Wooded River

What Wooded River does

Wooded River, founded in 1998 in Caldwell, Idaho, is a privately held wholesale manufacturer of handcrafted bedding and soft goods serving retailers, interior designers, and hospitality properties across North America and select overseas markets. The company operates a single manufacturing facility at its Caldwell headquarters, where all products are cut and sewn, supported by permanent showrooms at Las Vegas Market (Building B-146) and High Point Market (M-6003/M-7011) for biannual trade show cycles. Product line spans bed ensembles, throws, pillows, window treatments, futon covers, holiday stockings, and fabric-by-the-yard, organized around 50+ named collections across rustic, lodge, western, southwestern, and coastal design themes, with a Signature Washable Wool Blend line containing up to 90% recycled fibers.

The business model is wholesale B2B with MAP-protected pricing, dedicated account managers for each partner, a drop-ship program, and a made-to-order customization offering including cut-and-sew services and a Customer's Own Material (COM) option across 350+ fabrics and 3,000+ standard products, typically with 2-3 week custom lead times. The customer base comprises hundreds of brick-and-mortar retailers, hundreds of interior designers, and hundreds of hospitality properties ranging from boutique VRBO units to 500+ room resorts. Wooded River is owned by Brandon and Jill Andersen and operates as a sister company to Fireside Lodge Furniture and Big House Fabrics within the Fireside Lodge family, enabling coordinated furniture, textile, and fabric solutions for design and hospitality projects. The company has 11-50 employees, many with 20+ year tenure, no external institutional funding, and no disclosed AI or software platform capabilities.

Name

Wooded River

Legal name

Wooded River Inc.

Website

https://woodedriver.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Wooded River is a privately held Idaho-based wholesale manufacturer of handcrafted bedding and soft goods, serving hundreds of retailers, interior designers, and hospitality properties across North America through a made-to-order, MAP-protected wholesale model integrated with sister companies Fireside Lodge Furniture and Big House Fabrics.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding Manufacturing

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Handcrafted bedding manufacturing
• Wholesale home textiles
• Rustic soft goods
• Hospitality textile supplies
• Custom cut and sew

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Bedding and Soft Goods: Wooded River generates revenue through wholesale sales of handcrafted bedding, throws, pillows, window treatments, and fabrics to retailers, interior designers, and hospitality properties. Products are sold with MAP protection and competitive wholesale pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wooded River manufactures handcrafted bedding, throws, pillows, window treatments, futon covers, Christmas stockings, and fabrics in rustic, lodge, western, and southwestern themes. The company operates a made-to-order production model with 350+ fabric options, custom dimensions, and COM (Customer's Own Material) capabilities. Products are wholesaled to brick-and-mortar retailers, interior designers, and hospitality properties across North America.

Product overview

Wooded River is a handcrafted bedding and soft goods manufacturer offering a portfolio of products including bed ensembles, throws, pillows, window treatments, futon covers, Christmas stockings, and fabrics. The company operates a made-to-order model with extensive customization capabilities, offering hundreds of fabric options and custom dimensions. Products span rustic, lodge, western, southwestern, and coastal design themes. Key ensemble collections include Hudson Garnet, Lapis Valley, Summit Trail Onyx, Tucson, Whistler Sable, Paloma Lagoon, Sage Valley, Yellowstone III, Kinsale Oxford, Chief Joseph, Moreno Midnight, and Hudson. The company serves retailers, interior designers, and hospitality properties through wholesale partnerships. Wooded River is part of the Fireside Lodge Furniture family of companies alongside sister brands Fireside Lodge Furniture and Big House Fabrics, enabling coordinated furniture and textile solutions for hospitality and interior design projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedding

