MotorLand Aragón

What MotorLand Aragón does

MotorLand Aragón is a publicly-owned motorsport and technology complex operated by Ciudad del Motor de Aragón, S.A. and headquartered in Alcañiz, Teruel, Spain. The complex combines three racing facilities—a 5.3 km FIA/FIM-homologated speed circuit, an international karting circuit, and an off-road circuit—together with an adjacent technology business park (Technopark MotorLand), on-site VIP terraces, hospitality suites, a paddock with team garages, grandstand tiers (Grada 1A/1B/1C, 3B/3C, 7) and pelouse zones. It serves B2C motorsport fans, B2B corporate event organisers, schools and federations, motorsport series promoters (MotoGP Sports Entertainment Group, WorldSBK/FIM, RFME, FADA, F4 Spain, GT-CET, Toyota GR Cup Spain) and motorcycle trackday operators (TMSR, MPS Organisation, MotorExtremo, Eventos CENI, DMT), with 51–100 employees and a calendar anchored on the Aragón Grand Prix of MotoGP (renewed through 2027, reserve circuit to 2031) and the Aragón Round of WorldSBK.

The business model blends transaction-based ticket sales (public grandstand, pelouse, paddock, Grid Walk passes, the 'Una entrada dos mundiales' MotoGP+WSBK combo), VIP/hospitality packages, usage-based motorcycle trackday rentals, quote-based corporate and private events, guided tours, an official MotoGP camping zone, on-site F&B concessions, motorlandshop.com merchandising, and subscription-based tuition from the Master's in Motorsport Engineering co-run with Universidad San Jorge and SEAS. Distribution runs through owned digital storefronts (tickets.motorlandaragon.com, aragon_vip, motorlandshop.com, oneboxtds.net) plus channel partners (Feverup, federations, trackday operators) and on-site retail. Underlying technology is mostly third-party and undifferentiated: Google Analytics, Google Ads, YouTube embeds, Google reCAPTCHA, ShareThis plug-ins, the OneBoxTDS booking platform, the ColorIuris whistleblowing channel and a basic WhatsApp-based 'Lando' chatbot for fan Q&A. The entity is owned by three public-sector shareholders—Corporación Empresarial Pública de Aragón S.L.U., Diputación Provincial de Teruel and Ayuntamiento de Alcañiz—and discloses annual budgets, accounts and bank movements through the Aragón transparency portal.

Name

MotorLand Aragón

Legal name

Ciudad del Motor de Aragón, S.A.

Website

https://motorlandaragon.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

MotorLand Aragón is a publicly-owned motorsport and technology complex in Alcañiz, Spain, operating a 5.3 km FIA/FIM-homologated speed circuit, a karting circuit and an off-road circuit plus Technopark. It serves B2C motorsport fans and B2B clients by hosting MotoGP, WorldSBK, ESBK and corporate events.

Ownership category

akta.pro rank

Product category

Motorsport Venue Operations

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Motorsport venue
• Racing circuit hosting
• Karting competitions
• Corporate event venue
• Motorsport engineering education

Headquarters

HQ city

Alcañiz

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event ticket sales (B2C): Online sale of public grandstand, pelouse and paddock tickets for major events (MotoGP, WorldSBK, Racing Weekend, ESBK, karting) via own platform tickets.motorlandaragon.com. Includes tiered offers (general entry vs. premium access).
2. VIP / Hospitality packages: Premium VIP experiences for MotoGP and WorldSBK with climatized hospitalities, pit-lane-view terraces and gourmet catering (separate aragon_vip portal referenced).
3. Trackday rentals (tandas): Circuit rental for motorcycle trackdays organised with third-party operators (TMSR, MPS Organisation, MotorExtremo, Eventos CENI, DMT) via oneboxtds.net ticketing/registration platform. Recurring recurring bookings.
4. Corporate / private event hosting: B2B rental of meeting rooms, multifunctional spaces and outdoor areas to companies for conferences, workshops, team-building, incentive trips and product presentations.
5. Guided tours (visitas guiadas): Educational guided tours of the speed circuit for schools, associations and groups, including restricted areas (podium, press room, race control, boxes).
6. Merchandising: Sale of MotorLand-branded merchandise via motorlandshop.com store.
7. Official MotoGP camping zone: Managed on-site camping during MotoGP weekend (acampadamotogparagon.com) with paid reservations.
8. On-site concessions and food services: Sale of food and beverage via 'Tráiler de Alimentos de Aragón', 'Chiringuito del Paddock' and on-site restaurant 'Lamera Cup' during race weekends.
9. Master's in Motorsport Engineering (educational program): Co-organised Master's program with Universidad San Jorge and SEAS; 30 limited places per cohort, online + on-track; functions as both training revenue and talent pipeline.
10. Official camping parking / additional on-site services: Free helmet-guard service and motorcycle parking at Warm Up Party, paid parking during major events.
11. Advertising and data-driven audience monetisation: Use of Google Analytics, Google Ads, ShareThis and YouTube cookies to deliver behavioural advertising and measure audience; user profiles built for personalised communications.

Pricing tiers

Go-to-market motion5 records

Distribution channels10 records

Marketing channels10 records

Core offering

MotorLand Aragón operates a multi-circuit motorsport and technology complex in Alcañiz, Teruel (Spain), comprising a main FIA/FIM-homologated speed circuit (hosting MotoGP and WorldSBK), an international karting circuit, an off-road circuit and the adjacent Technopark MotorLand. Its commercial offering covers B2C ticketing and fan experiences (grandstand/pelouse/paddock tickets, Fan Festival, camping, guided tours, merchandising), B2B venue rental (corporate conferences, team-building, product launches), motorcycle trackday rentals (tandas) via authorised third-party operators, and a postgraduate Master's in Motorsport Engineering co-organised with Universidad San Jorge and SEAS.

Product overview

MotorLand Aragón operates a unified motorsport and technology complex in Alcañiz (Teruel) run by Ciudad del Motor de Aragón, S.A., combining three core racing facilities — the speed circuit (Circuito de velocidad), the international karting circuit (Circuito de karting) and the off-road circuit (Circuito off-road) — together with the Technopark technology park. Around these venues it sells experience products such as guided tours (Visitas guiadas), private corporate events (Eventos privados para empresas), the Aragón Karting Academy driver-development programme and the annual MotoGP Warm Up Party in Zaragoza. The commercial offering is complemented by the Master's in Motorsport Engineering (jointly with Universidad San Jorge and SEAS) and by digital services such as the Lando WhatsApp chatbot and online ticketing through OneBoxTDS and Feverup.

Differentiator

Problem solved

Functional benefit

Brands

• Technopark MotorLand: On-site technology park referenced as the "Parque tecnológico" of the MotorLand Aragón complex, with its own web presence at technoparkmotorland.com.
• Lando

