Namo

What Namo does

Namo operates Nameshift.com, a self-serve online escrow marketplace for peer-to-peer domain name transfers, headquartered at Steenplaetsstraat 6, 2288AA Rijswijk, Netherlands (Dutch Chamber of Commerce registration KvK 88910652). The platform holds buyer payment in escrow until the domain transfer is verified complete, offering a full refund guarantee if the transfer fails, and reports an average transfer completion time of 24 hours. The core product is a single, workflow-driven escrow service for domain purchases, accessed through a self-serve website with localized versions in 18+ languages covering Belgium, Netherlands, Germany, Austria, Spain, France, Italy, Poland, Portugal, Sweden, Turkey, the UK, the US, Canada, Japan, and China. Payment acceptance spans global card schemes (VISA, Mastercard, American Express, Discover) and bank transfer plus regional rails including iDEAL (Netherlands), Bancontact (Belgium), EPS (Austria), UnionPay (China), and JCB (Japan), with the multilingual website acting as the primary acquisition channel.

The revenue model is purely transaction-based: the platform charges sellers a commission on each facilitated transfer while buyers pay only the agreed domain price with no service or transaction fees. The target customer is horizontal — individuals and SMBs seeking to acquire existing or premium domain names who would otherwise face counterparty risk in direct peer-to-peer transactions — and the company operates with a lean 1-10 employee structure. The firmographic record dates the company to 2012; no ownership, founder, investor, or funding information is disclosed in the source material.

The technology stack centers on the escrow workflow integrated with a multi-rail payment layer and a localized front-end; there is no disclosed AI/ML component, no public API or SDK, and no evidence of proprietary data assets. The strategic posture is best characterized as a niche, low-overhead global marketplace pursuing international distribution through localization and regional payment coverage rather than through differentiated technology or capital-led growth.

Name

Namo

Legal name

Nameshift.com

Website

https://namo.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Namo operates Nameshift.com, a Netherlands-based self-serve escrow marketplace that enables secure peer-to-peer domain name transfers between buyers and sellers globally. Revenue comes from seller-paid commissions; buyers transact free at the listed domain price.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

NAICS

Trusts, Estates, and Agency Accounts (52592), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Domain Names & Digital Identity NFT Marketplaces (FSADANAK)

Keywords

• Domain escrow service
• Domain marketplace
• Domain name transfer
• Secure domain purchase
• Premium domain sales

Headquarters

HQ city

Wortegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Commission from Sellers: The company charges sellers a commission fee for facilitating domain transfers. Buyers pay no fees; sellers pay the entire commission cost. The purchase price covers only the domain cost with no additional service fees for buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nameshift.com operates an online marketplace that facilitates secure peer-to-peer domain name purchases via a third-party escrow service. Buyers acquire domain names at the listed price with no additional fees, while sellers pay a commission; funds are held in escrow until the domain transfer is confirmed, with a full refund guarantee if the transfer fails. The platform includes free domain transfer assistance, free buyer support, and free VAT invoicing, with an average transfer completion time of 24 hours.

Product overview

Nameshift.com is a domain marketplace offering a single unified escrow service for purchasing domain names. The service connects domain sellers with buyers, providing a secure transfer process with buyer protections including refund guarantees if transfers fail. The company offers free domain transfer assistance, free buyer support, and VAT invoices, with sellers paying the commission instead of buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Escrow Service A third-party escrow service that facilitates safe domain name purchases for buyers and sellers, protecting buyers by holding funds until the domain transfer is completed. Includes free domain transfer assistance, free buyer support, free VAT invoicing, and a full refund guarantee if the transfer cannot be completed. Buyers pay only the domain purchase price; sellers pay all commission fees.

Quantifiable outcome

• Domain transfer completed within 24 hours on average

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators1 record

Expansion highlights3 records

Direct peers

• Undeveloped: Undeveloped is a domain marketplace focused on investor-quality premium domains with a similar seller-paid commission model, directly competing for the same buyer/seller flow.
• Saw.com: Saw.com is a boutique domain brokerage and marketplace specializing in premium domains, with curated listings and buyer outreach — overlapping with Nameshift on premium domain transactions and buyer protection.
• Dan.com: Dan.com operates one of the largest domain name marketplaces with integrated escrow and installment-based payment plans — a direct competitor in the same buyer/seller flow, with overlapping seller-paid commission economics.
• Escrow.com: Escrow.com provides third-party escrow services for domains, websites, and general transactions — overlapping directly with Nameshift's escrow trust primitive and target buyer/seller personas.

Broad incumbents

• Namecheap: Namecheap is a major domain registrar with its own aftermarket/marketplace and transfer services, competing for the same buyer pool with broader registrar economics behind it.
• GoDaddy: GoDaddy is the world's largest domain registrar and owner of Afternic, with bundled marketplace, escrow, and transfer services that compete for both buyer acquisition and seller listings.
• Afternic: Afternic, owned by GoDaddy, is a major domain marketplace with deep inventory and distribution through registrars. It competes directly for seller listings and buyer traffic in the secondary domain space.
• Sedo: Sedo is the world's largest domain marketplace, offering brokerage, auction, and marketplace services with millions of listings. It is the dominant incumbent in the same category Nameshift competes in.

Emerging players

• Flippa: Flippa is a marketplace for buying and selling online businesses, websites, and apps, with escrow built in — adjacent to Nameshift's escrow-based asset transfer model but covering broader digital asset categories.
• Squadhelp: Squadhelp runs a curated brandable domain marketplace with naming contests and agency-style services, overlapping with Nameshift in the premium/brandable domain segment but with a more agency-oriented offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Namo-305384270084749

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namo