OLYMP Karl Herzog

What OLYMP Karl Herzog does

OLYMP Karl Herzog (OLYMP GmbH & Co. KG) is a Stuttgart-based family-owned manufacturer and supplier of premium hairdressing and beauty industry interior furnishings, founded in 1901 and currently led by fourth-generation Managing Partner Marc Herzog and Managing Director Dr. Peter Wenzel. The company's core technology is premium salon furniture — ergonomic styling chairs, height-adjustable washbasin systems (e.g., the German Design Award-recognized LavaSit Splendor ErgoActive), LED-lit styling stations, reception desks, and HairMaster professional styling tools with ion technology and titanium plates — supplemented by the partner-supplied NUVOLA dry-floating system for spa/wellness use. OLYMP operates through three divisions: Salon Division (its core market where it claims global leadership), Beauty Division (combining its own nail/manicure furniture with the Italian partner brand NILO Beauty and SPA Design), and Project Division (full-scope interior fit-out for fitness, wellness, medical beauty, hotel spa, and bespoke projects). The revenue model combines one-time furniture/equipment sales, professional interior design and architectural project services, managed financing/leasing through the family-affiliated Herzog Leasing AG (including 0% short-term financing and leasing with liquidity bonus), and secondary outlet sales via the Barbers Basar discount store plus selected e-commerce for Germany and Austria. Go-to-market is premium B2B enterprise field sales anchored by flagship showrooms, online livecam consultation, and regular presence at major industry trade shows (TOP HAIR, BEAUTY Düsseldorf, FIBO, Beauty Forum), with a referral program ('Friseur wirbt Friseur') supporting distributed customer acquisition among independent salons.

Name

OLYMP Karl Herzog

Legal name

OLYMP GmbH & Co. KG

Website

https://olymp.de

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

51–100 employees

Short description

OLYMP Karl Herzog is a Stuttgart-based, fourth-generation family-owned manufacturer founded in 1901 that designs, produces, and installs premium hairdressing, beauty, and wellness interior furnishings and ergonomic salon equipment for enterprise salons, spas, fitness studios, and hotel projects across Europe.

Ownership category

akta.pro rank

Product category

Salon and Beauty Furniture

NAICS

Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Premium salon furniture
• Hairdressing interior design
• Beauty institute furnishing
• Salon washbasin systems
• Wellness project management

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Equipment Sales: Sale of premium hairdressing furniture including chairs, washbasins, styling stations, reception desks, and salon accessories. Also includes beauty division products from NILO brand.
2. Project Management and Interior Design Services: Full-service interior design and project management from architectural planning through construction coordination to financing for fitness, wellness, medical beauty, hotel spas, and other facilities.
3. Financing Services: In-house financing options including 0% short-term financing, leasing with liquidity bonus, and halved initial installment leasing.
4. Outlet/Second-hand Sales: Sale of display items, remaining stock, and second-hand products through the Barbers Basar outlet at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

OLYMP Karl Herzog designs, manufactures, and supplies premium hairdressing salon furniture and interior design solutions, including styling chairs, styling stations, height-adjustable washbasin systems, reception desks, and HairMaster professional styling tools. Through its three divisions (Salon, Beauty via NILO, and Project), the company delivers full-service interior solutions covering on-site consulting, architectural planning, custom furniture, construction coordination, and in-house financing to hairdressing salons, beauty institutes, and wellness facilities.

Product overview

OLYMP GmbH & Co. KG is a Stuttgart-based family business (founded 1901) and global leader in premium hairdressing salon and beauty institute furnishing. The product portfolio centers on three divisions: Salon Division (premium hairdressing furniture including OLYMP styling chairs like the award-winning Arrow, OLYMP styling stations such as Grace, OLYMP washbasin systems including the LavaSit Splendor ErgoActive with height-adjustable ergonomics, and reception desks), Beauty Division (complemented by Italian partner brand NILO Beauty and SPA Design featuring the NUVOLA Dry Floating System, plus nail furniture like the Beauty Nail Collection with Novaflair dust extraction), and Project Division (extending services to fitness, wellness, medical beauty, hotel spas, and custom projects). The HairMaster Professional Technology sub-brand encompasses hairdryers and flat irons with ion technology and titanium plates. The OLYMP 360-degree service package provides all-inclusive support from on-site consulting and architectural planning through custom furniture design, construction coordination, and financing. The company operates showrooms and maintains partnerships with over 20 brands including leading hair product manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• NILO: Italian beauty equipment label for beauty and SPA design furniture, complementing OLYMP's offerings in the Beauty Division.
• HairMaster
• NUVOLA
• Barbers Basar

