Safe Sets International
Safe Sets International, a Canadian training organization active 2020-2023, offered free COVID-19 safety certification courses (Level A and Leadership) and supporting resources for film and television production crews worldwide. Operations ceased in August 2023 as pandemic protocols evolved.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Safe Sets International does
Safe Sets International, operating through the Canadian corporation 12084961 Canada Inc. and headquartered in Toronto, is a professional training and coaching organization that built and distributed free COVID-19 safety certification programs for the global film and television production industry between 2020 and August 2023. Its core offering consisted of two self-serve online courses — the Level A COVID-19 Certificate for general crew and the Level B COVID-19 for Leadership Certificate for producers, supervisors, and on-set health & safety personnel — delivered through a WordPress site and a Thinkific-hosted learning management system, with content reviewed by medical experts and localized into English, Spanish, French, Portuguese, and Arabic. Supporting tools included a global production guidelines database, an on-set COVID-19 screening questionnaire, a COVID-19 Compliance Officer directory matching productions with qualified officers, and a production-leader vaccine pledge program.
The underlying technology stack was a standard website-plus-LMS configuration with social-login SSO via Google, Facebook, and Twitter, and an e-commerce storefront for branded on-set masks and apparel. The product was positioned as a community collective with an advisory board spanning infection control, emergency medicine, hematology, clinical psychology, and former film-industry executives, supported by a partner network of more than 25 film-industry organizations (Set Scouter, Sharegrid, Mandy Network, Kitsplit, Scriptation, GreenSlate, multiple state and regional film commissions).
Monetization was driven almost entirely by merchandise sales, which the company described as its primary revenue source to cover operating costs, with a portion of each sale donated to COVID-19 charities. Both certification courses were offered free of charge, and no subscription, licensing, advertising, or B2B contract revenue streams were disclosed. Founded in 2020 by Alex Kolodkin — who also serves as Founder & CEO of the partner organization Set Scouter — the company reported a headcount of 1-10 and ceased updating its courses, resources, and materials on August 12, 2023, with merchandise listed as sold out and users redirected to local public health authorities for current protocols.
Safe Sets International firmographics
Firmographics- Name
- Safe Sets International
- Legal name
- 12084961 Canada Inc.
- Website
- https://practicesafesets.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Safe Sets International, a Canadian training organization active 2020-2023, offered free COVID-19 safety certification courses (Level A and Leadership) and supporting resources for film and television production crews worldwide. Operations ceased in August 2023 as pandemic protocols evolved.
- Ownership category
- akta.pro rank
Safe Sets International industry classification
Industry- Product category
- Occupational Health & Safety Training
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- General Security Officer (Unarmed) Training & Certification (BPAKAOAA)
- akta.pro secondary industry
- Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)
Keywords
Where Safe Sets International is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Safe Sets International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Merchandise Sales (Masks and Apparel): Sale of branded Safe Sets merchandise including on-set masks and apparel. A portion of each sale supported local charities fighting COVID-19 impacts. This was the primary revenue-generating activity to cover operating costs.
- Free Certification Programs: Level A and Level B COVID-19 certificates were offered free of charge to the film and TV industry. No direct revenue was generated from course delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Level A COVID-19 Certificate - Free |
| Freemium | Others | Level B COVID-19 for Leadership Certificate - Free |
| One time/ perpetual license | Pay-as-you-go | Merchandise (Masks and Apparel) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Safe Sets International product offering
Product offeringCore offering
Safe Sets International delivered free COVID-19 health and safety certification training for the film and TV production industry through an online LMS, offering Level A courses for general crew and Level B courses for production leadership. The organization also operated a Compliance Officer directory connecting productions with qualified safety personnel and sold branded on-set masks and apparel to support operating costs.
Product overview
Safe Sets International offers a COVID-19 health and safety certification platform for the film and television production industry, consisting of two certificate courses (Level A free entry-level and Level B for Leadership advanced training), supported by resources including screening questionnaires, global production guidelines, a Compliance Officer directory, and branded merchandise. The company operates as a Canadian collective partnering with medical and film industry leaders to standardize health and safety knowledge across productions. As of August 2023, the organization ceased updating courses and materials, recommending productions consult local public health offices for current protocols.
Differentiator
Problem solved
Functional benefit
Brands
- Safe Sets COVID-19 Certificate: A free certification program designed to communicate health and safety information to filmmakers, producers, crew, and industry professionals.
- Safe Sets COVID-19 Level B for Leadership
Products and services
- Safe Sets COVID-19 Certificate (Level A) A free online certificate program designed to communicate current COVID-19 health and safety information to filmmakers, producers, crew, and industry professionals. Course materials reviewed by medical experts and sourced from reputable, science-driven resources. Available in English, Spanish, French, Portuguese, and Arabic.
- Safe Sets COVID-19 for Leadership (Level B) An advanced free online education course for producers, supervisors, on-set leaders, coordinators, health & safety team members (including COVID Compliance Officers), and general production staff. Covers virus interactions with humans and leadership responsibilities for maintaining safe production environments. Required annual recertification.
- COVID-19 Compliance Officer (CCO) Directory A free directory service connecting film and TV productions with qualified COVID-19 Compliance Officers and Health & Safety team members. Productions request candidate lists in their area by completing a form; CCOs apply to be listed.
- Safe Sets Branded On-Set Masks and Apparel Branded Safe Sets merchandise including on-set masks for talent and crew and apparel. Sold directly through the organization's e-commerce storefront. A portion of each sale directly supports local charities fighting COVID-19 impacts. Items listed as sold out at time of last update.
Companies that use Safe Sets International
Customer profileSegments3 records
Ideal customer profiles3 records
Safe Sets International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Safe Sets International partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Set ScoutercoreLocation and production equipment sourcing platform. Founder Alex Kolodkin also serves as President of Safe Sets International, creating a close strategic connection. Set Scouter appears on partner pages and is referenced as a co-founding entity.
- SharegridminorEquipment sharing platform for the film industry. Listed as a partner on Safe Sets International website.
- Mandy NetworkminorFilm and TV crew networking platform. Listed as a partner on Safe Sets International website.
- International Screenwriters AssociationminorOrganization supporting screenwriters globally. Listed as a partner on Safe Sets International website.
- Indie Film HustleminorResource and community platform for independent filmmakers. Listed as a partner on Safe Sets International website.
- GreenSlateminorProduction payroll and accounting services. Listed as a partner on Safe Sets International website.
- KitsplitminorEquipment rental platform for filmmakers. Listed as a partner on Safe Sets International website.
- Industry JumpminorProduction industry resources and connections platform. Listed as a partner on Safe Sets International website.
- ScriptationminorScript annotation and collaboration tool for film and TV. Listed as a partner on Safe Sets International website.
- Nevada Film OfficeminorState film commission supporting productions in Nevada. Listed as a Film Office & Commission Advocate.
- Oregon FilmminorState film commission supporting productions in Oregon. Listed as a Film Office & Commission Advocate.
- Greater Cleveland Film CommissionminorRegional film commission supporting productions in Cleveland, Ohio. Listed as a Film Office & Commission Advocate.
- Leadville Film CommissionminorRegional film commission supporting productions in Leadville, Colorado. Listed as a Film Office & Commission Advocate.
- Council of Canadian InnovatorsminorOrganization representing Canadian innovation companies. Acknowledged for pledge program inspiration.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Safe Sets International competitors and assessment
Company assessmentBroad incumbents
- Backstage: Large, established casting, jobs, and resources platform serving actors and crew in the entertainment industry. Comparable in serving film/TV production professionals but operates at significantly greater scale and breadth than Safe Sets' narrow safety-certification niche.
- International Alliance of Theatrical Stage Employees (IATSE): Major North American entertainment-industry union representing behind-the-scenes workers and providing safety training and standards. Overlaps with Safe Sets' production-safety training mission at industry-wide scale and through established labor channels.
Others
- MasterClass: Premium online education platform delivering video courses through an LMS to a global audience. Not in the production-safety space, but parallels Safe Sets' approach of distributing structured certification content digitally to a professional community.
Direct peers
- GreenSlate: Production payroll and accounting platform for film and TV productions. Was a Safe Sets partner and serves the same production customer base with back-office operational tooling.
- Contract Services Administration Trust Fund (CSATF): Labor-management trust that delivers required safety training and certification to entertainment-industry workers. Directly comparable in function (production safety training and certification) and overlaps with Safe Sets' mission of credentialing film/TV personnel in on-set safety.
- Sharegrid: Equipment rental and sharing marketplace for the film industry. Was a listed Safe Sets partner and addresses the same production customer base with a complementary service (gear access vs. safety certification).
- Industry Jump: Production-industry resources and connections platform. Was a Safe Sets partner operating in the same production-services ecosystem with overlapping customer touchpoints.
- Mandy Network: Major film and TV crew networking and jobs platform. Was a listed partner of Safe Sets International and serves the same production-industry customer base (crew members, productions) with complementary discovery and placement services.
- Set Scouter: Location and equipment sourcing platform for film/TV productions, founded and led by the same individual (Alex Kolodkin) who serves as President of Safe Sets International. The two entities share a founder, customer base, and ecosystem positioning, making Set Scouter the most directly comparable entity.
- Scriptation: Script annotation and collaboration tool used across film and TV productions. Was a Safe Sets partner and serves the same production-customer base with an adjacent pre-production workflow tool.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Safe Sets International social profiles
Digital presenceSafe Sets International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Sets International leadership team
Management profileNumber of profiles
Profiles8 records
Safe Sets International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Sets International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Sets International
What does Safe Sets International do?
Safe Sets International delivered free COVID-19 health and safety certification training for the film and TV production industry through an online LMS, offering Level A courses for general crew and Level B courses for production leadership. The organization also operated a Compliance Officer directory connecting productions with qualified safety personnel and sold branded on-set masks and apparel to support operating costs.
Is Safe Sets International a public or private company?
Safe Sets International is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Safe Sets International founded?
Safe Sets International was founded in 2020. It employs 1 to 10 people.
Where is Safe Sets International based?
Safe Sets International is headquartered in Toronto, Canada, in the North America region.
How does Safe Sets International make money?
Two revenue lines are on record. Merchandise Sales (Masks and Apparel) is the primary driver. The others are free Certification Programs.
Who are Safe Sets International's main competitors?
Broad incumbents on record are Backstage and International Alliance of Theatrical Stage Employees (IATSE). MasterClass is listed as an others. Direct peers are GreenSlate, Contract Services Administration Trust Fund (CSATF), Sharegrid, Industry Jump, Mandy Network, Set Scouter and Scriptation.
Does Safe Sets International have an API?
No public API is recorded for Safe Sets International.
What industry is Safe Sets International in?
Safe Sets International's product category is Occupational Health & Safety Training. Its primary akta.pro industry code is BPAKAOAA, General Security Officer (Unarmed) Training & Certification, with a secondary code of BPADANAD, Conformity Assessment, Testing, Inspection & Certification Cooperation. Its NAICS code is 51219 and its SIC code is 7812.