Made To Engage
Made To Engage (trading as UNRVLD) is a London-headquartered digital experience and technology agency delivering platform creation, portals, CRO, and managed services to enterprise clients worldwide across at least 12 named brands and 10 verticals.
- Company typePrivate
- Founded2011
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made To Engage does
Made To Engage trades commercially as UNRVLD, a London-headquartered digital experience and technology agency operating from 2-3 Golden Square. The firm is incorporated in England and Wales as UNRVLD Ltd. (company number 03749987) and delivers a full-service portfolio spanning Digital Platform Creation, Customer/Employee/Member Portals, Digital Strategy, Experience Design, Data and AI, Experimentation and CRO, SEO, and Managed Services. Underlying technology is partner-platform-based rather than proprietary: the agency is certified across Optimizely (Premier Partner, Partner of the Year 2025), Vercel (Certified Solution Partner, inaugural 2025 cohort), Sitecore, and Contentful, with secondary partnerships across Shopify, Commerce Layer, Algolia, Cloudflare, Bynder, and Microsoft Azure.
The business model is professional services revenue from enterprise client engagements. GTM is direct enterprise sales, consultative and relationship-led, evidenced by named enterprise logos including Arup, Diageo, Linklaters, Permanent TSB (10-year relationship), LIV Golf, EuroLeague Basketball, Smeg, New Era Cap, Biffa, Wren Kitchens, Barratt Homes, Energia, and Chillys. Marketing is content-driven, centered on quantified case studies (e.g., 200% D2C revenue growth for Smeg, 133% session lift for EuroLeague, 60% revenue growth for New Era Cap, 100+ countries served for Arup) and earned media through Webby Awards and vendor partner awards. Headcount is reported at 11-50, and delivery footprint is worldwide despite a UK domicile.
Customer concentration risk is moderate given the breadth of named logos across 10+ verticals, though enterprise-only motion and absence of SMB volume expose the firm to churn on any single large account. AI capability is offered as a service line but lacks proprietary model, research, or senior AI-hire evidence, classifying the firm as AI-assisted rather than AI-differentiated. Revenue is not publicly disclosed; triangulation from headcount and enterprise agency benchmarks places estimated annual revenue in the $10M-$25M range, with Low confidence.
Made To Engage firmographics
Firmographics- Name
- Made To Engage
- Legal name
- UNRVLD Ltd.
- Website
- https://madetoengage.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made To Engage (trading as UNRVLD) is a London-headquartered digital experience and technology agency delivering platform creation, portals, CRO, and managed services to enterprise clients worldwide across at least 12 named brands and 10 verticals.
- Ownership category
- akta.pro rank
Made To Engage industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Event Strategy & Experience Design (BPAFAGAA)
Keywords
Where Made To Engage is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Made To Engage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Agency Services: UNRVLD generates revenue by providing digital consulting, implementation, and managed services to enterprise clients. Services include digital platform creation, customer/employee portals, digital strategy, experience design, data and AI implementation, experimentation and CRO, SEO services, and managed services. Revenue is derived from professional services engagements with major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Made To Engage product offering
Product offeringCore offering
Made To Engage, operating under the brand UNRVLD, is a digital experience and technology agency that designs, builds, and optimizes digital platforms, customer/employee/member portals, and direct-to-consumer commerce experiences for enterprise organizations. The agency specializes in implementing, customizing, and optimizing enterprise platforms such as Optimizely, Sitecore, Contentful, Shopify, Vercel, and Commerce Layer, delivering end-to-end engagements across digital strategy, experience design, data and AI, experimentation and CRO, SEO, and managed services.
Product overview
UNRVLD is a digital experience and technology agency offering a comprehensive suite of services organized around digital platform creation and optimization. The agency's portfolio includes Digital Platform Creation, Customer/Employee/Member Portals, Digital Strategy, Experience Design, Data and AI, Experimentation and CRO, SEO Services, and Managed Services. These services are delivered through partnerships with leading technology platforms including Optimizely, Contentful, Sitecore, Shopify, Vercel, Commerce Layer, Algolia, Cloudflare, Bynder, and Microsoft Azure. The agency focuses on delivering measurable business outcomes for clients across multiple industries including retail, banking, sports, and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Platform Creation Transformative digital platform development services focused on creating new digital customer experiences for enterprise organizations, delivered through partnerships with platforms such as Optimizely, Sitecore, and Contentful.
- Customer, Employee & Member Portals Development of digital portals for customers, employees, and members to access services and information, including self-service customer portals for enterprise clients such as Biffa.
- Digital Strategy Strategic consulting services to align digital initiatives with measurable business outcomes for enterprise clients.
- Experience Design UX/UI design services focused on creating enhanced digital experiences for enterprise digital platforms.
- Data and AI Data analytics and artificial intelligence implementation services to drive business insights and automation for enterprise digital platforms.
- Experimentation and CRO Conversion rate optimization and A/B testing services to improve digital platform performance and deliver measurable ROI improvements.
- SEO Services and Consultancy Search engine optimization services and consultancy to improve organic visibility, search traffic, and discoverability for enterprise digital properties.
- Managed Services Ongoing maintenance, optimization, and support services for digital platforms following launch, enabling long-term platform performance.
