Arsenal Contemporary Art Contemporain

What Arsenal Contemporary Art Contemporain does

Arsenal Contemporary Art Contemporain is a privately held contemporary art gallery and exhibition center founded in 2011, headquartered in Montreal at 2020 rue William with additional gallery spaces in New York (21 Cortlandt Alley) and Toronto. The institution operates a multi-venue physical platform presenting rotating exhibitions of Canadian and international contemporary artists, and manages the Collection Majudia — a private collection of over 1,600 contemporary artworks representing approximately 500 artists, described as one of Canada's most significant private contemporary art collections.

The company's core products span gallery exhibitions, immersive virtual reality experiences (Éternelle Notre-Dame, Le Trésor des Bâtisseurs), artist residency programs, special cultural events (including the Mardis Culturels TD series), and the Arsenal Online digital platform featuring In the Studio, In Conversation, Exclusive Content, and At Home series. Arsenal has positioned itself as a venue for high-profile IP-licensed immersive experiences, co-producing major attractions with Netflix/Shondaland (The Queen's Ball: A Bridgerton Experience, 2022), Disney (Disney Animation Immersive, 2023–2024), and Culturespaces Studio/Tintinimaginatio (Tintin: l'aventure immersive, 2024–2025), and has hosted the ELEKTRA International Digital Art Biennial since 2012.

The business model combines transactional ticket sales (via third-party ticketing platforms such as Fever and Ticketpro for immersive experiences and special events), collection management and exhibition curation services around the Collection Majudia, and a digital content platform that may include subscription or membership components. Arsenal serves four primary customer segments: general art enthusiasts and cultural visitors, families and young audiences drawn to immersive experiences, art collectors and patrons engaging with the Collection Majudia, and contemporary artists utilizing residency and exhibition programs. Pricing varies by exhibition and event, with core gallery admission and some events offered free while major immersive experiences operate on a pay-as-you-go ticketed model.

Name

Arsenal Contemporary Art Contemporain

Legal name

Arsenal Contemporary Art Contemporain

Website

https://arsenalcontemporary.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Arsenal Contemporary Art Contemporain is a privately held Montreal-based contemporary art gallery and exhibition center with locations in Montreal, New York, and Toronto, managing the Collection Majudia (1,600+ works by 500 artists) and presenting rotating exhibitions, immersive VR experiences, and artist residencies for cultural visitors, families, collectors, and contemporary artists.

Ownership category

akta.pro rank

Product category

Art Gallery Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF), Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)

Keywords

• Contemporary art exhibitions
• Immersive art experiences
• Art collection management
• Artist residency programs
• Cultural programming

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from admission tickets to exhibitions, immersive experiences, and special events (e.g., Tintin immersive experience, Bridgerton ball, VR experiences). Ticketing is handled through the organization's own platform as well as third-party ticketing partners.
2. Collection Management and Exhibition Curation: Arsenal manages and exhibits the Collection Majudia, a private collection of over 1,600 contemporary artworks and 500 artists. Revenue may derive from collection-related programming, exhibition development, and co-presentations with partners.
3. Arsenal Online Content Platform: Digital content platform featuring 'In the Studio', 'In Conversation', and 'Exclusive Content' series. May include membership or subscription components for premium digital content and online archives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arsenal Contemporary Art Contemporain operates a multi-location contemporary art gallery and exhibition center featuring rotating exhibitions of Canadian and international artists. It curates and presents the Collection Majudia (1,600+ works, 500 artists), hosts immersive virtual reality experiences, runs artist residency programs, and delivers digital cultural content through the Arsenal Online platform.