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Fireside Lodge FurniturecoreStrategic or Co-development Partner · 1 January 2011Fireside Lodge Furniture is the parent company of Wooded River. Brandon and Jill Andersen purchased Wooded River in 2011, bringing it into the Fireside Lodge family. Fireside Lodge is known for handcrafted rustic and reclaimed wood furniture. The companies work together to provide coordinated interior design solutions with Wooded River handling textiles and soft goods while Fireside Lodge provides furniture.
• Big House FabricscoreStrategic or Co-development PartnerBig House Fabrics is a sister company providing an expansive selection of upholstery and décor fabrics. They work with Wooded River as part of the Fireside Lodge family of companies to offer complete textile solutions for hospitality and interior design projects. Big House Fabrics specializes in fabrics tailored for hospitality use.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SFERRA: SFERRA is a long-established luxury linen and bedding manufacturer offering sheets, duvets, and decorative bedding to high-end retail and hospitality customers. It is directly comparable to Wooded River in product category (premium bedding and home textiles) and wholesale B2B distribution model, though with a more traditional/luxury positioning versus Wooded River's rustic/lodge focus.
• The Company Store: The Company Store is a bedding and home textiles brand selling comforters, sheets, pillows, and decorative bedding through both wholesale and direct channels. It overlaps with Wooded River in core product category (bedding ensembles, pillows, throws) and multi-channel B2B/B2C distribution, though with a more contemporary aesthetic.
• Pendleton Woolen Mills: Pendleton is a heritage American wool textile manufacturer producing blankets, throws, and home textiles with strong regional and Western American design positioning. It is highly comparable to Wooded River in craft/regional aesthetic, wool-blend product line (overlapping with Wooded River's Signature Washable Wool Blend), and wholesale-to-retail distribution model.
• Brahms Mount: Brahms Mount is a Maine-based textile mill producing handwoven cotton, linen, and wool throws, blankets, and towels sold wholesale to designers and retailers. It is directly comparable to Wooded River in made-in-USA craft textiles, designer/wholesale channel focus, and premium positioning for home furnishings.
• Loloi Rugs: Loloi is a designer-focused textile furnishings company producing rugs, pillows, and home textiles distributed through designers and retailers. It is comparable to Wooded River in wholesale-to-designer/retail distribution, regional aesthetic product lines (including lodge and western influences), and emphasis on coordinating home textile collections.
• Garnet Hill: Garnet Hill is a home textiles and apparel retailer offering bedding, throws, and home décor with a focus on artisanal and globally-inspired designs. It overlaps with Wooded River in premium bedding, throws, and decorative home textiles assortment, though Garnet Hill operates a direct-to-consumer brand model rather than wholesale.
• Pacific Coast Feather Company: Pacific Coast Feather is a long-standing bedding manufacturer producing comforters, pillows, and featherbed products for retail and hospitality customers. It overlaps with Wooded River in bedding manufacturing, hospitality supply, and wholesale distribution, though with a focus on down/feather fill versus Wooded River's decorative soft goods emphasis.
• Down Inc. Down Inc. is a custom bedding manufacturer producing down comforters, pillows, and featherbeds sold wholesale to retailers and hospitality customers. It is comparable to Wooded River in custom bedding manufacturing, hospitality supply, and wholesale B2B distribution, though specializing in down-filled products rather than decorative textiles.

Emerging players

• Brooklinen: Brooklinen is a digitally-native direct-to-consumer bedding brand selling sheets, comforters, pillows, and loungewear. It is comparable to Wooded River in core bedding category but represents the emerging DTC model that disintermediates wholesale channels — a competitive dynamic affecting Wooded River's traditional wholesale GTM.

Broad incumbents

• Frontgate: Frontgate is a multi-category premium home furnishings retailer and catalog brand offering bedding, furniture, and décor. It is a broad incumbent comparable to Wooded River in premium bedding and home textiles assortment and shared customer base with resort/hospitality buyers, but operates as a multi-category retailer rather than a focused textile maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodedriver
• LinkedInlinkedin.com/company/wooded-river
• Instagraminstagram.com/woodedriver/?hl=en
• Pinterestpinterest.com/woodedriver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooded River