third-party review platforms (4.9/5 across 299 reviews on Reviews.io), and free brochure/consultation lead capture. The company serves a horizontally segmented consumer base spanning elderly individuals, arthritis sufferers, people with dementia, post-surgery recovery patients, and people with disabilities, and operates exclusively within the United Kingdom.

Name

Nationwide Mobility

Legal name

Aquability (UK) Limited

Website

https://nationwide-mobility.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Nationwide Mobility (Aquability (UK) Limited) designs, manufactures, and installs walk-in baths, walk-in showers, and bathing aids in the UK for elderly and mobility-impaired consumers via a direct-to-consumer in-home consultation and installation model.

Ownership category

akta.pro rank

Product category

Mobility Bathing Products

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)

akta.pro secondary industries

Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Walk-in baths
• Walk-in showers
• Mobility bathing solutions
• Accessible bathing equipment
• Bath lifts

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Walk-in Bath Sales and Installation: One-time purchase and installation of walk-in baths, including the Simplicity, Ultimate Shower Bath, Aquabath, and Mini Marvel models. Professional installation included or provided separately.
2. Walk-in Shower Sales and Installation: One-time purchase and installation of walk-in shower modules including Easy Access Shower and Aqua Shower. Professional installation by trained fitters.
3. Bathing Aids and Accessories: Additional products including inflatable bath lifts, bath belts and other mobility bathing accessories.
4. Aftercare and Extended Warranty Services: Optional Total Care Service Plan providing extended parts and labour warranty beyond the guarantee period. Aftercare support including maintenance and repairs.
5. VAT Exemption Processing: Assistance with VAT exemption documentation for disabled customers qualifying under HMRC regulations, which may affect final pricing for eligible purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nationwide Mobility designs, manufactures, and installs walk-in baths and walk-in showers in the United Kingdom for elderly and mobility-impaired customers. The portfolio includes four walk-in bath models (Simplicity, Ultimate Shower Bath, Aquabath, Mini Marvel) and two walk-in shower modules (Easy Access, Aqua Shower), plus bathing accessories such as inflatable bath lifts and bath belts. Products are made in the UK and typically installed in one day by trained fitters without the need for retiling.

Product overview

Nationwide Mobility is a UK-based provider of accessibility-focused bathing solutions, offering a portfolio of four walk-in bath models and two walk-in shower modules. The core product line consists of walk-in baths (Simplicity, Ultimate Shower Bath, Aquabath, and Mini Marvel) featuring watertight doors, power seats, grab rails, and optional hydrotherapy jets, alongside walk-in showers (Easy Access and Aqua Shower) designed with low thresholds, slip-resistant surfaces, and thermostatic controls. The products are manufactured in the UK and can typically be installed in one day, replacing existing baths without the need for re-tiling. Supporting accessories such as inflatable bath lifts and bath belts are also available for customers with existing bathtubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Simplicity Walk-in Bath Ergonomically designed walk-in bath with a deep 12-inch tub, full-length contoured design, padded headrest, optional hydrotherapy spa with six jets, and a built-in power seat for easy entry and exit. Targeted at elderly and mobility-impaired individuals in the UK seeking safe, independent bathing.
• Ultimate Shower Bath A contoured walk-in bath with an integrated shower area, combining safety features with elegant design for users who want both bath and shower functionality in a single unit.
• Aquabath Walk-in Bath A specially contoured walk-in bath offering more bathing area than similar baths, designed for enhanced comfort and space during bathing for mobility-impaired users.
• Mini Marvel Walk-in Bath A compact walk-in bath with the features of larger models, designed to fit the smallest bathrooms while maintaining full functionality.
• Easy Access Walk-in Shower A best-selling shower module with built-in low-level access, optional seat and grab rail, easy-clean tile-effect panels, and a glass sliding door with Aqua Clear glass protection.
• Aqua Shower Walk-in Shower A low-access, easy-entry shower module with stylish glass doors featuring etched modesty panels, an optional fold-down seat, and modular tile-effect panels for accessible bathing.
• Inflatable Bath Lift An inflatable bath lift that fits into existing bathtubs, providing assistance to help users get out of the bath safely without replacing the existing bath.
• Bath Belt A bathing aid that helps lower users into and raise them out of the bath at the touch of a button.
• Total Care Service Plan (Aftercare and Extended Warranty) Optional extended aftercare and warranty plan providing parts and labour coverage beyond the standard guarantee period, including maintenance and repairs for installed Nationwide Mobility products.
• Professional Installation Service Professional installation of Nationwide Mobility walk-in baths and showers carried out by company-trained fitters across the UK, typically completed in one day and usually without the need for retiling.

Quantifiable outcome

• Rated 4.9 out of 5 based on 299 customer reviews

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Ella's Bubbles: US walk-in bath manufacturer and online retailer serving North American seniors; comparable product line (walk-in baths, tubs with doors, therapeutic jets) but operates in a different geography from this UK company.

Broad incumbents

• American Standard (walk-in bath range): Large US/global bath fixture brand offering walk-in baths and accessible bathing products within a much broader kitchen-and-bath portfolio. Comparable at the product-category level but not specialised in UK mobility bathing.
• Kohler (walk-in bath / LuxStone showers): Global bath and kitchen fixtures company whose walk-in bath and accessible shower offerings overlap with Nationwide Mobility's product category, though Kohler operates at vastly larger scale and as a broad incumbent rather than a niche specialist.
• Handicare (accessibility bathing): Broader European mobility and accessibility products company (part of Savaria) offering walk-in baths, stairlifts, and patient handling solutions, with UK distribution. Comparable as a wider portfolio player in the same accessibility-bathing category.

Direct peers

• Bathing Solutions: UK walk-in bath and shower specialist with comparable product portfolio (walk-in baths, easy-access showers, bath lifts) and direct-to-consumer installation model targeting mobility-impaired customers.
• Gainsborough Specialist Bathing: UK-based manufacturer of specialist accessible baths (including assisted bathing hoists and built-in seats) for elderly, disabled, and care-home markets. Comparable in product specialisation and accessibility focus.
• More Ability: UK mobility bathroom specialist offering walk-in showers, walk-in baths, and wet rooms with in-home consultation and installation, closely mirroring Nationwide Mobility's offering.
• Mobility Plus UK: UK retailer and installer of mobility bathing products including walk-in baths, level-access showers, and bathing aids for elderly and disabled customers.
• Trust Mobility: UK provider of mobility bathing solutions including walk-in baths and showers, with similar direct sales and installation approach for elderly and disabled consumers.
• Premier Care in Bathing: UK specialist in walk-in baths and accessible showers for elderly and disabled customers, with a similar D2C model offering free home design visits, installation, and aftercare. Closest direct comparable in product range and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nationwide-mobility-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Mobility