Product overview

Arsenal Contemporary Art Contemporain is a contemporary art gallery and cultural center with locations in Montreal, New York, and Toronto. The institution operates as a unified platform offering gallery exhibitions featuring Canadian and international contemporary artists, immersive virtual reality experiences, the Collection Majudia (a private collection of over 1,600 artworks from 500 artists), the online In Conversation video series, artist residencies, and special cultural events. The Montreal flagship serves as the primary venue, complemented by the New York space and various digital content platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Arsenal Online: Digital platform featuring online content including 'In the Studio' series, 'In Conversation' series, 'Exclusive Content', and 'At Home' content.
• Collection Majudia
• Residencies / Résidences
• Mardis Culturels TD

Products and services

• Gallery Exhibitions (Montreal) Contemporary art exhibitions held at the Montreal location at 2020 rue William, featuring rotating shows of Canadian and international artists. Designed for general visitors, art enthusiasts, and cultural tourists.
• Gallery Exhibitions (New York) Contemporary art exhibitions held at the New York gallery, featuring rotating shows of international artists. Targeted at the New York arts community and international visitors.
• Virtual Reality Immersive Experiences Ticketed VR immersive experiences (Éternelle Notre-Dame, Le Trésor des Bâtisseurs, Imagine Van Gogh, etc.) presented at Arsenal Montreal in partnership with Expériences Infinity, Excurio, and Groupe Orange. Designed for general cultural visitors and tourists seeking immersive digital experiences.
• Collection Majudia One of Canada's most prestigious private contemporary art collections, comprising over 1,600 works by approximately 500 Canadian and international artists. Presented through rotating exhibitions at Arsenal's galleries. Designed for art collectors, patrons, researchers, and cultural visitors.
• Artist Residencies Artist residency programs at the Montreal location supporting emerging and established contemporary artists with studio space, exhibition opportunities, and professional development within the contemporary art ecosystem.
• Arsenal Online Digital content platform offering remote access to editorial and cultural content including the 'In Conversation' video interview series, 'In the Studio' series, exclusive online content, and 'At Home' programming. Targets global cultural audiences and contemporary art enthusiasts.
• Special Events and Cultural Programming Special cultural events including Mardis Culturels TD (weekly cultural Tuesdays featuring artist talks, guided visits, and educational events), private rentals, and special programming at the Montreal location. Designed for cultural visitors and local community audiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• Expériences InfinityminorStrategic or Co-development Partner · 1 January 2025Expériences Infinity presents immersive virtual reality experiences at Arsenal Montreal, including 'Éternelle Notre-Dame' and 'Le Trésor des Bâtisseurs'. These VR experiences have durations of approximately 45 minutes each and are ticketed through Fever.
• Culturespaces Studio and Tintinimaginatio (Tintin Immersive Experience)flagshipStrategic or Co-development Partner · 1 January 2024The Tintin immersive experience was developed by Culturespaces Studio and Tintinimaginatio (the official Hergé estate), and presented at Arsenal Contemporary Art Montreal from October 2024 to January 2025. This international touring production had previously been presented in Paris, Brussels, Bordeaux, Les Baux-de-Provence, and Lausanne before arriving in Montreal.
• VIBRANT StudiosminorStrategic or Co-development Partner · 1 January 2024VIBRANT Studios served as the presenting partner for the Tintin immersive experience at Arsenal Montreal.
• Collection MajudiacoreOthers · 1 January 2023Arsenal manages and curates the Collection Majudia, a prestigious private collection of over 1,600 contemporary artworks by approximately 500 Canadian and international artists. Arsenal presents rotating exhibitions of this collection as a core part of its programming.
• Netflix, Shondaland, and Fever (Bridgerton Experience)flagshipStrategic or Co-development Partner · 1 January 2022The Queen's Ball: A Bridgerton Experience was a major immersive ticketed event co-produced by Netflix, Shondaland, and Fever, held at Arsenal Contemporary Art Montreal. The experience transported visitors into the Regency-era London of the Bridgerton series with live performances, music, and interactive theater. After presentations in Washington D.C., Los Angeles, and Chicago, the Montreal edition ran May–July 2022.
• Dean Epstein and Hansel Zuckerman (Chimeria Exhibition)minorStrategic or Co-development Partner · 1 January 2022The Chimeria exhibition (December 2022 – April 2024) presented international artists including Allison Zuckerman, curated around the mythological theme of the chimera. The exhibition also featured works from the Collection Majudia.
• Georgia Scherman Projects and Blouin Division (Architectonic Transmissions)minorStrategic or Co-development Partner · 1 January 2021The Toronto exhibition 'Architectonic Transmissions' by Jen Aitken and Caroline Monnet was co-organized with Georgia Scherman Projects and Blouin Division Gallery.
• ELEKTRA (Biennale internationale d'art numérique / BIAN)coreStrategic or Co-development Partner · 1 January 2012ELEKTRA, founded in 1999, organizes the International Digital Art Biennial (BIAN) presented at Arsenal Contemporary Art Montreal since 2012. The BIAN showcases works combining new technologies with contemporary artistic creation. The partnership positions Arsenal as a premier venue for digital and immersive art in Canada, hosting editions on themes including METAMORPHOSIS and AUTOMATA.
• Blouin Division GallerycoreStrategic or Co-development PartnerBlouin Division Gallery collaborates with Arsenal on exhibitions and curatorial programming, including the 'In Conversation' video series. Notable collaborations include the 'Volupté' exhibition and joint programming with artists such as Maskull Lasserre, Corri-Lynn Tetz, and Hiba Schahbaz.
• Excurio and Groupe Orange (Éternelle Notre-Dame)minorStrategic or Co-development PartnerÉternelle Notre-Dame is a VR experience produced by Excurio and Groupe Orange, in partnership with the public body responsible for the conservation and restoration of Notre-Dame de Paris, the Diocese of Paris, and the City of Paris. Presented at Arsenal Montreal.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Phi Centre: A Montreal-based multidisciplinary arts and immersive experience venue operating in the Old Port. Comparable as a Montreal-headquartered cultural venue combining exhibitions, immersive experiences, and digital art programming in the same city as Arsenal's flagship.
• Musée d'art contemporain de Montréal: A major public contemporary art museum in Montreal. Comparable as a Montreal-based contemporary art institution competing for the same local audience, donor pool, and exhibition IP.

