Pacific Wellness & Lactation

What Pacific Wellness & Lactation does

Pacific Wellness & Lactation is a private specialty healthcare practice operating from a single clinic in Everett, Washington, serving families primarily in Snohomish County via in-person and virtual appointments. The practice is operated under the legal entity RN Breastfeeding Support LLC, a Washington State LLC, and was founded in 2017. Its core offering combines International Board Certified Lactation Consultant (IBCLC) support with Family Nurse Practitioner (ARNP) medical evaluations, enabling both infant and maternal/parent assessments, labwork, and feeding consultations to be delivered in a single visit. The clinic also provides same-day CO2 laser frenectomy for tongue and lip tie, craniosacral therapy, family sleep support, perinatal mental health care (including medication management and somatic processing), and fertility support, though fertility services are not currently accepting new clients.

The practice's underlying clinical technology centers on the CO2 cold laser for frenectomy, which vaporizes tissue while sealing blood vessels, enabling a 5-15 second release procedure with minimal bleeding and immediate post-procedure feeding. Frenectomy procedures are paired with post-procedure oral exercise protocols based on the Beckman Oral Motor Protocol and PIOMI (Premature Infant Oral Motor Intervention) techniques to reduce reattachment risk. The clinic bills professional services to most major insurance plans and Washington State Medicaid (Apple Health), submitting separate claims for the infant and the lactating parent, with self-pay discounts and payment plans for balances over $100.

Go-to-market is direct-to-consumer and sales-led at the individual patient level, combining organic search-driven content marketing (educational blog), organic social (Instagram, Facebook, LinkedIn), an email newsletter, and word-of-mouth referrals from healthcare providers and past patients. Distribution is anchored at the Everett clinic with online self-scheduling for high-volume services (lactation, tongue/lip tie, infant feeding) and phone-based scheduling for higher-acuity services such as craniosacral therapy, fertility consultation, and perinatal mood support. The practice has no disclosed funding rounds, investors, parent company, patents, partnerships, or AI/ML capabilities, and operates as an independently held LLC.

Name

Pacific Wellness & Lactation

Legal name

RN Breastfeeding Support LLC

Website

https://pwlactation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Wellness & Lactation is a private Everett, Washington healthcare practice operated by RN Breastfeeding Support LLC, providing lactation consulting, CO2 laser frenectomy, craniosacral therapy, perinatal mental health, and fertility services to families in Snohomish County via in-person and virtual visits.

Ownership category

akta.pro rank

Product category

Lactation and Perinatal Healthcare Services

NAICS

Home Health Care Services (62161), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Lactation consulting services
• Breastfeeding support
• Tongue tie release
• Perinatal mental health
• Craniosacral therapy

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical Office Visits: Professional medical services billed to insurance or paid directly by patients. New patient office visits range from $170-$294, follow-up visits range from $90-$225, plus additional lactation support codes ($125). Services are provided to both infants and mothers/lactating parents with separate claims submitted for each.
2. Frenectomy Procedures: Surgical procedures for tongue and lip tie release. Lingual frenectomy (tongue tie release) billed at $400, labial/maxillary frenectomy (lip tie release) billed at $500. These are typically performed same-day during evaluation appointments.
3. Insurance and Medicaid Reimbursement: The clinic is an in-network provider for most major insurance plans and Washington State Medicaid/Apple Health. They submit claims on behalf of patients for both infant and maternal/lactating parent services. Copays, deductibles, and coinsurance are collected from patients as applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pacific Wellness & Lactation is a maternal-infant healthcare clinic offering lactation consultations, infant tongue and lip tie evaluation with same-day CO2 laser frenectomy, craniosacral therapy, family sleep support, fertility support, and perinatal mental health services. Care is delivered by Family Nurse Practitioners, Registered Nurses, and International Board Certified Lactation Consultants in both in-person and virtual formats.