Products and services

• Speed Circuit (Circuito de velocidad) Main 5.3 km racing circuit in Alcañiz that hosts MotoGP, WorldSBK, ESBK, F4 Spanish Championship, GT-CET and trackday sessions. Features named corners (Curva 3 Carlos Checa, Curva 10 Marc Márquez) and is sold to federations, series promoters and amateur trackday operators.
• International Karting Circuit (Circuito de karting) Dedicated karting circuit hosting the Aragón Karting Academy, Copa de España de Minivelocidad, T4 Series and DMT motorcycle courses. Sold to karting federations, academies and course operators.
• Off-Road Circuit (Circuito off-road) Off-road circuit used for rally, trial and off-road driving experiences within the MotorLand complex. Sold to off-road event organisers and experience operators.
• Technopark MotorLand Technology park located within the MotorLand complex that houses companies linked to the automotive, motorsport and mobility industries, sold as leased space to technology-business tenants.
• Guided Tours (Visitas guiadas) 75-minute guided tours of restricted areas of the speed circuit (podium, press room, race-direction room, pit lane and boxes) offered to schools, associations and groups on a quote-based booking.
• Private Corporate Events (Eventos privados para empresas) B2B offering renting meeting rooms, multifunctional spaces and circuit facilities for conferences, team-building, presentations, incentives and corporate events on a custom quote basis.
• Master's in Motorsport Engineering (Máster en Ingeniería del Motorsport) Postgraduate programme (7th edition starting January 2027) run with Universidad San Jorge and SEAS, combining online theory with on-site practicals at MotoGP, WorldSBK, Racing Weekend and karting events. 30 places per edition.
• Aragón Karting Academy Five-journey (April to October) pilot training programme promoted by Federación Aragonesa de Automovilismo with support of Gobierno de Aragón and RFEDA, hosted at the MotorLand international karting circuit.
• MotoGP Warm Up Party (Espacio Ebro, Zaragoza) Free two-day MotoGP-themed fan festival held in Zaragoza's Espacio Ebro as a prelude to the Aragón GP, with big-screen Assen broadcast, PRO MotoGP simulator, classic-bike exhibition, Kids zone, DJ sessions and aragonese rider meet-and-greets.
• MotoGP Aragón Grand Prix Tickets Annual public ticketing for the Gran Premio de Aragón de MotoGP, sold via tickets.motorlandaragon.com across multiple grandstand tiers (Grada 1A, 1B, 1C, 3B, 3C, 7, Pelouse 4, Pelouse 6) and bundled with Fan Festival access.
• WorldSBK Aragón Round Tickets Annual public ticketing for the Aragón Round of the MOTUL FIM Superbike World Championship, with combined-event pricing and bundled paddock/Pit Lane Walk/Fan Bike Parade access.
• EPIC Racing Weekend Tickets (F4 Spain / GT-CET / Toyota GR Cup / FADA) Multi-series race weekend (F4 Spain, GT-CET, Toyota GR Cup Spain, FADA regional championship) ticketing sold with €5 general entry and €35 Grid Walk pass upgrade through the Fever marketplace.
• Motorcycle Trackday (Tandas) Rentals Circuit rental for motorcycle trackdays on the speed circuit, sold to amateur and semi-professional riders via authorised third-party operators (TMSR, MPS Organisation, MotorExtremo, Eventos CENI, DMT) and registered through the OneBoxTDS platform.
• MotorLand Branded Merchandise MotorLand-branded merchandise (apparel and accessories) sold directly to consumers via the motorlandshop.com online store and on-site at race weekends.
• MotoGP Official Camping Zone Managed on-site camping during the MotoGP Aragón Grand Prix weekend, sold via acampadamotogparagon.com with paid reservations.

Quantifiable outcome

• More than 500 riders registered for the single Fan Bike Parade during the WorldSBK Aragón Round 2026
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature8 records

Partnerships

19 partnerships are on record, tiered flagship - contractual relationship covering the aragón grand prix renewal through 2027 and reserve circuit status through 2031; signed at edificio pignatelli by gobierno de aragón president jorge azcón and ceo carmelo ezpeleta., flagship - annual aragón round of the world superbike championship at motorland, with extensive on-site fan engagement (pit lane walk, fan bike parade, fan festival)., core - recurring host of national spanish superbike (esbk) and minivelocidad championships at motorland., core - recurring partner for aragón karting academy, t4 series regional karting and the trofeo de velocidad motorland aragón regional championship., core - headline four-wheel championship hosted at the epic racing weekend at motorland., core - headline four-wheel championship at the racing weekend., mid - monomarca toyota gr86 series hosted at the racing weekend., core - academic co-organiser of the master's in motorsport engineering (7th edition starting january 2027)., core - academic co-organiser of the master's in motorsport engineering., minor - authorised motorcycle trackday operator at the speed circuit., minor - french motorcycle trackday operator running events at motorland., minor - authorised motorcycle trackday operator running multiple events at motorland., minor - motorcycle trackday and training course operator at the speed circuit., minor - authorised motorcycle course / trackday operator at the karting circuit., mid - regional tourism partner; runs an activation stand at motorland events and supplies mascot appearances., mid - regional tourism cross-promotion partner; featured on-site and via discoveraragon.com link., minor - entertainment partner for the motogp warm up party., core - provider of the secure infrastructure for the whistleblower / canal de denuncias platform. and core - foundational analytics, advertising, video embedding and bot protection technology provider..

