Realtor Association of Southern Kentucky

What Realtor Association of Southern Kentucky does

The Realtor Association of Southern Kentucky (RASK) is a nonprofit professional trade association founded in 1937 (originally as the Bowling Green Board of REALTORS, renamed in 1997) and headquartered in Bowling Green, Kentucky. It serves real estate professionals across seven South-Central Kentucky counties — Allen, Barren, Butler, Edmonson, Logan, Simpson, and Warren — through a membership base of 950+ REALTOR members and 100+ business partner affiliates. The association operates with a small core staff of four (CEO Steve Denney, Executive Assistant Tricia Brown, Membership & Marketing Director Maia Ford, Office & Communications Admin Shannon Tuggle), with Tony Vance serving as VP, and is governed as a chartered local board under the National Association of REALTORS (NAR) and Kentucky REALTORS.

RASK's core products and services include a Multiple Listing Service operated through its REIS subsidiary (processing 2,500+ listings annually), Supra eKEY electronic lockbox and showing services, a member directory and referral network, Kentucky Real Estate Commission (KREC)-approved continuing education programs, and advocacy/representation on industry and regulatory matters. The underlying technology stack consists of off-the-shelf platforms — Paragon MLS (CoreLogic) for listing and MLS workflows, Supra eKEY for electronic lockbox and showing access, and GrowthZone for membership management. NAR and KREC affiliations embed the association within the broader national REALTOR brand, Code of Ethics framework, and regulated continuing-education system.

RASK's business model is that of a dues-based, member-funded nonprofit trade association. Revenue is generated through individual REALTOR member dues, business partner affiliate fees, MLS subscription and listing fees (via REIS), Supra eKEY and sync subscription pass-throughs, and continuing education tuition (including courses available to non-member licensees). Go-to-market is regional and relationship-driven, anchored in Bowling Green and the surrounding counties; performance indicators are membership growth, listing volume through REIS, and education-program participation rather than top-line revenue. The association also operates the long-standing Hope for Hunger community initiative (15+ years), which functions as a member-engagement and brand-building mechanism alongside its commercial offerings.

Name

Realtor Association of Southern Kentucky

Legal name

REALTOR Association of Southern Kentucky, Inc.

Website

https://raskrealtors.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nonprofit regional trade association serving 950+ REALTOR members across seven South-Central Kentucky counties; provides MLS services via its REIS subsidiary, Supra eKEY lockbox access, KREC-approved continuing education, and advocacy under NAR and Kentucky REALTORS affiliations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues and Fees: Annual membership fees from REALTORS across various membership categories including primary REALTOR Candidate, Secondary REALTOR Candidate, MLS Only Subscriber, and Business Partner memberships. Education courses provided free of charge or at substantially reduced price to members.
2. Multiple Listing Service (MLS) Access: MLS access bundled with membership, with separate MLS-only subscriptions available for agents holding primary membership elsewhere.
3. Supra eKEY Subscription: Paid subscription service for electronic lockbox access. Available to RASK REALTORS and business partners. Separate security deposit required for first lockbox checkout.
4. Continuing Education: Education courses provided free to RASK members; non-members pay fees (e.g., $30 for CE courses, $60 for KY Core Course).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RASK is a private nonprofit professional trade association that provides membership services to over 950 REALTORS and 100+ business partners across seven Southern Kentucky counties. It operates a computerized Multiple Listing Service (MLS) through its wholly owned subsidiary Real Estate Information Services, Inc. (REIS), offering Supra eKEY electronic lockbox access, KREC-approved continuing education, professional standards/ethics enforcement, advocacy, and consumer-facing property search tools.

Product overview

RASK operates as a REALTOR association offering a portfolio of interconnected products and services centered on real estate professional support. The core offerings include MLS access through Paragon and Supra eKEY electronic lockbox services for property showings. Supporting products include the RASK Market Monitor for housing statistics, education courses (CE/PLE) for licensing compliance, a member portal for resources and webinars, consumer-facing property search, a GoLocalBG business partner directory, professional standards services for ethics and arbitration, REALTORS Hope for Hunger community initiative, and scholarship programs. The services connect through GrowthZone-powered member portals and event registration systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS) Computerized MLS platform operated by REIS subsidiary, processing over 2,500 listings annually, allowing REALTOR members to search and manage property listings in the Southern Kentucky region.
• Supra eKEY Electronic Lockbox Service Paid subscription app-based service providing access to electronic lockboxes for showing properties. Available to REALTOR members and business partners, with a separate security deposit required for first lockbox checkout.
• REALTOR Continuing Education Courses KREC-approved continuing education and post-license courses offered free to RASK members and at reduced fees to non-members. Includes CE courses, PLE courses, and REALTOR designation programs.
• RASK Market Monitor Monthly housing market statistics and reports providing data on average sales price, units sold, dollar volume, median days on market, pending sales, and new listings for the Southern Kentucky region.
• Member Portal / Info Hub Online portal for members to access resources, webinars, education materials, manage their membership, register for events, and access MLS services.
• Property Search Online consumer-facing property search tool allowing home buyers and sellers to filter by property type (Residential, Condominium, Rental, Townhome) with various sorting options.
• GoLocalBG Business Partner Directory Local business directory connecting consumers with affiliated service providers including lenders, insurance agents, home inspectors, attorneys, and title companies in South Central Kentucky.
• Professional Standards Services Arbitration and professional standards enforcement services for settling commission disputes and ethics complaints, including REALTOR-to-REALTOR mediation handled through Kentucky REALTORS.

Quantifiable outcome

• 2,500+ listings processed annually through MLS
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kentucky REALTORScoreStrategic or Co-development PartnerRASK partners with Kentucky REALTORS (KYR) to ensure ethical behavior of REALTOR members through the professional standards process. KYR handles ethics complaints and arbitration requests, and provides access to REALTOR-to-REALTOR mediation services. KYR Region 2 Director serves on RASK board.
• National Association of REALTORScoreStrategic or Co-development PartnerRASK is a local association affiliated with NAR, providing members access to NAR training, Code of Ethics requirements, Fair Housing training (every 3 years), and advocacy through REALTORS Political Action Committee (RPAC).
• Supra (Electronic Lockbox Services)coreTechnology or IntegrationRASK offers Supra eKEY services through its REIS subsidiary, providing one of the most sophisticated electronic lockbox services in the country. Supra eKEY is a paid subscription app for accessing electronic lockboxes when showing properties.
• Real Estate Information Services, Inc. (REIS)coreStrategic or Co-development PartnerREIS is a wholly owned subsidiary of RASK that operates the computerized MLS processing over 2,500 listings annually. The distributed and web-based system features the latest MLS software and Supra eKEY services.
• Kentucky Real Estate Commission (KREC)coreStrategic or Co-development PartnerRASK provides KREC-approved continuing education and post-license courses for real estate education credit. Works with KREEF (Kentucky Real Estate Education Foundation) for designation courses.
• GoLocalBG Business PartnersminorGTM or Marketing PartnerRASK's GoLocal initiative promotes local businesses in South Central Kentucky. The program encourages consumers to support locally-owned businesses including REALTORS, lenders, insurance agents, and inspectors during the home-buying process.
• Community Organizations (Hope for Hunger)minorStrategic or Co-development PartnerRASK partners with local businesses, volunteers, and community organizations for the REALTORS Hope for Hunger initiative, which has been fighting food insecurity for 15 years. Partners include school resource centers and food banks throughout South Central Kentucky.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Emerging players

• Bright MLS: A large multi-state MLS operator serving the Mid-Atlantic region with a modern unified MLS platform. Comparable as an MLS technology peer where RASK's REIS subsidiary competes on data and listing infrastructure, though Bright operates at much greater scale.

Broad incumbents

• Kentucky REALTORS: State-level REALTOR association that acts as both an umbrella body and a strategic partner to RASK. Comparable as a broader incumbent offering overlapping services (advocacy, education, professional standards) but at state rather than local scope.
• National Association of REALTORS: The national trade association that RASK affiliates with and through which RPAC advocacy and Code of Ethics training flow. Comparable as the ultimate incumbent in the REALTOR association ecosystem, though NAR operates nationally rather than regionally.

Direct peers

• Northern Kentucky Association of REALTORS: Another Kentucky local REALTOR association serving the Cincinnati-adjacent region. Directly comparable in mandate, product portfolio (MLS, Supra eKEY, education, ethics), and affiliation tier with KY REALTORS and NAR.
• Lexington-Bluegrass Association of REALTORS: Kentucky local REALTOR association serving the Lexington metro region. Operates the same membership/MLS/education/advocacy stack as RASK and is governed by volunteer boards, providing a directly comparable peer for benchmarking member services and dues structure.
• Greater Louisville Association of REALTORS: A larger Kentucky local REALTOR association serving the Louisville metro area. Comparable in offering (MLS access, professional standards, advocacy, education) and affiliation structure with KY REALTORS and NAR, making it the closest operational analog to RASK at greater scale.

Others

• CoreLogic (now part of Cotality): A real estate data and analytics provider serving MLS systems, lenders, and real estate professionals. Comparable as an upstream data/infrastructure enabler for the MLS stack that RASK's REIS subsidiary relies on.

Regional players

• Memphis Area Association of REALTORS: A Tennessee-based local REALTOR association operating a similar MLS/lockbox/education stack across a regional footprint. Comparable in service portfolio but does not directly compete with RASK given different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RASKrealtors
• Xx.com/RASKREALTORS
• LinkedInlinkedin.com/company/sokyrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtor Association of Southern Kentucky