Knight Moves
Knight Moves is a Ghent-based Belgian service design consultancy that helps public-sector bodies and large enterprises design accessible, human-centered services through user research, co-creation, training, and community events.
- Company typePrivate
- Founded2015
- HeadquartersGhent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Knight Moves does
Knight Moves NV is a privately held service design consultancy headquartered in Ghent, Belgium, with a secondary office hub in Antwerp. Founded in 2015, the firm operates with a 16-person team of managing partners, service designers, strategy design leads, UX designers, and researchers, and serves both Belgian public-sector organizations (cities, municipalities, Flemish agencies, NMBS-SNCB, VDAB) and large European enterprises (Toyota Connected Europe, Acerta, Nickel, Aquafin, Bebat). Its work centers on human-centered service design, applying user research, co-creation workshops, persona development, and iterative prototyping to redesign services that are accessible (WCAG 2.1 level AA) and inclusive.
The firm's core product is bespoke service design consulting, augmented by three supporting offerings: a two-day introductory Service Design Training program delivered in Dutch (priced €300–€1,200 per participant depending on student/individual/employer/non-profit status), the twice-yearly ARENA free professional conferences, and the Service Design Podcast. It is a founding member of the Leap Forward design collective (with Little Miss Robot, Once, Fluo, Anvil), a member of the Cronos Groep network for surge capacity, co-founder of the Belgian Chapter of the Service Design Network, and a member of the DigitAll coalition on digital inclusion. Awards include Henry van de Velde Gold (2021) and Award (2020), and Smart City Award (2025).
Knight Moves earns revenue primarily from project-based consulting fees and secondarily from training program tuition; ARENA conferences and podcast content are free and function as top-of-funnel demand generation and community building. Go-to-market combines content marketing, events, training, and direct enterprise/public-sector sales, with anchor projects spanning mobility, railway, wastewater, energy transition, banking, payments, museums, libraries, and youth employment. The firm is bootstrapped, with no disclosed funding rounds or institutional investors.
Knight Moves firmographics
Firmographics- Name
- Knight Moves
- Legal name
- Knight Moves NV
- Website
- https://knightmoves.be
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Knight Moves is a Ghent-based Belgian service design consultancy that helps public-sector bodies and large enterprises design accessible, human-centered services through user research, co-creation, training, and community events.
- Ownership category
- akta.pro rank
Knight Moves industry classification
Industry- Product category
- Service Design Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where Knight Moves is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Knight Moves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: Service design consulting engagements including user research, co-creation workshops, service strategy development, and design implementation
- Training Programs: Public and customized service design training programs delivered in-person, with flexible pricing for individuals, students, employers, and non-profits
- Events and Community: ARENA free professional conferences generating community engagement and indirect business development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Standard self-funded individual |
| Unit Pricing | One time/ perpetual license | Student pricing |
| Unit Pricing | One time/ perpetual license | Employer-funded professional |
| Unit Pricing | One time/ perpetual license | Small non-profit organization |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Knight Moves product offering
Product offeringCore offering
Knight Moves is a service design consultancy that helps organizations design user-centered, accessible, and inclusive services. Its core offering includes service design consulting engagements (user research, co-creation workshops, persona development, customer journey mapping, prototyping, and iterative design) delivered to enterprise and government clients. It also runs paid public and customized service design training programs in Belgium.
Product overview
Knight Moves is a Service Design consultancy based in Ghent, Belgium, offering a portfolio of professional services including service design consulting (core offering), a two-day Service Design Training program (educational service), ARENA professional conferences (event series), and a Service Design Podcast (media content). These offerings are interconnected: consulting projects apply service design methods to client challenges, training programs spread these methodologies to professionals, ARENA events foster knowledge-sharing in the community, and the podcast extends reach to international audiences. The company focuses on human-centered, accessible, and inclusive service design across public and private sector clients.
Differentiator
Problem solved
Functional benefit
Brands
- ARENA: A free one-evening conference for professionals organized by Knight Moves, held twice yearly, featuring speakers on service design topics.
- Leap Forward
- Service Design Podcast
Products and services
- Service Design Consulting Human-centered service design consulting engagements covering user research, co-creation workshops, persona development, customer journey mapping, prototyping and implementation. Delivered to enterprise and government organizations undergoing service transformation.