Product overview

Pacific Wellness & Lactation is a healthcare clinic offering a coordinated suite of maternal and infant health services centered around lactation and feeding support. The core offering combines Lactation Support with Infant Tongue & Lip Tie Release (laser frenectomy), both delivered by Family Nurse Practitioners and International Board Certified Lactation Consultants. Additional services include Craniosacral Therapy for infants and adults, Family Sleep Support consultations, Fertility Support, and Perinatal Mental Health services including medication management and somatic processing. The practice accepts most major insurance and WA State Medicaid plans, serving families in Everett, WA via in-person and virtual appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Lactation Support Comprehensive lactation counseling and breastfeeding support for new parents addressing sore nipples, low or oversupply, mastitis, plugged ducts, difficult latch, bottle feeding, pumping support, flange fitting, and transition from bottle to breast. Delivered in person and virtually.
• Tongue & Lip Tie Release Evaluation and laser frenectomy procedure for infant tongue and lip ties using CO2 laser technology to release oral restrictions and improve feeding function, with same-day evaluation and procedure.
• Craniosacral Therapy Gentle hands-on therapy for infants and adults releasing tension in soft tissues surrounding the central nervous system, used for colic relief, torticollis, tongue tie support, TMJ, and pelvic pain.
• Family Sleep Support Virtual sleep consultation services providing individualized, evidence-based solutions for infant and child sleep challenges using holistic methods.
• Fertility Support Holistic fertility and reproductive healthcare services providing personalized, clinically thorough care for individuals and families on their reproductive journey.
• Perinatal Mental Health Specialized care for perinatal mood and anxiety disorders including medication management, somatic processing, wellness care planning, and new parent sleep support.
• Somatic Processing Therapeutic technique combining body awareness, movement, breathwork, touch, and craniosacral therapy to help regulate the nervous system and release stored trauma and emotions.
• Wellness Care Planning Holistic care planning service identifying challenges and connecting clients with realistic support options in areas like sleep, nutrition, and partner transitions.

Quantifiable outcome

• Nearly doubled milk supply for patients with low milk supply issues following lab work and targeted recommendations
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Postpartum Support International (PSI): National nonprofit providing directories, training, and resources for perinatal mood and anxiety disorder treatment. Comparable on the perinatal mental health service line that Pacific Wellness offers, but operates as a coordinating organization rather than a direct clinical provider.
• Pelvic Health and Rehabilitation Center: Network of pelvic floor and perinatal physical therapy clinics offering craniosacral therapy and postpartum recovery services. Comparable on the craniosacral therapy and postpartum care service lines, though focused on pelvic health rather than lactation and infant feeding.

Emerging players

• Nest Collaborative: Telemedicine lactation platform offering virtual IBCLC consultations to new parents nationwide. Comparable as a direct competitor in payer-covered lactation support, though it does not perform in-office procedures like CO2 laser frenectomy or provide perinatal mental health services under one roof.
• SimpliFed: Virtual lactation and infant feeding support service covered by insurance and Medicaid in multiple states. Comparable as a payer-funded lactation support provider targeting the same family demographic, but operates purely virtually without in-person clinical or procedural services.
• Mahmee: Digital maternal-infant health platform offering lactation, postpartum, and mental health support via a network of clinicians. Comparable because it bundles lactation support with perinatal mental health and accepts insurance, though it is a tech-enabled network rather than a clinic with procedural offerings.
• The Lactation Network: National telehealth platform that connects parents with in-network IBCLCs for virtual lactation consultations. Comparable because it operates in the same lactation support category, accepts insurance, and competes for the same patient segment, though it lacks the frenectomy, perinatal mental health, and in-person procedural offerings that distinguish Pacific Wellness.

Broad incumbents

• Lansinoh: Established consumer brand in breastfeeding products (pumps, nipple creams, pads) with educational content supporting new parents. Comparable because it serves the same maternal-infant segment and earns trust via lactation expertise, but is a product company rather than a clinical practice.
• Medela: Global leader in breast pumps and lactation accessories, with growing content and clinical education offerings for breastfeeding families. Comparable tangentially because it serves the same patient population and adjacent to lactation support, but it is a product manufacturer rather than a clinical provider.

Regional players

• Willows Pediatrics Lactation Services: Regional pediatric practices with in-house IBCLCs and lactation support services. Comparable as a community-based, clinic-embedded lactation provider model, though most are attached to general pediatric groups rather than operating as dedicated lactation clinics with procedural offerings.

Direct peers

• Zephyr Sleep Technologies: Not a true peer. Comparable pediatric dental and oral surgery practices that perform laser frenectomy (e.g., independent pediatric dental offices using LightScalpel or similar CO2/diode lasers) operate in the same procedural niche for infant tongue/lip tie release and overlap on the same clinical workflow that is one of Pacific Wellness' core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pwlactation
• LinkedInlinkedin.com/company/pacific-wellness-&-lactation
• Instagraminstagram.com/pwal.love
• Xx.com/pwlactation

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Wellness & Lactation