Urbana

What Urbana does

Urbana is a luxury apartment community located at 4301 Urbana Drive, Suite 101, in the Hunters Creek area of Orlando, Florida. It offers 1, 2, and 3 bedroom rental residences and serves residential renters in the Orlando metropolitan area, including individuals, couples, and families seeking premium apartment living with proximity to major employment centers, theme parks, and Orlando International Airport. The property is operated and managed by Greystar, a major national apartment management firm, which handles property management, marketing, leasing, and day-to-day operations under a strategic operating relationship.

Urbana's core offering consists of modern apartment homes with stainless steel appliances, granite countertops, wood-inspired flooring, frameless walk-in showers, in-unit washer/dryer, intrusion alarms, and built-in USB outlets, supported by an extensive suite of community amenities including a resort-style pool and spa, fitness center, yoga room, pet spa with grooming stations, coffee lounge, business lounge, media/game room, rooftop courtyard with barbecue grills, and electric car charging stations. Resident services are delivered through third-party property management technology platforms, including a Rise Buildings portal for online rent payment and maintenance requests and an ActiveBuilding resident login. Leasing and marketing flow through an owned website (urbanaluxuryapts.com) with online applications, phone-based leasing support, scheduled in-person property tours, and SEO-optimized content targeting Orlando apartment search queries.

Urbana generates revenue primarily through recurring monthly rental payments from tenants occupying its apartment units, with lease terms typically running 12 months or longer. Ancillary revenue is collected through pet fees ($500 non-refundable for a first pet, $100 for a second) and recurring pet rent ($20 per month per pet). The property actively pursues third-party validation and brand differentiation through industry awards, including the 2025 Kingsley Excellence Awards, a Best Luxury Community designation from the Apartment Association of Greater Orlando (AAGO), a Community of the Year recognition, and a ranking as the 21st Best Community to Live In in the U.S. Current promotional activity includes one month of free base rent on qualifying leases.

Name

Urbana

Legal name

Urbana

Website

https://urbanaluxuryapts.com

Company type

Private

Operating status

Operating

Short description

Urbana is a Greystar-managed luxury apartment community in Orlando, FL, offering 1, 2, and 3 bedroom rental residences with resort-style amenities. It serves Orlando-metro residential renters via recurring monthly lease income distributed through digital and phone-based leasing channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Apartment Rental Income: Primary revenue is generated through monthly rental payments from tenants occupying 1, 2, and 3 bedroom apartment units. Revenue is recurring on a monthly basis with lease terms of 12 months or longer typically.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Urbana is a luxury residential apartment community in Orlando, FL that rents 1, 2, and 3 bedroom apartment homes on standard 12-month lease terms. The offering bundles modern interior finishes (stainless steel appliances, granite countertops, in-unit washer/dryer) with extensive resort-style shared amenities (pool and spa, fitness center, pet spa, rooftop courtyard). The property is operated by Greystar and targets individuals, couples, and families seeking upscale rental housing in the Hunters Creek area of Orlando near major theme parks and the airport.

Product overview

Urbana is a luxury apartment community in Orlando, FL offering 1, 2, and 3 bedroom residences. The community operates as a single unified property with apartment homes as the core product, supplemented by extensive resort-style amenities including a pool, fitness center, and pet spa. Resident services are managed through third-party platforms including a RISE Buildings portal for online payments and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Urbana Apartment Homes Luxury apartment rentals offering 1, 2, and 3 bedroom floor plans in Orlando, FL, featuring modern finishes including stainless steel appliances, granite countertops, wood-inspired flooring, frameless walk-in showers, Roman soaking tubs, and in-unit washer/dryer. Targeted at individuals, couples, and families seeking upscale rental housing in the Hunters Creek area near SR 417, Orlando International Airport, Universal Studios, Walt Disney World, and The Loop shopping center.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GreystarcoreOthersGreystar is the property management company that operates Urbana. They handle property management, marketing, leasing, and operational aspects. References to Greystar appear throughout the website including privacy policy links, fair housing statements, and DMCA policies. Greystar is a major national apartment management company.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mid-America Apartment Communities (MAA): MAA is the largest apartment REIT in the Sunbelt, owning and operating Class A garden-style apartment communities across the southeastern U.S. including Florida. Comparable to Urbana as a similar luxury apartment operator with a Sunbelt concentration, suburban site profile, and family- and professional-oriented renter base.
• Camden Property Trust: Camden is a publicly-traded Sunbelt-focused apartment REIT that owns and operates Class A garden-style and mid-rise luxury communities across the southern U.S., including multiple Florida markets. Comparable to Urbana as a luxury apartment landlord in the same geographic region with a similar amenity-rich, suburban-style product targeting professionals and families.
• Greystar Real Estate Partners: Greystar is the parent operator and the largest U.S. apartment management company, running Urbana as part of a national Class A portfolio. Greystar is the most directly comparable peer because it operates sister communities in the same product category with identical luxury amenity standards and pricing model, providing institutional procurement, revenue management, and a national relocation channel that Urbana benefits from.
• Bozzuto Group: Bozzuto is a privately-held real estate company that develops, owns, and manages luxury apartment communities primarily across the East Coast. Comparable to Urbana as a luxury apartment operator with similar brand-driven marketing, premium amenity offerings, and focus on quality resident experience.
• AvalonBay Communities: AvalonBay is one of the largest U.S. apartment REITs, focused on Class A luxury apartment communities in high-growth coastal and Sunbelt markets. Comparable to Urbana as a developer, owner, and operator of luxury rental housing with similar finish packages and amenity standards targeting upper-income renters.
• Lincoln Property Company: Lincoln Property Company is the second-largest apartment management company in the U.S., with an extensive portfolio of Class A luxury communities. Comparable to Urbana as a peer property manager and operator with national scale, institutional leasing systems, and similar luxury apartment product in Sunbelt markets.
• Essex Property Trust: Essex Property Trust is an apartment REIT focused on luxury Class A apartment communities on the U.S. West Coast. Comparable to Urbana as a high-end rental operator with similar premium finishes, amenity packages, and target demographic of affluent professionals and small families, though operating in a different geography.
• Equity Residential: Equity Residential is a leading apartment REIT operating luxury Class A urban and suburban apartment properties in major U.S. gateway cities. Comparable to Urbana as a high-end rental operator with similar target demographic, premium amenity offerings, and focus on professionally managed Class A inventory.
• UDR, Inc. UDR is a diversified apartment REIT operating Class A luxury apartment communities across major U.S. markets with a meaningful Sunbelt and Florida exposure. Comparable to Urbana as a portfolio operator of similar luxury rental product with comparable amenity-rich communities targeting upper-income renters.

Regional players

• The Related Group: The Related Group is a major Florida-based luxury real estate developer and operator with a strong presence in Miami, Orlando, and other Florida metros. Comparable to Urbana as a regional luxury apartment developer and operator with deep local market knowledge in Orlando, similar premium finishes, and family-oriented renter segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/UrbanaApartments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbana