What The Coast Distribution System does

The Coast Distribution System (formerly NYSE Amex: CRV, founded 1977, headquartered in San Jose, California) is the legacy corporate identity behind what is now operationally run as NTP-STAG, a privately held North American distributor of RV aftermarket parts and accessories, headquartered at 44 Tunkhannock Avenue, Exeter, Pennsylvania. The business distributes more than 35,500 SKUs across appliance, towing, interior, exterior, accessory, and service-parts categories to four primary segments: RV dealers, mobile service technicians, RV service centers, and hitch/commercial trailer installers. Revenue is generated through B2B distribution on a transaction-fee basis with quote-based, monthly billing — pricing is not publicly disclosed.

NTP-STAG's go-to-market is enterprise field sales: more than 1,000 customer visits per week, call centers in every U.S. time zone, and dedicated account management for dealers, OEM warranty programs, and service centers. Distribution is vertically integrated via a private fleet of 50 over-the-road trucks and 500 delivery drivers, supported by 8 warehouses, 37 cross-docks, and 45 total North American locations, completing 95,000 routes annually and 30 million miles per year, with a stated 99% order fulfillment rate and next-day delivery to most markets. The customer base spans branded RV dealers (Walnut Ridge RV, Orange RV Phoenix, Evans and Son RV, Blue Dog RV, Campers Inn, Ron Hoover RV) and major RV manufacturers (Airxcel, Jayco, Grand Design) with which it co-develops warranty claims fulfillment workflows.

NTP-STAG complements physical distribution with a digital services stack — Via, Topline, Parts Via, MagniFinder, VIA Retail, and SMART — focused on parts ordering, inventory lookup, store performance, and dealer-to-OEM integration, plus marketing services, merchandising, and the EXPO trade show (described as the largest in the RV aftermarket). The company appears to operate under the broader LKQ Corporation umbrella based on footer references, with Keystone Automotive Operations retained as a wholly-owned, acquired brand; parent ownership stake is not formally disclosed. Leadership consists of Thomas R. McGuire (Executive Chairman) and James Musbach (President, CEO & Director).

Name

The Coast Distribution System

Legal name

NTP-STAG

Website

https://coastdistribution.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

The Coast Distribution System, operationally run as NTP-STAG, is a North American B2B distributor of more than 35,500 RV aftermarket parts and accessories, serving RV dealers, mobile service technicians, RV service centers, and commercial trailer installers from 8 warehouses and 37 cross-docks via a private fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parts and Accessories Distribution: NTP-STAG generates revenue through distribution of RV parts and accessories to dealers, service centers, and mobile technicians. Revenue comes from the sale of over 35,500 parts and accessories across multiple product categories including appliances, towing, interiors, exteriors, and service parts. They operate with a private fleet delivering to cross-docks for efficient fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Coast Distribution System, operating as NTP-STAG, is a wholesale distributor of recreational vehicle (RV), towing, and outdoor power equipment parts and accessories to dealers, service centers, and mobile technicians across North America. It stocks 35,500+ parts across 8 warehouses and 37 cross-docks, delivers via a private fleet, and layers on marketing, merchandising, and dealer technology platforms (Via, Topline, Parts Via, MagniFinder).

Product overview

NTP-STAG operates as a complete business solutions provider for the RV aftermarket, offering a platform-plus-modules architecture combining physical products (parts and accessories across categories including Appliances, Towing, Interiors, Exterior, Accessories, and Service Parts) with digital technology solutions. The digital portfolio consists of four named products: Via (core dealership operations platform), Topline (sales performance solution), Parts Via (parts ordering management), and MagniFinder (parts search and identification tool). These technology solutions are complemented by marketing services, fulfillment and logistics, category management, and sales support services.

Differentiator

Problem solved

Functional benefit

Brands

• Via: Digital retail platform for RV dealers
• Topline
• Parts Via
• MagniFinder
• VIA Retail
• SMART

Products and services

• Parts and Accessories Distribution Wholesale distribution of 35,500+ RV, towing, and outdoor power equipment parts and accessories across categories including Appliances, Towing, Interiors, Exteriors, Accessories, and Service Parts, sold to RV dealers, service centers, and mobile technicians with next-day delivery to most North American markets.
• Via Digital retail/dealership operations platform connecting RV dealers to the distribution network for store performance improvement and parts ordering.
• Topline Technology solution for improving store performance and sales for RV dealers and retailers.
• Parts Via Parts ordering and management digital platform enabling dealers to order and manage inventory from the distribution network.
• MagniFinder Parts search and identification tool that helps customers locate and identify the right RV parts and accessories.
• Marketing Services Turn-key dealer marketing programs including digital, social, and email campaigns, marketing collateral, events and training to help dealers sell more product.
• Fulfillment & Logistics Private-fleet fulfillment and logistics service using 8 warehouses and 37 cross-docks, 50 over-the-road trucks and 500 delivery drivers to provide next-day delivery at a 99% fill rate.