Quantifiable outcome
- 200% YOY D2C revenue growth in first 2 years
- +5 more outcomes
Companies that use Made To Engage
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Made To Engage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Made To Engage partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- OptimizelycoreUNRVLD is a premier Optimizely partner and was named Optimizely Solution Partner of the Year 2025. The agency specializes in Optimizely-based digital platform creation and optimization, delivering flagship implementations for clients like Arup and PTSB. Optimizely is highlighted as the technology platform for major case studies.
- VercelcoreUNRVLD was named a Vercel Certified Solution Partner in the inaugural cohort in 2025. The partnership provides access to next-generation edge computing and web deployment capabilities. UNRVLD is listed as a 'Vercel-certified solution partner' on the website.
- SitecorecoreUNRVLD is a Sitecore implementation partner with 'deep Sitecore expertise' as noted in client testimonials. The agency has delivered Sitecore-based digital experiences including the Biffa customer self-service portal.
- ContentfulcoreUNRVLD is a Contentful partner, utilizing the headless CMS platform for delivering content-rich digital experiences. Contentful is featured as one of UNRVLD's platform specializations.
- ShopifysecondaryUNRVLD leverages Shopify for e-commerce implementations, particularly for direct-to-consumer (D2C) retail channels. The Smeg D2C case study showcases Shopify-based e-commerce delivery.
- Commerce LayersecondaryComposable commerce platform partner enabling headless e-commerce capabilities. Listed as part of UNRVLD's technology ecosystem for building modern digital commerce experiences.
- MicrosoftsecondaryTechnology ecosystem partner. UNRVLD builds on Microsoft infrastructure and tools as part of its digital platform delivery capabilities.
- AzuresecondaryCloud infrastructure partner for hosting and deploying digital platforms. Listed alongside Microsoft as part of UNRVLD's cloud technology ecosystem.
- AlgoliasecondarySearch and discovery platform partner integrated into UNRVLD's digital platform implementations for enhanced site search functionality.
- CloudflaresecondaryEdge computing and CDN partner providing performance, security, and serverless capabilities for deployed digital platforms.
- ByndersecondaryDigital asset management (DAM) platform partner for managing and organizing digital content across client platforms.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Made To Engage competitors and assessment
Company assessmentDirect peers
- Thoughtworks: Global technology consultancy with strong experience in composable commerce, digital platforms, and enterprise engineering, competing for the same Optimizely/Sitecore-style transformation programmes.
- R/GA: Digital experience agency combining creative, technology, and design for enterprise clients, with overlapping service lines in platform creation, experience design, and connected commerce.
- Valtech: Digital transformation agency specialising in MACH/composable architecture and experience platforms, overlapping significantly with UNRVLD's Optimizely/Sitecore/Contentful delivery model.
- Huge: Digital experience agency focused on strategy, design, and technology for enterprise brands, with comparable offerings in platform builds, CRO, and experience optimisation.
- Dept: Global digital experience agency with comparable composable/MACH delivery capabilities, multi-platform partnerships, and enterprise D2C and brand experience clients. Closest comparable in scale and service mix.
- AKQA: Award-winning digital creative and experience design agency serving global enterprise brands across multiple verticals, with a comparable outcomes-driven creative technology positioning.
- Kin + Carta: Digital transformation consultancy delivering platform engineering, data, and experience design to enterprise clients, with comparable composable platform and managed services offerings.
Broad incumbents
- Deloitte Digital: Strategy, creative, and technology arm of Deloitte serving enterprise clients with digital experience, platform, and commerce transformation programmes at global scale.
- Accenture Song: The experience and creative arm of Accenture, serving the same global enterprise clients with a far larger delivery network — a frequent competitor on the largest digital transformation RFPs.
Regional players
- Netstarter: Australia-based digital experience and commerce agency serving enterprise clients in APAC; comparable service mix (platform builds, D2C, experience design) but operating primarily in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Made To Engage social profiles
Digital presenceMade To Engage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made To Engage leadership team
Management profileNumber of profiles
Made To Engage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made To Engage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made To Engage
What does Made To Engage do?
Made To Engage, operating under the brand UNRVLD, is a digital experience and technology agency that designs, builds, and optimizes digital platforms, customer/employee/member portals, and direct-to-consumer commerce experiences for enterprise organizations. The agency specializes in implementing, customizing, and optimizing enterprise platforms such as Optimizely, Sitecore, Contentful, Shopify, Vercel, and Commerce Layer, delivering end-to-end engagements across digital strategy, experience design, data and AI, experimentation and CRO, SEO, and managed services.
Is Made To Engage a public or private company?
Made To Engage is a private company. It is classified as unknown and is currently operating.
When was Made To Engage founded?
Made To Engage was founded in 2011. It employs 11 to 50 people.
Where is Made To Engage based?
Made To Engage is headquartered in Belfast, United Kingdom, in the Europe region.
How does Made To Engage make money?
One revenue line is on record: digital Agency Services.
Who are Made To Engage's main competitors?
Direct peers on record are Thoughtworks, R/GA, Valtech, Huge, Dept, AKQA and Kin + Carta. Broad incumbents are Deloitte Digital and Accenture Song. Netstarter is listed as a regional player.
Does Made To Engage have an API?
No public API is recorded for Made To Engage.
What industry is Made To Engage in?
Made To Engage's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.