Nami Michigan
NAMI Michigan is the Michigan state affiliate of the National Alliance on Mental Illness, delivering free peer-led education programs, support groups, and advocacy resources to individuals living with mental illness, families, and mental health professionals across Michigan via a network of 15+ local affiliates.
- Company typePrivate
- Founded1979
- HeadquartersLansing, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nami Michigan does
NAMI Michigan is the Michigan state affiliate of the National Alliance on Mental Illness (NAMI), a 501(c)(3) nonprofit headquartered at 401 S. Washington, Suite 104, Lansing. The organization delivers free mental health education programs, peer-led support groups, advocacy training, and public-awareness resources to individuals living with mental illness, their families and caregivers, mental health professionals, and community leaders across Michigan.
Its core product portfolio comprises evidence-based curricula and support services licensed from or aligned with NAMI National, including NAMI Basics (for parents/caregivers of youth with mental illness), Family-to-Family, Peer-to-Peer, In Our Own Voice, NAMI Smarts, Ending the Silence, Homefront (military families), Parents & Teachers as Allies, FaithNet, Hearts and Minds, and the Connection and Family Support Group peer-led meetings. Programmatic delivery is decentralized through a network of 15+ semi-autonomous local affiliates (NAMI Alger/Marquette, NAMI West Michigan, NAMI Lansing, NAMI Metro, NAMI Detroit, NAMI Genesee, NAMI Grand Traverse, NAMI Southwest Michigan, and others). The only notable technology component is the Statewide Behavioral Health Resources Dashboard, a curated online directory of behavioral health services across Michigan.
NAMI Michigan's business model is that of a traditional donor-supported nonprofit. Revenue is generated through individual and corporate donations, membership fees (subscription/recurring), and event sponsorships for its three flagship annual events — NAMIWalks (held in Michigan, Grand Rapids, and as of 2026 in Southwest Michigan), the NAMI Michigan Annual Conference, and the NAMI Michigan Honors recognition event. Programs and services are provided free of charge to participants. The organization is governed by a Board of Directors, has no external investors, and reports a small staff of 1-10 employees at the state level.
Nami Michigan firmographics
Firmographics- Name
- Nami Michigan
- Legal name
- NAMI Michigan
- Website
- https://namimi.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NAMI Michigan is the Michigan state affiliate of the National Alliance on Mental Illness, delivering free peer-led education programs, support groups, and advocacy resources to individuals living with mental illness, families, and mental health professionals across Michigan via a network of 15+ local affiliates.
- Ownership category
- akta.pro rank
Nami Michigan industry classification
Industry- Product category
- Mental Health Advocacy and Support Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Nami Michigan is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nami Michigan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: NAMI Michigan accepts donations from individuals, corporations, and foundations to support mental health advocacy, programs, and operations.
- Membership Fees: NAMI Michigan offers membership options for individuals and families to support the organization and gain access to resources and community.
- Event Sponsorships: Corporate sponsorships for events such as NAMIWalks, Annual Conference, and NAMI Honors provide revenue while building community partnerships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Nami Michigan product offering
Product offeringCore offering
NAMI Michigan provides free peer-led mental health education programs, support groups, and advocacy services for individuals living with mental illness, their families, and caregivers across Michigan. As the state affiliate of the National Alliance on Mental Illness, the organization delivers evidence-informed courses (NAMI Basics, Family-to-Family, Peer-to-Peer, NAMI Smarts), peer support groups (Connection, Family Support Group), and population-specific programs (Homefront for military families, Ending the Silence for schools, FaithNet for faith communities), and operates a Statewide Behavioral Health Resources Dashboard for locating local services.
Product overview
NAMI Michigan is the Michigan state chapter of the National Alliance on Mental Illness, functioning as a nonprofit mental health advocacy and education organization. The organization offers a comprehensive suite of peer and family education programs including NAMI Basics, Family-to-Family, NAMI Peer-to-Peer, and NAMI Smarts, which provide structured courses taught by trained individuals with lived experience. Support services include Connection and Family Support Group meetings. Specialized programs address specific populations such as Homefront for military families, Ending the Silence for schools, and FaithNet for faith communities. Digital resources include the Statewide Behavioral Health Resources Dashboard for service location. The organization also conducts major annual events including NAMIWalks Michigan, the NAMI Michigan Annual Conference, and NAMI Michigan Honors recognition ceremony.
Differentiator
Problem solved
Functional benefit
Products and services
- NAMI Basics Education Program
Companies that use Nami Michigan
Customer profileSegments4 records
Ideal customer profiles3 records
Nami Michigan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nami Michigan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Crisis Intervention Team (CIT) International MichiganflagshipNAMI Michigan is partnering with CIT International Michigan for the 2027 Annual Conference, bringing together law enforcement, mental health professionals, advocates, individuals with lived experience, family members, and community leaders for education and collaboration on mental health crisis response and support systems.
- NAMI NationalcoreNAMI Michigan is the state-level affiliate of the National Alliance on Mental Illness (NAMI), the nation's largest grassroots mental health organization. This partnership provides access to national resources, programs, research, and advocacy frameworks while NAMI Michigan focuses on state-level implementation and Michigan-specific needs.
