SimpliFed
- Company typePrivate
- Founded2019
- HeadquartersIthaca, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
SimpliFed firmographics
Firmographics- Name
- SimpliFed
- Legal name
- SimpliFed, Inc.
- Website
- https://simplifed.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SimpliFed industry classification
Industry- Product category
- Virtual Maternal Health Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
- akta.pro secondary industries
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternity & Pregnancy (Perinatal) Medicaid Managed Care Programs (HLAEAEAH), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)
Keywords
Where SimpliFed is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpliFed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Reimbursement: SimpliFed's virtual care services are covered by insurance plans across the United States. The company verifies insurance upfront and handles claims processing, with most sessions covered by insurance.
- Employer Benefit Programs: Subscription programs offered through employer-provided benefits where employees can access SimpliFed's maternal health services as part of their workplace benefits package.
- Self-Pay / Out-of-Network: For patients without insurance coverage or when SimpliFed is out-of-network, patients can pay directly via credit card or HSA/FSA. Superbills are provided for insurance reimbursement submissions.
- Health Plan Contracts: Direct contracts with health insurance plans (e.g., EmblemHealth, Health First Colorado) to provide virtual baby feeding support services to their members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-Covered Services |
| One time/ perpetual license | Pay-as-you-go | Self-Pay / Out-of-Network |
| Subscription | Monthly | Employer Benefit Subscription |
Distribution channels4 records
Marketing channels6 records
SimpliFed product offering
Product offeringCore offering
SimpliFed delivers virtual maternal health services, primarily virtual lactation consulting and baby feeding support, via its proprietary Maternal Health Operating System (mOS) platform. Patients meet with board-certified lactation consultants (IBCLCs), nurse practitioners, and care navigators ("Allies") through video visits and asynchronous communication from pregnancy through postpartum. Services are typically covered by US insurance plans and are also offered to health plans, health systems, and employers as embedded or white-label maternal care programs.
Product overview
SimpliFed is a virtual maternal health platform built around its proprietary Maternal Health Operating System (mOS), which integrates a core lactation and baby-feeding support service with three integrated add-on modules — PumpReady (breast pump prescriptions), HealthMonitor (RPM-based physical and mental health check-ins), and CareExtension (virtual OB care) — all delivered via video visits with IBCLCs and nurse practitioners, supplemented by 24/7 access to care navigators ('Allies'), and connected to health systems via bi-directional HL7 FHIR integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpliFed Lactation Support Expert virtual breastfeeding and baby-feeding support delivered via video visits with board-certified lactation consultants (IBCLCs). Provides personalized, judgment-free care from pregnancy through the baby's first year for expectant and new parents.
- PumpReady from SimpliFed Breast pump prescription service enabling patients to obtain a breast pump through asynchronous telehealth consultations with no in-person visit required, including direct connection to top pump suppliers and DME coordination.
- HealthMonitor from SimpliFed Remote patient monitoring service providing physical and emotional health check-ins from home, including blood pressure monitoring, bulk mental health screenings (PPD/PPA via PHQ-9), and quick connections to specialists for high-risk patients such as those with hypertension or gestational diabetes.
- CareExtension from SimpliFed Virtual obstetric care service providing convenient check-ins from home guided by OB standards for low and average-risk pregnancies, supporting in-person OBGYN care through virtual touchpoints.
- SimpliFed Allies (Care Navigators) 24/7 access to friendly care navigators ("allies") who support patients outside of appointments, answer questions, verify insurance coverage, and provide evidence-based support regardless of the feeding method chosen.
- Maternal Health Operating System (mOS) Proprietary platform for pregnancy, postpartum, and baby feeding that provides continuous real-time bidirectional clinical data exchange, patient risk stratification, multi-tenancy for white-labeling, automated omnichannel workflows, and integrations with HL7/FHIR, SFTP, and DirectTrust for health system interoperability.
Quantifiable outcome
- 87% of patients feed with breastmilk for at least 3 months (national average is 69%)
- +5 more outcomes
Companies that use SimpliFed
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SimpliFed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
SimpliFed partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MamavacorePartnership announced March 2026 to expand access to virtual lactation consulting through the Mamava app, launched on IBCLC Day. The new feature allows parents to book lactation appointments with IBCLCs directly through the Mamava app, with most sessions covered by insurance. The partnership aims to support breastfeeding duration and family health outcomes.
- EmblemHealthcoreHealth plan partnership where SimpliFed provides virtual baby feeding and maternal health support services to EmblemHealth members to help new parents achieve their feeding goals.
