Marmar Media Ltd

What Marmar Media Ltd does

Marmar Media Ltd is a privately held, Tel Aviv-based mobile and online advertising network founded in 2011. The company operates a two-sided platform that serves result-based advertisers (app developers, advertising agencies, and vertical operators including gambling and games) on one side, and publishers seeking monetization on the other. Its core offering, the Cross-Platform Optimization Technology, combines machine learning, real-time bidding (RTB), and dynamic creative optimization (DCO) to automate user acquisition and yield management across mobile, web, video, and search channels. The company claims 30B+ monthly impressions across 190 countries and 200+ international advertisers, with 15B+ of those impressions on mobile.

The business model is performance-based and dual-revenue. Advertisers are acquired through a direct sales motion and run CPI (cost-per-install) and burst campaigns, plus full-service SEM/PPC management. Publishers monetize inventory through CPM-based placements with claimed 100% international fill and hands-on yield optimization. The company also offers video advertising with proprietary brand-safety filtering against fraud, bots, and bad-quality traffic. Distribution combines direct enterprise sales with programmatic integrations through mobile trading desks and Supply-Side Platforms (SSPs). Verticals served include Download, Lead generation, Entertainment, Software, Mobile content, Games, Gambling, and Finance.

Marmar Media is privately held with no disclosed institutional investors, parent company, funding rounds, or M&A activity. Its registered brand identity ('Marmar Media') is its primary intangible asset, with technology IP held as trade secrets rather than patents. The company appears to be operating based on active careers and contact pages, though the most recent observable website copyright is 2016, and no revenue, headcount trend, or recent product launch data is publicly disclosed.

Name

Marmar Media Ltd

Legal name

Marmar Media Ltd.

Website

https://marmarmedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Marmar Media is a Tel Aviv-based, two-sided mobile and online advertising network using proprietary machine learning optimization to deliver performance-based user acquisition for advertisers and CPM-based yield management for publishers across 190 countries.

Ownership category

akta.pro rank

Product category

Programmatic Mobile Advertising

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Mobile user acquisition
• Programmatic advertising network
• Publisher monetization
• Real-time bidding
• Performance-based advertising

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPI-based User Acquisition: Cost-per-install campaigns where advertisers pay for each user acquired through the platform. Revenue generated from advertisers seeking mobile user acquisition across the network.
2. CPM-based Publisher Monetization: Cost-per-thousand impressions revenue from publishers. Marmar Media optimizes ad delivery to maximize CPM rates for publishers while ensuring relevant ad placements.
3. Video Advertising: Video advertising campaigns across mobile and desktop platforms targeting audiences worldwide through mobile applications and websites.
4. SEM/PPC Management: Full-service performance-based PPC management combining personalized and automated campaign management for driving targeted traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Marmar Media Ltd operates a product-focused mobile and online user acquisition network that delivers performance-based advertising solutions for app developers, agencies, and vertical advertisers while providing monetization solutions for publishers. Its offering is built on proprietary cross-platform optimization technology combining machine learning, real-time bidding, and dynamic creative optimization across mobile, video, web, and search channels. Revenue is generated primarily through CPI-based advertiser campaigns and CPM-based publisher monetization at a global scale of 30 billion monthly impressions across 190 countries.

Product overview

Marmar Media Ltd operates as a unified product-focused mobile and online user acquisition network, combining multiple advertising solutions under its proprietary Cross-Platform Optimization Technology platform. The core offering integrates Machine Learning and Real Time Bidding capabilities to serve both advertisers seeking user acquisition and publishers seeking monetization. The product portfolio includes Mobile Advertising Solutions, Video Advertising Solutions (with brand safety filtering), SEM/PPC Management, Dynamic Creative Optimization, Publisher Monetization Platform, and a User Acquisition Network—all interconnected through cross-platform optimization technology enabling data-driven targeting across mobile, web, video and search engine channels.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Network Performance-based user acquisition network offering CPI-based campaigns, burst campaigns, and targeted mobile web and in-app placements with access to 30 billion monthly impressions. Designed for app developers, agencies, and result-based advertisers seeking to scale user acquisition at high ROI.
• Publisher Monetization Platform Publisher-side monetization solution providing competitive eCPMs, 100% international fill, and hands-on yield optimization across 200+ international advertisers in 190 geographies. Designed for web, mobile, and video publishers seeking higher revenue on their ad inventory.
• SEM/PPC Management Full-service performance-based SEM/PPC management combining personalized and automated campaign management to drive targeted traffic and maximize ROI on mobile and web channels.
• Mobile Advertising Solutions Mobile-focused advertising solutions that detect and target mobile audiences with the most relevant ads, increasing conversion rates for advertisers and eCPMs for publishers.
• Video Advertising Solutions Video advertising offering with proprietary brand-safe technology that filters out fraud, bots, and low-quality video traffic to deliver qualified video impressions across mobile and desktop platforms.
• Cross-Platform Optimization Technology Cross-platform optimization technology enabling data-driven, real-time machine learning at big-data scale for targeting and user acquisition across mobile, web, video, and search-engine platforms.

Quantifiable outcome

• Higher conversion rates for advertisers through machine learning-based user behavior prediction
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Premium Publisher NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of premium publishers across many verticals that monetize through Marmar Media's advertising platform. Publishers benefit from competitive CPM pricing and 100% international fill.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Moloco: ML-driven programmatic advertising and mobile UA platform powered by deep learning. Comparable as a performance-based mobile UA competitor leveraging proprietary ML for bidding and creative optimization.

Direct peers

• Tapjoy: Mobile advertising platform specializing in rewarded video, offerwalls, and CPI-based user acquisition for app developers. Direct competitor in the performance-based mobile UA segment Marmar serves.
• Smaato: Mobile RTB ad exchange and SSP serving publishers and advertisers globally. Direct competitor in mobile real-time bidding and publisher monetization — overlapping with Marmar's RTB and yield optimization stack.
• AdColony (Digital Turbine): Mobile video ad network and UA platform, now part of Digital Turbine. Direct overlap with Marmar in mobile video advertising, brand safety, and CPI-based performance campaigns for app developers.
• AppLovin: Leading mobile ad-tech and user acquisition platform combining AXON ML-based bidding, SparkLabs monetization, and a global app network. Directly comparable as a performance-based mobile UA network serving both advertisers and publishers with ML optimization.
• Chartboost: Mobile ad network and programmatic mediation platform focused on in-app advertising and user acquisition. Competes head-to-head with Marmar in mobile UA, mediation, and header bidding for publishers.
• Vungle (Liftoff): Mobile video ad network and UA platform, now part of Liftoff. Directly competes in mobile video advertising, in-app UA, and creative optimization — areas where Marmar also operates.
• InMobi: Global mobile advertising and marketing platform operating a programmatic ad network across mobile, video, and display. Comparable as a global (EMEA + APAC) mobile-first ad network serving advertisers and publishers with ML-driven optimization.
• ironSource (Unity): Mobile app monetization and user acquisition network acquired by Unity. Operates a two-sided platform connecting app developers with advertisers, directly comparable to Marmar's CPI-based UA and publisher monetization model.
• Digital Turbine: Mobile media and ad-tech company operating user acquisition, monetization, and on-device media delivery. Comparable as a mobile-first ad network with cross-platform optimization, following its acquisition of AdColony.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarmarMedia
• LinkedInlinkedin.com/company/marmarmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmar Media Ltd