Quantifiable outcome

• 99% order fulfillment rate
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• AirxcelcoreStrategic or Co-development PartnerLong-term strategic partnership with Airxcel, a leading RV manufacturer. NTP-STAG has been a committed partner with Airxcel for many years. Together they developed the first industry-leading processes to fulfill warranty claims, enabling excellent service and turnaround times for consumers. NTP-STAG is described as the leading distributor in the RV aftermarket for Airxcel products.
• JaycocoreStrategic or Co-development PartnerParts fulfillment partnership where NTP-STAG's inventory availability makes a huge difference in dealer service department efficiency. When dealers order parts from the Jayco website, availability through NTP-STAG is highlighted. Deliveries are reliable and arrive within one day.
• Grand DesigncoreStrategic or Co-development PartnerParts fulfillment partnership similar to Jayco, with NTP-STAG providing reliable next-day delivery of parts for Grand Design RVs through dealer website integrations.
• Keystone Automotive OperationsflagshipChannel Partner/ Reseller/ DistributorParent company and sister brand within the LKQ Corporation portfolio. Keystone Automotive Operations is a key channel partner under the NTP-STAG umbrella, serving the RV aftermarket with comprehensive distribution services.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Ox: Manufacturer of tow bars, baseplates, trailer hitches, and RV towing accessories sold primarily through RV dealers. Comparable as a category-specific supplier in the towing/hitch category that NTP-STAG distributes.
• Curt Group: Leading North American manufacturer of towing products (hitches, ball mounts, wiring, brake controllers) under the Curt, Reese, and Draw-Tite brands. Comparable as a primary supplier of towing/hitch SKUs that flow through NTP-STAG's distribution network to RV dealers.
• Camping World Holdings: Largest US RV retailer and service provider with national footprint. Comparable as a downstream channel participant in the RV aftermarket ecosystem, sourcing parts from NTP-STAG and similar distributors while operating dealerships and service centers nationwide.

Broad incumbents

• AutoZone: Largest US automotive aftermarket retailer with extensive store and hub distribution network. Comparable in distribution density and parts inventory depth serving professional installers and DIY consumers, though concentrated in traditional auto categories.
• O'Reilly Automotive: Major US automotive aftermarket parts retailer and distributor serving professional and DIY customers. Comparable in distribution scale, inventory breadth, and dual-side customer model (professional + retail), though focused on traditional auto parts rather than RV specialty.
• Advance Auto Parts: US automotive aftermarket parts retailer and distributor serving professional and DIY customers across North America. Comparable in distribution-driven business model and parts inventory management, with overlap on light-duty trailer and towing parts categories.
• Tractor Supply Company: Largest US rural lifestyle retailer serving farmers, ranchers, and outdoor enthusiasts with equipment, parts, and accessories. Overlaps with NTP-STAG's Outdoor Power Equipment customer base and shares the rural/outdoor distribution niche.
• Genuine Parts Company: Operator of NAPA Auto Parts, the largest distribution network for automotive replacement parts in North America. Comparable as a broad-line automotive aftermarket wholesaler/distributor serving professional installers and retailers, with similar business model of inventory depth and delivery speed.
• LKQ Corporation: Parent company and Fortune 500 distributor of automotive aftermarket parts across North America, Europe, and the UK. Operates a much broader portfolio (collision, recycled, specialty vehicle) of which NTP-STAG is the RV/towing/outdoor power equipment segment, providing procurement scale and capital access.

Others

• Thor Industries: Largest global manufacturer of RVs across motorized and towable segments. An upstream OEM partner and customer of NTP-STAG for warranty parts and dealer fulfillment, providing demand signal but not directly competitive with the distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NTPSTAG
• Facebookfacebook.com/ntpstag
• LinkedInlinkedin.com/company/coast-distribution-system
• Instagraminstagram.com/ntpstag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coast Distribution System