Products and services

• OLYMP Friseurstühle (Styling Chairs) Premium hairdressing styling chairs including the award-winning OLYMP Arrow (with high-quality belt cushioning and integrated lordosis support), OLYMP Mellow bicolor, and the OLYMP 8000 series. Designed for premium salons seeking ergonomic seating comfort and modern classic design.
• OLYMP Frisierplätze (Styling Stations) Styling workstations including OLYMP Grace (LED-lit reflector mirror, freestanding four/double stations, side-by-side and wall-mounted configurations) and OLYMP Mellow, with customizable materials, colors, and layouts for premium salons.
• OLYMP Waschanlagen (Washbasin Systems) Premium washbasin systems including LavaSit Splendor (stepless height-adjustable), LavaSit Splendor ErgoActive (with electric leg rest, German Design Award 2023), LavaSit Pure (luxury hand-crafted decorative stitching), LavaSit Vareo, LavaSit Comfort, LavaSit Diner, and LavaSit Selection with various massage functions.
• OLYMP Rezeptionen (Reception Desks) Salon reception desks including OLYMP Graceful Wide and OLYMP Graceful High, offering trend colors, modern surfaces, stone optics, wood decors, and optional display pedestals for brand staging at salon entry points.
• OLYMP Beauty Manicure Tables and Nail Stations Beauty nail tables and stations including the OLYMP BEAUTY Maniküretisch Premium and Nail Bar, featuring integrated Novaflair dust extraction systems and induction charging capabilities for premium beauty and nail salons.
• OLYMP HairMaster Professional Technology OLYMP's professional styling equipment sub-brand including hairdryers (HairMaster Dryer x2b, HairMaster Dryer x2l B-type) and flat irons (HairMaster Iron y2b, HairMaster Iron y2w with rounded titanium styler plates) featuring ion technology, titanium plates, and ergonomic professional designs.
• NUVOLA Dry Floating System High-end dry-floating lounge system providing a unique zero-gravity treatment experience without water, installation, maintenance, or hygiene requirements of classical floating systems. Marketed to hotels, day-spas, and beauty temples.
• Fit Interiors Locker and Changing Room Systems Italian-designed locker and changing room systems (e.g., FUTURA WOOD with aluminum handles and structured wood fronts, Red Dot Winner 2024) distributed by OLYMP in Germany and Austria for fitness and wellness projects.
• OLYMP 360-Grad-Service (All-Inclusive Service Package) All-inclusive service package for salon and project customers covering on-site consulting, architectural space planning, custom furniture solutions, construction coordination, delivery and assembly, and in-house financing options — all from a single provider.
• OLYMP Architektur- und Lichtplanung (Architecture & Lighting Planning) Professional interior architecture planning service covering space, lighting, and furnishing design for hairdressing salons, beauty institutes, fitness and wellness facilities, hotel spas, and custom projects.
• Barbers Basar Outlet Outlet store in Murr, Germany selling discounted display items, remaining stock, individual pieces, and second-hand products in proven OLYMP quality to salons and individuals.