- Service Design Training
Quantifiable outcome
- Over 100 concept and user tests conducted for Toyota Connected Europe across Belgium, France, and Italy
- +3 more outcomes
Companies that use Knight Moves
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Knight Moves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Knight Moves partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Leap ForwardcoreKnight Moves is a founding member of Leap Forward, a design and innovation group formed with Little Miss Robot, Once, Fluo, and Anvil. The collective helps clients design groundbreaking products, services, and experiences.
- Cronos GroepminorKnight Moves is part of the Cronos Groep, which provides access to talented reinforcements when needed for projects.
- De Link vzwminorPartnership with povertyexperts by experience from De Link vzw to continuously evolve Knight Moves' approach to inclusivity.
- DigitAllminorKnight Moves is a member of DigitAll, a coalition of companies, societal organizations, and government bodies working together for more digital inclusion in Belgium. They have committed to 9 engagements to bridge the digital divide.
- Service Design Network - Belgian ChaptercoreKnight Moves co-founded the Belgian battalion of the Service Design Network, alongside Peel and Universiteit Antwerpen.
Scale indicators3 records
Recent moves6 records
Knight Moves competitors and assessment
Company assessmentDirect peers
- Livework: European service design consultancy with origins in the UK. Comparable in service design methodology and client mix across public sector and large enterprise, with stronger multi-country European presence than Knight Moves.
- Snook: Service design agency focused on public sector and social impact work in the UK. Highly comparable in mission (human-centered, inclusive service design) and vertical mix, though operating in Scotland rather than Belgium.
- Public Digital: Digital transformation consultancy specializing in public sector, with strong European footprint. Comparable in public-sector focus and human-centered design approach, though with a stronger technology delivery layer than Knight Moves.
- Methods: UK-based service design and research consultancy with strong public-sector practice. Comparable in methodology (user research, co-creation, service prototyping) and government/healthcare client mix.
- IDEO: Pioneer of human-centered and service design consulting globally. Directly comparable to Knight Moves in methodology (design research, co-creation, prototyping) and project types, but operates at far larger scale and global footprint.
- Made by Many: London-based digital product and service design studio. Comparable in service design methodology and mid-sized enterprise client mix, with similar team scale and focus on co-creation.
Broad incumbents
- Designit (Wipro): Global design strategy and service design consultancy, now part of Wipro. Comparable in service design offering and global enterprise clients, with broader digital implementation capabilities that Knight Moves cannot match.
- Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song. Overlaps Knight Moves on service design and customer experience projects but operates as part of Accenture's broader digital transformation portfolio with significantly larger delivery capacity.
- McKinsey Design (McKinsey & Company): Design and innovation arm of McKinsey, offering human-centered service design at the top end of the market. Overlaps Knight Moves on enterprise service transformation but pairs it with broader strategy consulting and operates at vastly larger scale.
- Deloitte Digital: Digital transformation arm of Deloitte, including service design and customer experience capabilities. Competes with Knight Moves for large enterprise and public-sector transformation mandates, with global delivery capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Knight Moves social profiles
Digital presenceKnight Moves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knight Moves leadership team
Management profileNumber of profiles
Profiles16 records
Knight Moves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knight Moves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knight Moves
What does Knight Moves do?
Knight Moves is a service design consultancy that helps organizations design user-centered, accessible, and inclusive services. Its core offering includes service design consulting engagements (user research, co-creation workshops, persona development, customer journey mapping, prototyping, and iterative design) delivered to enterprise and government clients. It also runs paid public and customized service design training programs in Belgium.
Is Knight Moves a public or private company?
Knight Moves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knight Moves founded?
Knight Moves was founded in 2015. It employs 11 to 50 people.
Where is Knight Moves based?
Knight Moves is headquartered in Ghent, Belgium, in the Europe region.
How does Knight Moves make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are training Programs and events and Community.
Who are Knight Moves's main competitors?
Direct peers on record are Livework, Snook, Public Digital, Methods, IDEO and Made by Many. Broad incumbents are Designit (Wipro), Fjord (Accenture Song), McKinsey Design (McKinsey & Company) and Deloitte Digital.
Does Knight Moves have an API?
No public API is recorded for Knight Moves.
What industry is Knight Moves in?
Knight Moves's product category is Service Design Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.