- NAMI Michigan Local AffiliatescoreNAMI Michigan coordinates with 15+ local affiliates across the state including NAMI Alger/Marquette, NAMI West Michigan, NAMI Lansing, NAMI Livingston, NAMI Metro, NAMI Middle Michigan, NAMI Washtenaw, NAMI Calhoun, NAMI Detroit, NAMI Genesee, NAMI Grand Traverse, NAMI Southwest Michigan, NAMI Northeast Michigan, NAMI Wexford/Missaukee, and NAMI Blue Water Area. These affiliates deliver programs and support at the local community level.
- University of Detroit MercyminorHost venue for NAMIWalks Michigan 2026 event.
- Davenport UniversityminorHost venue for NAMIWalks Grand Rapids 2026 event.
- Kalamazoo Valley Community CollegeminorHost venue for inaugural NAMIWalks Southwest Michigan 2026 event.
- Henry Hotel, DearbornminorVenue partner for NAMI Michigan Honors 2027 event.
- Sheraton of Ann ArborminorVenue partner for NAMI Michigan Annual Conference 2026.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Nami Michigan competitors and assessment
Company assessmentDirect peers
- Mental Health America: A national nonprofit focused on mental health advocacy, screening, and education. Comparable to NAMI Michigan in mission (mental health awareness, early intervention, policy) and structure (community-based affiliates delivering screening tools and education programs).
- Depression and Bipolar Support Alliance (DBSA): A national nonprofit offering peer-run support groups and education for individuals living with mood disorders. Closely comparable to NAMI Michigan's Connection support groups and Peer-to-Peer education program in model and target population.
- Active Minds: A national nonprofit focused on mental health awareness and education for young adults, particularly in college and high school settings. Comparable to NAMI Michigan's Ending the Silence and Parents & Teachers as Allies programs in serving student populations.
- American Foundation for Suicide Prevention (AFSP): A national nonprofit dedicated to suicide prevention through research, advocacy, and community programs. Comparable to NAMI Michigan in operating statewide chapters, running community walks (Out of the Darkness Walks), and engaging in policy advocacy.
- NAMI (National Alliance on Mental Illness): The national parent organization of NAMI Michigan. Operates the same grassroots mental health advocacy, education, and peer support model at the federal level and provides the program curriculum, brand standards, and national policy framework that NAMI Michigan implements statewide.
- NAMI California: Another state-level NAMI affiliate operating the same model in California. Directly comparable peer for benchmarking affiliate network management, fundraising events, and statewide program delivery.
Emerging players
- Crisis Text Line: A national nonprofit providing 24/7 mental health crisis support via text messaging. Comparable to NAMI Michigan's crisis resources and referral services, but operates a scaled, technology-driven volunteer model with national reach.
- Bring Change to Mind: A mental health nonprofit focused on stigma reduction and youth-led peer-to-peer programs. Comparable to NAMI Michigan's In Our Own Voice program in using lived-experience storytelling to reduce stigma and build community.
Broad incumbents
- JED Foundation: A national nonprofit protecting emotional health and preventing suicide among teens and young adults through school and university partnerships. Comparable in youth mental health advocacy and education programming, though focused narrowly on the school ecosystem.
- The Trevor Project: A larger national nonprofit providing crisis intervention and mental health support for LGBTQ+ youth. Comparable in advocacy and awareness mission but operates a tech-enabled crisis platform with paid staff at significantly greater scale than NAMI Michigan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nami Michigan social profiles
Digital presenceNami Michigan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nami Michigan leadership team
Management profileNumber of profiles
Nami Michigan subsidiaries and ownership
Company hierarchySubsidiaries15 records
Nami Michigan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nami Michigan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nami Michigan
What does Nami Michigan do?
NAMI Michigan provides free peer-led mental health education programs, support groups, and advocacy services for individuals living with mental illness, their families, and caregivers across Michigan. As the state affiliate of the National Alliance on Mental Illness, the organization delivers evidence-informed courses (NAMI Basics, Family-to-Family, Peer-to-Peer, NAMI Smarts), peer support groups (Connection, Family Support Group), and population-specific programs (Homefront for military families, Ending the Silence for schools, FaithNet for faith communities), and operates a Statewide Behavioral Health Resources Dashboard for locating local services.
Is Nami Michigan a public or private company?
Nami Michigan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nami Michigan founded?
Nami Michigan was founded in 1979. It employs 1 to 10 people.
Where is Nami Michigan based?
Nami Michigan is headquartered in Lansing, United States, in the North America region.
How does Nami Michigan make money?
Three revenue lines are on record. Donations are the primary driver. The others are membership Fees and event Sponsorships.
Who are Nami Michigan's main competitors?
Direct peers on record are Mental Health America, Depression and Bipolar Support Alliance (DBSA), Active Minds, American Foundation for Suicide Prevention (AFSP), NAMI (National Alliance on Mental Illness) and NAMI California. Emerging players are Crisis Text Line and Bring Change to Mind. Broad incumbents are JED Foundation and The Trevor Project.
Does Nami Michigan have an API?
No public API is recorded for Nami Michigan.
What industry is Nami Michigan in?
Nami Michigan's product category is Mental Health Advocacy and Support Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8300.