Emerging players

• ARTECHOUSE: A US-based operator of dedicated immersive digital art venues in Washington DC, Miami, New York, and Houston. Comparable as a contemporary immersive/digital art experience operator targeting similar audiences for ticketed digital exhibitions.
• Meow Wolf: An American immersive art entertainment company with permanent large-scale interactive art exhibitions in multiple US cities. Comparable as an immersive art experience operator combining contemporary art with ticketed, large-scale experiential entertainment.

Broad incumbents

• MASS MoCA: A leading US contemporary art museum in North Adams, Massachusetts known for large-scale contemporary exhibitions, residencies, and multi-disciplinary programming. Comparable as a major contemporary art institution combining rotating exhibitions with artist residencies and immersive installations.
• Centre Pompidou: One of the world's largest modern and contemporary art museums in Paris, with established international touring exhibition operations. Comparable as a major contemporary art venue that produces and circulates high-profile exhibitions globally, including those that may compete with Arsenal's programming.

Direct peers

• The Brant Foundation Art Museum: A private contemporary art foundation with a major collection and exhibition spaces in Greenwich, CT and New York. Highly comparable to Arsenal's model of managing a significant private collection (parallel to Collection Majudia) and presenting rotating exhibitions.
• Faurschou Foundation: A privately funded contemporary art foundation with exhibition spaces in Copenhagen and Beijing. Directly comparable to Arsenal as a privately funded contemporary art institution that curates exhibitions from a private collection and stages international programming.
• Rubell Museum: A private contemporary art museum in Miami housing the Rubell Family Collection. Closely comparable as a private contemporary art institution built around a large private collection, with rotating exhibitions and a residency/artist program model.
• Culturespaces / Atelier des Lumières: The leading operator of dedicated immersive art centers (Atelier des Lumières, Bassins de Lumières) in France and internationally, and a key producer of the Tintin immersive experience. Directly comparable as a touring immersive experience operator and also an active partner of Arsenal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arsenal-art-contemporain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arsenal Contemporary Art Contemporain