• MotoGP Sports Entertainment Group (formerly Dorna Sports)flagship - contractual relationship covering the aragón grand prix renewal through 2027 and reserve circuit status through 2031; signed at edificio pignatelli by gobierno de aragón president jorge azcón and ceo carmelo ezpeleta.Strategic or Co-development Partner · 10 June 2026Long-term championship hosting partnership. The June 2026 renewal guarantees the MotoGP Aragón Grand Prix at MotorLand in 2027 and keeps the circuit as MotoGP reserve through 2031. MotorLand is one of the host circuits of the MotoGP World Championship.
• WorldSBK (FIM Superbike World Championship)flagship - annual aragón round of the world superbike championship at motorland, with extensive on-site fan engagement (pit lane walk, fan bike parade, fan festival).Strategic or Co-development PartnerAnnual host of the Aragón Round of the MOTUL FIM Superbike World Championship (2026 edition held 29-31 May). Includes joint press activation (e.g., presentation in Huesca), Paddock Show activities, Fan Bike Parade, Pit Lane Walk and exclusive prize draws for MotoGP tickets.
• Real Federación Española de Motociclismo (RFME)core - recurring host of national spanish superbike (esbk) and minivelocidad championships at motorland.Strategic or Co-development PartnerHosts the Campeonato de España de Superbikes (ESBK 2026 on 18-19 July) and Copa de España de Minivelocidad (2026 on 11-12 July) at the speed circuit and karting circuit.
• Federación Aragonesa de Automovilismo (FADA)core - recurring partner for aragón karting academy, t4 series regional karting and the trofeo de velocidad motorland aragón regional championship.Strategic or Co-development PartnerCo-organiser of the Aragón Karting Academy (selection + 5-journey training programme running April to October) and the T4 Series regional karting championship (Tillotson / FADA promotion). Also co-organises the Trofeo de Velocidad MotorLand Aragón regional championship.
• F4 Spanish Championshipcore - headline four-wheel championship hosted at the epic racing weekend at motorland.Strategic or Co-development Partner36-car grid of the F4 Spanish Championship races at MotorLand as part of the EPIC Racing Weekend; sponsorship activation includes track signage and category-specific media coverage.
• GT-CET (Campeonato de España de Resistencia y GT)core - headline four-wheel championship at the racing weekend.Strategic or Co-development Partner39 cars across GT and Touring car divisions of the Spanish GT and Resistencia championship race at MotorLand as part of the EPIC Racing Weekend.
• Toyota GR Cup Spainmid - monomarca toyota gr86 series hosted at the racing weekend.Strategic or Co-development Partner13-14 identical Toyota GR86 cars race at MotorLand as part of the EPIC Racing Weekend in a single-make format.
• Universidad San Jorge (USJ)core - academic co-organiser of the master's in motorsport engineering (7th edition starting january 2027).Strategic or Co-development PartnerJoint owner with SEAS and MotorLand of the Master's in Motorsport Engineering, providing academic faculty and online platform (usjonline.es/motorland/master-ingenieria-motorsport). 30 places per cohort, more than 200 alumni trained across six editions.
• SEAS Estudios Superiores Abiertoscore - academic co-organiser of the master's in motorsport engineering.Strategic or Co-development PartnerCo-organiser of the Master's in Motorsport Engineering with Universidad San Jorge and MotorLand; provides online training infrastructure and teaching staff.
• TMSRminor - authorised motorcycle trackday operator at the speed circuit.Channel Partner/ Reseller/ DistributorAuthorised motorcycle trackday organiser hosting tandas on the speed circuit (e.g., 19-20 September 2026). Customer registration handled via tmsr.es.
• MPS Organisationminor - french motorcycle trackday operator running events at motorland.Channel Partner/ Reseller/ DistributorFrench motorcycle trackday operator running 28-29 June 2026 tandas at MotorLand; registration through mps-organisation.fr.
• MotorExtremominor - authorised motorcycle trackday operator running multiple events at motorland.Channel Partner/ Reseller/ DistributorMotorcycle trackday operator organising tandas on the speed circuit (5-6 July 2026 and 5-6 September 2026); reservations via motorextremo.es.
• Eventos CENIminor - motorcycle trackday and training course operator at the speed circuit.Channel Partner/ Reseller/ DistributorEventos CENI runs tandas and motorcycle driving courses at MotorLand; registration through eventosceni.es.
• DMT (cursillosdeconduccion.com)minor - authorised motorcycle course / trackday operator at the karting circuit.Channel Partner/ Reseller/ DistributorOrganises rodadas and pitbike courses at the international karting circuit of MotorLand; multi-level courses with rental motorcycles and instructor-led options.
• Dinópolis (Teruel)mid - regional tourism partner; runs an activation stand at motorland events and supplies mascot appearances.GTM or Marketing PartnerOperates an activation stand at the WorldSBK Aragón Round paddock, with the Dinópolis mascot appearing at the Pit Lane Walk. Cross-promotion of regional tourism.
• Turismo de Aragónmid - regional tourism cross-promotion partner; featured on-site and via discoveraragon.com link.GTM or Marketing PartnerCross-promotion partner linking MotorLand experiences with regional tourism (turismodearagon.com) for accommodation, gastronomy and cultural visits. Also operates 'Tráiler de Alimentos de Aragón' stand at major events.
• Michenlo (DJ)minor - entertainment partner for the motogp warm up party.GTM or Marketing PartnerGalician DJ and content creator headlining the Saturday 27 June 2026 (16:00-18:00) session at the MotoGP Warm Up Party in Zaragoza.
• ColorIuris (qualified trust service provider)core - provider of the secure infrastructure for the whistleblower / canal de denuncias platform.Technology or IntegrationProvides the qualified trust service that hosts MotorLand's whistleblower channel (Canal de Denuncias) in compliance with EU Regulation 910/2014 and Spanish Law 6/2020. Access via coloriuris.net/canal-denuncias/formulario/motorlandaragon.
• Google (Analytics, Ads, YouTube, reCAPTCHA)core - foundational analytics, advertising, video embedding and bot protection technology provider.Technology or IntegrationProvides Google Analytics, Google Ads (including IDE and DoubleClick cookies), YouTube video embedding with cookies (VISITOR_INFO1_LIVE, YSC, PREF, GPS), and Google reCAPTCHA bot detection on the website.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mugello Circuit: Italian FIM/FIA-grade circuit owned by Ferrari that hosts MotoGP and Ferrari events; comparable to MotorLand as a MotoGP round host and motorsport tourism destination, but with deeper OEM backing.
• Silverstone Circuit: UK-based major motorsport complex hosting F1, MotoGP and British championships; competes with MotorLand for premium European motorsport events and corporate hospitality budgets at a much larger scale.
• Circuit de Spa-Francorchamps: Long-established Belgian FIA/FIM-grade circuit hosting MotoGP, WorldSBK, F1 and WEC; competes with MotorLand for international championship slots and tourism spend, but operates at a larger scale and with broader event portfolio.
• MotoGP Sports Entertainment Group (Dorna Sports): Commercial rights holder of MotoGP and MotorLand's anchor championship customer; sets the calendar that determines MotorLand's flagship weekend revenue and broadcast exposure.

