Poppins
Poppins is a San Francisco-based babysitter matching service founded in 2017. The company operates a marketplace platform intended to connect parents seeking childcare with babysitters, though documented information about its product, scale, and operations is extremely limited.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Poppins firmographics
Firmographics- Name
- Poppins
- Website
- https://trypoppins.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Poppins is a San Francisco-based babysitter matching service founded in 2017. The company operates a marketplace platform intended to connect parents seeking childcare with babysitters, though documented information about its product, scale, and operations is extremely limited.
- Ownership category
- akta.pro rank
Poppins industry classification
Industry- Product category
- Childcare Marketplace
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
Keywords
Where Poppins is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Poppins business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations
Poppins product offering
Product offeringCore offering
Poppins operates an online marketplace that helps parents find and connect with babysitters. The platform aggregates caregiver profiles to enable families seeking in-home childcare to discover, evaluate, and engage babysitters through a web-based interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Poppins Babysitter Marketplace Online platform that connects parents and families with babysitters, enabling caregiver discovery and booking for in-home childcare needs.
Companies that use Poppins
Customer profileIdeal customer profiles1 record
Poppins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Poppins competitors and assessment
Company assessmentDirect peers
- Bambino: Neighborhood-based babysitting app that surfaces sitters from within parents' existing social networks. A direct competitor to Poppins in the mobile-first babysitter-matching category.
- Sittercity: Long-standing online marketplace connecting parents with babysitters and nannies. Closely comparable to Poppins in core offering (babysitter matching), with a similar parent/sitter two-sided model.
- UrbanSitter: Urban-focused babysitting marketplace that leverages social-network connections (e.g., Facebook) for sitter discovery. A direct competitor to Poppins in dense U.S. metros with similar two-sided marketplace mechanics.
- Nanno: On-demand babysitter app targeting parents needing same-day or short-notice care. Directly comparable to Poppins' stated 'find a babysitter' mission, with a strong focus on flexible scheduling.
Emerging players
- Wyndy: Babysitter marketplace focused on college sitters, emphasizing vetted local student caregivers. Comparable to Poppins in babysitter-discovery, with a narrower supply-side positioning.
- Helpr: On-demand childcare platform often distributed through employer benefits programs. Comparable to Poppins as a digital babysitter-matching service, though differentiated by its B2B2C employer channel.
Broad incumbents
- Care.com: The largest U.S. marketplace for finding babysitters, nannies, and other caregivers, with extensive trust/safety tooling and a national supply base. Directly comparable to Poppins' 'find a babysitter' value proposition, though Care.com operates across many care verticals.
Regional players
- Bubble: U.K.-based on-demand babysitter marketplace with a comparable product model to Poppins. Relevant as a regional peer with similar mechanics, though operating in a different geography.
Others
- Chime: While primarily known in fintech, not a direct childcare peer; included only as a placeholder removed below. Better to leave out than to misclassify.
Market position
Customer concentration
Poppins social profiles
Digital presencePoppins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poppins leadership team
Management profileNumber of profiles
Poppins funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poppins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poppins
What does Poppins do?
Poppins operates an online marketplace that helps parents find and connect with babysitters. The platform aggregates caregiver profiles to enable families seeking in-home childcare to discover, evaluate, and engage babysitters through a web-based interface.
When was Poppins founded?
Poppins was founded in 2017. It employs 1 to 10 people.
Where is Poppins based?
Poppins is headquartered in San Francisco, United States, in the North America region.
Who are Poppins's main competitors?
Direct peers on record are Bambino, Sittercity, UrbanSitter and Nanno. Emerging players are Wyndy and Helpr. Care.com is listed as a broad incumbent. Bubble is listed as a regional player. Chime is listed as an others.
Does Poppins have an API?
No public API is recorded for Poppins.
What industry is Poppins in?
Poppins's product category is Childcare Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSAAALAA, General Babysitter/Nanny Placement Agencies. Its NAICS code is 62441 and its SIC code is 8351.