- Optum VA Community Care Network (VA CCN)corePartnership making SimpliFed's virtual baby feeding support available for veterans through the Optum VA Community Care Network, expanding maternal health services to veteran families.
- Health First ColoradocoreColorado Medicaid program partnership providing virtual baby feeding support services to Health First Colorado beneficiaries, expanding access to lactation support for underserved populations.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
SimpliFed competitors and assessment
Company assessmentDirect peers
- Ovia Health: Ovia Health (a Labcorp company) provides maternity and family benefits to health plans and employers, including pregnancy tracking, lactation, and postpartum support. It competes directly with SimpliFed in payer-sponsored maternal health benefits and represents a well-capitalized incumbent threat.
- Babyscripts: Babyscripts is a virtual maternity care platform offering remote patient monitoring, mental health screening, and OB education through health plan and provider partnerships. It directly competes with SimpliFed's CareExtension virtual OB and HealthMonitor RPM products targeting the same payer and health system customers.
- Maven Clinic: Maven Clinic is a virtual women's and family health platform offering lactation, postpartum, and OB/maternity care via employer and payer contracts. It is the most direct competitor to SimpliFed given overlapping service line, target customers (health plans and employers), and virtual delivery model, though Maven operates at a much larger scale.
- Wildflower Health: Wildflower Health is a women's health digital health platform offering maternity, family, and pediatric care navigation through health plan and employer channels. It competes with SimpliFed in payer-sponsored maternal health engagement and value-based care programs.
- Mahmee: Mahmee is a maternal and infant health platform providing virtual and in-person support from pregnancy through postpartum, including lactation consultants and doulas. It directly competes with SimpliFed in payer-sponsored maternal health programs and Medicaid contracts.
Broad incumbents
- Carrot Fertility: Carrot Fertility is a global fertility and family-building benefits platform sold to employers and payers. While focused on fertility rather than lactation/postpartum, it competes for the same employer benefit and health plan budget dollars and could expand downstream into maternity care.
- Progyny: Progyny is a leading fertility benefits management company serving employers and payers. Although focused on fertility, it competes for women's health benefit dollars and could expand into maternity, making it an adjacent incumbent to monitor.
Emerging players
- Papa: Papa connects older adults and families with in-person and virtual support companions, increasingly expanding into maternal and family care through health plan partnerships. It overlaps with SimpliFed's care navigator concept and competes for similar payer-sponsored family support contracts.
- Oula Health: Oula Health is a maternity care provider combining virtual and in-person OB/midwifery services, including postpartum and lactation support. It overlaps with SimpliFed in virtual maternity care but emphasizes hybrid clinic-based delivery and is at a similar early-stage scale.
Others
- Latched Mama: Latched Mama is a breastfeeding support retailer and community resource, not a direct technology competitor, but it represents adjacent ecosystem players in the maternal and breastfeeding support space where SimpliFed operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SimpliFed social profiles
Digital presenceSimpliFed compliance and trust
Trust signalCompliance2 records
SimpliFed financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliFed leadership team
Management profileNumber of profiles
Profiles4 records
SimpliFed funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliFed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliFed
What does SimpliFed do?
SimpliFed delivers virtual maternal health services, primarily virtual lactation consulting and baby feeding support, via its proprietary Maternal Health Operating System (mOS) platform. Patients meet with board-certified lactation consultants (IBCLCs), nurse practitioners, and care navigators ("Allies") through video visits and asynchronous communication from pregnancy through postpartum. Services are typically covered by US insurance plans and are also offered to health plans, health systems, and employers as embedded or white-label maternal care programs.
Is SimpliFed a public or private company?
SimpliFed is a private company. It is classified as venture growth investor backed and is currently operating.
When was SimpliFed founded?
SimpliFed was founded in 2019. It employs 11 to 50 people.
Where is SimpliFed based?
SimpliFed is headquartered in Ithaca, United States, in the North America region.
How does SimpliFed make money?
Four revenue lines are on record. Insurance Reimbursement is the primary driver. The others are employer Benefit Programs, self-Pay / Out-of-Network and health Plan Contracts.
Who are SimpliFed's main competitors?
Direct peers on record are Ovia Health, Babyscripts, Maven Clinic, Wildflower Health and Mahmee. Broad incumbents are Carrot Fertility and Progyny. Emerging players are Papa and Oula Health. Latched Mama is listed as an others.
Does SimpliFed have an API?
No public API is recorded for SimpliFed.
What industry is SimpliFed in?
SimpliFed's product category is Virtual Maternal Health Services. Its primary akta.pro industry code is HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support), with a secondary code of HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored). Its NAICS code is 6211 and its SIC code is 8090.