Direct peers

• Circuito Permanente de Velocidad de Montjuïc / Madrid Jarama: Historic Spanish circuits (Madrid region) hosting national motorsport events, corporate experiences and trackdays; compete with MotorLand for B2B event budgets and Spanish motorsport fans.
• Circuit de Barcelona-Catalunya: FIA/FIM-grade Spanish circuit that regularly hosts MotoGP and Formula 1 and competes directly with MotorLand for Spanish motorsport spectators, corporate events and federation calendar slots.
• Circuito de Jerez - Ángel Nieto: Historic Andalusian circuit that hosts MotoGP, WorldSBK and major Spanish motorsport events; competes with MotorLand for national championship rounds, trackdays and tourism-linked visitor spend.
• Circuit Ricardo Tormo (Valencia): Spanish FIM-homologated circuit hosting MotoGP, WorldSBK and ESBK; competes with MotorLand for the same federation calendar slots and Spanish motorsport fan base.
• Autódromo Internacional do Algarve (Portimão): Portuguese FIA/FIM-grade circuit that has joined the MotoGP and WorldSBK calendars in recent years and competes with MotorLand for international championship hosting, trackdays and Iberian motorsport tourists.

Others

• Fédération Internationale de l'Automobile (FIA): Global sanctioning body whose homologation standards and championship frameworks underpin MotorLand's ability to host FIA-grade events; relevant as the upstream regulator of the circuit's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bgarlinthouse
• YouTubeyoutube.com/user/motorlandaragon
• Facebookfacebook.com/motorlandaragon
• LinkedInlinkedin.com/company/motorlandaragon
• Instagraminstagram.com/motorlandaragon
• TikToktiktok.com/@motorlandaragon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotorLand Aragón