Quantifiable outcome

• 24 design awards in 20 years
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• NILO Beauty and SPA DesigncoreOEM/ Whitelabel/ Licensing PartnerItalian beauty furnishing label that complements OLYMP's offering in the beauty sector. NILO provides high-end Italian design from premier design studios. Combined with OLYMP's full service package from architectural planning to financing, it creates a comprehensive beauty furnishing solution.
• Fit InteriorscoreStrategic or Co-development PartnerItalian designer of locker and changing room systems with over 40 years of experience. Provides system furniture for changing and locker areas that complement OLYMP's project planning in Germany and Austria, particularly for fitness and wellness projects.
• Inter Coiffure DeutschlandcoreStrategic or Co-development PartnerLeading international association of hairdressers and stylists. OLYMP collaborates on charity initiatives like 'Education for Life' supporting youth in crisis areas.
• L'Oréal ProfessionnelminorGTM or Marketing PartnerMajor hair care brand partnership for joint marketing and industry events.
• GlyntminorGTM or Marketing PartnerHair care brand partnership for marketing collaboration.
• Paul MitchellminorGTM or Marketing PartnerHair care brand partnership for marketing collaboration.
• GoldwellminorGTM or Marketing PartnerHair care brand partnership through Kao Experten Netzwerk collaboration.
• La BiosthétiqueminorGTM or Marketing PartnerHair care brand partnership for industry collaboration.
• SchwarzkopfminorGTM or Marketing PartnerHair care brand partnership for marketing collaboration.
• RedkenminorGTM or Marketing PartnerHair care brand partnership for marketing collaboration.
• KérastaseminorGTM or Marketing PartnerPremium hair care brand partnership.
• MatrixminorGTM or Marketing PartnerHair care brand partnership for marketing collaboration.
• Rat für Formgebung (German Design Council)coreStrategic or Co-development PartnerOfficial German Design Council whose awards OLYMP has won multiple times including German Design Award. Partnership for design excellence recognition.
• Deutscher WellnessverbandminorStrategic or Co-development PartnerGerman Wellness Association for industry standards and best practices in the wellness sector.
• Spa LifeminorStrategic or Co-development PartnerSpa industry association for wellness and spa professionals.
• MundelArchitektenminorImplementation/ SI/ Consulting PartnerArchitecture firm partnership for collaborative project implementations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gamma & Bross: Italian designer and manufacturer of premium salon furniture (chairs, washbasins, backwash units). Same premium European design heritage as OLYMP and targets similar high-end salon and spa customers.
• Minerva Beauty: US-based salon and spa furniture and equipment supplier with a broad catalog of styling chairs, stations, and backwash units. Comparable to OLYMP's Salon Division though focused on the North American market.
• Pietranera: Italian premium salon and spa furniture manufacturer supplying styling chairs, wash units, and reception furniture to high-end European salons — closely overlaps OLYMP's core product range and target customer.
• Maletti Group: Italian luxury salon and spa furniture maker with a strong design-led portfolio. Directly comparable to OLYMP on premium positioning, Italian design influence, and integrated spa/wellness offerings.
• Takara Belmont: Japan-founded global manufacturer of premium salon, barber, and spa furniture (wash units, styling chairs, stations). Closest comparable in scale and product breadth to OLYMP, with similar emphasis on design and enterprise salon chains.
• Kiepe Professional: European professional hair styling tools and accessories brand. Comparable to OLYMP's HairMaster sub-brand (hairdryers, flat irons, ion/titanium technology) on the professional tools side.
• MFG Belvedere: Long-established US/Italian manufacturer of salon and spa equipment including styling chairs and washbasins. Comparable in product breadth and B2B distribution model to OLYMP's Salon Division.

Broad incumbents

• Wahl Professional: Global incumbent in professional and consumer hair clipping, styling, and grooming tools. Overlaps OLYMP's HairMaster product family on professional electricals, but operates at much larger scale across hair clippers, trimmers, and dryers.

Emerging players

• GHD (Good Hair Day): Premium professional hair styling tools brand (straighteners, dryers, curlers) widely used in salons and increasingly as a consumer retail brand. Tangentially comparable to OLYMP's HairMaster line in styling tools and salon-channel positioning.

Others

• Intercoiffure Mondial: Global association of elite hairdressers and salon owners. Comparable as an ecosystem counterpart rather than a competitor — OLYMP collaborates with the German chapter on charity initiatives like 'Education for Life' and benefits from the premium salon network as a customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLYMP Karl Herzog